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Online Video Platform Market in Media & entertainment by Type (Video Analytics, Video Content Delivery Network, Video Content Management, Mobile Video Live Streaming, and Others.), Application (Video Sharing, Commercial Video Platform, and Others), and End User (Individual, Content Creator, and Brand & Enterprises) - Global Opportunity Analysis and Industry Forecast, 2018-2025
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IC_182947
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Pages: 295
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Aug
2018 |
5271 Views
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Author(s) :
Vishwa Gaul & Rachita Rake
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Tables: 107
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Charts: 62
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Formats*:
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Online Video Platform Market in Media & Entertainment Industry Overview:
Online video platform facilitates video content owners and publishers with different functions such as transcoding and converting different file formats, ingesting, editing, accessibility and sharing of content, content storage, security of content, content syndication, distribution, monetization and metrics, usage, and engagement analytics. It is mainly used to manage and achieve seamless delivery of the video content to the desired audience in a cost-effective manner. The global online video platform in media and entertainment market size was $218 million in 2016, and is projected to reach at $915 million by 2025, growing at a CAGR of 17.50% from 2018 to 2025.
Rise in popularity of online videos over traditional methods of viewing video content, surge in expenditure on online video advertisements by most of the companies drive the growth of the online video platform in media & entertainment market. In addition, rise in scope for live streaming of videos is expected to provide lucrative opportunities for the market growth. However, availability of open-source and free online video platform impede the growth of this market.
The brands and enterprises segment led the market in 2016 and is expected to dominate in the future. However, the individual end user segment is expected to grow at a significant pace during the forecast period. Furthermore, Asia-Pacific is expected to exhibit growth, as it experiences the highest demand for the online video platform.
The report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.
Global Online Video Platform Market in Media & Entertainment Overview
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Segment Review
The global online video platform in media & entertainment market is segmented based on type, application, end user, and region. Based on type, it is divided into video analytics, video content delivery network, video content management, mobile video live streaming, and others. According to application, the market is classified into video sharing, commercial video platform, and others. By end user, it is categorized into individual, content creators and brand, and enterprises segments. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America Middle East and Africa (LAMEA).
The global online video platform in media & entertainment market is dominated by the key players such as Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions.
Global Online Video Platform Market in Media & Entertainment, by End User
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Global Online Video Platform Market in Media & Entertainment, by Application
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Top Impacting Factors
Rise in popularity of the online video amongst viewers, growth in expenditure of online video advertisement, and increase in scope for live streaming of videos drive the demand for the online video platform in media & entertainment market. However, availability of free and open-source online video platform hampers the growth of the market.
Rise in Popularity of the Online Video Amongst Viewers
Video has become the crucial factor in content marketing as video has the potential to achieve maximum reach and engagement of customers. Also, online video has become a key means for people to satisfy their information and entertainment needs. Thus, online video is rapidly gaining huge popularity, which is primarily driving online video platform in media & entertainment market growth. Rise in popularity of the online video over the traditional video consumption, owing to its numerous benefits, is expected to boost the market growth. The convenience to watch what the consumers want as per their schedule is an important factor for the growth of online video viewing. Thus, increased adoption of online video is anticipated to mainly drive the market for online video platform during the forecast period.
Growth in Expenditure on Online Video Advertisement
With the shift in consumer preferences of video consumption, many publishers have increased the investment in online video advertising. Another driver of this change was the higher cost per thousand (CPM)s commanded by video ads compared to traditional static formats. With new wave of products and the influx of devices available to consume video content comes the reality of more targeted advertisements creating the need for online video advertisements. Furthermore, advertisers believe that direct to consumer advertising offers more data that help track the ad’s impact. Advertising on original digital video programming allows for more prominent placing and branding and reaches audiences that are unable to reach via TV. Due to these advantages the publishers have increased the expenditure on online video platforms fueling the growth of this market.
Availability of Free and Open-source Online Video Platform
The global online video platform market growth is threatened due to the presence of multiple open-source video platforms in the market. Individual users and many content creators prefer using readily available open-source online video platform instead of investing heavy amount for purchasing the same. This is greatly affecting the sales of OVP companies which are not offering their products for free. Further, rise in popularity of user generated content (UGC) website such as YouTube or social networking site such as Facebook for hosting the videos for free is expected to hinder the growth of the market. Local solutions, and low-cost alternatives such as the YouTube and Vimeo are averting small and medium businesses (SMBs) and smaller content providers away from investment in professional OVP solutions.
Increase in Scope For Live Streaming
The advantage of delivering video while offering more meaningful interactions provided to the content is the driving force behind the increasing popularity of live streaming of video content. Cloud infrastructure has become primary requirement for companies to utilize cost effective and scalable service that can react to the flow of live streaming. Further, for reaching massive audience freely, consumer-focused platforms, such as YouTube Live and Facebook Live, are increasingly gaining traction in this market. However, professional video service hosts offer advanced security features, enable complex monetization schemes, and consist of tools to ease integration with existing workflows. Furthermore, sports and entertainment are expected to create large demand for live streaming of content owing to several sports events.
Global Online Video Platform in Media & Entertainment Market, by Region
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Key Benefits for Stakeholders
- This study includes the analytical depiction of the global online video platform in media & entertainment market along with current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities.
- The current market is quantitatively analyzed from 2016 to 2025 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the global online video platform in media & entertainment industry.
Online Video Platform Market in Media & entertainment Key Segments:
By Type
- Video Analytics
- Video Hosting
- Video Content Management
- Mobile Video
- Live Steaming
- Others
By Application
- Video Sharing
- Commercial Video platforms
- Others
By End User
- Individual
- Content creator
- Brand and enterprises
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Ooyala, Inc.
- MediaMelon, INC.
- Akamai Technologies
- Kaltura Inc.
- Panopto
- Brightcove Inc.
- Frame.io, Inc.
- Limelight Networks Inc.
- YouTube
- Comcast Technology Solutions
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. RESEARCH METHODOLOGY
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. KEY PLAYER POSITIONING, 2016
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Increasing popularity of the online video amongst viewers
3.5.1.2. Increased expenditure on online video advertisement
3.5.1.3. Proliferation of mobile phones
3.5.2. Restraint
3.5.2.1. Presence of open-source online video platform
3.5.3. Opportunity
3.5.3.1. Increasing scope for live streaming of videos
CHAPTER 4: ONLINE VIDEO PLATFORM MARKET, BY TYPE
4.1. OVERVIEW
4.2. VIDEO ANALYTICS
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country
4.3. VIDEO CONTENT DELIVERY NETWORK
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country
4.4. VIDEO CONTENT MANAGEMENT
4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast, by region
4.4.4. Market analysis by country
4.5. MOBILE VIDEO
4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast, by region
4.5.4. Market analysis by country
4.6. LIVE STEARMING
4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast, by region
4.6.4. Market analysis by country
4.7. OTHERS
4.7.1. Key market trends
4.7.2. Key growth factors and opportunities
4.7.3. Market size and forecast, by region
4.7.4. Market analysis by country
CHAPTER 5: ONLINE VIDEO PLATFORM MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. VIDEO SHARING
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region
5.2.4. Market analysis by country
5.3. COMMERCIAL VIDEO PLATFORMS
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region
5.3.4. Market analysis by country
5.4. OTHERS
5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast, by region
5.4.4. Market analysis by country
CHAPTER 6: ONLINE VIDEO PLATFORM MARKET, BY END-USER
6.1. OVERVIEW
6.2. INDIVIDUAL
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region
6.2.4. Market analysis by country
6.3. CONTENT CREATORS
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region
6.3.4. Market analysis by country
6.4. BRANDS AND ENTERPRISES
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast, by region
6.4.4. Market analysis by country
CHAPTER 7: ONLINE VIDEO PLATFORM MARKET, BY GEOGRAPHY
7.1. OVERVIEW
7.2. NORTH AMERICA
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast
7.2.3.1. Market size and forecast, by type
7.2.3.2. Market size and forecast, by application
7.2.3.3. Market size and forecast, by end user
7.2.3.4. Market size and forecast, by country
7.2.3.5. U.S.
7.2.3.5.1. Market size and forecast, by type
7.2.3.5.2. Market size and forecast, by application
7.2.3.5.3. Market size and forecast, by end user
7.2.3.6. Canada
7.2.3.6.1. Market size and forecast, by type
7.2.3.6.2. Market size and forecast, by application
7.2.3.6.3. Market size and forecast, by end user
7.2.3.7. Mexico
7.2.3.7.1. Market size and forecast, by type
7.2.3.7.2. Market size and forecast, by application
7.2.3.7.3. Market size and forecast, by end user
7.3. EUROPE
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast
7.3.3.1. Market size and forecast, by type
7.3.3.2. Market size and forecast, by application
7.3.3.3. Market size and forecast, by end user
7.3.3.4. Market size and forecast, by country
7.3.3.5. UK
7.3.3.5.1. Market size and forecast, by type
7.3.3.5.2. Market size and forecast, by application
7.3.3.5.3. Market size and forecast, by end user
7.3.3.6. Germany
7.3.3.6.1. Market size and forecast, by type
7.3.3.6.2. Market size and forecast, by application
7.3.3.6.3. Market size and forecast, by end user
7.3.3.7. France
7.3.3.7.1. Market size and forecast, by type
7.3.3.7.2. Market size and forecast, by application
7.3.3.7.3. Market size and forecast, by end user
7.3.3.8. Italy
7.3.3.8.1. Market size and forecast, by type
7.3.3.8.2. Market size and forecast, by application
7.3.3.8.3. Market size and forecast, by end user
7.3.3.9. Rest of Europe
7.3.3.9.1. Market size and forecast, by type
7.3.3.9.2. Market size and forecast, by application
7.3.3.9.3. Market size and forecast, by end user
7.4. ASIA-PACIFIC
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast
7.4.3.1. Market size and forecast, by type
7.4.3.2. Market size and forecast, by application
7.4.3.3. Market size and forecast, by end user
7.4.3.4. Market size and forecast, by country
7.4.3.5. China
7.4.3.5.1. Market size and forecast, by type
7.4.3.5.2. Market size and forecast, by application
7.4.3.5.3. Market size and forecast, by end user
7.4.3.6. India
7.4.3.6.1. Market size and forecast, by type
7.4.3.6.2. Market size and forecast, by application
7.4.3.6.3. Market size and forecast, by end user
7.4.3.7. Japan
7.4.3.7.1. Market size and forecast, by type
7.4.3.7.2. Market size and forecast, by application
7.4.3.7.3. Market size and forecast, by end user
7.4.3.8. South Korea
7.4.3.8.1. Market size and forecast, by type
7.4.3.8.2. Market size and forecast, by application
7.4.3.8.3. Market size and forecast, by end user
7.4.3.9. Australia
7.4.3.9.1. Market size and forecast, by type
7.4.3.9.2. Market size and forecast, by application
7.4.3.9.3. Market size and forecast, by end user
7.4.3.10. Rest of APAC
7.4.3.10.1. Market size and forecast, by type
7.4.3.10.2. Market size and forecast, by application
7.4.3.10.3. Market size and forecast, by end user
7.5. LAMEA
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast
7.5.3.1. Market size and forecast, by type
7.5.3.2. Market size and forecast, by application
7.5.3.3. Market size and forecast, by end user
7.5.3.4. Market size and forecast, by country
7.5.3.5. Latin America
7.5.3.5.1. Market size and forecast, by type
7.5.3.5.2. Market size and forecast, by application
7.5.3.5.3. Market size and forecast, by end user
7.5.3.6. Middle East
7.5.3.6.1. Market size and forecast, by type
7.5.3.6.2. Market size and forecast, by application
7.5.3.6.3. Market size and forecast, by end user
7.5.3.7. Africa
7.5.3.7.1. Market size and forecast, by type
7.5.3.7.2. Market size and forecast, by application
7.5.3.7.3. Market size and forecast, by end user
CHAPTER 8: COMPANY PROFILES
8.1. AKAMAI TECHNOLOGIES, INC.
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio
8.1.4. Business performance
8.1.5. Key strategic moves and developments
8.2. ALPHABET INC. (YOUTUBE)
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Product portfolio
8.2.5. Business performance
8.2.6. Key strategic moves and developments
8.3. BRIGHTCOVE INC.
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Product portfolio
8.3.4. Key strategic moves and developments
8.4. COMCAST CORPORATION
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Product portfolio
8.4.4. Business performance
8.4.5. Key strategic moves and developments
8.5. FRAME.IO, INC.
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves and developments
8.6. KALTURA INC.
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Product portfolio
8.6.4. Key strategic moves and developments
8.7. LIMELIGHT NETWORKS, INC.
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Product portfolio
8.7.4. Key strategic moves and developments
8.8. MEDIAMELON, INC.
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments
8.9. OOYALA, INC.
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Product portfolio
8.9.4. Key strategic moves and developments
8.10. PANOPTO INC.
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Product portfolio
8.10.5. Business performance
8.10.6. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GLOBAL ONLINE VIDEO PLATFORM MARKET REVENUE, BY TYPE, 2016-2025 ($MILLION)
TABLE 02. ONLINE VIDEO PLATFORM MARKET REVENUE FOR VIDEO ANALYTICS, BY REGION, 2016-2025 ($MILLION)
TABLE 03. ONLINE VIDEO PLATFORM MARKET REVENUE FOR VIDEO CONTENT DELIVERY NETWORK, BY REGION, 2016-2025 ($MILLION)
TABLE 04. ONLINE VIDEO PLATFORM MARKET REVENUE FOR VIDEO CONTENT MANAGEMENT, BY REGION, 2016-2025 ($MILLION)
TABLE 05. ONLINE VIDEO PLATFORM MARKET REVENUE FOR MOBILE VIDEO, BY REGION, 2016-2025 ($MILLION)
TABLE 06. ONLINE VIDEO PLATFORM MARKET REVENUE FOR LIVE STEARMING, BY REGION, 2016-2025 ($MILLION)
TABLE 07. ONLINE VIDEO PLATFORM MARKET REVENUE FOR OTHERS, BY REGION, 2016-2025 ($MILLION)
TABLE 08. GLOBAL ONLINE VIDEO PLATFORM MARKET REVENUE, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 09. ONLINE VIDEO PLATFORM MARKET REVENUE FOR VIDEO SHARING, BY REGION, 2016-2025 ($MILLION)
TABLE 10. ONLINE VIDEO PLATFORM MARKET REVENUE FOR COMMERCIAL VIDEO PLATFORMS, BY REGION, 2016-2025 ($MILLION)
TABLE 11. ONLINE VIDEO PLATFORM MARKET REVENUE FOR OTHERS, BY REGION, 2016-2025 ($MILLION)
TABLE 12. GLOBAL ONLINE VIDEO PLATFORM MARKET REVENUE, BY END USER, 2016-2025 ($MILLION)
TABLE 13. ONLINE VIDEO PLATFORM MARKET REVENUE FOR INDIVIDUAL, BY REGION, 2016-2025 ($MILLION)
TABLE 14. ONLINE VIDEO PLATFORM MARKET REVENUE FOR CONTENT CREATORS, BY REGION, 2016-2025 ($MILLION)
TABLE 15. ONLINE VIDEO PLATFORM MARKET REVENUE FOR BRANDS AND ENTERPRISES, BY REGION, 2016-2025 ($MILLION)
TABLE 16. ONLINE VIDEO PLATFORM MARKET REVENUE, BY REGION, 2016-2025 ($MILLION)
TABLE 17. NORTH AMERICA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 18. NORTH AMERICA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 19. NORTH AMERICA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 20. NORTH AMERICA ONLINE VIDEO PLATFORM MARKET, BY COUNTRY, 2016-2025 ($MILLION)
TABLE 21. U.S. ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 22. U.S. ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 23. U.S. ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 24. CANADA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 25. CANADA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 26. CANADA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 27. MEXICO ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 28. MEXICO ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 29. MEXICO ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 30. EUROPE ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 31. EUROPE ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 32. EUROPE ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 33. EUROPE ONLINE VIDEO PLATFORM MARKET, BY COUNTRY, 2016-2025 ($MILLION)
TABLE 34. UK ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 35. UK ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 36. UK ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 37. GERMANY ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 38. GERMANY ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 39. GERMANY ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 40. FRANCE ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 41. FRANCE ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 42. FRANCE ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 43. ITALY ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 44. ITALY ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 45. ITALY ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 46. REST OF EUROPE ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 47. REST OF EUROPE ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 48. REST OF EUROPE ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 49. ASIA-PACIFIC ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 50. ASIA-PACIFIC ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 51. ASIA-PACIFIC ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 52. ASIA-PACIFIC ONLINE VIDEO PLATFORM MARKET, BY COUNTRY, 2016-2025 ($MILLION)
TABLE 53. CHINA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 54. CHINA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 55. CHINA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 56. INDIA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 57. INDIA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 58. INDIA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 59. JAPAN ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 60. JAPAN ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 61. JAPAN ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 62. SOUTH KOREA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 63. SOUTH KOREA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 64. SOUTH KOREA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 65. AUSTRALIA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 66. AUSTRALIA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 67. AUSTRALIA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 68. REST OF APAC ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 69. REST OF APAC ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 70. REST OF APAC ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 71. LAMEA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 72. LAMEA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 73. LAMEA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 74. LAMEA ONLINE VIDEO PLATFORM MARKET, BY COUNTRY, 2016-2025 ($MILLION)
TABLE 75. LATIN AMERICA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 76. LATIN AMERICA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 77. LATIN AMERICA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 78. MIDDLE EAST ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 79. MIDDLE EAST ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 80. MIDDLE EAST ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 81. AFRICA ONLINE VIDEO PLATFORM MARKET, BY TYPE, 2016-2025 ($MILLION)
TABLE 82. AFRICA ONLINE VIDEO PLATFORM MARKET, BY APPLICATION, 2016-2025 ($MILLION)
TABLE 83. AFRICA ONLINE VIDEO PLATFORM MARKET, BY END USER, 2016-2025 ($MILLION)
TABLE 84. AKAMAI TECHNOLOGIES, INC.: COMPANY SNAPSHOT
TABLE 85. AKAMAI TECHNOLOGIES, INC.: PRODUCT PORTFOLIO
TABLE 86. ALPHABET INC. (YOUTUBE): COMPANY SNAPSHOT
TABLE 87. ALPHABET INC. (YOUTUBE): OPERATING SEGMENTS
TABLE 88. ALPHABET INC. (YOUTUBE): PRODUCT PORTFOLIO
TABLE 89. BRIGHTCOVE INC.: COMPANY SNAPSHOT
TABLE 90. BRIGHTCOVE INC.: PRODUCT PORTFOLIO
TABLE 91. COMCAST CORPORATION.: COMPANY SNAPSHOT
TABLE 92. COMCAST CORPORATION: PRODUCT PORTFOLIO
TABLE 93. FRAME.IO, INC.: COMPANY SNAPSHOT
TABLE 94. FRAME.IO, INC.: OPERATING SEGMENTS
TABLE 95. FRAME.IO, INC.: PRODUCT PORTFOLIO
TABLE 96. KALTURA INC.: COMPANY SNAPSHOT
TABLE 97. KALTURA INC.: PRODUCT PORTFOLIO
TABLE 98. LIMELIGHT NETWORKS, INC.: COMPANY SNAPSHOT
TABLE 99. LIMELIGHT NETWORKS, INC: PRODUCT PORTFOLIO
TABLE 100. MEDIAMELON, INC.: COMPANY SNAPSHOT
TABLE 101. MEDIAMELON, INC.: OPERATING SEGMENTS
TABLE 102. MEDIAMELON, INC.: PRODUCT PORTFOLIO
TABLE 103. OOYALA, INC: COMPANY SNAPSHOT
TABLE 104. OOYALA, INC: PRODUCT PORTFOLIO
TABLE 105. PANOPTO INC: COMPANY SNAPSHOT
TABLE 106. PANOPTO INC: BUSINESS SEGMENTS
TABLE 107. PANOPTO INC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. GLOBAL ONLINE VIDEO PLATFORM MARKET, 2016-2025
FIGURE 02. ONLINE VIDEO PLATFORM MARKET, BY REGION, 2016-2025
FIGURE 03. GLOBAL ONLINE VIDEO PLATFORM MARKET: KEY PLAYERS
FIGURE 04. GLOBAL ONLINE VIDEO PLATFORM MARKET SEGMENTATION
FIGURE 05. ONLINE VIDEO PLATFORM MARKET: TOP IMPACTING FACTOR
FIGURE 06. ONLINE VIDEO PLATFORM MARKET: TOP INVESTMENT POCKETS
FIGURE 07. TOP WINNING STRATEGIES, BY YEAR, 2015-2018*
FIGURE 08. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015-2018* (%)
FIGURE 09. TOP WINNING STRATEGIES, BY COMPANY, 2015-2018*
FIGURE 10. HIGH BARGAINING POWER OF SUPPLIER
FIGURE 11. LOW BARGAINING POWER OF BUYER
FIGURE 12. MODERATE OF SUBSTITUTES
FIGURE 13. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 14. HIGH COMPETITIVE RIVALRY
FIGURE 15. ONLINE VIDEO PLATFORM MARKET: KEY PLAYER POSITIONING, 2016
FIGURE 16. DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR VIDEO ANALYTICS, BY COUNTRY, 2016 & 2025(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR VIDEO CONTENT DELIVERY NETWORK, BY COUNTRY, 2016 & 2025(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR VIDEO CONTENT MANAGEMENT, BY COUNTRY, 2016 & 2025(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR MOBILE VIDEO, BY COUNTRY, 2016 & 2025(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR LIVE STREAMING, BY COUNTRY, 2016 & 2025(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR OTHERS, BY COUNTRY, 2016 & 2025(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR VIDEO SHARING, BY COUNTRY, 2016 & 2025(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR COMMERCIAL VIDEO PLATFORMS, BY COUNTRY, 2016 & 2025(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET OTHERS, BY COUNTRY, 2016 & 2025(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR INDIVIDUAL, BY COUNTRY, 2016 & 2025(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR CONTENT CREATORS, BY COUNTRY, 2016 & 2025(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF ONLINE VIDEO PLATFORM MARKET FOR BRANDS AND ENTERPRISES, BY COUNTRY, 2016 & 2025(%)
FIGURE 29. U.S. ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 30. CANADA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 31. MEXICO ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 32. UK ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 33. GERMANY ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 34. FRANCE ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 35. ITALY ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 36. REST OF EUROPE ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 37. CHINA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 38. INDIA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 39. JAPAN ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 40. SOUTH KOREA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 41. AUSTRALIA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 42. REST OF APAC ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 43. LATIN AMERICA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 44. MIDDLE EAST ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 45. AFRICA ONLINE VIDEO PLATFORM MARKET, 2016-2025 ($ MILLION)
FIGURE 46. AKAMAI TECHNOLOGIES, INC.: REVENUE, 2015-2017 ($MILLION)
FIGURE 47. AKAMAI TECHNOLOGIES, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 48. AKAMAI TECHNOLOGIES, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 49. ALPHABET INC. (YOUTUBE): REVENUE, 2016-2018 ($MILLION)
FIGURE 50. ALPHABET INC. (YOUTUBE): REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 51. ALPHABET INC. (YOUTUBE): REVENUE SHARE BY GEOGRAPHY, 2018 (%)
FIGURE 52. COMCAST CORPORATION: NET SALES, 2015-2017 ($MILLION)
FIGURE 53. COMCAST CORPORATION.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 54. COMCAST CORPORATION.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 55. FRAME.IO, INC.: NET SALES, 2015-2017 ($MILLION)
FIGURE 56. FRAME.IO, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 57. FRAME.IO, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 58. MEDIAMELON, INC.: REVENUE, 2015-2017 ($MILLION)
FIGURE 59. MEDIAMELON, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 60. MEDIAMELON, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 61. PANOPTO INC.: REVENUE, 2016-2018 ($MILLION)
FIGURE 62. PANOPTO INC.: REVENUE SHARE BY GEOGRAPHY, 2018 (%)
Online video platform has become an integral part of the media and entertainment companies to manage and distribute the online video content. Content owners can deliver best possible video experience to viewers on websites as well as applications on various devices.
Rise in demand for online video advertisements accounted to extensive shift in viewers’ preference of entertainment and media consumption and increased adoption of online videos due to upsurge in internet connectivity are the significant factors anticipated to drive the global online video platform in media & entertainment market growth. In addition, popularity of live video content with interactive and informative sessions about brands is further offering lucrative opportunities to this market during the forecast period.
Furthermore, surge in advancements in internet connection services that include cost effective as well as rapid data transfer capabilities, and rise in popularity of mobile videos are fueling the growth of the online video platform in media & entertainment market.
Purpose-driven online advertisements are anticipated to contribute to a large share of brand-owned videos, especially those related to major global sporting events. For instance, according to Pixability's data, purpose-driven ads generate a higher engagement rate and more views on YouTube than other related videos that are without any cause.
This in turn is expected to create lucrative opportunities for the online video advertising segment in the online video platform market. In addition, live online streaming of sports and other global events offers great opportunities for this market.
Some of the key players profiled in the report include Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions. These players have adopted various growth strategies to enhance their product portfolio and market penetration. For instance, Google announced acquisition of Anvato, a media streaming and monetization platform for broadcasters to enable scalable media processing and workflows in the cloud.
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