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Organic LED Market by Application (Display (Television and Monitors, Smartphones, Notebooks and Tablets, Automotive and Others) Lighting) and Type (PMOLED and AMOLED) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020

  • ID: SE 15734
  • Nov 2015
  • 107 pages
  • Price: $4296
$2765

Organic LED Market Overview:

Organic LED Market is expected to garner $37.2 billion by 2020, registering a CAGR of 18.3% during the forecast period 2015 - 2020. OLED, also known as organic light emitting diode is a flat light emitting technology developed by placing thin organic films between two conductors. OLED technology is garnering more acceptance among end users since they are thinner, brighter, lighter in weight, more power efficient and offer higher contrast as compared to LCDs. OLEDs offer wide viewing angles, faster response time, higher contrast ratios and more saturated colors to enhance viewing experience of end users. OLED is one of the most promising display and lighting technologies that has the capability of offering power efficiency lighting and is superior compared to the fluorescent tubes and incandescent bulbs. OLED technology helps the end user to create flexible display and lighting panels. OLEDs are more expensive as compared to LED and LCD products. However, the price of these products would decrease gradually once the products get more acceptance in the market.

The World OLED technology market is predicted to show a promising growth during the forecast period owing to the increased demand for energy efficient and eco-friendly lighting products that would consume less energy. This is the major factor driving the world OLED market. OLEDs are primarily used for display and lighting functions. Based on the rapid technological developments taking place, OLED technology has shown drastic improvement in the past few years.

Geographically, the world OLED market is segmented into North America, Europe, Asia-Pacific and LAMEA (Latin America, Middle East and Africa). Asia-Pacific leads the world OLED market, accounting for majority of the total market share by revenue. It is followed by North America, Europe and LAMEA. Most of the key players including Samsung, LG, AUO, Panasonic and others, have their base in the Asia-Pacific region. These companies are not restricted to regional level but have a worldwide presence. These companies have adopted product launch, partnership and collaboration as their major growth strategies to stay competitive in the market. These strategies enable the company to enhance their overall business revenues and expand their consumer base. The report segments the OLED market based on application, display type, applications of OLED display panel, end users and geography. Based on application, the OLED market is segmented into display and lighting. Based on display type, the OLED display market is segmented into AMOLED and PMOLED. Television and monitors, smartphones, notebooks and tablets, automotive and others are the major application areas of OLED display. Based on end users, the OLED lighting market is segmented into commercial, residential and industrial. Some of the key players profiled in the report are LG Electronics Inc., Koninklijke Philips N.V., OSRAM GmbH, Samsung Electronics Co. Ltd., Panasonic Corporation and Universal Display Corporation.


Top winning strategies of world OLED market

The key players present in the global OLED market are adopting various strategies to stay competitive in the global market. Some of the key growth strategies adopted by these players include product launch, partnership & collaboration, business expansion, acquisition and research & development. Product launch is one of the prime strategies adopted by key players in the OLED market. Product launch helps the company to offer innovative products to their customers on a continuous basis and expand their market reach. Osram launched world’s first OLED technology based lighting solution for automobile sector in the form of reading lamps. This OLED reading lamp comprises of a superior quality matt aluminum housing. Partnership and collaboration is another major strategy adopted by these companies.

Top factors impacting the world OLED market

High efficiency, high cost, low power consumption, enhanced picture quality, technological limitations, lack of awareness, durability and light weight are the major impacting factors influencing the world OLED market. Moreover, growing demand for eco-friendly products may act as a major growth opportunity for this industry.

Top investment pockets of world OLED market

Smartphone is one of the most prominent applications of OLED display. Television & monitors, laptops & tablets and automotive are some of the other major application areas of OLED display. OLED display is witnessing increased adoption among end users owing to various advantages associated with OLED technology. Devices using OLED technology are thinner, brighter, lightweight, power efficient and offer higher contrast as compared to LCD technology. OLEDs emitting light do not require backlight; hence, OLED displays are thinner than LCD displays. These are the major driving factors of the world OLED display market.

POTENTIAL BENEFITS FOR STAKEHOLDERS

  • The study provides an in-depth analysis of the OLED market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market
  • Porters Five Forces analysis and SWOT analysis of the key market players are provided to illustrate the business strategies adopted by buyers and suppliers
  • The report provides information regarding key drivers, restraints and opportunities with their impact analysis for the forecast period
  • Various operating segments of the OLED market are carefully analyzed to measure the potential of the emerging market
  • The quantitative analysis of the market through 2014-2020 is provided to elaborate the market potential

ORGANIC LED MARKET SEGMENTS

The OLED market is segmented based on application, OLED display type, OLED display application, OLED lighting market by end users, and geography.

Oled Market By Application

  • Display
  • Lighting

Oled Display Market By Type

  • PMOLED
  • AMOLED

Oled Display Market By Application

  • Television and Monitors
  • Smartphones
  • Notebooks and Tablets
  • Automotive
  • Others

Oled Lighting Market By End Users

  • Commercial
  • Residential
  • Industrial

Oled Market By Geography

  • North America
  • Europe
  • Asia Pacific
  • LAMEA
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.1 Key benefits
1.2 Key market segments
1.3 Research methodology

1.3.1 Secondary research
1.3.2 Primary research
1.3.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO Perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top factors impacting the market
3.2.2 Top investment pockets of organic LED market
3.2.3 Top wining strategies

3.3 Porters five force analysis

3.3.1 Lack of raw material suppliers in the market, threat of backward integration and relatively new technology moderates the bargaining power of supplier
3.3.2 Low switching cost, capability of backward integration and presence of numerous players in market increases the bargaining power of buyer
3.3.3 Mature and developed market of LED can act as major substitute for the developing OLED market
3.3.4 Low threat of new entrants
3.3.5 High Intersegment rivalry

3.4 Value chain analysis
3.5 Market Share Analysis, 2014
3.6 Drivers

3.6.1 Highly efficient
3.6.2 Lower consumption of power
3.6.3 Enhanced picture quality
3.6.4 Durable and light in weight

3.7 Restraints

3.7.1 Cost
3.7.2 Technological limitations
3.7.3 Lack of awareness

3.8 Opportunity

3.8.1 Increasing demand for eco-friendly lighting solutions

Chapter: 4 WORLD ORGANIC LED MARKET BY APPLICATION, 2014-2020, $ MILLION

4.1 Display

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast

4.2 Lighting

4.2.1 Key market trends
4.2.2 Competitive scenario
4.2.3 Key growth factors and opportunities
4.2.4 Market size and forecast

Chapter: 5 WORLD ORGANIC LED DISPLAY MARKET BY TYPE, 2014 2020 $MILLION

5.1 PMOLED

5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 AMOLED

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

Chapter: 6 WORLD ORGANIC LED DISPLAY MARKET BY APPLICATION, 2014 2020 $MILLION

6.1 Television and monitors

6.1.1 Market size and forecast

6.2 Smartphones

6.2.1 Market size and forecast

6.3 Laptops and Tablets

6.3.1 Market size and forecast

6.4 Automotive

6.4.1 Market size and forecast

6.5 Others (Wearable, Displays and Others)

6.5.1 Market size and forecast

Chapter: 7 WORLD ORGANIC LED LIGHTING MARKET BY END USERS, 2014 2020 $MILLION

7.1 Commercial

7.1.1 Market size and forecast

7.2 Residential

7.2.1 Market size and forecast

7.3 Industrial

7.3.1 Market size and forecast

Chapter: 8 WORLD ORGANIC LED MARKET BY GEOGRAPHY, 2014 2020 $MILLION

8.1 North America

8.1.1 Key market trends
8.1.2 Key growth factors and opportunities
8.1.3 Market size and forecast

8.2 Europe

8.2.1 Key market trends
8.2.2 Key growth factors and opportunities
8.2.3 Market size and forecast

8.3 Asia Pacific

8.3.1 Key market trends
8.3.2 Key growth factors and opportunities
8.3.3 Market size and forecast

8.4 LAMEA

8.4.1 Key market trends
8.4.2 Key growth factors and opportunities
8.4.3 Market size and forecast

Chapter: 9 COMPANY PROFILES

9.1 LG Electronics Inc.

9.1.1 Company overview
9.1.2 Business performance
9.1.3 Key strategies and developments
9.1.4 SWOT analysis of LG Electronics Inc.

9.2 Koninklijke Philips N.V.

9.2.1 Company overview
9.2.2 Business performance
9.2.3 Key strategies and developments
9.2.4 SWOT analysis of Koninklijke Philips N.V.

9.3 Osram GmbH

9.3.1 Company overview
9.3.2 Business performance
9.3.3 Key strategies and developments
9.3.4 SWOT analysis of Osram GmbH

9.4 Samsung Electronics Co., Ltd.

9.4.1 Company overview
9.4.2 Business performance
9.4.3 Key strategies and developments
9.4.4 SWOT analysis of Samsung Electronics Co. Ltd.

9.5 Panasonic Corporation

9.5.1 Company overview
9.5.2 Business performance
9.5.3 Key strategies and developments
9.5.4 SWOT analysis of Panasonic Corporation.

9.6 Novaled GmbH

9.6.1 Company overview
9.6.2 Key strategies and developments
9.6.3 SWOT analysis of Novaled GmbH

9.7 Au Optronics Corp.

9.7.1 Company overview
9.7.2 Business performance
9.7.3 Key strategies and developments
9.7.4 SWOT analysis of Au Optronics Corp.

9.8 E. I. du Pont de Nemours and Company

9.8.1 Company overview
9.8.2 Business performance
9.8.3 Key strategies and developments
9.8.4 Swot Analysis Of E. I. Du Pont De Nemours And Company

9.9 Cambridge Display Technology Limited

9.9.1 Company overview
9.9.2 Key strategies and developments
9.9.3 SWOT analysis of Cambridge Display Technology Limited.

9.10 Universal Display Corporation

9.10.1 Company overview
9.10.2 Business performance
9.10.3 Key strategies and developments
9.10.4 SWOT analysis of Universal Display Corporation

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINING STRATEGIES
FIG. 4 PORTERS FIVE FORCE ANALYSIS
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 MARKET SHARE ANALYSIS, (2014)
FIG. 7 BASIC STRUCTURE OF PMOLED
FIG. 8 REVENUE OF LG ELECTRONICS , 2012-2014, $ MILLION
FIG. 9 REVENUE OF LG ELECTRONICS BY BUSINESS SEGMENT (%), 2014
FIG. 10 REVENUE OF LG ELECTRONICS BY GEOGRAPHY (%), 2014
FIG. 11 SWOT ANALYSIS OF LG ELECTRONICS INC.
FIG. 12 REVENUE OF KONINKLIJKE PHILIPS N.V., 2012-2014, $ MILLION
FIG. 13 REVENUE OF KONINKLIJKE PHILIPS N.V., BY BUSINESS SEGMENT (%), 2014
FIG. 14 REVENUE OF KONINKLIJKE PHILIPS N.V., BY GEOGRAPHY (%), 2014
FIG. 15 SWOT ANALYSIS OF KONINKLIJKE PHILIPS N.V.
FIG. 16 REVENUE OF OSRAM GMBH, 2012-2014, $ MILLION
FIG. 17 REVENUE OF OSRAM GMBH, BY BUSINESS SEGMENT (%), 2014
FIG. 18 REVENUE OF OSRAM GMBH, BY GEOGRAPHY (%), 2014
FIG. 19 SWOT ANALYSIS OF OSRAM GMBH
FIG. 20 REVENUE OF SAMSUNG ELECTRONICS CO. LTD., 2012-2014, $ MILLION
FIG. 21 REVENUE OF SAMSUNG ELECTRONICS CO. LTD., BY BUSINESS SEGMENT (%), 2014
FIG. 22 REVENUE OF SAMSUNG ELECTRONICS CO. LTD., BY GEOGRAPHY (%), 2014
FIG. 23 SWOT ANALYSIS OF SAMSUNG ELECTRONICS CO. LTD.
FIG. 24 REVENUE OF PANASONIC CORPORATION., 2013-2015, $ MILLION
FIG. 25 REVENUE OF PANASONIC CORPORATION., BY BUSINESS SEGMENT (%), 2015
FIG. 26 SWOT ANALYSIS OF PANASONIC CORPORATION.
FIG. 27 SWOT ANALYSIS OF NOVALED GMBH
FIG. 28 REVENUE OF AU OPTRONICS CORP., 2012-2014, $ MILLION
FIG. 29 SWOT ANALYSIS OF AU OPTRONICS CORP.
FIG. 30 REVENUE OF E. I. DU PONT DE NEMOURS AND COMPANY , 2012-2014, $ MILLION
FIG. 31 REVENUE OF E. I. DU PONT DE NEMOURS AND COMPANY, BY GEOGRAPHY (%), 2014
FIG. 32 REVENUE OF E. I. DU PONT DE NEMOURS AND COMPANY, BY BUSINESS SEGMENT (%), 2014
FIG. 33 SWOT ANALYSIS OF E. I. DU PONT DE NEMOURS AND COMPANY
FIG. 34 SWOT ANALYSIS OF CAMBRIDGE DISPLAY TECHNOLOGY LIMITED
FIG. 35 REVENUE OF UNIVERSAL DISPLAY CORPORATION, 2012-2014, $ MILLION
FIG. 36 REVENUE OF UNIVERSAL DISPLAY CORPORATION, BY BUSINESS SEGMENT (%), 2014
FIG. 37 REVENUE OF UNIVERSAL DISPLAY CORPORATION, BY GEOGRAPHY (%), 2014
FIG. 38 SWOT ANALYSIS OF UNIVERSAL DISPLAY CORPORATION

List of Tables

TABLE 1 WORLD ORGANIC LED MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 2 WORLD ORGANIC LED MARKET REVENUE BY APPLICATION, 2014-2020 ($MILLION)
TABLE 3 WORLD ORGANIC LED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 4 WORLD ORGANIC LED LIGHTING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5 WORLD ORGANIC LED DISPLAY MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 6 WORLD PMOLED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 7 WORLD AMOLED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 8 WORLD ORGANIC LED DISPLAY MARKET REVENUE BY APPLICATION, 2014-2020 ($MILLION)
TABLE 9 WORLD TELEVISION AND MONITORS ORGANIC LED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 10 WORLD SMARTPHONES ORGANIC LED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 11 WORLD LAPTOP AND TABLET ORGANIC LED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 12 WORLD AUTOMOBILE ORGANIC LED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 13 WORLD OTHERS ORGANIC LED DISPLAY MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 14 WORLD ORGANIC LED LIGHTING MARKET REVENUE BY END USERS, 2014-2020 ($MILLION)
TABLE 15 WORLD COMMERCIAL ORGANIC LED LIGHTING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 16 WORLD RESIDENTIAL ORGANIC LED LIGHTING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 17 WORLD INDUSTRIAL ORGANIC LED LIGHTING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 18 WORLD ORGANIC LED MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 19 NORTH AMERICA ORGANIC LED MARKET REVENUE BY APPLICATION, 2014-2020 ($MILLION)
TABLE 20 EUROPE ORGANIC LED MARKET REVENUE BY APPLICATION, 2014-2020 ($MILLION)
TABLE 21 ASIA-PACIFIC ORGANIC LED MARKET REVENUE BY APPLICATION, 2014-2020 ($MILLION)
TABLE 22 LAMEA ORGANIC LED MARKET REVENUE BY APPLICATION, 2014-2020 ($MILLION)
TABLE 23 LG ELECTRONICS INC. SNAPSHOT
TABLE 24 KONINKLIJKE PHILIPS N.V. SNAPSHOT
TABLE 25 OSRAM GMBH. SNAPSHOT
TABLE 26 SAMSUNG ELECTRONICS CO. LTD. SNAPSHOT
TABLE 27 PANASONIC CORPORATION. SNAPSHOT
TABLE 28 NOVALED GMBH SNAPSHOT
TABLE 29 AU OPTRONICS CORP. SNAPSHOT
TABLE 30 E. I. DU PONT DE NEMOURS AND COMPANY SNAPSHOT
TABLE 31 CAMBRIDGE DISPLAY TECHNOLOGY LIMITED SNAPSHOT
TABLE 32 UNIVERSAL DISPLAY CORPORATION SNAPSHOT

 

The World OLED technology is witnessing a promising growth in the display and lighting market. Based on various superior features, offered by OLED technology, the adoption of this technology is increasing since the past few years. Properties such as low power consumption, enhanced efficiency, better picture quality and flexibility are some of the major advantages associated with OLED technology. In addition to the aforementioned advantages, rising awareness among users and increasing demand for eco-friendly products would lead to a rapid growth of the overall OLED market during the forecast period. However, high cost associated with OLED products compared to other lighting and display solutions present in the market would limit the growth of OLED technology to some extent. OLED technology has witnessed great acceptance within a very short span of time, owing to soaring electricity prices coupled with huge investment in infrastructure development in various parts of the world. Hence, experts have predicted that OLED technology would cater to the required performance and pricing targets, thereby, facilitating smooth transition from conventional to efficient lighting solution.

The number of raw material suppliers present in the market are concentrated, hence very few options are available for the manufacturers to choose from, thereby increasing the bargaining power of suppliers. Moreover, as OLED is a relatively new technology, there are very few companies offering OLED products in the market. LED technology which is more mature as compared to OLED, can be considered as a major threat for the growth of OLED technology during the forecast period.

 

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