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2023

Outdoor Decor Market

Outdoor Decor Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, by End-User, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Dinesh Thakur | Roshan Deshmukh
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Outdoor Decor Market Research, 2032

The global outdoor decor market size was valued at $83 billion in 2022, and is projected to reach $117.7 billion by 2032, growing at a CAGR of 3.5% from 2023 to 2032.

Outdoor Decor Market

The outdoor decor market is segmented into End-User, Product and Distribution Channel.

The term outdoor decor refers to a broad range of products, elements, and design elements that are used in outside areas including gardens, outdoor spaces, porches, balconies, and outdoor spaces to enhance their appearance, functionality, and ambiance. It covers a wide range of goods, including but not limited to furnishings, lighting, furnishings, and additional outdoor accessories. The outdoor decor also includes outdoor textile products such as rugs and cushions and outdoor landscape decorative products like plants, stones, and fountains.

Outdoor decor conveys the owner's distinct sense of flair and preferences in addition to facilitating outdoor recreation and enjoyment while promoting a warm and welcoming atmosphere. Outdoor decor plays an important role in converting outdoor spaces into comfortable and useful settings for leisure, social meetings, and recreational activities. An essential component of external house design and gardening, outdoor décor frequently reflects seasonal or theme changes and can be customized to meet the distinctive requirements and interests of people or families.

Consumer tastes have changed noticeably in recent years, which has favored outdoor activities such as relaxing in backyard gardens, outdoor spaces, or other outdoor areas. This change has led to an increase in interest in beautifying these spaces with visually beautiful and comfortable outdoor design products. There is an increase in the number of customers consider their outside areas as extensions of their residences, as well as locations for socializing, entertainment, and relaxation.

These customers are thus willing to invest money in outdoor décor goods like elegant furniture, stylish lighting, grilling equipment, and landscape components to create hospitable and useful outdoor spaces. This change in perspective not only reflects an interest in a greater quality of life, but also presents large development potential for companies in the outdoor decor sector that can meet these changing customer requirements and ambitions. Consumers' growing emphasis on outdoor living is inevitably a key factor that boosts the outdoor decor market growth.

Social media sites like Instagram, Pinterest, and Facebook have grown to be significant influencers in determining customer preferences and generating concepts for outdoor designs. Users from all over the world submit eye-catching pictures and tips for outdoor décor, exhibiting their exquisitely styled outdoor areas.

These pictures frequently go viral and get a lot of attention. Customers are thus exposed to more cutting-edge and fashionable outdoor décor ideas, which feed their desire to update their own exterior living spaces. They buy stylish outdoor furniture, distinctive decorative items, or elaborate landscaping to replicate the visually pleasant and fashionable appearances they see on social media. Consumer behavior motivates manufacturers and merchants to provide a greater choice of outdoor design goods that are in line with these changing social media-inspired trends, in addition to increasing sales. As a consequence, the outdoor décor industry is expanding and becoming more dynamic, largely owing to social media's visual and aspirational effect.

Global consumers are actively looking for outdoor decor products that improve the environment of the outdoor areas and reflect their beliefs regarding sustainability and eco-friendliness as they become more environmentally concerned. This pattern reflects a more general change in society toward ethical purchasing and minimizing negative environmental effects.

A broad variety of sustainable and environment-friendly outdoor decor solutions are being offered by manufacturers and merchants in response to this demand, including furniture built from reused components, harmless paints & finishes, and decor manufactured from renewable resources. Sustainability is propelling market growth as it emerges as a crucial factor in purchasing decisions by fostering new consumer groups and fostering a sense of accountability in the decisions of consumers to make their environment safe. The popularity of these eco-friendly decor options highlights the growing acceptability of eco-friendly products in the marketplace for outdoor decor. The e-commerce industry has expanded significantly, which has increased sales in the outdoor decor market. Online shopping's simplicity and accessibility have made it simpler than ever for families to explore, compare, and buy outdoor decor products.

Consumers have a wide option for browsing a variety of designs, concepts, and pricing from the convenience of their homes, owing to the extensive selection of possibilities provided by e-commerce platforms. For consumers with hectic schedules who do not have the time to do conventional in-store shopping, this convenience is extremely enticing. Consumer confidence is also increased, and their process of decision-making is aided by the openness offered by e-commerce, which includes thorough product descriptions, feedback from customers, and product suggestions. As an outcome, the online retail sector has grown to play a significant role in driving sales in the outdoor decor market. Its continuous rise is anticipated to contribute to the industry's continued success by making attractive and inventive outdoor decor more widely available.

Financial downturns, recessions, or times of financial ambiguity are included in the fluctuations. Consumers frequently restrict their budgets and exercise greater restraint when making discretionary purchases during such periods. In times of economic instability, consumers may prioritize critical necessities over decorative products since outdoor decor is often viewed as non-essential and not a prioritized part of the home.

This may result in less outdoor decor market demand for these goods from customers, which would slow the expansion of the market. As they compete for a lower market share, producers and merchants in the outdoor decor industry may experience decreased sales volumes, probable inventory issues, and increased competition. Businesses in this sector may need to adjust their pricing strategies, provide more cheap choices, or find ways to show the long-lasting nature and craftsmanship of their products to attract budget-conscious customers to overcome these economic obstacles. As a result, the market for outdoor decor is significantly challenged by economic fluctuation, necessitating resiliency and tactical modifications to continue development.

Consumers are increasingly seeking to extend these advantages to their outdoor spaces due to the development of advanced technology and the growing need for connectivity and ease. Products with integrated technology, such as lighting, watering systems, outdoor sound systems, and furnishings, are included in the category of "smart outdoor decor."

These items may all be operated remotely via smartphones or other devices. This gives outdoor areas better control and efficiency while also improving their beauty and use. Smart watering systems, for instance, are capable of tracking weather conditions and improving water use, while smart lighting may be changed for various situations or controlled for energy savings. Customers are drawn to the ease of use and adaptability of such items, and as a result, are prepared to spend money on these cutting-edge solutions. As the use of smart outdoor décor increases, it creates new revenue streams for vendors and companies in the outdoor decor sector, fostering competition and innovation. The development of smart outdoor décor is creating a significant chance for expansion for the industry.

The outdoor décor market is analyzed on the basis of product, end user, distribution channel and region. On the basis of product, the market is divided into furniture, flower pots & planters, rugs & cushions, lighting, patio umbrellas and shade structures, water features, and others. On the basis of end user, the market is fragmented into residential and non-residential. On the basis of distribution channel, the market is categorized into supermarket & hypermarket, specialty stores, E-commerce and others. On the basis of region, the market is divided into North America, Europe, Asia-Pacific, and LAMEA.

Outdoor Decor Market by Product

As per the outdoor decor market forecast, based on the product, the furniture segment dominated the market, accounting for 22.7% of outdoor décor market share in 2022. Furniture segment witnessed an increased adoption among consumers, owing to rise in disposable income and influence of western culture. Various materials such as metal, wood, plastic, glass, and leather are used solely or in combination with other materials to manufacture parts of furniture. Shape and structure with reference to design are important factors in the furniture industry, as they directly influence the consumers’ decision to buy a particular product. Outdoor furniture is used to beautify the open spaces of home and offices.

Outdoor Decor Market by End-User

On the basis of end-user, the residential segment dominated the market in 2022. The easy availability of the decor items in various forms, sizes, and styles allows people to decorate their houses according to their preferences. Decor items serve as an ideal alternative for people who have passion for gardening but do not have access to an open space such as a lawn owing to space limitations in their household. The creation of outdoor living spaces, such as outdoor kitchens, dining areas, lounges, and entertainment spaces, forms a significant trend in the outdoor décor market. Moreover, year on year, the air quality index is deteriorating, and is giving rise to various complications among humans such as emphysema, asthma, chronic obstructive pulmonary disease (COPD), and other respiratory diseases. This has generated demand for outdoor décor items for establishment of vertical gardens.

Outdoor Decor Market by Distribution Channel

Depending on the distribution channel, the e-commerce is expected to be the fastest-growing segment during the forecast period. Change in shopping behavior of millennial and increase in adoption of mobile devices for internet access are expected to boost the market growth. In addition, increase in penetration of various online portals in developing economies has supplemented the online market growth. Therefore, the e-commerce medium for the sale of outdoor décor products is anticipated to grow in the near future. Moreover, evolving shopping behaviors coupled with rapid adoption of digital technologies and increase in number of individuals using internet, is anticipated to transform e-commerce into an essential element in purchasing furniture products. Furthermore, online payment methods have high impact on buying decisions of bill payers. However, inaccessibility of various payment options is expected to lead to loss of potential consumers, as many clients explore the product features and brand online and then visit the nearby store for final purchase.

Outdoor Decor Market by Region

Region-wise, Asia-Pacific was the largest outdoor decor market in 2022. China is the leader in the outdoor decor market in the Asia-Pacific region in terms of revenue. This is due to growth of the middle class population and increase in the real estate sector in the region. Moreover, rapid development of Asia-Pacific region due to industrialization and increase in spending of customers on outdoor décor products are expected to fuel the market growth.

Players operating in the outdoor decor market have adopted various developmental strategies to expand their outdoor decor market share, increase profitability, and remain competitive in the outdoor decor market. The major players analyzed for the outdoor decor market are Elho B.V., Net Retailers, LLC, Frontgate, The Home Depot, Inc., Inter IKEA Holding B.V., Renson, Kimball International Inc., Walmart Inc, Ashley Furniture Industries, LLC, and Wayfair Inc.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the outdoor decor market segments, current trends, estimations, and dynamics of the outdoor decor market analysis from 2022 to 2032 to identify the prevailing outdoor decor market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the outdoor decor market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global outdoor decor market trends, key players, market segments, application areas, market growth strategies, and outdoor decor market statistics.

Outdoor Decor Market Report Highlights

Aspects Details
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Market Size By 2032

USD 117.7 billion

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Growth Rate

CAGR of 3.5%

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Forecast period

2022 - 2032

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Report Pages

250

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By End-User
  • Residential
  • Non-Residential
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By Product
  • Furniture
  • Flower Pots and Planters
  • Rugs and Cushions
  • Lighting
  • Patio Umbrellas and shade structures
  • Water Features
  • Others
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By Distribution Channel
  • Supermarket and hypermarket
  • Specialty Stores
  • E-Commerce
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa,, Saudi Arabia, UAE, Rest of LAMEA)
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Key Market Players

Renson, Frontgate, Wayfair Inc., Net Retailers, LLC, Elho B.V., Kimball International Inc., Walmart Inc., Ashley Furniture Industries, LLC., Inter IKEA Holding B.V., The Home Depot, Inc.

Analyst Review

According to the CXOs, both favorable and unfavorable factors are having an impact on the outdoor decor industry, and these factors are jointly determining its future course. The market for outdoor design goods, such as furnishings, illumination, landscape accents, and other decorative additions, is strong because of consumers' growing interest in outdoor living areas. Increased customer willingness to spend on excellent outdoor design to create visually appealing and functional outdoor spaces is being fueled in part by increasing spending levels in many locations. The market is expanding owing to innovations in environmentally conscious and sustainable outdoor décor that serve consumers who care about the environment. Consumers may now browse and buy outdoor décor goods more easily because of the accessibility and convenience of online retail and e-commerce platforms.

The outdoor decor industry, on the other hand, is largely seasonal in nature and is prone to facing?bad weather, downturns, or issues with the chain of supply that can significantly affect sales. Government-imposed strict environmental laws are difficult for businesses to comply with and may increase manufacturing costs. According to industry analysts, there is a significant possibility for development in the manufacture of innovative outdoor décor, that employs technology to improve outdoor spaces. The increased emphasis on health and well-being in outdoor settings, the tendency towards customization and customization, and the need to accommodate?urbanization?and smaller living areas are all signs of possible growth opportunities.

Author Name(s) : Dinesh Thakur | Roshan Deshmukh
Frequently Asked Questions?

The outdoor decor market was valued at $82,967.3 million in 2022 and is projected to reach $117,701.9 million by 2032, growing at a CAGR of 3.5% from 2023 to 2032. Consumer tastes have changed noticeably in recent years,?favoring?outdoor activities such as relaxing in backyard gardens, outdoor spaces, or other outdoor areas. This change has led to an increase in interest in beautifying these spaces with visually beautiful and comfortable outdoor design products. There is an increase in the number of customers consider their outside areas as extensions of their residences, as well as locations for?socializing, entertainment, and relaxation.

The outdoor decor market report is available on request on the website of Allied Market Research.

The forecast period considered in the global outdoor decor market report is from 2023 to 2032. The report analyzes the market sizes from 2022 to 2032 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.

The key players in the outdoor decor industry have relied on product launches as their key strategy to stay relevant in the competitive market. The key players profiled in the report include Elho B.V., Net Retailers, LLC, Frontgate, The Home Depot, Inc., Inter IKEA Holding B.V., Renson, Kimball International Inc., Walmart Inc, Ashley Furniture Industries, LLC, and Wayfair Inc.

The outdoor décor market is analyzed on the basis of product, end user, distribution channel and region. On the basis of product, the market is divided into furniture, flower pots & planters, rugs & cushions, lighting, patio umbrellas and shade structures, water features, and others. On the basis of end user, the market is fragmented into residential and non-residential. On the basis of distribution channel, the market is categorized into supermarket & hypermarket, specialty stores, E-commerce and others. On the basis of region, the market is divided into North America, Europe, Asia-Pacific, and LAMEA.

Region-wise, Asia-Pacific was the largest market in 2022. China is the leader in the outdoor decor market in the Asia-Pacific region in terms of revenue. This is due to growth of the middle class population and increase in the real estate sector in the region. Moreover, rapid development of Asia-Pacific region due to industrialization and increase in spending of customers on outdoor décor products are expected to fuel the market growth.

Region-wise, Asia-Pacific was the largest market in 2022. China is the leader in the outdoor decor market in the Asia-Pacific region in terms of revenue. This is due to growth of the middle class population and increase in the real estate sector in the region. Moreover, rapid development of Asia-Pacific region due to industrialization and increase in spending of customers on outdoor décor products are expected to fuel the market growth.

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Outdoor Decor Market

Global Opportunity Analysis and Industry Forecast, 2023-2032