Online Video Platform Market

Online Video Platform Market in Media & Entertainment Industry Outlook: 2025

Online video platform facilitates video content owners and publishers with different functions such as transcoding and converting different file formats, ingesting, editing, accessibility and sharing of content, content storage, security of content, content syndication, distribution, monetization and metrics, usage, and engagement analytics. It is mainly used to manage and achieve seamless delivery of the video content to the desired audience in a cost-effective manner. The global online video platform in media and entertainment market size was $218 million in 2016, and is projected to reach at $915 million by 2025, growing at a CAGR of 17.50% from 2018 to 2025.

Rise in popularity of online videos over traditional methods of viewing video content, surge in expenditure on online video advertisements by most of the companies drive the growth of the online video platform in media & entertainment market. In addition, rise in scope for live streaming of videos is expected to provide lucrative opportunities for the market growth. However, availability of open-source and free online video platform impede the growth of this market.

Global Online Video Platform Market in Media & Entertainment Overview

The brands and enterprises segment led the market in 2016 and is expected to dominate in the future. However, the individual end user segment is expected to grow at a significant pace during the forecast period. Furthermore, Asia-Pacific is expected to exhibit growth, as it experiences the highest demand for the Online video platform.

The report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.

Global Online Video Platform Market in Media & Entertainment, by End User

Segment Review

The global online video platform in media & entertainment market is segmented based on type, application, end user, and region. Based on type, it is divided into video analytics, video content delivery network, video content management, mobile video live streaming, and others. According to application, the market is classified into video sharing, commercial video platform, and others. By end user, it is categorized into individual, content creators and brand, and enterprises segments. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America Middle East and Africa (LAMEA).

Global Online Video Platform Market in Media & Entertainment, by Application

The global online video platform in media & entertainment market is dominated by the key players such as Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions.

Global Online Video Platform in Media & Entertainment Market, by Region

Top Impacting Factors

Rise in popularity of the online video amongst viewers, growth in expenditure of online video advertisement, and increase in scope for live streaming of videos drive the demand for the online video platform in media & entertainment market. However, availability of free and open-source online video platform hampers the growth of the market.

Rise in Popularity of the Online Video Amongst Viewers

Video has become the crucial factor in content marketing as video has the potential to achieve maximum reach and engagement of customers. Also, online video has become a key means for people to satisfy their information and entertainment needs. Thus, online video is rapidly gaining huge popularity, which is primarily driving online video platform in media & entertainment market growth. Rise in popularity of the online video over the traditional video consumption, owing to its numerous benefits, is expected to boost the market growth. The convenience to watch what the consumers want as per their schedule is an important factor for the growth of online video viewing. Thus, increased adoption of online video is anticipated to mainly drive the market for online video platform during the forecast period.

Growth in Expenditure on Online Video Advertisement

With the shift in consumer preferences of video consumption, many publishers have increased the investment in online video advertising. Another driver of this change was the higher cost per thousand (CPM)s commanded by video ads compared to traditional static formats. With new wave of products and the influx of devices available to consume video content comes the reality of more targeted advertisements creating the need for online video advertisements. Furthermore, advertisers believe that direct to consumer advertising offers more data that help track the ad’s impact. Advertising on original digital video programming allows for more prominent placing and branding and reaches audiences that are unable to reach via TV. Due to these advantages the publishers have increased the expenditure on online video platforms fueling the growth of this market.

Availability of Free and Open-source Online Video Platform

The global online video platform market growth is threatened due to the presence of multiple open-source video platforms in the market. Individual users and many content creators prefer using readily available open-source online video platform instead of investing heavy amount for purchasing the same. This is greatly affecting the sales of OVP companies which are not offering their products for free. Further, rise in popularity of user generated content (UGC) website such as YouTube or social networking site such as Facebook for hosting the videos for free is expected to hinder the growth of the market. Local solutions, and low-cost alternatives such as the YouTube and Vimeo are averting small and medium businesses (SMBs) and smaller content providers away from investment in professional OVP solutions.

Increase in Scope For Live Streaming

The advantage of delivering video while offering more meaningful interactions provided to the content is the driving force behind the increasing popularity of live streaming of video content. Cloud infrastructure has become primary requirement for companies to utilize cost effective and scalable service that can react to the flow of live streaming. Further, for reaching massive audience freely, consumer-focused platforms, such as YouTube Live and Facebook Live, are increasingly gaining traction in this market. However, professional video service hosts offer advanced security features, enable complex monetization schemes, and consist of tools to ease integration with existing workflows. Furthermore, sports and entertainment are expected to create large demand for live streaming of content owing to several sports events.

Key Benefits for Stakeholders

• This study includes the analytical depiction of the global online video platform in media & entertainment market along with current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities.
• The current market is quantitatively analyzed from 2016 to 2025 to highlight the financial competency of the industry.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the global online video platform in media & entertainment industry.

 Online Video Platform Market Report Highlights