| Report Code: A07739 | Pages: NA | Nov 2022 | 2184 Views | ||
| Author(s) : NA | Tables: NA | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Pajamas Market
Request Now !Pajamas are the common bottom wear that constitute the segment of comfortable clothes. Pajamas have become an essential part of individuals' lives and comfort and health advantages of the same stimulate the demand for the product in the market. These bottom wear have been essentially found beneficial in winters wherein they help in covering the body preventing cold and flu. Consumers from different segments like men, women, or kids, are said to have diverse demands varying in designs, textile material, and others. An increase in disposable income and changes in consumer behavior fuel the growth of the global pajamas market.
The manufacturing of the pajamas has been ceased due to the implications of COVID-19. This has declined the stock products with the manufacturers.
The market has witnessed a decline in demand due to a lack of product movement across the borders and a lack of customer arrivals at offline stores. The reduction in-store visits have led to a downward surge in demand and revenue.
Changes in consumer behavior propels the marketers to involve innovations and variations in the product type, quality, designs, and other attributes that attract the customer attention. These factors compile to fuel the demand for pajamas in the market. The leading market players create distinction in the market by adding product attributes, enhancing the style statement, and instigating a trend in the fashion and lifestyle industry. The market drivers can be dispensed into product innovation, increment in purchasing power and consumer oriented style trends.
The global pajamas market trends are as follows:
The sleepwear segment comprises of the clothes worn while sleeping and pajamas have mostly occupied a distinct position in the sleepwear segment. The pajamas are manufactured for the ease and comfort of the customers. According to this, the products are made to suit consumer requirements. These variations are made in the material of clothes like soft fabric, light-weight cotton, washable silk, etc.
Owing to its purpose as comfort wear, pajamas are typically made from breathable material for summers and warm, woolen material for the winter season. These seasonal demands allow the manufactures to make different products suiting differing needs. The quality, durability, suitability of the product plays an integral part in driving consumer behavior. The leading market players keep initiating advancements and improvisations in the product in a matter of comfort and style as consumer loyalty is highly responsible for boosting the demand global pajamas market. The highly recognized brands trade globally and acquire consumer confidence and capture the market.Â
The distribution channel portrays a prominent picture in the disbursement and sales for any product. Thus it is of prime importance to the manufactures to ensure the adequate supply of products through diverse supply chains.
The channel of distribution is broadly segmented into offline stores such as hypermarkets, specialty stores for clothes and apparel, etc. and the online segment. Where the offline stores hold a major portion of revenue generation for the market, the online platforms are rapidly getting recognition. Improving application of smartphones and digital technology is assisting the customer to shop with one click and get the products delivered at home. Globally the online sales channel flourishes the pace of growth for the global pajamas market.
Key Benefits of the Report:
Questions Answered in the Pajamas Market Research Report:
Pajamas Market Report Highlights
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| Key Market Players | Aimer, Dkny, ETAM, Meibiao, AUTUMN DEER, CONLIA, Victoria’s Secret, Barefoot Dream, Ralph Lauren, PJ Salvage, H&M, IZOD, Dockers, Nautica, Hanes, Intimo, Tommy, Calvin Klein, Cosabella |
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