Allied Market Research


Online Gambling And Betting Market

Online Gambling and Betting Market Size, Share, Competitive Landscape and Trend Analysis Report by Game Form and by Device Type : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Consumer and general services

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Author's: | Roshan Deshmukh
Publish Date:

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With the easy availability of mobile phones and high internet services, the online gambling and betting market is experiencing a significant growth on the global scale, and is expected to grow consistently in the years to come. Online gambling and betting is all about risking money or anything which has material value with the intend of winning additional profits in form of extra money or material goods. It is popularly known as Internet gambling, which is typically about betting on lotteries, casino, or sport oriented games over the internet.

COVID-19 Scenario Analysis: 

  • There is lockdown in various countries due to COVID-19 situation which also led to the shutdown of the various industries and hence affected the market growth badly. 

  • However, gambling and betting related to sports activities got affected due to COVID-19 as all such events are cancelled as a part of lockdown.

  • The online gambling and betting market has gained a lot of popularity worldwide due to the ease it offers. Hence, once the lockdown will be released there will be improvement in the condition of the market.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Increase in the prevalence rate of gambling and betting, rise in the disposable income of individuals in emerging economies, trust in the online transactions in gambling and betting, adoption of more of the internet-supported devices are some of the prominent factors contributing toward the growth of the online gambling and betting market. 

Relaxation in stringent laws worldwide for online gambling and betting provides better opportunities to the major players to engage more people in such activities and earn better revenue.

The global online gambling and betting market trends are as follows:

Gamification for delivering better results

Customer satisfaction and loyalty holds the supreme importance for the major players of this market. Hence, companies are making sincere efforts to generate loyalty in this online market of betting and gambling. They are opting for various techniques like gamification where the operator gets to know about his real-time performance, virtual rewards, loyalty bonuses, and status of competition with fellow players. 

Potential markets

Europe as a market for online betting and gambling is doing really well while this market is expected to grow in Asia-Pacific during the forecast period. The primary reason for the same is rise in the disposable incomes in the economies like China, India, and Brazil. Populations of these regions are now willing to spend more amount of money on the activities like online betting and gambling. Relaxation in the governmental laws and easy accessibility to foreign betting and gambling sites with lucrative offers are expected to boost the market growth.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global online gambling and betting industry along with the current trends and future estimations to determine the imminent investment pockets.

  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global online gambling and betting market share.

  • The current market is quantitatively analyzed to highlight the global online gambling and betting market growth scenario.

  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 

  • The report provides a detailed global online gambling and betting market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Online Gambling and Betting Research Report:

  • What are the leading market players active in the online gambling and betting market?

  • What the current trends will influence the market in the next few years?

  • What are the driving factors, restraints, and opportunities in the market?

  • What future projections would help in taking further strategic steps?

Online Gambling and Betting Market Report Highlights

Aspects Details
By Device Type
  • Desktop
  • Mobile
  • Tablets
  • Others
By Game Form
  • Poker
  • Casino
  • Sports Betting
  • Bingo
  • Lottery
  • Horse Race Betting
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Rank Group, GVC Holdings Plc, The Stars Group, Playtech, The Betway Group, Fortuna Entertainment Group, Paddy Power Betfair Plc,, William Hill plc,, mybet Holding, Betfred Ltd., Bet365 Group Ltd., 888 Holdings Plc,

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Online Gambling and Betting Market

Global Opportunity Analysis and Industry Forecast, 2023-2032