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North America Microwave Oven Market by Type (Convection, Grill, Solo), by Application (Household, Commercial), by Structure (Built-in, Counter top) - Opportunity Analysis and Industry Forecast, 2014 - 2020

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CO_161318
Pages: 114
Mar 2016 | 2790 Views
 
Author's : Priyanka Bisht
Tables: 27
Charts: 60
 

North America Microwave Oven Market Overview:

North America Microwave Oven Market is expected to garner $7.9 billion by 2020, registering a CAGR of 5.1% during the forecast period 2015-2020. Microwave ovens have become an essential part of the kitchen, be it for re-heating the food or preparing daily meals. These ovens function on thermal energy by heating the polar molecules in food, a process also known as dielectric heating. The microwave radiations emitted from microwave oven are of shorter wavelength, but they possess enormous amount of energy which facilitates faster cooking. Microwaves, depending on their power output, can alternatively be used for roasting, baking, and grilling.

The North America microwave oven market is expected to grow at a moderate pace during the forecast period, with a CAGR of 5.1% over 2015-2020. U.S. is the largest market of microwave ovens in North America, followed by Canada. The market in the region is witnessing demand for premium range and in-built microwave ovens, driven by the growing popularity of modular kitchen designs and increasing purchasing power of the consumers.

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The market is segmented on the basis of product type into: convection, grill, and solo microwave ovens. Convection microwave oven would be the highest revenue generating segment across all the years as it offers several cooking functions and enables uniform cooking. Based on the structure, the market is bifurcated into built-in and countertop microwave ovens. The countertop microwave oven segment is the major revenue-generating segment due to the easy portability and lower prices of these ovens. However, the built-in microwave ovens are likely to achieve robust growth during the analysis period. The North America microwave oven market is also analyzed with respect to the household and commercial application of microwave ovens in the region.

The report provides an in-depth analysis of the North America microwave oven market in countries namely the U.S., Canada and Mexico. In 2014, the U.S. generated the largest revenue in this North America microwave oven market. However, Mexico is likely to witness robust growth during the forecast period, owing to improving living standards and demand for efficient microwave ovens, which enable fast cooking. The rising propensity of consumers to spend on appliances, which assist them in kitchen chores, is generating an increasing demand for microwave ovens.

The key players profiled in the report include LG Electronics, Samsung Electronics, Alto-Shaam Inc., AB Electrolux, Sharp Corporation, and Hoover Limited among others.


KEY BENEFITS:

  • A thorough analysis of the current trends and future estimations in the North America microwave oven market elucidates the imminent investment pockets in this region
  • The report provides information regarding key drivers, restraints, and opportunities with a detailed impact analysis
  • Porters Five Forces model and a SWOT analysis of the industry illustrate the potency of the buyers and suppliers.
  • A quantitative analysis of the current market scenario and future estimations from 2015 to 2020 is provided to showcase the financial competency of the market.
  • The report presents a detailed analysis of the North America microwave oven market with respect to type of microwave oven, types of application, product structure, and countries to enable stakeholders take precise investment decisions.
  • Value chain analysis provides a clear understanding of the roles of stakeholders involved.

NORTH AMERICA MICROWAVE OVEN MARKET KEY SEGMENTS:

The North America microwave oven market segmentation is illustrated as follows:

By Type (Revenue & Volume)

  • Convection
  • Grill
  • Solo

By Application (Revenue & Volume)

  • Household
  • Commercial

By Structure (Revenue & Volume)

  • Built-in
  • Counter top

By Country (Revenue & Volume)

  • U.S
  • Canada
  • Mexico

KEY PLAYERS:

  • LG Electronics
  • Samsung Electronics
  • Alto-Shaam Inc.
  • AB Electrolux
  • Sharp Corporation
  • Hoover Limited
  • Illinois Tool Works Inc.
  • Galanz Enterprise Group
  • Whirlpool Corporation
  • Panasonic Corporation
  • General Electric Company
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 CXO perspectives
3.3 Key findings

3.3.1 Top impacting factors
3.3.2 Top investment pockets
3.3.3 Top winning strategies

3.4 Value chain analysis
3.5 Market share analysis, 2014
3.6 Porters five forces analysis

3.6.1 High bargaining power of buyers
3.6.2 Low bargaining power of suppliers
3.6.3 Low threat of substitute
3.6.4 Low threat of new entrants
3.6.5 High industry rivalry

3.7 Drivers

3.7.1 Changing lifestyle
3.7.2 Increasing demand for low-oil grilled and roasted meals
3.7.3 Effective marketing

3.8 Restraints

3.8.1 Energy consumption
3.8.2 Traditional cooking equipment

3.9 Opportunities

3.9.1 Smart kitchen appliances
3.9.2 Energy-efficient appliances

Chapter: 4 NORTH AMERICA MICROWAVE OVEN MARKET BY PRODUCT TYPE (REVENUE & VOLUME)

4.1 Convection microwave oven

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast

4.2 Grill microwave oven

4.2.1 Key market trends
4.2.2 Competitive scenario
4.2.3 Key growth factors and opportunities
4.2.4 Market size and forecast

4.3 Standard/Solo microwave oven

4.3.1 Key market trends
4.3.2 Competitive scenario
4.3.3 Key growth factors and opportunities
4.3.4 Market size and forecast

Chapter: 5 NORTH AMERICA MICROWAVE OVEN MARKET BY APPLICATION (REVENUE & VOLUME)

5.1 Household

5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 Commercial

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

Chapter: 6 NORTH AMERICA MICROWAVE OVEN MARKET BY STRUCTURE (REVENUE & VOLUME)

6.1 Built-in

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

6.2 Counter top

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market size and forecast

Chapter: 7 NORTH AMERICA MICROWAVE OVEN MARKET BY COUNTRY (REVENUE & VOLUME)

7.1 United States

7.1.1 Key market trends
7.1.2 Competitive scenario
7.1.3 Key growth factors and opportunities
7.1.4 Market size and forecast

7.2 Mexico

7.2.1 Key market trends
7.2.2 Competitive scenario
7.2.3 Key growth factors and opportunities
7.2.4 Market size and forecast

7.3 Canada

7.3.1 Key market trends
7.3.2 Competitive scenario
7.3.3 Key growth factors and opportunities
7.3.4 Market size and forecast

Chapter: 8 COMPANY PROFILE

8.1 LG Electronics Inc.

8.1.1 Company overview
8.1.2 Business performance
8.1.3 Key strategies and developments
8.1.4 SWOT analysis and strategic conclusion of LG Electronics Inc.

8.2 Samsung Electronics Co., Ltd.

8.2.1 Company overview
8.2.2 Business performance
8.2.3 Key strategies and developments
8.2.4 SWOT analysis and strategic conclusion of Samsung Electronics Co., Ltd.

8.3 Alto-Shaam, Inc.

8.3.1 Company overview
8.3.2 Key strategies and developments
8.3.3 SWOT analysis and strategic conclusion of Alto-Shaam, Inc.

8.4 AB Electrolux

8.4.1 Company overview
8.4.2 Business performance
8.4.3 Key strategies and developments
8.4.4 SWOT analysis and strategic AB Electrolux

8.5 Sharp Corporation

8.5.1 Company overview
8.5.2 Business performance
8.5.3 Key strategies and developments
8.5.4 SWOT analysis and strategic conclusion of Sharp Corporation

8.6 Hoover Limited

8.6.1 Company overview
8.6.2 Key strategies and developments
8.6.3 SWOT analysis and strategic conclusion of Hoover Limited

8.7 Illinois Tool Works Inc. (ITW)

8.7.1 Company overview
8.7.2 Business performance
8.7.3 Key strategies and developments
8.7.4 SWOT analysis of Illinois Tool Works Inc.

8.8 Galanz Enterprise Group

8.8.1 Company overview
8.8.2 Key strategies and developments
8.8.3 SWOT analysis of Galanz Enterprise Group

8.9 Whirlpool Corporation

8.9.1 Company overview
8.9.2 Business performance
8.9.3 Key Strategies and Developments
8.9.4 SWOT analysis of Whirlpool Corporation

8.10 Panasonic Corporation

8.10.1 Company overview
8.10.2 Business performance
8.10.3 Key strategies and developments
8.10.4 SWOT analysis of Panasonic Corporation

8.11 General Electric Company

8.11.1 Company overview
8.11.2 Business performance
8.11.3 Key strategies and developments
8.11.4 SWOT analysis of General Electric

LIST OF FIGURES

FIG. 1 MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 2 TOP IMPACTING FACTORS
FIG. 3 TOP INVESTMENT POCKETS
FIG. 4 TOP WINNING STRATEGIES
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 MARKET SHARE ANALYSIS, 2014
FIG. 7 PORTERS FIVE FORCES MODEL
FIG. 8 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY PRODUCT TYPE, 2014 and 2020 (%)
FIG. 9 NORTH AMERICA CONVECTION MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 10 NORTH AMERICA CONVECTION MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 11 NORTH AMERICA GRILL MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 12 NORTH AMERICA GRILL MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 13 NORTH AMERICA SOLO MICROWAVE OVEN REVENUE, 20142020 ($MILLION)
FIG. 14 NORTH AMERICA SOLO MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 15 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 2014 and 2020 (%)
FIG. 16 NORTH AMERICA HOUSEHOLD MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 17 NORTH AMERICA HOUSEHOLD MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 18 NORTH AMERICA COMMERCIAL MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 19 NORTH AMERICA COMMERCIAL MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 20 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY STRUCTURE, 2014 and 2020 (%)
FIG. 21 NORTH AMERICA BUILT-IN MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 22 NORTH AMERICA BUILT-IN MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 23 NORTH AMERICA COUNTER TOP MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 24 NORTH AMERICA COUNTER TOP MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 25 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 2014 and 2020 (%)
FIG. 26 U.S MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 27 U.S MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 2014 and 2020 (%)
FIG. 28 MEXICO MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 29 MEXICO MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 2014 and 2020 (%)
FIG. 30 CANADA MICROWAVE OVEN MARKET REVENUE, 20142020 ($MILLION)
FIG. 31 CANADA MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 2014 and 2020 (%)
FIG. 32 REVENUE OF LG ELECTRONICS, 20122014 ($MILLION)
FIG. 33 REVENUE OF LG ELECTRONICS BY BUSINESS SEGMENTS (%), 2014
FIG. 34 REVENUE OF LG ELECTRONICS BY REGIONS (%), 2014
FIG. 35 SWOT ANALYSIS OF LG ELECTRONICS
FIG. 36 REVENUE OF SAMSUNG ELECTRONICS, 20122014 ($MILLION)
FIG. 37 SWOT ANALYSIS OF SAMSUNG ELECTRONICS
FIG. 38 SWOT ANALYSIS OF ALTO-SHAAM, INC.
FIG. 39 REVENUE OF AB ELECTROLUX, 20122014 ($MILLION)
FIG. 40 REVENUE OF AB ELECTROLUX BY PRODUCTS (%), 2014
FIG. 41 REVENUE OF AB ELECTROLUX BY BUSINESS SEGMENTS (%), 2014
FIG. 42 SWOT ANALYSIS OF AB ELECTROLUX
FIG. 43 REVENUE OF SHARP CORPORATION, 20122014 ($MILLION)
FIG. 44 REVENUE OF SHARP CORPORATION BY BUSINESS SEGMENTS (%), 2014
FIG. 45 SWOT ANALYSIS OF SHARP CORPORATION
FIG. 46 SWOT ANALYSIS OF HOOVER LIMITED
FIG. 47 REVENUE OF ILLINOIS TOOL WORKS INC., 20122014 ($MILLION)
FIG. 48 REVENUE OF ILLINOIS TOOL WORKS, INC. BY BUSINESS SEGMENTS (%), 2014
FIG. 49 REVENUE OF ILLINOIS TOOL WORKS, INC. BY GEOGRAPHY (%), 2014
FIG. 50 SWOT ANALYSIS OF ILLINOIS TOOL WORKS, INC.
FIG. 51 SWOT ANALYSIS OF GALANZ ENTERPRISE GROUP
FIG. 52 REVENUE OF WHIRLPOOL CORPORATION, 20122014 ($MILLION)
FIG. 53 SWOT ANALYSIS OF WHIRLPOOL CORPORATION
FIG. 54 REVENUE OF PANASONIC CORPORATION, 20122014 ($MILLION)
FIG. 55 REVENUE OF PANASONIC CORPORATION BY BUSINESS SEGMENTS (%), 2014
FIG. 56 SWOT ANALYSIS OF PANASONIC CORPORATION
FIG. 57 REVENUE OF GENERAL ELECTRIC COMPANY, 20122014 ($MILLION)
FIG. 58 REVENUE OF GENERAL ELECTRIC COMPANY BY BUSINESS SEGMENTS (%), 2014
FIG. 59 REVENUE OF GENERAL ELECTRIC COMPANY BY REGION (%), 2014
FIG. 60 SWOT ANALYSIS OF GENERAL ELECTRIC

LIST OF TABLES

TABLE 1 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY PRODUCT TYPE, 20142020 ($MILLION)
TABLE 2 NORTH AMERICA MICROWAVE OVEN MARKET VOLUME BY PRODUCT TYPE, 20142020 ($MILLION)
TABLE 3 NORTH AMERICA CONVECTION MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 4 NORTH AMERICA GRILL MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 5 NORTH AMERICA SOLO MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 6 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 20142020 ($MILLION)
TABLE 7 NORTH AMERICA MICROWAVE OVEN MARKET VOLUME BY APPLICATION, 20142020 ($MILLION)
TABLE 8 NORTH AMERICA HOUSEHOLD MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 9 NORTH AMERICA COMMERCIAL MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 10 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY STRUCTURE, 20142020 ($MILLION)
TABLE 11 NORTH AMERICA MICROWAVE OVEN MARKET VOLUME BY STRUCTURE, 20142020 ($MILLION)
TABLE 12 NORTH AMERICA BUILT-IN MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 13 NORTH AMERICA COUNTER TOP MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 14 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE BY COUNTRY, 20142020 ($MILLION)
TABLE 15 NORTH AMERICA MICROWAVE OVEN MARKET VOLUME BY COUNTRY, 20142020 (MILLION)
TABLE 16 U.S MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 20142020 ($MILLION)
TABLE 17 MEXICO MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 20142020 ($MILLION)
TABLE 18 CANADA MICROWAVE OVEN MARKET REVENUE BY APPLICATION, 20142020 ($MILLION)
TABLE 19 SNAPSHOT OF LG ELECTRONICS
TABLE 20 SNAPSHOT OF SAMSUNG ELECTRONICS
TABLE 21 SNAPSHOT OF ALTO-SHAAM, INC
TABLE 22 SNAPSHOT OF AB ELECTROLUX
TABLE 23 SNAPSHOT OF SHARP CORPORATION
TABLE 24 SNAPSHOT OF HOOVER LIMITED
TABLE 25 SNAPSHOT OF ILLINOIS TOOL WORKS INC
TABLE 26 SNAPSHOT OF GALANZ ENTERPRISE GROUP
TABLE 27 SNAPSHOT OF WHIRLPOOL CORPORATION
TABLE 28 SNAPSHOT OF PANASONIC CORPORATION
TABLE 29 SNAPSHOT OF GENERAL EC

 

The microwave oven market in North America, comprising the U.S., Canada, and Mexico, is expected to exhibit a constant growth over the forecast period. The conventional microwave oven market penetration in the U.S households is at its peak, however consumers are opting for premium range and built in microwave ovens, while remodeling their homes for enhancing the overall look of their kitchen.  Growing health concerns and rising rate of obesity among consumers, has led to growing demand for low-fat and homemade food over packaged microwavable food, which has encouraged market players to launch new and innovative microwave ovens which offer healthy cooking by using minimum oil.

The market is expected to witness growing demand for premium range microwave ovens, because of increased propensity of consumers to spend on high-end advanced kitchen appliances. Consumers are opting for multi-featured microwave ovens with innovative technology, which help them to cook food conveniently with minimum manual labor. Built-in microwave ovens are preferred by consumers to save space and enhance the aesthetic look of the kitchen. Well-established market players are launching innovative microwave ovens to cater to the demand of consumers. For instance, in February 2016, GE in partnership with Local Motors Inc. developed a new oven which enables consumers to make restaurant-style pizza at home conveniently. In addition, with the help of a mobile application, some features of the microwave oven can be operated via a smartphone. 

Within North America, the microwave oven market is expected to witness the highest growth in Mexico on account of the increasing demand for microwave ovens in the coming years.

 

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