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2024

North America Programmatic Display Market

North America Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Channel : Opportunity Analysis and Industry Forecast, 2022-2032

IC : Software and Services

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Author's: Akanksha Pandey | Onkar Sumant
Publish Date:

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Major Advantages

  • The report under production by Allied Market Research on the North America programmatic display market offers a comprehensive study of regional market size & forecast, country-level outlook, segmental analysis, market opportunities, major determinant factors of the growth, and key trends.

  • Porter’s five forces model showcases the effectiveness of buyers & sellers, which is vital to aid the market players to adopt fruitful strategies. Moreover, the report includes

    • Threat of new entrants

    • Threat of substitutes

    • Bargaining power of suppliers

    • Bargaining power of consumers

    • Competition among key players

North America Programmatic Display Market
By Type
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Mobile Video segment held the major share of 34.2% throughout the forecast period.

  • A detailed analysis of the driving and restraining factors of the North America programmatic display market is offered in the report.

  • The North America programmatic display market report provides quantitative and qualitative analysis of the market from 2022-2032. The qualitative analysis highlights key regulations, value chain analysis, patent analysis, and pain point analysis.

    • Value chain analysis: AMR provides a comprehensive analysis of all the stages coupled with the key stakeholders operating in every stage along with their strategic decisions and impact on the market.

    • Key regulations: AMR offers key regulations and standards for the industries. The section catalogs some of the regulatory documents of product type.

    • Pain point analysis: The report offers insights on challenges faced by key stakeholders currently active in all stages of the value chain along with the strategic decisions taken by other players to maintain their foothold in the market.

  • In addition, the North America programmatic display market report offers an analysis of the impact of the COVID-19 pandemic on the market growth to help devise strategies to gain a competitive edge over other players.

COVID-19 Impact Analysis

The COVID-19 pandemic severely affected the global economy. The report offers a study on micro and macro economic impact, owing to the COVID-19 pandemic. Furthermore, it offers a qualitative analysis of the impact of the COVID-19 outbreak on the North America programmatic display market. In addition, it reviews the details regarding the market size and share owing to the impact of the COVID-19 pandemic. The study offers a detailed analysis of the prime strategies adopted by major market players during such unprecedented times. Moreover, the report focuses on the impact of the COVID-19 pandemic on the supply chain of the North America programmatic display market. In addition, the report showcases a post-pandemic scenario, as the risk of infection decreased and introduction of the vaccines by the government to protect from infection.

Competition Analysis

The report presents the analysis of the top 10 companies (not limited to 10) and an analysis of their market share. The report includes company profiles along with comprehensive information regarding market share, company description, key developments, and financial details. In addition, the company profiles section contains the data about the company’s product/services and brand names.

North America Programmatic Display Market
By Channel
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Private Marketplaces (PMP) segment is projected as the most lucrative segment.

Key classification and analysis of the market

The North America programmatic display market has been classified into type and channel. On the basis of country, the market is analyzed into U.S., Canada.

The report offers key segmental analysis in both quantitative and qualitative terms, which helps assess the current addressable market and untapped growth opportunities, type and channel are the major segments covered under this section. This analysis is provided for each segment at country levels.

NORTH AMERICA PROGRAMMATIC DISPLAY MARKET REVENUE

Graph for representation purpose only

North America Programmatic Display Market Report Highlights

Aspects Details
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By Type
  • Online Display
  • Online Video
  • Mobile Video
  • Mobile Display
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By Channel
  • Private Marketplaces (PMP)
  • Automated Guaranteed (AG)
  • Real Time Bidding (RTB)
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By Country
  • U.S.
  • Canada
Author Name(s) : Akanksha Pandey | Onkar Sumant

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North America Programmatic Display Market

Opportunity Analysis and Industry Forecast, 2022-2032