Online Microtransaction Market Statistics: 2027

Microtransactions are a small business model used to purchase virtual items such as video games and other mobile phone games. For instance, most video games are available for free download; however, some money is required to buy online virtual products and unlock paid features including prime content, character, or enhanced special abilities. Candy crush, dead trigger, and clash of clans are some examples of games where microtransactions are used. Most of these free-to-play games companies earn revenue with microtransactions, which encourages them to invest more in online microtransaction. This boosts the growth of the online microtransaction market.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 180+ countries around the globe with the WHO declaring it a public health emergency. The global impacts of the disease are already starting to be felt, and expected to significantly affect the online microtransaction market in 2020.
• With the practice of social distancing, consumer and business activities have reduced to a minimum. In such scenario, gaming offers an engaging distraction for people at home looking for social interaction and spend leisure time and tend to purchase virtual goods through microtransactions, which fuels the market growth.
• Games like PUBG, Counter-Strike, League of Legends" (LOL), and Dead by Daylight are doing very well during the pandemic, which fuels the growth of the online microtransaction market.

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Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Expansion of the gaming industry and surge in the use of internet among young people are the major factors that drive growth of the market. However, stringent regulations imposed by various governments across the globe on online microtransactions hampers the market growth. Furthermore, increase in smart phone penetration is expected to provide lucrative opportunities for the global online microtransaction market.

The market trends for online microtransaction market are as follow:

Notable developments in the field of online microtransaction market:

Companies are making strategies such as new service launches, mergers, and acquisitions to sustain in the online microtransaction market and improve their customer base. For instance, in May 2018, Electronics Arts Inc., a company engaged in digital interactive entertainment, announced acquisition of Israel-based cloud gaming technology, GameFly, Inc. The acquisition helped to widen EA's expertise and capabilities in cloud gaming, enabling it to continue new ways for players to experience and access games from any device. 

North America expected to lead the market:

North America is expected to have the largest online microtransaction market share during the forecast period, owing to the high craze of online gaming in the region. In addition, prominent players and gaming partners are situated in the region, which also propels the market growth. Moreover, Asia-pacific is also expected to witness a significant growth, owing to increase in smart phone penetration and rise in use of video games by millennials.

Key segments covered:

Key benefits of the report:

• This study presents analytical depiction of the global online microtransaction market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global online microtransaction market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed online microtransaction market analysis based on the present and future competitive intensity of the market.