Report Code: A00342 | Pages: 376 | Mar 2022 | 12482 Views | ||
Author(s) : Rachita R , Vineet K | Tables: 203 | Charts: 68 |
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The global NLP Market Size was valued at $11.1 billion in 2020, and is projected to reach $341.5 billion by 2030, growing at a CAGR of 40.9% from 2021 to 2030.
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Moreover, increasing adoption of technology and increasing initiatives to adoption of automation in the industry vertical in developing nations of Asia-Pacific has boosted the growth of food delivery mobile application market.
The Natural Language Processing (NLP) is a part of artificial intelligence (AI) that enable the computer to interpret human language, obtains meaning, and make communication more convenient by using voice enabled artificial intelligence (AI) and conversational intelligence technologies. In addition, the NLP features such as autocorrect and autocomplete tool help to analyze personal language patterns and identify the most appropriate suggestions for the individual users or public. Furthermore, natural language processing automates much of the physical process, provides analytics and business intelligence for growth and helps to order and organize the processes. In addition, growing data and increasing complexities in large businesses would open numerous opportunities for natural language processing market
Factor such as rising usage of smart devices to facilitate smart environments, which drive the market growth. In addition, increasing demand for advanced text analytics and the growing use of internet and connected devices, which drive the natural language processing market growth. Furthermore, growing adoption of NLP-based applications across industries to boost customer experience. In addition, increasing investments in the healthcare sector are expected to provide lucrative growth opportunities for the market. However, complexities due to the usage of code-mixed language while implementing NLP solutions and limitations in the development of NLP technology using neural networks are restricting the usage of cloud-based services, which can hamper the market growth
Segment Review
The natural language processing market is segmented on the basis of component, deployment mode, type, organization size, industry vertical, and region. By component, it is bifurcated into software and services. By deployment mode, it is segregated into cloud and on-premises. On the basis of type, it is segregated into rule-based NLP, statistical NLP and hybrid NLP. By industry vertical, it is classified into BFSI, retail & e-commerce, IT & telecom, healthcare, education, media and entertainment, and others. By enterprise size, it is categorized into small to medium enterprise (SMEs) and large-scale enterprise. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of component, the solution segment dominated the overall natural language processing (NLP) industry in 2020, and is expected to continue this trend throughout the forecast period. Factors such as increase in competition in businesses, legislation, user needs, and project risks, the adoption of NLP increases, which drives the growth of the market. In addition, NLP solutions offer the necessary tools to analyze both numerical and linguistic data, which is beneficial for the market. However, the services segment is expected to witness highest growth in the upcoming years. The adoption of NLP services provides numerous benefits to the industry verticals such as speeds up software implementation, maximizes the value of existing installation by optimizing it, and minimizes the deployment cost & risks, and others, which further fuels the market growth.
On the basis of deployment mode, the on-premise segment captured the largest share in 2020 and is expected to continue this trend during the forecast period. The on-premise NLP deployment provides complete control and visibility over data as well as strong authentication security measures. In addition, easy scale to meet business demand and increase efficiency with built-in redundancy, which drives the growth of this segment. However, the cloud segment is expected to witness the highest growth in the upcoming years, owing to rise in adoption of cloud-based NLP, due to low cost and easier maintenance, which is projected to propel the growth of the natural language processing market in the upcoming years.
The natural language processing market trends in Asia-Pacific is expected to exhibit the highest growth during the forecast period. Owing to rapid technological advancements, digitization of economies, and government initiatives increased expandable income among the region's middle-income population are the key factor that powering the overall economy's growth of Asia-Pacific region, which is propelling it from the developing to developed phase. In addition, this region has a robust IT infrastructure and solid software and service offerings, as well as leadership positions in emerging fields including robotics, which would provide the lucrative growth opportunities for the natural language processing (NLP) market. Furthermore, key players in Asia-Pacific are focusing on enhancing their operations and increasing their overall efficiency to stay competitive in the market, which is expected to provide lucrative opportunities for the growth of the market during the forecast period.
Impact of COVID-19 on the Natural language processing (NLP) market trends
As per natural language processing market forecast. post COVID-19, the Natural language processing (NLP) market size was valued at $15,554.31 million in 2021 and is projected to reach $341,530.29 million by 2030, growing at a CAGR of 40.9% from 2020 to 2030.
The current estimation of 2030 is projected to be higher than pre-COVID-19 estimates. The global COVID-19 pandemic has drastically affected businesses across the world. COVID-19 pandemic has positively impacted the adoption of NLP based services due to lockdown imposed by governments of different countries. Post COVID-19 situation, companies are focusing on advanced technology such as artificial intelligence (AI), machine learning (ML), computing technology and analytics across industries such as BFSI, healthcare, IT and telecom and others, to perform contactless operation. This factor also creates demand for AI-driven NLP technology, which drive the adoption of natural language processing (NLP) market globally.
Moreover, the pandemic has introduced considerable challenges for companies that are trying to execute key processes, report accurately about data spread over multiple locations, operate complex systems, and efficiently communicate with teammates; particularly where they don’t already have the infrastructure for such processes. Hence, a greater number of companies are investing in natural language processing (NLP). NLP provides the limitless scalability and continual enhancement of functionality, which are critical in accomplishing digital transformation, which boost the growth of the market. For instance, in June 2020; IBM Data and artificial intelligence (AI) team resolution collaborated to consolidate state and county-level information across websites, and local government sites around 50 states of the U.S. The IBM Watson NLP, and IBM Data & Governance (IDG) help to create clean, and easily understandable insights source that enabled people or individuals to understand COVID-19 activity in their communities.
Increasing demand for advanced text analytics
In NLP technology market, text analytics is crucial for analyzing customer behavior and estimating consumer nature, which further drive the market growth. Enterprises can use text analytics to provide personalized schemes and discounts to their customers based on historical trends. Furthermore, the retail and ecommerce sector use social media platforms, as they are a primary source of data for text analytics, estimate demand and supply, and improve the customer experience. For instance, in May 2021, Tata Consultancy Services (TCS) partnered with Vertica, Microfocus’s unified analytics platform, to enhance the process of modernization in business data warehouses for various data-driven enterprises using unified analytics framework. Such partnership creates enormous potential for text analytics in the NLP market.
Global Natural Language Processing (NLP) Market Report Highlights
Aspects | Details |
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BY COMPONENT |
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BY DEPLOYMENT MODE |
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BY ORGANIZATION SIZE |
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BY TYPE |
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BY INDUSTRY VERTICAL |
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BY REGION |
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Key Market Players | Apple Inc., Facebook, Google Inc., Hewlett-Packard Enterprise, IBM Corporation, Intel Corporation, Microsoft Corporation, Narrative Science, SAS Institute Inc., Verint Systems, Inc. |
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According to CXOs of the leading companies, over time, businesses have seen various changes in business processes, operations, and industrial automation. Moreover, businesses are shifting towards the digital platform and increasing implementation of Industry 4.0 to cope with ongoing tough business competition, which, creates the need for seamless solutions and platforms to meet these requirements. This increase eventually escalates the adoption of the NLP platform in manufacturing, healthcare, pharmaceutical, and among others industry sectors rapidly. Furthermore, the NLP has boomed as artificial intelligence (AI) and machine learning (ML) technologies become more widely used in various sectors. The AI-driven NLP empowers businesses to keep up-to-date with the latest data, automate repetitive tasks, internal processes and improve productivity. In addition, it improves customer experience through predictive analytics and automate function where manual processes were previously required, and personalize user-interface capabilities. In addition, it provides customized and healthcare-specific applications that will help the industry by offering higher-level quality services to its patients and customers. Due to such advantages, it would provide lucrative growth opportunities for market growth in the upcoming year.
Nevertheless, prominent market players are exploring new technologies and applications to meet the increase in customer demands. Product launches, collaborations, and acquisitions are expected to enable them to expand their product portfolios and penetrate different regions. Emerging economies provide lucrative opportunities to market players for growth or expansion.
A. Factor such as rising usage of smart devices to facilitate smart environments, which drive the market growth. In addition, increasing demand for advanced text analytics and the growing use of internet and connected devices, which drive the growth of the market. Furthermore, growing adoption of NLP-based applications across industries to boost customer experience. In addition, increasing investments in the healthcare sector are expected to provide lucrative growth opportunities for the market
A. Email filters, Smart assistants, Search results, Predictive text, Language translation, Digital phone calls, Data analysis, Text analytics, Predictive text.
A. North America
A. NLP market projected to reach $341,530.29 million by 2030, growing at a CAGR of 40.9% from 2021 to 2030.
A. • Apple Inc. • Facebook • Google Inc. (Alphabet Inc.) • Hewlett-Packard Enterprise • IBM Corporation
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