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Outbound Mice Market

Outbound MICE Market By Activity (Meetings, Incentives, Conferences, Exhibitions), Beneficial Industry (Aircraft industry, Hotel industry, Travel industry), Application (Academic Field, Business Field, Political Field, Exhibitions, Others): Opportunity Analysis and Industry Forecast, 2021–2030

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Feb 2022 | 437 Views
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The concept of outbound MICE (Meetings, Incentives, Conferencing, and Exhibitions) tourism is the result of globalization and economic changes. People have been gathering in the form of meetings from a very early time. The current day MICE Tourism targets the high-volume travelers who travel for attaining particular professional goals. Overwhelmingly, B2B and B2C occasions supported by ventures proceed to be the backbone of such projects. However, presently improvement organizations, NGOs,Government organizations also play a major part in facilitating such events. The growing business line across the global market and developing economies is a key factor in the growth of outbound MICE market. 

Market scope and structure analysis:

Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value (USD)

  Segments covered

  Activity, Beneficial industry, Application,and Region.

  Regions covered

North America (the US, Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the Rest of Asia-Pacific),

  Companies covered

Cievents, Maritz, One10, LLC, Exotic, CSI DMC, The Freeman Company, ACCESS Destination Service, Meetings and Incentives Worldwide (M&IW), 360 Destination Group, ITA GroupInc., Carlson Wagonlit Travel, The Interpublic Group of CompaniesInc., ATPI Ltd., Creative GroupInc., BCD Group, BI WorldwideLtd., IBTM, and Conference Care Ltd


COVID-19 ScenarioAnalysis: 

  • The COVID-19 outbreaks huge impacted the tourism industry, stopped the international operations of flights and gathering is a key impact of outbound MICE market
  • The during lockdown time, many corporate international meeting and exhibition standstill due to community spread of the virus.
  • The amid COVID-19 outbreaks, numerous companies operative their trade and business through an online platform is a major factor to decline the growth of the outbound MICE market. 

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers andImpact Analysis

  • The key drivers of outbound MICE markets are excellent connectivity with major worldwide destinations, well-acclaimed Service Sector support, supportive government policy, and regulations and reasonably well known as a tourism spot and have adequate tourism resources.
  • The Opportunities which play advantage for MICE Tourism worldwide can be summed up in the market. Such as better connectivity with the world, evolving and maturing business scenario, educated and skilled manpower, and intriguing accommodation & conference infrastructure.
  • Exhibitions are trade tourism segments which are the prime centers of marketing movement by venues and destinations since choices about where the occasions take place are open to impact. They organize public presentations and display a choice of exchange things. In practice, presentations usually happen inside exhibition halls, exhibitions and presentation corridors, and World fairs. They incorporate numerous things such as craftsmanship in major galleries and littler exhibitions, interpretive presentations, normal history exhibition halls, and history exhibition halls, conjointly assortments such as more commercially centered exhibitions and trade fairs.
  • Numerous hotel chains have branded their meetings offices to ensure that clients using them are guaranteed consistent benchmarks of offices and quality, wherever in the world a specific hotel may be located. It is already apparent from the over that the planning of gatherings nowadays can be an exceedingly complex assignment.
  • The growing outbound MICE activity subsidiary help to the growth of infrastructure facilities such as airport, roads, hotel chains, tourist destinations, and more. Developing economy and increasing word trade affairs is a key factor in the growth of the outbound MICE market.
  • Due to the excellent infrastructure and facilities with an excellent business environment, many specific cities havebecome the perfect destination for hosting any MICE activities. The local government offers a host of incentives in the form of different state-driven programs and conference is a key trend to the growth of outbound MICE market

Key Segments Covered:




  • Meetings
  • Incentives
  • Conferences
  • Exhibitions

  Beneficial Industry

  • Aircraft industry
  • Hotel industry
  • Travel industry


  • Academic Field
  • Business Field
  • Political Field
  • Exhibitions
  • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of theoutbound MICEmarketalong with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the globaloutbound MICEmarketshare.
  • The current marketis quantitatively analyzed from 2020 to 2030 to highlight the global outbound MICEmarket growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed globaloutbound MICEmarketanalysis based on competitive intensity and how the competition will take shape in the coming years.
  • Questions Answered in Outbound MICEMarket Research Report:
  • What are the leading market players active in theoutbound MICEmarket?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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