Off-road Motorcycle Market

The global off-road motorcycle market is experiencing a significant growth, and will grow considerably in next few years. Off-road motorcycle is specially designed for rough and un-surfaced tracks. Off-road motorcycles are preferred by off-road bikers due to its features including energy efficiency, comfort and handling. This off-road motorcycles are basically used for various application which includes military patrolling, and off-road bike racing events. This motorcycles are very much beneficial for the mountain areas owing to the high torque engine due to which motorcycle can climb on high slope surface. In addition, It has attractive shape which attracts youth and helps to change their preference. Innovations in the automobile industry paves the way for improved and better off-road motorcycles regarding comfort, suspension and safety. 

COVID-19 scenario analysis : 

• Economic crisis occurring due to lockdown across the world affects the end use industry greatly.

• All countries in the globe are currently focusing on the health care sector. Therefore, the production related the automobile industry has being stopped.

• Migrant employees and laborers will return to their native countries, which in turn, will impact the economy of the countries they were employed in. However, they have better skills and experience, which can favor their native countries.

• Research and development activities for vehicles technology will be limited, as researchers need to stay at home during the lockdown.

• There will be a drop in inward connected vehicles due to loss of employments and homecoming of workers.

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Surge in adoption of safety and security features in automobile industry, rise in the preference of consumer shifting towards premium off-road motorcycles, increasing focus by manufacturers in automobile industry on superior performance and comfort, and raising craze of off-road motorcycle racing among youth generation are the factors that drive the growth of global off-road motorcycle market. However, high cost of the product, absence of connected standards and uncomfortable seating structure may hinder the market growth. Contrarily, investments in automation, launches of new and technologically advanced products, increase in the consumer demand for high speed, attractive design, and digital dashboards, and government initiatives for vehicles production for mountain areas present new pathways in the industry and act as an opportunity for the growth of the market. The global off-road motorcycle market trends are as follows:

Increasing focus by manufacturers in automobile industry on superior performance and comfort

The trend of motorcycle riding is rising in the youth generation across the globe owing to the movies in the Hollywood and Bollywood related to the car and bike racing. Moreover, attractive marketing strategies and launch of various design of vehicles rises demand for advance vehicles by youth. Youth consumers are very much selective about the performance and comfort of motorcycle. Therefore, increasing focus by manufacturers in automobile industry on superior performance and comfort rises the demand for connected motorcycle and responsible to drive the growth of the market. In March 2020, CAKE, the manufacturer of electric off-road performance motorcycles, has launched Kalk INK off-road electric motorcycle. This off-road electric motorcycle is fast, and hassle-free. This launch was done to improve it off-road motorcycle portfolio.

Surge technological innovations in automobile industry 

The demand for technologically advance bike is raising owing to the increase in the interest of youth consumers in off-road motorcycle race. The consumers are eager to welcome the innovations in the automobile industry regarding rough, strong, and high speed vehicles. The female consumers are also inclining towards off-road bike riding. Technological developments is implementing across all the industries. Therefore, raising technological innovation in the automobile industry raises the demand for off-road motorcycles which helps to drive the growth of the market. In May 2019, Hero has launched XPulse 200, XPulse 200T, Xtreme 200S off-road motorcycles. This product was launched to provide 200cc vehicle in low price.

Market scope and structure analysis:

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the global off-road motorcycle industry along with the current trends and future estimations to determine the imminent investment pockets.

• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global off-road motorcycle market share.

• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global off-road motorcycle market growth scenario.

• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the off-road motorcycle market. 

• The report provides a detailed global off-road motorcycle market analysis based on competitive intensity and how the competition will take shape in coming years. 

 
Questions answered in the off-road motorcycle market research report:

• What are the leading market players active in the off-road motorcycle market?

• What the current trends will influence the off-road motorcycle market in the next few years?

• What are the driving factors, restraints, and opportunities in the off-road motorcycle market?

• What are the projections for the future that would help in taking further strategic steps?

 Off-road Motorcycle Market Report Highlights