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2021

Online in-flight shopping Market

Online in-flight shopping Market Size, Share, Competitive Landscape and Trend Analysis Report by Aircraft Type, Flight Type and Shopping Type : Global Opportunity Analysis and Industry Forecast, 2021-2030

CG : Consumer and general services

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Author's: Raju Kale | Roshan Deshmukh
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The global online in-flight shopping market size was valued at $232.3 million in 2020, and is projected to reach $825.3 million by 2030, registering a CAGR of 12.8% from 2021 to 2030. North America was the highest revenue contributor, accounting for $111.2 million in 2020, and is estimated to reach $372.2 million by 2030, with a CAGR of 12.4%.     

Online in-flight shopping services is a marketplace allowing brands and services to promote flash sales to passengers during flights and entertain them with shopping offers and brand content. 

Online-In-flight-Shopping--Market-2021-2030

In the recent years, an exponential rise in the number of passengers travelling via air is expected to be the primary driver for the growth of the online in-flight shopping market. Despite slower economic growth in various countries, the number of domestic and international passenger travelling by air has increased, thereby boosting the market growth. However, healthy growth in the market is projected due to rise in expectation of flyers to have nutritious and healthy food is also expected to boost the market growth. In addition, rise in adoption of online platforms for booking various consumer goods products by the major airline companies is further expected to spur the online in-flight shopping market growth. 

Moreover, rise in automation and proliferation of online in-flight shopping management has enabled providers and airline to collaborate and offer a rich passenger experience at minimum cost. Furthermore, rise in investment in the aviation sector is expected to benefit the shopping service market as global online in-flight shopping company would further invest and substantially increase their market share. In addition, the government of India has approved 100% of foreign direct investment (FDI) in scheduled air transport service regional air transport service and domestic scheduled passenger airline. However, FDI over 49% would require government approval. India’s aviation industry is expected to witness Rs 35,000 crore (US$ 4.99 billion) investment in the next four years. The Indian government is planning to invest US$ 1.83 billion for development of airport infrastructure along with aviation navigation services by 2026.

Moreover, the aviation sector is experiencing rapid growth worldwide, propelled by booming tourism industries, lower air fares and the push for greater connectivity in an increasingly globalized economy. Middle-class expansion has also spurred growth in air travel, as more people are able to afford flights for holidays or business-related travel.
Changes observed in the tourism and in-flight shopping industries are as follows:

Borders were closed due to lockdown, thus bringing overseas travel to a standstill since five to six months.

A significant decrease in business travel was witnessed. Majority of the business meetings are being conducted on video calling applications.

Owing to the COVID-19 crisis, international travel has slowed down, which has significantly affected airport’s duty-free sales

Many international flights have been cancelled during the lockdown period, which is expected to decrease the growth of the online in-flight shopping market.

According to the online in-flight shopping market analysis, the market is segmented on the basis of aircraft type, flight type, shopping type, and region. Depending on aircraft type, the market is divided into economy class, business class, and first class. By flight type, it is segregated into full service, and low cost. According to shopping type, it is divided into travel accessories, beauty and care, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Singapore, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, the UAE, Nigeria, Saudi Arabia, South Africa, and rest of LAMEA).     

Online in-flight shopping Market
By Aircraft Class
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Economy class segment would witness the fastest growth, registering a CAGR of 13.5% during the forecast period.

On the basis of aircraft type, the first class segment accounted for the maximum share in the global market in 2020, and is expected to remain dominant during the online in-flight shopping market forecast period.

The trend of implementing advanced technology in online shopping services offered in flights such as use of different types of smart gadgets for ordering food in flights, thus increasing the convenience quotient of passengers has significantly fueled the growth of the in-flight shopping market in the recent times. 

Online in-flight shopping Market
By Flight Type
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Low Cost Segment witnssed a major growth rate of 13.9%

On the basis of flight type, the full service segment accounts to higher value share. Full service airlines will typically offer more in-flight perks such as a greater selection of food and beverages, in-flight entertainment options and amenities such as headphones, pillows, and blankets; recently, though, some full-service airlines have cut back some or all these perks, or now charge for them and also offers products online. This factor is expected to contribute toward market growth.

On the basis of shopping type, the others segment held the significant online in-flight shopping market share in 2020. Increase has been witnessed in the upscale offerings at airports with rise in per capita expenditure. In addition, rise in culture of owning luxury goods propels the growth of the in-flight shopping market.

Online in-flight shopping Market
By Shopping Type
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Others Segment held the major share of 45.4% in 2020

On the basis of region, North America dominated the online in-flight shopping market in 2020, and accounted for maximum market share.  The U.S. commercial aviation infrastructure has expanded significantly over the years, and in the current market, the industry is witnessing steep growth in terms of aircraft orders and deliveries. Growth in number of aircraft deliveries to the commercial airlines is creating increased potential for the online in-flight shopping market.

Online in-flight shopping Market
By Region
2030
North America 
Europe
Asia-Pacific
LAMEA

North America held the major share of 47.8% in 2020

Key benefits for stakeholders      

  • The report provides quantitative analysis of the current online in-flight shopping market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing online in-flight shopping market opportunities.  
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.  
  • In-depth analysis and the market size & segmentation assist to determine the market potential.
  • The major countries in each region are mapped according to their revenue contribution to the market.     
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the online in-flight shopping industry. 

Online in-flight shopping Market Report Highlights

Aspects Details
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By AIRCRAFT CLASS
  • Economy class
  • Business class
  • First class
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By FLIGHT TYPE
  • Full Service
  • Low Cost
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By SHOPPING TYPE
  • Travel Accessories
  • Beauty and Care
  • Others
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By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, Australia, South Korea, Thailand, Singapore, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, UAE, Nigeria, Saudi Arabia, South Africa, Rest of LAMEA)
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Key Market Players

AIRASIA GROUP, AIRFREE, LUFTHANSA., SINGAPORE AIRLINES LIMITED, .THE EMIRATES GROUP, INMARSAT PLC., THOMAS COOK AIRLINES LTD, SWISS INTERNATIONAL AIR LINES AG, EASYJET AIRLINE COMPANY LIMITED, SKYDEALS

Analyst Review

Based on the insights of the CXOs of leading companies, the online in-flight shopping market is anticipated to witness robust growth in regions such as Asia-Pacific and LAMEA. The growth in the number of high net worth individuals (HNIs) and easy availability of on-arrival visa propel the growth of the overall market.

Increase has been witnessed in the number domestic flights in Europe, LAMEA, and Asia-Pacific, owing to rise in interest of people in travelling through airlines and increased spending ability. According to industry experts, French, Germans, Spaniards, and Australians opt for perfumes and cosmetic categories. In addition, Russian travelers and Asian travelers opt for electronics and fashion products. Liquor category is preferred by all the travelers around the world.

Countries such as China and India have huge growth potential and are the major investment pockets in the online in-flight shopping market. Affluent Arabs prefer to spend their holidays in the most luxurious way such as visiting London and splurging on high-end shopping. In addition, they opt for destinations, where they can spend huge amount on shopping online. Affluent Chinese millennial travelers prefer to have quality travel experience, thus, they opt for high-end accommodation and luxurious ways of traveling and shopping luxury products online, thereby propelling the growth of the overall online in-flight shopping market. Key market players are adopting various growth strategies such as partnerships and agreement to sustain in the competitive market.

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

The global online in-flight shopping market size was valued at $232.3 million in 2020, and is projected to reach $825.3 million by 2030, registering a CAGR of 12.8% from 2021 to 2030.

The forecast period in the Online In-Flight Shopping Market report is from 2021-2030.

2020 is the base year calculated in the Online In-Flight Shopping Market report.

The top companies hold the market share in the Online In-Flight Shopping Market are Inmarsat plc, Lufthansa, AirAsia Group, The Emirates Group, Swiss International Air Lines AG, Thomas Cook Airlines Ltd, Singapore Airlines Limited, EasyJet Airline Company Limited, airfree, and SKYdeals.

First class segment is the most influencing segment growing in the Online In-Flight Shopping Market report.

North America holds the maximum market share of the Online In-Flight Shopping Market.

The company are selected based on services provided and company annual revenue.

The market value of the Online In-Flight Shopping Market in 2020 is $232.3 million.

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Online in-flight shopping Market

Global Opportunity Analysis and Industry Forecast, 2021-2030