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OTA Transmission Platform Market by Component (Platform and Services) and Platform Type (Television, Radio, Mobile, and Streaming Devices): Global Opportunity Analysis and Industry Forecast, 2018–2026

A05954
Pages: 183
Jan 2020 | 561 Views
 
Author(s) : Rachita Rake
Tables: 83
Charts: 57
 

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OTA Transmission Platform Market Statistics - 2026

The global OTA transmission platform market size was valued at $92.50 million in 2018, and is projected to reach $121.54 million by 2026, registering a CAGR of 3.4% from 2019 to 2026. North America dominated the global market in 2018 and is expected to remain dominant during the forecast period due to presence of major market players and on-going developments in OTA transmission platforms. Also, increase in involvement of government for digitization of television broadcasting and radio signals is also the key factor that is expected to fuel the market growth in this region in the upcoming years. On the contrary, the Asia-Pacific region is anticipated to garner the highest growth rate in the forthcoming years.

Over the past few years, the broadcasting industry has experienced a lot of changes in terms of transmission technology. Over-the-Air (OTA) transmission is also one of the new technology platform for broadcast industry. The advent of 5G technology and increase in trend of online/on-demand content services are anticipated to boost the broadcasting industry revenue in the upcoming years. Thus, the over the air service providers are seeking major opportunities in these emerging technologies; and therefore, investing in digitization of their existing transmission platforms.

OTA Transmission Platform Market Infographics

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By component, the platform segment garnered major OTA transmission platform market share in 2018 and is expected to remain dominant during the forecast period. The growth of this segment is mainly attributed to the increase in penetration of smartphones. The rise in trend of online streaming devices also drives the adoption of OTA transmission platform. Further, the services segment is expected to exhibit highest growth rate throughout the forecast period.

OTA Transmission Platform Market
By Component

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Services would exhibit the highest CAGR of 4.7% during 2019-2026.

The report focuses on the growth prospects, restraints, and trends of the OTA transmission platform market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the global market.

OTA Transmission Platform Market
By Platform Type

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Mobile would exhibit the highest CAGR of 6.0% during 2019-2026.

Segment Review

The global OTA transmission platform market is segmented on the basis of component, platform type, and region. By component, the market is bifurcated into platform and services. By platform type, it is divided into television, radio, mobile, streaming devices, supply chain management, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

OTA Transmission Platform Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR 6.6% during 2019-2026.

The OTA transmission platform market is dominated by the global players such as AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, Harmonic Inc., LG Electronics Inc., One Media 3.0 LLC, Sinclair Broadcast Group Inc., SK Telecom Co. Ltd., and TiVo Corporation.

Top Impacting Factors

Current and future OTA transmission platform market trends are outlined to determine the overall attractiveness of the market. Top impacting factors highlight the market opportunity during the forecast period. Increase in demand for better picture quality and wireless transmission platforms is the key factor that drives the market growth for OTA transmission platform industry. In addition, rise in need for enhanced channel presentation and operations efficiency is also expected to boost the market growth. However, lack of sufficient OTA infrastructure is expected to impede the market growth during the forecast period. Furthermore, increase in R&D spending and IT investment in broadcasting industry is expected to provide major growth opportunities for the market in the upcoming years. Also, advent of Advanced Television Systems Committee (ATSC) 3.0 standards is also anticipated to be opportunistic for the OTA transmission platform market growth in the forthcoming years.

Increase in demand for better picture quality and wireless transmission platforms

Over-the-Air (OTA) transmission platform is a wireless platform that is broadly used in the transmission and broadcast industry. Television and radio are the major platforms that use OTA transmission platform to broadcast channels wirelessly. Moreover, increase in trend of streaming channels online and on-demand content services fuels the demand for Over-the-Air (OTA) transmission platform. In addition, increase in demand from customers for better picture quality content, such as 4K and HD drives the demand for OTA transmission platform among service providers. Furthermore, increase in need to provide better services to consumers is also the one of the key factors that fuel the demand for OTA transmission among OTA service providers.

Advent of ATSC 3.0 standards

Advanced Television Systems Committee (ATSC) is a global non-profit group that comprises experts, regulators, electronics manufacturers, media agencies, and broadcasters. Under the ATSC standard, there have been some regulations set for broadcasting of digital television content over the cable, terrestrial, and satellite or wireless networks. However, with the advent of ATSC 3.0 the OTA transmission is anticipated to get enhanced, which is anticipated to be opportunistic for the market in the upcoming years. Moreover, the ATSC 3.0 is expected to support high efficiency video coding, which enables less consumption of bits along with broadcasting of more video data. In addition, the reception signals for channels would be enhanced, which further improves the viewer experience. Hence, such factors are expected to provide major opportunities for the growth of the OTA transmission platform market in the forthcoming years.

Key Benefits for Stakeholders:

  • This study presents the analytical depiction of global OTA transmission platform market trends and future estimations to determine the imminent investment pockets.
  • A detailed analysis of the OTA transmission platform market segment measures the potential of the market. These segments outline the favorable conditions for the market.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current OTA transmission platform market is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.

Key Market Segments

By Component

  • Platform
  • Services

By Platform Type

  • Television
  • Radio
  • Mobile
  • Streaming Devices

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany
    • France
    • Spain
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players Profiled in the Report

  • AirTV L.L.C
  • Channel Master
  • GatesAir Inc.
  • Gemalto NV
  • Harmonic Inc.
  • LG Electronics Inc.
  • One Media 3.0 LLC.
  • Sinclair Broadcast Group, Inc.
  • SK Telecom Co. Ltd.
  • TiVo Corporation 
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology

1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key forces shaping global OTA transmission platform market
3.3. Market dynamics

3.3.1. Drivers

3.3.1.1. Increasing demand for better picture quality and wireless transmission platforms
3.3.1.2. Rising need for enhanced channel presentation and operations efficiency

3.3.2. Restraints

3.3.2.1. Lack of sufficient OTA infrastructure

3.3.3. Opportunities

3.3.3.1. Advent of ATSC 3.0 standards
3.3.3.2. Increasing R&D spending and IT investment in broadcasting industry

CHAPTER 4: OTA TRANSMISSION PLATFORM MARKET, BY COMPONENT

4.1. Overview
4.2. Platform

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Services

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: SMART SPACE MARKET, BY PLATFORM TYPE

5.1. Overview
5.2. Television

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. Radio

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

5.4. Mobile

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country

5.5. Streaming devices

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country

CHAPTER 6: GLOBAL OTA TRANSMISSION PLATFORM MARKET, BY REGION

6.1. Overview

6.1.1. Market size and forecast, by region

6.2. North America

6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by component
6.2.3. Market size and forecast, by platform type
6.2.4. Market analysis, by country

6.2.4.1. U.S.

6.2.4.1.1. Market size and forecast, by Component
6.2.4.1.2. Market size and forecast, by platform type

6.2.4.2. Canada

6.2.4.2.1. Market size and forecast, by component
6.2.4.2.2. Market size and forecast, by platform type

6.3. Europe

6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by component
6.3.3. Market size and forecast, by platform type
6.3.4. Market analysis, by country

6.3.4.1. UK

6.3.4.1.1. Market size and forecast, by Component
6.3.4.1.2. Market size and forecast, by platform type

6.3.4.2. Germany

6.3.4.2.1. Market size and forecast, by Component
6.3.4.2.2. Market size and forecast, by platform type

6.3.4.3. France

6.3.4.3.1. Market size and forecast, by component
6.3.4.3.2. Market size and forecast, by platform type

6.3.4.4. Rest of Europe

6.3.4.4.1. Market size and forecast, by Component
6.3.4.4.2. Market size and forecast, by platform type

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by component
6.4.3. Market size and forecast, by platform type
6.4.4. Market analysis, by country

6.4.4.1. China

6.4.4.1.1. Market size and forecast, by component
6.4.4.1.2. Market size and forecast, by platform type

6.4.4.2. India

6.4.4.2.1. Market size and forecast, by Component
6.4.4.2.2. Market size and forecast, by platform type

6.4.4.3. Japan

6.4.4.3.1. Market size and forecast, by Component
6.4.4.3.2. Market size and forecast, by platform type

6.4.4.4. Australia

6.4.4.4.1. Market size and forecast, by component
6.4.4.4.2. Market size and forecast, by platform type

6.4.4.5. Rest of Asia-Pacific

6.4.4.5.1. Market size and forecast, by component
6.4.4.5.2. Market size and forecast, by platform type

6.5. LAMEA

6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by component
6.5.3. Market size and forecast, by platform type
6.5.4. Market analysis, by Country

6.5.4.1. Latin America

6.5.4.1.1. Market size and forecast, by component
6.5.4.1.2. Market size and forecast, by platform type

6.5.4.2. Middle East

6.5.4.2.1. Market size and forecast, by Component
6.5.4.2.2. Market size and forecast, by platform type

6.5.4.3. Africa

6.5.4.3.1. Market size and forecast, by Component
6.5.4.3.2. Market size and forecast, by platform type

CHAPTER 7: COMPETITIVE LANDSCAPE

7.1. Competitive dashboard
7.2. Top Winning Strategies

CHAPTER 8: COMPANY PROFILE

8.1. AirTV L.L.C.

8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Product portfolio
8.1.5. R&D Expenditure
8.1.6. Business performance
8.1.7. Key strategic moves and developments

8.2. Channel Master

8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Product portfolio
8.2.5. Key strategic moves and developments

8.3. GatesAir, Inc.

8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Product portfolio
8.3.5. Key strategic moves and developments

8.4. Harmonic, Inc.

8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. R&D Expenditure
8.4.7. Business performance
8.4.8. Key strategic moves and developments

8.5. LG Electronics

8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. R&D Expenditure
8.5.7. Business performance
8.5.8. Key strategic moves and developments

8.6. Nuvyyo Inc.

8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Product portfolio
8.6.5. Key strategic moves and developments

8.7. Powercast Corp.

8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Product portfolio
8.7.5. Key strategic moves and developments

8.8. Sinclair Broadcast Group, Inc.

8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments

8.9. Sk Telecom Co., Ltd.

8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. R&D Expenditure
8.9.7. Business performance
8.9.8. Key strategic moves and developments

8.10. TiVo Corporation

8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. R&D Expenditure
8.10.7. Business performance

LIST OF TABLES

TABLE 01. GLOBAL OTA TRANSMISSION PLATFORM MARKET, BY COMPONENT, 2018–20262018–2026 ($MILLION)
TABLE 02. OTA TRANSMISSION PLATFORM MARKET REVENUE FOR PLATFORM, BY REGION, 2018–2026 ($MILLION)
TABLE 03. OTA TRANSMISSION PLATFORM MARKET REVENUE FOR SERVICES, BY REGION, 2018–2026 ($MILLION)
TABLE 04. GLOBAL OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018-2026 ($MILLION)
TABLE 05. OTA TRANSMISSION PLATFORM MARKET REVENUE FOR TELEVISION, BY REGION, 2018–2026 ($MILLION)
TABLE 06. GLOBAL OTA TRANSMISSION PLATFORM MARKET REVENUE FOR RADIO, BY REGION, 2018–2026 ($MILLION)
TABLE 07. GLOBAL OTA TRANSMISSION PLATFORM MARKET REVENUE FOR MOBILE, BY REGION, 2018–2026 ($MILLION)
TABLE 08. GLOBAL OTA TRANSMISSION PLATFORM MARKET REVENUE FOR STREAMING DEVICES, BY REGION, 2018–2026 ($MILLION)
TABLE 09. GLOBAL OTA TRANSMISSION PLATFORM MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 10. NORTH AMERICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 11. NORTH AMERICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE 2018–2026 ($MILLION)
TABLE 12. NORTH AMERICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 13. U.S. OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 14. U.S. OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 15. CANADA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 16. CANADA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 17. EUROPE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 18. EUROPE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE 2018–2026 ($MILLION)
TABLE 19. EUROPE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 20. UK OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 21. UK OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 22. GERMANY OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 23. GERMANY OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 24. FRANCE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 25. FRANCE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 26. REST OF EUROPE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 27. REST OF EUROPE OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 28. ASIA-PACIFIC OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 29. ASIA-PACIFIC OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE 2018–2026 ($MILLION)
TABLE 30. ASIA-PACIFIC OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 31. CHINA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 32. CHINA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 33. INDIA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 34. INDIA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 35. JAPAN OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 36. JAPAN OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 37. AUSTRALIA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 38. AUSTRALIA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 39. REST OF ASIA-PACIFIC OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 40. REST OF ASIA-PACIFIC OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 41. LAMEA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 42. LAMEA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE 2018–2026 ($MILLION)
TABLE 43. LAMEA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 44. LATIN AMERICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 45. LATIN AMERICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 46. MIDDLE EAST OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 47. MIDDLE EAST OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 48. AFRICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 49. AFRICA OTA TRANSMISSION PLATFORM MARKET REVENUE, BY PLATFORM TYPE, 2018–2026 ($MILLION)
TABLE 50. DISH DBS CORPORATION: KEY EXECUTIVES
TABLE 51. AIRTV L.L.C.: COMPANY SNAPSHOT
TABLE 52. AIRTV L.L.C.: PRODUCT PORTFOLIO
TABLE 53. CHANNEL MASTER: KEY EXECUTIVES
TABLE 54. CHANNEL MASTER: COMPANY SNAPSHOT
TABLE 55. CHANNEL MASTER: PRODUCT PORTFOLIO
TABLE 56. GATESAIR, INC.: KEY EXECUTIVES
TABLE 57. GATESAIR, INC.: COMPANY SNAPSHOT
TABLE 58. GATESAIR, INC.: PRODUCT PORTFOLIO
TABLE 59. HARMONIC, INC.: KEY EXECUTIVES
TABLE 60. HARMONIC, INC.: COMPANY SNAPSHOT
TABLE 61. HARMONIC, INC.: OPERATING SEGMENTS
TABLE 62. HARMONIC, INC.: PRODUCT PORTFOLIO
TABLE 63. LG ELECTRONICS: KEY EXECUTIVES
TABLE 64. LG ELECTRONICS: COMPANY SNAPSHOT
TABLE 65. LG ELECTRONICS: OPERATING SEGMENTS
TABLE 66. LG ELECTRONICS: PRODUCT PORTFOLIO
TABLE 67. NUVYYO INC.: KEY EXECUTIVES
TABLE 68. NUVYYO INC.: COMPANY SNAPSHOT
TABLE 69. NUVYYO INC.: PRODUCT PORTFOLIO
TABLE 70. POWERCAST CORP.: KEY EXECUTIVES
TABLE 71. POWERCAST CORP.: COMPANY SNAPSHOT
TABLE 72. POWERCAST CORP.: PRODUCT PORTFOLIO
TABLE 73. SINCLAIR BROADCAST GROUP, INC.: KEY EXECUTIVES
TABLE 74. SINCLAIR BROADCAST GROUP, INC.: COMPANY SNAPSHOT
TABLE 75. SINCLAIR BROADCAST GROUP, INC.: PRODUCT PORTFOLIO
TABLE 76. SK TELECOM CO., LTD.: KEY EXECUTIVES
TABLE 77. SK TELECOM CO., LTD.: COMPANY SNAPSHOT
TABLE 78. SK TELECOM CO., LTD.: OPERATING SEGMENTS
TABLE 79. SK TELECOM CO., LTD.: PRODUCT PORTFOLIO
TABLE 80. TIVO CORPORATION: KEY EXECUTIVES
TABLE 81. TIVO CORPORATION: COMPANY SNAPSHOT
TABLE 82. TIVO CORPORATION: OPERATING SEGMENTS
TABLE 83. TIVO CORPORATION: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL OTA TRANSMISSION PLATFORM MARKET, 2018–2026
FIGURE 03. GLOBAL OTA TRANSMISSION PLATFORM MARKET, BY REGION, 2018–2026
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07. MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 08. HIGH THREAT OF SUBSTITUTES
FIGURE 09. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 10. LOW-TO-MODERATE COMPETITIVE RIVALRY
FIGURE 11. MARKET DYNAMICS
FIGURE 12. GLOBAL OTA TRANSMISSION PLATFORM MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF GLOBAL OTA TRANSMISSION PLATFORM MARKET FOR PLATFORM, BY COUNTRY, 2018 & 2026(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF GLOBAL OTA TRANSMISSION PLATFORM MARKET FOR SREVICES, BY COUNTRY, 2018 & 2026(%)
FIGURE 15. GLOBAL OTA TRANSMISSION PLATFORM MARKET, BY PLATFORM TYPE, 2018–2026
FIGURE 16. COMPARATIVE SHARE ANALYSIS GLOBAL OTA TRANSMISSION PLATFORM MARKET FOR MOBILE, BY COUNTRY, 2018 & 2026(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS GLOBAL OTA TRANSMISSION PLATFORM MARKET FOR RADIO, BY COUNTRY, 2018 & 2026(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS GLOBAL OTA TRANSMISSION PLATFORM MARKET FOR SUPPLY CHAIN MANAGEMENT, BY COUNTRY, 2018 & 2026(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS GLOBAL OTA TRANSMISSION PLATFORM MARKET FOR STREAMING DEVICES, BY COUNTRY, 2018 & 2026(%)
FIGURE 20. U.S. OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 21. CANADA OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 22. UK OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 23. GERMANY OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 24. FRANCE OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 25. REST OF EUROPE OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 26. CHINA OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 27. INDIA OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 28. JAPAN OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 29. AUSTRALIA OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 30. REST OF ASIA-PACIFIC OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 31. LATIN AMERICA OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 32. MIDDLE EAST OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 33. AFRICA OTA TRANSMISSION PLATFORM MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 34. COMPETITIVE DASHBOARD
FIGURE 35. COMPETITIVE DASHBOARD
FIGURE 36. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 37. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 38. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 39. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 40. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 41. AIRTV L.L.C.: REVENUE, 2016–2018 ($MILLION)
FIGURE 42. R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 43. HARMONIC, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 44. HARMONIC, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 45. HARMONIC, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 46. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 47. LG ELECTRONICS: REVENUE, 2016–2018 ($MILLION)
FIGURE 48. LG ELECTRONICS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 49. LG ELECTRONICS: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 50. SINCLAIR BROADCAST GROUP, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 51. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 52. SK TELECOM CO., LTD.: REVENUE, 2016–2018 ($MILLION)
FIGURE 53. SK TELECOM CO., LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 54. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 55. TIVO CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 56. TIVO CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 57. TIVO CORPORATION: REVENUE SHARE BY REGION, 2018 (%)

 
 

According to CXOs of the leading companies, the over-the-air (OTA) transmission platform has come across substantial developments over the past few years and the market for OTA transmission platform is projected to grow tremendously in the forthcoming years. The adoption of OTA transmission technology is principally employed in TV and radio platforms to broadcast the channels. Moreover, the ATSC 3.0 standard is anticipated to bring numerous updates for the OTA transmission platforms, which is further expected to transform the transmission stage of sound, video, and several different governance.

Moreover, increase in demand for better picture quality and wireless transmission platforms is the key factor that drives the market growth for OTA transmission platform industry. In addition, rise in need for enhanced channel presentation and operations efficiency is expected to boost the market growth. However, lack of sufficient OTA infrastructure is expected to impede the market growth during the forecast period. Furthermore, increase in R&D spending & IT investment in broadcasting industry and advent of Advanced Television Systems Committee (ATSC) 3.0 standards is expected to provide major growth opportunities for the OTA transmission platform market in the upcoming years.

Furthermore, surge in interest and investment in OTA transmission platforms among investors and operators fuels the market growth. Moreover, OTA transmission technology is in its early stages of development and needs to overcome several technical as well as regulatory risks and challenges before its widespread adoption.

Furthermore, OTA transmission platform is a consolidated market as players such as AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, LG Electronics Inc., Sinclair Broadcast Group, Inc., and SK Telecom Co. hold a major share globally. However, the market is expected to become fragmented in the near future, as many players in the developing countries are evolving and coming up with enhanced and innovative OTA transmission platform solutions and strategies.

 

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