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Online Grocery Market by Category (Meat & Poultry Products, Fresh Produce, Beverages & Dairy Products, Bakery, Breakfast & Cereal), Type of Shopper (Generation Z, Millenials, Generation X, Baby Boomers, Silent Generation) - Global Opportunity Analysis and Industry Forecast, 2015 - 2022

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Online grocery refers to the purchase of fresh and packaged food through online portals. Ways of buying groceries have evolved over a period of time, owing to easy availability of products through stores and online platforms. The online grocery service is a niche market; however, it is anticipated to witness robust growth in the coming years. Nowadays, people opt for online grocery shopping as it is convenient and offers a wide variety of products, which can be delivered to the consumers doorstep within a stipulated time. In addition, customers are able to keep a track of their spending as well. Online grocery covers a wide spectrum of products such as bakery & dairy products, cereals, vegetables, and fruits. Retailers in this market offer services such as click & collect option and subscription option to ease the consumers online grocery shopping experience.

Hectic schedules, increasing working population, and tedious commuting provide opportunities to businesses and entrepreneurs to set up online grocery stores. With the evolving technology and increasing penetration of internet services, there is rising awareness among consumers about the different shopping trends prevailing in the society. Millennials and Generation Z are the most attractive consumer segments in the market. These are the most tech savvy users, and are ready to pay premium to avail same-day delivery of products. However, concerns regarding the freshness of fruits and vegetables, and high delivery charges act as threats for market growth.

The world online grocery market is segmented on the basis of category, type of shopper, and geography. In accordance to the category, it comprises meat & poultry products, fresh produce, beverages & dairy products and bakery, and breakfast & cereal. Based on the type of shopper, it is divided into Generation Z, Millenials, Generation X, Baby Boomers, and Silent Generation. Geographically, it is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, and rest of Europe), Asia-Pacific (India, China, Japan, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). Key players operating in this market are AmazonFresh, LLC, Koninklijke Ahold Delhaize N.V., Fresh Direct, LLC, mySupermarket Limited, NetGrocer.com, Inc., Walmart Stores, Inc., Safeway, Inc., ShopFoodEx, Schwan Food Company, and My Brands Inc.

POTENTIAL BENEFITS FOR STAKEHOLDERS:

  • The study provides an in-depth analysis of the online grocery market to elucidate the imminent investment pockets.

  • Current trends and future estimations are outlined to determine the overall market potential and to single out profitable trends to gain a stronger market foothold.

  • The report provides information about key drivers, restraints, and opportunities with a detailed impact analysis.

  • Quantitative analysis of the market from 2015 to 2022 is provided to showcase the financial competency.

  • Porters Five Forces model illustrate the potency of the buyers and suppliers.

  • Value chain analysis provides a clear understanding of the roles of stakeholders involved.

ONLINE GROCERY MARKET SEGMENTATION

The market is segmented on the basis of category, type of shopper, and geography.

BY CATEGORY

  • Meat & Poultry Products

  • Fresh Produce

  • Beverages & Dairy Products

  • Bakery, Breakfast & Cereal

BY TYPE OF SHOPPER

  • Generation Z

  • Millenials

  • Generation X

  • Baby Boomers

  • Silent Generation

BY GEOGRAPHY

  • North America

  • U.S.

  • Canada

  • Mexico

  • Europe

  • UK

  • Germany

  • France

  • Rest of Europe

  • Asia-Pacific

  • India

  • China

  • Japan

  • Rest of Asia-Pacific

  • LAMEA

  • Latin America

  • Middle East

  • South Africa

KEY PLAYERS:

  • AmazonFresh, LLC

  • Koninklijke Ahold Delhaize N.V.

  • Fresh Direct, LLC.

  • mySupermarket Limited

  • NetGrocer.com, Inc.

  • Wal-Mart Stores, Inc.

  • Safeway, Inc.

  • ShopFoodEx

  • Schwan Food Company

  • My Brands Inc.

 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

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We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

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