On-the-go breakfast packaging is an advanced packaging solution that not only holds food & beverages but also offers ease and convenience along with easy transportation. They are designed to make the food easy to pack and consume anywhere. It is not only used to offer breakfast items but also snacking between meals or meal replacements, while offering more healthier options for eating to consumers. On-the-go breakfast packaging is manufactured in the two packaging formats, rigid packaging, and flexible packaging. They are majorly made of two materials: plastic and paper. The sustainable nature of paper and its surface giving excellent printing quality, therefore, is preferred by consumers as well as manufacturers. The on-the-go breakfast packaging is used to pack many food & beverages products such as cereal meals, sandwiches & burgers, milkshakes & juices, and others.
Covid-19 Impact Analysis
- The coronavirus's unfavorable global effects are already evident, and they will have a big impact on the on-the-go breakfast packaging market in 2020.
- The World Health Organization has declared a public health emergency after the COVID-19 virus outbreak in December 2019. The disease has spread to over 100 nations and resulted in massive deaths all across the world. Exports & Imports, global manufacturing, tourism, and financial sectors have all been heavily damaged.
- The downward pressure on the global economy, which had previously shown signs of improvement, has escalated once more. The outbreak of the virus has added danger factors to the international economy's already sluggish development. Many international groups have stated that the global economy is experiencing its most difficult moment since the financial crisis.
- The lockdown has resulted in hampering the imports and exports of various goods. Also, the uncertainty created in the market in the consumers’ buying pattern has resulted in hampering of the on-the-go breakfast packaging market.
Top Impacting Factors
The appeal of on-the-go breakfast is significant among millennial consumers owing to busy lifestyles. From a regional perspective, Europe is being viewed as a potential market for on-the-go breakfast packaging, given the presence of a large urban population. A new market trend that has been observed over the years is the increasing demand for innovative packaging solutions concerning breakfast cereals. As against their consumption (traditional) as a breakfast meal, cereal-based products are being extensively consumed as an anytime snack, thereby driving the demand for efficient packaging materials. Following this consumption shift, food retailers across the globe have realized higher profit margins on the sale of on-the-go oatmeal cups.
Shortly, an increased number of key food retailers are likely to detract from the ‘boxed cereal’ concept owing to the growing demand for smaller formats of on-the-go food packages.
Market trends
- Increasing Usage of Transparent Packaging Driving Demand for On-the-Go Packaging
- Transparent packaging or see-through packaging not only allows consumers to view contents for the easy product identification but also offers many other benefits such as durability and enhanced security. This see-through/transparent packaging can be achieved by using on-the-go breakfast packaging solutions, such trays, pouches, sachets, and others, as they offer superior transparency and gloss to the package.
- Diversity of Natural Ingredients Key to Expand in Indian Markets
- The India on-the-go breakfast packaging market is one of the most vibrant and highly competitive markets. A plethora of brands is strengthening their online presence to tap long-term revenue opportunities via e-commerce and online stores. On The Run is one such brand, which is capitalizing on this opportunity to increase the availability of energy bars, healthy bites, combos, and healthy kits to meet specific needs of consumers. Indian brands are increasing their production of items that contain no sugar, color or preservatives and make use of natural ingredients. The diversity of ingredients is becoming a prime focus of manufacturers to provide products that not only taste good but also helps to maintain the functional well-being of consumers. Brands in the India on-the-go breakfast packaging market are expanding their business opportunities via gifting, bulk orders, and corporate orders.
- Compostable, Recyclable Packaging Gaining Prominence for On-the-Go Breakfast Products
- Ready-to-drink chocolate milk, mini fruit bars, and instant oatmeal express cups are being used in the on-the-go breakfast packaging market. Urban lifestyles are anticipated to spur the growth of the market. An increasing number of consumers is on the pry for sustainably developed products. Manufacturers in the on-the-go breakfast packaging market are gaining awareness about these consumer demands and innovating in compostable & recyclable packaging to help brands gain a competitive edge over other contemporaries.
Key Benefits of the Report
- This study presents the analytical depiction of the on-the-go breakfast packaging market industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the on-the-go breakfast packaging market share.
- The current market is quantitatively analyzed to highlight on-the-go breakfast packaging market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed on-the-go breakfast packaging market analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the On-the-go Breakfast Packaging Market Report
- Who are the leading market players active in the On-the-go Breakfast Packaging Market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is “On-the-go Breakfast Packaging Market “?
- What does " On-the-go Breakfast Packaging Market " allow organizations to achieve?
- Which technologies combine to make “On-the-go Breakfast Packaging Market “a critical organizational asset?
- What is " On-the-go Breakfast Packaging Market” Market prediction in the future?
- Who are the leading global players in the “On-the-go Breakfast Packaging Market” market?
- What are the current trends and predicted trends?
- What are the challenges faced in the " On-the-go Breakfast Packaging Market” Market?
- What are the key benefits of the “On-the-go Breakfast Packaging Market “Market report?
- What will be the anticipated growth rates for your own On-the-go Breakfast Packaging Market economy altogether and for every segment inside?
- What are the driving factors and opportunities in the market?
On-the-go Breakfast Packaging Market Report Highlights
| Aspects | Details |
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 By Product |
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 By Region |
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 Key Market Players | PepsiCo, Kraft Heinz, Nestlé, General Mills, Dean Foods, Kellogg’s, Mars, Mondel?z International, Unilever, Tyson Foods |
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