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Allied Market Research

Online Event Ticketing Market by Event Type (Movie, Sport, and Others) and Platform (Desktop and Mobile): Global Opportunity Analysis and Industry Forecast, 2020–2027

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Aug 2021 | 1116 Views
   
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Online Event Ticketing Market Statistics: 2027

E-tickets witnessed a paradigm shift from traditional event ticketing processes for various events. Most venue counters are nowadays encouraging individuals to purchase tickets in advance from digital platforms. Major trend observed in the online event ticketing market over past years is booking tickets through tablet, smartphone, or web applications. This trend has gained high popularity, owing to ease of use, flexibility of booking timings, user-friendly interfaces, and various attractive engagement marketing strategies developed by service providers. Many ticketing vendors are focused on providing mobile ticketing applications that generate e-tickets on smartphones as well as vendors are making their websites customer-friendly with various promotional methods, which attracts consumers with easy ticketing transactions and discount/ points benefits. Moreover, online event booking applications displays all information associated to event which includes ticket pricing, seating layouts, event venue, and other relevant information.

Online Event Ticketing Market

Market scope and structure analysis:

                   Report Metric

                                            Details

  Market size available for years

  2020–2027

  Base year considered

  2019

  Forecast period

  2021–2027

  Forecast units

  Value (USD)

  Segments covered

  Event Type, Platform,  and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of LATAM) and Middle East and Africa

  Companies covered

Major players analyzed include Brown Paper Tickets, Cvent Inc, Eventbee Inc., Eventbrite Inc., Eventzilla, moshtix Pty Ltd, Razorgator LLC, StubHub Inc., Thundex Tix, and Ticketek Pty Ltd.

 

COVID-19 Scenario Analysis: 

  • Online ticket booking business is extremely hampered after the outbreak of COVID-19 pandemic. As lockdown measures are being taken by governments to control the spread of disease, many hotels and theaters are closed, leading to downfall of the ticketing business.

Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Rise in adoption of smartphones and personal computers, surge in disposable income, and growth in focus on paperless transactions are the major factors that drive growth of the online event ticketing market. However, lack of price supervision and uncertainty over ticket prices can hinder the growth of market. Contrarily, growth in penetration of internet and broadband services across the globe is an opportunistic factor for growth of the online event ticketing market.

Growing focus on paperless transactions

Cumulative adverse effects of pollution on environment have encouraged governments across the globe to focus on reducing environmental pollution and deforestation. This has compelled governments across the globe to encourage digital transactions to reduce the use of paper and save trees. Many banking organizations and telecom service providers have adopted online platforms for monetary transactions. Thus, rise in adoption of paperless transactions will further support the online movie ticket booking service providers to generate e-tickets that are sent through emails or messages.

Popularity of internet has increased significantly and as a result, many organizations have worked diligently to develop new techniques for interfacing with customers. E-tickets are developed to provide wide range of applications by provider services, which include coupons for e-shopping to tickets for entrance into a concert or sporting event. Proliferation of e-tickets represents a change in the way that traditional ticket purchasing occurs. E-tickets seem to provide a number of advantages to agencies, including lower costs and increased operational efficiency. It is projected that the use of e-tickets would continue to increase during the forecast period.

Uncertainty over ticket prices

Major online event ticketing systems are paid platforms or applications as they include service charges. Most platforms charge fee per ticket plus a percentage of the ticket price. As many entertainment industries have legacy architecture, which adds additional cost, make them charge high fees just to stay in business. In addition to fees from ticketing providers, one  also needs to pay credit card processing fees, if used. 

Moreover, most ticketing systems charge both credit card processing and ticket convenience fees to the ticket buyer. Approximately 85% of event organizers pass these fees to the buyers. Currently, most ticket buyers are expected to pay additional amount of service fee.

Furthermore, different ticketing companies offer various price points, so the payment structure and fees definitely are some of the parameters considered before deciding on a ticketing platform. For example, event planners provide affordable ticketing software and even offers a free trial, to make sure its consumers are getting everything you need and more with no strings attached. Due to this COVID-19 pandemic, most of the airlines have increased their ticket prices as well.

Key segments covered:

                 Segments

                                                       Subsegments

  Event Type

  • Movie
  • Sport
  • Others

  Platform

  • Desktop
  • Mobile

 

Key benefits of the report

  • This study presents the analytical depiction of the global online event ticketing industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the online event ticketing market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the online event ticketing market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed online event ticketing market analysis based on the present and future competitive intensity of the market.
 
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