Report Code: A06126 | Pages: 143 | Apr 2020 | 4922 Views | ||
Author(s) : Surabhi P , Onkar S | Tables: 85 | Charts: 14 |
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Request Now !The North America and Europe menstrual cup market size accounted for around $542 million in 2018 and is expected to reach $811 million by 2026, registering a CAGR of 5.1% from 2019 to 2026.
Menstrual cup is a female hygiene product. It is inserted into the vagina during menstruation, which helps in preventing the menstrual fluid from leaking onto clothes. Menstrual cup is a small bell-shaped cup and a stem at its top. It is available in different shapes and varies as per the age group of women. It is mostly made up of flexible silicone that is safe for use as it is a medical grade material. Some menstrual cups are also made up of latex and thermoplastic elastomer. Menstrual cups collect the flow of the blood and do not interfere with the pH or bacterial balance in the vagina.
The North America and Europe menstrual cup market is expected to witness significant growth during the forecast period due to factors such as rise in demand owing to increase in awareness about advanced feminine hygiene products. Moreover, menstrual cups also help prevent odor, hold more blood than pads or tampon, and are more hygienic as compared to the pads and tampons. These menstrual cups are made up of medically graded material making them safe to be inserted into the body. However, the menstrual cups can be messier to use, and hard to insert & remove. Sometimes menstrual cups can also cause allergic reaction, which hinders the growth of the menstrual cup market. However, increase in focus on product innovation for feminine hygiene products and emphasis on production of menstrual cups made from organic and biodegradable materials can help open new avenues for the growth of the menstrual cup market.
Based on product type, the reusable menstrual cups segment holds the maximum share and is also expected to be the fastest growing segment. This is attributable to the reusability cycle of these cups ranging from 1 to 10 years depending on the brand. Reusable cups are usually made of medical grade silicones that do not cause irritation and allergies and increases the demand among women population. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products also boost the growth of the reusable cups segment during the forecast period.
Based on material type, the medical grade silicones segment is the major contributor toward the North America and Europemenstrual cup market share attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, silicones are hypoallergenic, hence they do not irritate and are very comfortable; thus, many companies usually provide menstrual cups made of silicone. Moreover, these silicone menstrual cups are economical and not allergenic as compared to latex and thermoplastic elastomer menstrual cups. However, the demand for thermoplastic elastomer as a material for menstrual cup is expected to increase during the forecast period due to its cost-effective tooling and ability to be recycled.
Based on region, the market is analyzed across North America and Europe. North America is the major segment in the North America and Europe menstrual cup market and is anticipated to remain dominant during the forecast period. The rise in the number of women population and the growth in requirement of environment friendly feminine hygiene products majorly drive the growth of the North America market. More than 50% of the women population in the U.S. is in the age group of 12-50; among which 70% use tampons. Moreover, the high awareness regarding the benefits of using menstrual cup and availability of high disposable income among the women population also help to boost the market in North America region.
The report provides a comprehensive analysis of the key players operating in the North America and Europe menstrual cup market, namelyBlossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, s.r.o., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna GmbH, Saalt, LLC, Sterne (Si-Line), The Flex Company, and Yuuki Company s.r.o.The other players in the value chain (not profiled in the report) includeLunette, The Keeper, Inc., FEMCAP, Anigan, Vcup, and among others.
North America and Europe Menstrual Cup Market Report Highlights
Aspects | Details |
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By Product Type |
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By Material Type |
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By Distribution Channel |
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By Region |
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Key Market Players | BLOSSOM CUP, DIVA INTERNATIONAL INC., FLEURCUP, INTIMINA, JAGUARA, S.R.O., LUNE GROUP OY LTD., LENA CUP, MOONCUP LTD., ME LUNA GmbH, SAALT, LLC, STERNE (SI-LINE), THE FLEX COMPANY, YUUKI COMPANY S.R.O. |
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The menstrual cup is considered to be a next generation female hygiene product that has been designed to fulfill the menstrual needs of women across the region. Menstrual cup is a good option for an upgrade from pads and tampons. Menstrual cups are easy to use, hygienic, safe, and cost effective.
The rise in awareness of usage of menstrual cup as an effective alternative to tampons and other sanitary products is one of the major factors expected to boost the growth of the market during the forecast period. Menstrual cups offer various advantages over tampons and sanitary products such as the availability of a menstrual cup in different shapes and sizes, which can result in fewer leaks, unlike the conventional sanitary pad. Also, the use of these products curbs the risk of sensitivity or allergic reactions often caused by using tampons or pads that contain various chemicals, fibers, and dyes.
The U.S. is the leading contributor to the North America and Europe menstrual cups market and is expected to retain its position during the forecast period owing to the presence of large number of women populations along with high awareness about the benefits of menstrual cups.
A. The total market value of North America and Europe mentrual cup market market is $542 million in 2018.
A. The forcast period for North America and Europe mentrual cup market market is 2019 to 2026
A. The market value of influenza vaccine market in 2019 is $574 million
A. The base year is 2018 in North America and Europe mentrual cup market market
A. Diva International Inc., Mooncup Ltd., Intimina, Lune Group Oy Ltd., Saalt, LLC, and The Flex Company, held a high market position in 2018.
A. Reusable menstrual cup segment in North America and Europe mentrual cup market market is the most influencing segment growing with a CAGR of 5.3%.
A. The key trend in the North America and Europe mentrual cup market is the increase in awareness about advanced feminine hygiene products, mentrual cups are more hygienic as compared to the pads and tampons.
A. Europe has the highest growth rate in the market which is growing due to the contribution of the following emerging countries such as UK and Czech Republic with a CAGR of 6.9% and 6.8% respectively.
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