North America Adult Incontinence Products Market

The North America adult incontinence products market is expected to reach $4,238.4 million by 2027, from $3,168.6 million in 2019, registering a CAGR of 5.4% from 2020 to 2027. Adult incontinence products are primarily used by people suffering from urinary incontinence and bladder incontinence problems. These products are mostly used by adults suffering from diseases such as diarrhea, dementia, and others. 

The COVID 19 outbreak has lead to shutdown of adult incontinence products manufacturing companies which in turn lead to supply shortage in North America.

A rise in geriatric population is anticipated to drive the growth of the North America adult incontinence products market. For instance, according to Rural Health Information Hub, aging population in the U.S. is expected to grow at a rate of over 80% from 2020 to 2050. A rise in incidence of diseases such as dementia, diarrhea, and others, which in turn boost the demand for adult diapers, under pads, underwear, and others, to avoid leakage from urine control, fuels the growth of the North America adult incontinence products market. 

Major players are adopting acquisition and partnership as key developmental strategies to improve the product portfolio of adult incontinence products. For instance, in April 2017, Cardinal Health Inc. acquired Medtronic, i.e. based in Ireland, which deals in medical and incontinence products. The acquisition was done for around $6.1 billion. The acquisition aimed to improve the product portfolio of its adult incontinence products.

Trend shows that stress urinary incontinence products are largely used by women as compared to men. Stress urinary incontinence is a common urethral problem where urethra is not able to control the pressure. Rise in women suffering from stress urinary incontinence propels the market growth. For instance, according to the Urology Care Foundation, approximately 1 out of 3 women suffer from problem of stress urinary incontinence. In addition, increasing awareness and acceptance toward light and heavy adult incontinence products, for providing sanitary protection among aged population and rising acceptance of adult incontinence products among the female population, fuels the growth of the North America adult incontinence market. For instance, the number of women in the U.S. uses urinary incontinence products is expected to reach 28.4 million in 2050 from 18.3 million in 2010. Moreover, availability of both heavy and light incontinence products in market, drive the growth of the North America adult incontinence products market.

However, many adults are still not comfortable to adopt adult incontinence products owing to embarrassment, and stressful situations, which is anticipated to hinder the growth of the market. In addition, rise in concerns toward disposal products, are anticipated to hampers the growth of the market. 

Furthermore, many companies have launched innovative, and technology integrated adult incontinence products.  For instance, in October 2020, Essity Aktiebolag (publ) launched new TENA SmartCare, a digital sensor for incontinence products. It is best suitable for both professional as well as family members. This sensor is fitted on the incontinence products. This sensor alerts or sends a message about need to change the incontinence product. Hence, technological advancements are anticipated to provide lucrative opportunities for market players. 

The COVID-19 outbreak has increased awareness among the adult population about personal care, and hygiene products, which is expected to rise in demand for adult incontinence products. Major players are providing personal care products such as adult incontinence, range of underpants, briefs and other incontinence products in COVID-19 for support to boost sales of manufacturer companies of adult incontinence products. In addition, in this pandemic situation, key players are facing problems associated with COVID-19 outbreak, supply chain disruption, and a possible less in consumer spending. The manufacturers of adult incontinence products had halted the manufacturing facility for short term that impacted on the sales of companies. For instance, the sale of adult incontinence business segment of Ontex Group NV decreased by 2.6% from Quarter 3 of 2019 (Jan to Sep) to Quarter 3 of 2020 (Jan to Sep).  Moreover, the surge in demand for personal care products, and incontinence products, is one of the major features for rise in sales of company revenue. For instance, sales of Kimberly Clarke Corporation increased by 1.0% in Quarter 3 of 2019 (Jan to Sep) to Quarter 3 of 2020 (Jan to Sep). This is anticipated to provide lucrative opportunities for the growth of the market.

The North America adult incontinence products market is segmented based on product type, incontinence type, distribution channel, usage, and country. Based on product type, the market is divided into underwear, panty shields, diapers, under pads, and others. Diapers segment generated the highest revenue in 2019. Based on the incontinence type, the market is divided into stress urinary incontinence, urge urinary incontinence, overflow incontinence, and functional urinary incontinence. Stress urinary incontinence segment generated the highest revenue in 2019. Based on distribution channel, the market is bifurcated into online, and offline. Offline segment generated the highest revenue in 2019. Based on usage, the market is bifurcated into disposable and reusable. Disposable segment generated the highest revenue in 2019. 

Country wise, the North America adult incontinence products market analysis is conducted across the U.S., Canada, and Mexico. In 2019, the U.S. was the highest contributor to the North America adult incontinence products market share. 

Competition Analysis

The key players profiled in the North America adult incontinence products market report include Cardinal Health Inc., Drylock Technologies NV, Domtar Corporation, Essity Aktiebolag (Publ), First Quality Enterprises, Inc., Health Care Products, Inc., Kimberly Clarke Corporation, Ontex Group NV, Procter & Gamble, and Principle Business Enterprises, Inc.

The major companies in the North America adult incontinence products market adopted acquisition as their key developmental strategy. For instance, in May 2019, Essity Aktiebolag (publ) acquired SCA Yildiz, based in Turkey, which deals in baby care products, medical care, and adult incontinence product. The acquisition aimed to retain 50% stake of the company. Also, acquisition aimed to improve the product portfolio of adult incontinence products, and medical care products.

Key Benefits For Stakeholders

• The report provides an extensive analysis of the current and emerging North America adult incontinence products market trends and dynamics.  
• In-depth analysis of the market is conducted by adult incontinence products market estimations for the key market segments between 2019 and 2027. 
• Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
• A comprehensive North America adult incontinence products market opportunity analysis of all the countries is also provided in the report.
• The North America adult incontinence products market forecast analysis from 2020 to 2027 is included in the report.
• The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help understand the competitive outlook of the industry. 

 North America Adult Incontinence Products Market Report Highlights