A nursing bra is a tailored brassiere used by pregnant or lactating women that allows them to nurse comfortably without removing their bra. The flaps on the customizable bra cups may be opened with one hand. Breastfeeding bras are sometimes known as maternity bras or feeding bras. Several variables influence the worldwide nursing bra market. New emerging markets, attaining development through online retailing, brand positioning, and targeting the expanding ambitious consumer sector are among the factors that are expected to increase demand for maternity bras throughout the forecast period. Furthermore, the growing popularity of online channels is projected to have a favorable influence on the nursing bra market's growth. In addition, consumers are becoming more aware of the need of using the proper sort of nursing bra for their body size and needs. During the projection period, the growing penetration of emerging companies in the market has an opportunity to boost the nursing bra market.
COVID-19 Impact Analysis
- With the advent of the COVID-19 pandemic, the government had to enforce strict lockdown that resulted in a complete shutdown of operations in commercial sectors. Due to a halt in the operations and restriction in outdoor movement, production for nursing bras has decreased as there was no option for the manufacturers to carry on their operations.
- Disruption in the distribution channel was an important cause as adequate raw materials couldn't reach the industries for production; the delivery of finished products to the dedicated stores was not possible. Consumers had no option to visit the specialized stores or order a pair of nursing bra through e-commerce websites.
Top Impacting Factors
- Factors driving market expansion in nursing bras include increasing awareness of health and increasing convenience for pregnant and lactating women. Furthermore, certain nursing bras may also be used as sports bras, making it easier for a nursing mother to exercise. Nursing bras are integrated into some clothing, such as tank tops and T-shirts, and there are also cushioned and plus-size nursing bras. The benefit of wearing a nursing bra is encouraging pregnant and lactating women to opt for the nursing bra to ensure they feel comfortable.
- The maternity bra market is expected to be restrained by fitness concerns such as breathing problems and chest discomfort, which may lead women to choke, as well as clogged mastitis and ducts. The negative effects of wearing a nursing bra may discourage the women from opting for the usage of nursing bra and instead for other alternatives.
Market Trends
Broad usage of online retailers, the internet, and improved high-end devices assist to expand the industry.
Globally there is an increase in demand for nursing bras owing to an increase in the sales channel. Online media drives demand for nursing bras. Consumers have simple access to the internet distribution channel, where new design and fabric solutions are available for different requirements from the consumers. Next day shipping for consumers is possible with new high-end equipment. To increase sales by utilizing new technologies provided by various websites and online retailers.
The rise in celebrity endorsements of nursing bras to promote awareness
The nursing bras industry is about to boost because of the growing prestige of celebrity endorsement boosting demand for nursing bras. The companies approach renowned social media creators and other celebrities to endorse their brand as they have a high social media following. The advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to a better quality of nursing bras and how can it make a difference during the period of pregnancy or after pregnancy. By the advertising, the companies are conveying a message that by using their product the consumer is expected to achieve comfort and convenience.
A need for lightweight nursing bras to tackle the heat generated by global warming
Global warming is a genuine concern for consumers all over the world. Due to global warming, the climate of the earth is getting hotter. To tackle this hot weather, manufacturing companies should develop their fabrics. A developed nursing bra made of breathable fabrics, expected to resolve the problem as they will be more comfortable on the skin and will reduce the rate of perspiration.
Key Benefits of the Report
- This study presents the analytical depiction of the nursing bras industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the nursing bras market share.
- The current market is quantitatively analyzed to highlight the nursing bras market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed nursing bras market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the nursing bras market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Nursing Bras Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Material |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Leading Lady, Lively, Kindred Bravely, Bravado Designs, Storlek, Mamaway, Cake Maternity, Anita International, Elomi, Medela |
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