Allied Market Research


Pajamas Market

Pajamas Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Application and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Apparel & Fashion

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Author's: | Roshan Deshmukh
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Pajamas are the common bottom wear that constitute the segment of comfortable clothes. Pajamas have become an essential part of individuals' lives and comfort and health advantages of the same stimulate the demand for the product in the market. These bottom wear have been essentially found beneficial in winters wherein they help in covering the body preventing cold and flu. Consumers from different segments like men, women, or kids, are said to have diverse demands varying in designs, textile material, and others. An increase in disposable income and changes in consumer behavior fuel the growth of the global pajamas market.

COVID-19 Scenario Analysis: 

Production shutdown scenario

The manufacturing of the pajamas has been ceased due to the implications of COVID-19. This has declined the stock products with the manufacturers.

Decline in demand 

The market has witnessed a decline in demand due to a lack of product movement across the borders and a lack of customer arrivals at offline stores. The reduction in-store visits have led to a downward surge in demand and revenue.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Changes in consumer behavior propels the marketers to involve innovations and variations in the product type, quality, designs, and other attributes that attract the customer attention. These factors compile to fuel the demand for pajamas in the market. The leading market players create distinction in the market by adding product attributes, enhancing the style statement, and instigating a trend in the fashion and lifestyle industry. The market drivers can be dispensed into product innovation, increment in purchasing power and consumer oriented style trends.

The global pajamas market trends are as follows:

New product launches to flourish the market

The sleepwear segment comprises of the clothes worn while sleeping and pajamas have mostly occupied a distinct position in the sleepwear segment. The pajamas are manufactured for the ease and comfort of the customers. According to this, the products are made to suit consumer requirements. These variations are made in the material of clothes like soft fabric, light-weight cotton, washable silk, etc.

Owing to its purpose as comfort wear, pajamas are typically made from breathable material for summers and warm, woolen material for the winter season. These seasonal demands allow the manufactures to make different products suiting differing needs. The quality, durability, suitability of the product plays an integral part in driving consumer behavior. The leading market players keep initiating advancements and improvisations in the product in a matter of comfort and style as consumer loyalty is highly responsible for boosting the demand global pajamas market. The highly recognized brands trade globally and acquire consumer confidence and capture the market. 

Diversification in the distribution channel

The distribution channel portrays a prominent picture in the disbursement and sales for any product. Thus it is of prime importance to the manufactures to ensure the adequate supply of products through diverse supply chains.

The channel of distribution is broadly segmented into offline stores such as hypermarkets, specialty stores for clothes and apparel, etc. and the online segment. Where the offline stores hold a major portion of revenue generation for the market, the online platforms are rapidly getting recognition. Improving application of smartphones and digital technology is assisting the customer to shop with one click and get the products delivered at home. Globally the online sales channel flourishes the pace of growth for the global pajamas market.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global pajamas industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global pajamas market share.
  • The current market is quantitatively analyzed to highlight the global pajamas market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global pajamas market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Pajamas Market Research Report:

  • What are the leading market players active in the pajamas market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Pajamas Market Report Highlights

Aspects Details
By Type
  • Women's Pajamas
  • Men's Pajamas
  • Kids Pajamas
By Application
  • Family
  • Hotel
  • Others
By Distribution Channel
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Platforms
  • Others
By Region
  • North America  (US, Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, rest of Asia-Pacific)
  • LAMEA  (Middle East, Brazil, rest of LAMEA)
Key Market Players

Dkny, Nautica, H&M, Calvin Klein, AUTUMN DEER, CONLIA, Barefoot Dream, IZOD, Aimer, Intimo, Tommy, Cosabella, Victoria’s Secret, PJ Salvage, Meibiao, Ralph Lauren, Hanes, ETAM, Dockers

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Pajamas Market

Global Opportunity Analysis and Industry Forecast, 2023-2032