The North America adult incontinence products market is expected to reach $4,238.4 million by 2027, from $3,168.6 million in 2019, registering a CAGR of 5.4% from 2020 to 2027. Adult incontinence products are primarily used by people suffering from urinary incontinence and bladder incontinence problems. These products are mostly used by adults suffering from diseases such as diarrhea, dementia, and others.
A rise in geriatric population is anticipated to drive the growth of the North America adult incontinence products market. For instance, according to Rural Health Information Hub, aging population in the U.S. is expected to grow at a rate of over 80% from 2020 to 2050. A rise in incidence of diseases such as dementia, diarrhea, and others, which in turn boost the demand for adult diapers, under pads, underwear, and others, to avoid leakage from urine control, fuels the growth of the North America adult incontinence products market.
Major players are adopting acquisition and partnership as key developmental strategies to improve the product portfolio of adult incontinence products. For instance, in April 2017, Cardinal Health Inc. acquired Medtronic, i.e. based in Ireland, which deals in medical and incontinence products. The acquisition was done for around $6.1 billion. The acquisition aimed to improve the product portfolio of its adult incontinence products.
Trend shows that stress urinary incontinence products are largely used by women as compared to men. Stress urinary incontinence is a common urethral problem where urethra is not able to control the pressure. Rise in women suffering from stress urinary incontinence propels the market growth. For instance, according to the Urology Care Foundation, approximately 1 out of 3 women suffer from problem of stress urinary incontinence. In addition, increasing awareness and acceptance toward light and heavy adult incontinence products, for providing sanitary protection among aged population and rising acceptance of adult incontinence products among the female population, fuels the growth of the North America adult incontinence market. For instance, the number of women in the U.S. uses urinary incontinence products is expected to reach 28.4 million in 2050 from 18.3 million in 2010. Moreover, availability of both heavy and light incontinence products in market, drive the growth of the North America adult incontinence products market.
By Product Type
Diapers segment is projected to grow at a significant CAGR
However, many adults are still not comfortable to adopt adult incontinence products owing to embarrassment, and stressful situations, which is anticipated to hinder the growth of the market. In addition, rise in concerns toward disposal products, are anticipated to hampers the growth of the market.
Furthermore, many companies have launched innovative, and technology integrated adult incontinence products. For instance, in October 2020, Essity Aktiebolag (publ) launched new TENA SmartCare, a digital sensor for incontinence products. It is best suitable for both professional as well as family members. This sensor is fitted on the incontinence products. This sensor alerts or sends a message about need to change the incontinence product. Hence, technological advancements are anticipated to provide lucrative opportunities for market players.
By Incontinence Type
Stress Urinary Incontinence segment holds dominant position in 2019
The COVID-19 outbreak has increased awareness among the adult population about personal care, and hygiene products, which is expected to rise in demand for adult incontinence products. Major players are providing personal care products such as adult incontinence, range of underpants, briefs and other incontinence products in COVID-19 for support to boost sales of manufacturer companies of adult incontinence products. In addition, in this pandemic situation, key players are facing problems associated with COVID-19 outbreak, supply chain disruption, and a possible less in consumer spending. The manufacturers of adult incontinence products had halted the manufacturing facility for short term that impacted on the sales of companies. For instance, the sale of adult incontinence business segment of Ontex Group NV decreased by 2.6% from Quarter 3 of 2019 (Jan to Sep) to Quarter 3 of 2020 (Jan to Sep). Moreover, the surge in demand for personal care products, and incontinence products, is one of the major features for rise in sales of company revenue. For instance, sales of Kimberly Clarke Corporation increased by 1.0% in Quarter 3 of 2019 (Jan to Sep) to Quarter 3 of 2020 (Jan to Sep). This is anticipated to provide lucrative opportunities for the growth of the market.
The North America adult incontinence products market is segmented based on product type, incontinence type, distribution channel, usage, and country. Based on product type, the market is divided into underwear, panty shields, diapers, under pads, and others. Diapers segment generated the highest revenue in 2019. Based on the incontinence type, the market is divided into stress urinary incontinence, urge urinary incontinence, overflow incontinence, and functional urinary incontinence. Stress urinary incontinence segment generated the highest revenue in 2019. Based on distribution channel, the market is bifurcated into online, and offline. Offline segment generated the highest revenue in 2019. Based on usage, the market is bifurcated into disposable and reusable. Disposable segment generated the highest revenue in 2019.
By Distribution Channel
Offline segment holds dominant position in 2019
Country wise, the North America adult incontinence products market analysis is conducted across the U.S., Canada, and Mexico. In 2019, the U.S. was the highest contributor to the North America adult incontinence products market share.
Competition Analysis
The key players profiled in the North America adult incontinence products market report include Cardinal Health Inc., Drylock Technologies NV, Domtar Corporation, Essity Aktiebolag (Publ), First Quality Enterprises, Inc., Health Care Products, Inc., Kimberly Clarke Corporation, Ontex Group NV, Procter & Gamble, and Principle Business Enterprises, Inc.
The major companies in the North America adult incontinence products market adopted acquisition as their key developmental strategy. For instance, in May 2019, Essity Aktiebolag (publ) acquired SCA Yildiz, based in Turkey, which deals in baby care products, medical care, and adult incontinence product. The acquisition aimed to retain 50% stake of the company. Also, acquisition aimed to improve the product portfolio of adult incontinence products, and medical care products.
By Country
U.S. holds a dominant position in 2019 and is expected to grow at a highest rate during the forecast period.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging North America adult incontinence products market trends and dynamics.
- In-depth analysis of the market is conducted by adult incontinence products market estimations for the key market segments between 2019 and 2027.
- Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
- A comprehensive North America adult incontinence products market opportunity analysis of all the countries is also provided in the report.
- The North America adult incontinence products market forecast analysis from 2020 to 2027 is included in the report.
- The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help understand the competitive outlook of the industry.
North America Adult Incontinence Products Market, by Product Type Report Highlights
| Aspects | Details |
 By Product Type |
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 By Incontinence Type |
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 By Distribution Channel |
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 By Usage |
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 By Country |
|
 Key Market Players | FIRST QUALITY ENTERPRISES, INC., PRINCIPLE BUSINESS ENTERPRISES, INC., KIMBERLY-CLARK CORPORATION, CARDINAL HEALTH, INC., PROCTER & GAMBLE, DOMTAR CORPORATION, ESSITY AKTIEBOLAG (PUBL)., DRYLOCK TECHNOLOGIES NV, HEALTH CARE PRODUCTS, INC., ONTEX GROUP NV |
Analyst Review
An incontinence is a condition that causes lack of voluntary control over urinary and bladder control. An incontinence product is used by adult population to protect from urinary influx and similar problems. An increase in awareness and rise in adoption of adult incontinence products in the female population as well as male population, which fuels the growth of the North America adult incontinence products market. In addition, the rise in the aging population in North American countries propel the growth of the market. For instance, the aging population in Mexico is expected to grow at a rate of 8.5% from 1950 to 2025. After age 65 or more, people are suffering from diseases, which in turn, rise in demand for adult incontinence products to prevent leakage control, fuels the market growth. Many people are still not comfortable to purchase adult incontinence products through offline platform such as pharmacies stores, and drugstores, which in turn, people focus more on ordering incontinence products online, driving the growth of the market.
However, embarrassment in using adult incontinence products, and rise in concerns toward disposal products are expected to hamper the growth of the market. Furthermore, technological innovation in adult incontinence products is anticipated to cater to the growth of the North America adult incontinence products market.
The North America adult incontinence products market size was $3,168.64 million in 2019 and is projected to reach $4,283.39 million in 2027, growing at a CAGR of 5.4% from 2020 to 2027.
The forecast period considered for the North America adult incontinence products market is 2020 to 2027, wherein, 2019 is the base year, 2020 is the estimated year, and 2027 is the forecast year.
The base year considered in the North America adult incontinence products market is 2019.
The report for North America adult incontinence products market doesn’t provides Value Chain Analysis, but if there is a requirement for the same, it could be added as an additional customization.
On the basis of distribution channel, the offline segment is expected to be the most influencing segment growing in the North America adult incontinence products market report.
Based on the usage, in 2019, the disposable segment generated the highest revenue, accounting for over four-fifths of the market, and is projected to grow at a CAGR of 5.5% from 2020 to 2027.
The report contains an exclusive company profile section, where leading 10 companies in the market are profiled. These profiles typically cover company overview, geographical presence, and market dominance (in terms of revenue and volume sales).
The key trending markets based on the product type, in the North America adult incontinence products market are, the diapers segment.
A rise in aging population suffering from incontinence problem fuels the growth of the market. For instance, the share of adult population (65 or more) is growing at a rate by 22% in 2025 from 16.5% in 2019.
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