The global organic personal care and cosmetic products market size was valued at $33,396.0 million in 2020 and is estimated to reach $58,615.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031.
The global organic personal care and cosmetic products market is expected to witness a significant surge in the demand owing to the rise in awareness regarding the benefits of organic products and rise in adoption of the e-commerce channels. Manufacturers are heavily investing in the development of digital sales channels, focusing on the social media marketing owing to the presence of huge youth customer base on different social media platforms. Moreover, the rapidly growing urban population across the globe, rise in disposable income, rise in health consciousness, and shift towards sustainability are several crucial factors behind the burgeoning demand for the organic personal care and cosmetic products. The constant use of chemical-based cosmetics and personal care products has resulted in the ill-effects on the skin, which significantly influences consumers’ preferences towards organic products
The presence of huge youth population in the developing regions of Asia-Pacific and Africa is expected to drive the organic personal care and cosmetic products market growth in the forthcoming years. The desire to look presentable at all times and more concerns regarding physical aesthetics among the young population are expected boost the demand for the organic personal care and cosmetic products. The easy availability of wide range of organic personal care products and rise in number of organic cosmetic brands in the market exponentially drive the market growth globally.
The organic personal care and cosmetic products market is segmented on the basis of product type, consumer, distribution channel, and region. On the basis of product type, the organic personal care and cosmetic products market is divided into skin care, hair care, oral care, makeup and color cosmetics, and others. On the basis of consumer, the market is segmented into men and women. On the basis of distribution channel, the market is segregated into supermarkets and hypermarkets, departmental stores, drug stores, brand outlets, online sales, and others (multi-level marketing, concept stores, and others).
By Product Type
Skin Care segment held the major share of 31.9% in 2020
Region wise, the organic personal care and cosmetic products market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, Saudi Arabia, and rest of LAMEA).
On the basis of product type, the skin care segment was the leading segment, garnering around 32.0% of the organic personal care and cosmetic products market share in 2020. Skin problem is common among the aging population and the usage of organic personal care and cosmetics is expected to increase in this population, which is expected to create market opportunities for operating players in the market. The oral care segment is expected to be the fastest-growing segment during the forecast period. Improved lifestyle of urban population supported with increase in disposable income and increase in awareness regarding the various oral problems are the major growth factors for the overall organic oral care segment growth.
Women segment held the major share of 65.1% in 2020
On the basis of consumer, the women segment dominated the market in 2020. This is attributed to the increase in expenditure in the beauty and personal care products among the women population. The surge in demand for organic hair care, skincare, and makeup products among the women population is expected to sustain the significance of this segment in the global market during the forecast period.
On the basis of distribution channel, the online sales is expected to exhibit highest CAGR during the forecast period. The surging penetration of the e-commerce channels, rise in adoption of D2C channels, growing number of internet users, rapid growth of various online retailers, and surge in adoption of smartphones are major factors that boost the growth of the online sales segment. Moreover, various online retailers offer huge discounts, easy payment options, quick home delivery, and hassle-free refund and replacement options, which fuel the adoption of the online platforms among consumers.
By Distribution Channel
Drug Stores segment held the major share of 37.2% in 2020
North America dominated the global organic personal care and cosmetic products market, accounting for 34.6% of the market share in 2020. In the U.S., organic personal care and cosmetics products have long been popular due to high health consciousness among customers. Cosmetic companies are launching herbal products to tap the growing demand for natural products. There is a rise in number of men using cosmetics in this region owing to increased beauty consciousness among individuals.
The prominent players analyzed in this report include L'Occitane en Provence, L’Oréal International, Arbonne International, LLC, Burt's Bee, Estée Lauder Companies Inc., Amway Corporation, Oriflame Cosmetics S.A., Yves Rocher, Weleda, and Aubrey Organics.
North America segment held the major share of 34.6% in 2020
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging organic personal care and cosmetic products market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing organic personal care and cosmetic products market opportunities.
- The organic personal care and cosmetic products market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Organic Personal Care and Cosmetic Products Market Report Highlights
By Product Type
By Distribution channel
Globally, physical appearance concerns have increased significantly among individuals as well as working professionals. Personal care and cosmetics products play an important role in enhancing one’s inherent beauty and physical appearance. Increase in disposable income of consumers has led consumers’ to spend more on personal luxury goods. Rise in awareness about the probable side effects of chemical-based cosmetics leads a large number of consumers towards using organic personal care and cosmetics products. Though organic personal care and cosmetics products are expensive than products containing synthetic ingredients, consumers are ready to pay more for these products for the high quality natural ingredients.
Government initiatives have helped to increase awareness regarding the benefits associated with organic personal care and cosmetics products. Stringent government regulations in the European region mandate the operating companies to conduct safety tests for various harmful chemicals largely being used in personal care and cosmetics products. North America is the leading region in the current market scenario. Asia-Pacific is a lucrative market for operating players in the market, owing to increase in beauty consciousness and overall health awareness supplemented with the rise in spending capacity of individuals.
The rapidly growing popularity of certain brands such as Mama Earth, BICONI, Luxe Botanics, Sven’s Island, and Sugar Cosmetics in the developing markets of Asia-Pacific and Africa is expected to have a significant impact on the growth of the organic personal care and cosmetic products market. The rise in penetration of e-commerce platforms, including Nykaa, offers numerous organic brands and is gaining rapid traction among the youth. Therefore, the rise in popularity of e-commerce platforms is expected to boost the market growth during the forecast period.