The North America and Europe menstrual cup market size accounted for around $542 million in 2018 and is expected to reach $811 million by 2026, registering a CAGR of 5.1% from 2019 to 2026.
Menstrual cup is a female hygiene product. It is inserted into the vagina during menstruation, which helps in preventing the menstrual fluid from leaking onto clothes. Menstrual cup is a small bell-shaped cup and a stem at its top. It is available in different shapes and varies as per the age group of women. It is mostly made up of flexible silicone that is safe for use as it is a medical grade material. Some menstrual cups are also made up of latex and thermoplastic elastomer. Menstrual cups collect the flow of the blood and do not interfere with the pH or bacterial balance in the vagina.
The North America and Europe menstrual cup market is expected to witness significant growth during the forecast period due to factors such as rise in demand owing to increase in awareness about advanced feminine hygiene products. Moreover, menstrual cups also help prevent odor, hold more blood than pads or tampon, and are more hygienic as compared to the pads and tampons. These menstrual cups are made up of medically graded material making them safe to be inserted into the body. However, the menstrual cups can be messier to use, and hard to insert & remove. Sometimes menstrual cups can also cause allergic reaction, which hinders the growth of the menstrual cup market. However, increase in focus on product innovation for feminine hygiene products and emphasis on production of menstrual cups made from organic and biodegradable materials can help open new avenues for the growth of the menstrual cup market.
Product type segment review
Based on product type, the reusable menstrual cups segment holds the maximum share and is also expected to be the fastest growing segment. This is attributable to the reusability cycle of these cups ranging from 1 to 10 years depending on the brand. Reusable cups are usually made of medical grade silicones that do not cause irritation and allergies and increases the demand among women population. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products also boost the growth of the reusable cups segment during the forecast period.
By Product Type
Reusable menstrual cup segment is projected as one of the most lucrative segments.
Material type segment review
Based on material type, the medical grade silicones segment is the major contributor toward the North America and Europemenstrual cup market share attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, silicones are hypoallergenic, hence they do not irritate and are very comfortable; thus, many companies usually provide menstrual cups made of silicone. Moreover, these silicone menstrual cups are economical and not allergenic as compared to latex and thermoplastic elastomer menstrual cups. However, the demand for thermoplastic elastomer as a material for menstrual cup is expected to increase during the forecast period due to its cost-effective tooling and ability to be recycled.
By Material Type
Medical grade silicones segment holds a dominant position in 2018 and would continue to maintain the lead over the forecast period.
Region segment review
Based on region, the market is analyzed across North America and Europe. North America is the major segment in the North America and Europe menstrual cup market and is anticipated to remain dominant during the forecast period. The rise in the number of women population and the growth in requirement of environment friendly feminine hygiene products majorly drive the growth of the North America market. More than 50% of the women population in the U.S. is in the age group of 12-50; among which 70% use tampons. Moreover, the high awareness regarding the benefits of using menstrual cup and availability of high disposable income among the women population also help to boost the market in North America region.
Europe region would exhibit the highest CAGR of 5.7% during 2019-2026.
The report provides a comprehensive analysis of the key players operating in the North America and Europe menstrual cup market, namelyBlossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, s.r.o., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna GmbH, Saalt, LLC, Sterne (Si-Line), The Flex Company, and Yuuki Company s.r.o.The other players in the value chain (not profiled in the report) includeLunette, The Keeper, Inc., FEMCAP, Anigan, Vcup, and among others.
Key Benefits For Stakeholders
- This report provides a detailed quantitative analysis of the current North America and Europe menstrual cup market trends and forecast estimations from 2019 to 2026, which assists to identify the prevailing market opportunities.
- An in-depth North America and Europe menstrual cup market analysis includes analysis of various regions, which is anticipated to provide a detailed understanding of the current trends to enable stakeholders, to formulate region-specific plans.
- A comprehensive analysis of the factors that drive and restrain the North America and Europe menstrual cup market growth of the
- The projections in this report are made by analyzing the current trends and future market potential from2019 to 2026 in terms of value.
- An extensive analysis of various regions provides insights that are expected to allow companies to strategically plan their business moves.
- Key market players within the North America and Europe menstrual cup market are profiled in this report and their strategies are analyzed thoroughly, which helps in understanding competitive outlook of market.
North America and Europe Menstrual Cup Market Report Highlights
By Product Type
By Distribution Channel
Key Market Players
INTIMINA, DIVA INTERNATIONAL INC., THE FLEX COMPANY, MOONCUP LTD., SAALT, LLC, ME LUNA GmbH, JAGUARA, S.R.O., LENA CUP, STERNE (SI-LINE), YUUKI COMPANY S.R.O., FLEURCUP, LUNE GROUP OY LTD., BLOSSOM CUP
The menstrual cup is considered to be a next generation female hygiene product that has been designed to fulfill the menstrual needs of women across the region. Menstrual cup is a good option for an upgrade from pads and tampons. Menstrual cups are easy to use, hygienic, safe, and cost effective.
The rise in awareness of usage of menstrual cup as an effective alternative to tampons and other sanitary products is one of the major factors expected to boost the growth of the market during the forecast period. Menstrual cups offer various advantages over tampons and sanitary products such as the availability of a menstrual cup in different shapes and sizes, which can result in fewer leaks, unlike the conventional sanitary pad. Also, the use of these products curbs the risk of sensitivity or allergic reactions often caused by using tampons or pads that contain various chemicals, fibers, and dyes.
The U.S. is the leading contributor to the North America and Europe menstrual cups market and is expected to retain its position during the forecast period owing to the presence of large number of women populations along with high awareness about the benefits of menstrual cups.