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Pakistan Color Cosmetics Market by Application (Facial Make Up, Lip Products, Eye Make Up and Nail Products) and Target Market (Prestige Products and Mass Products): Opportunity Analysis and Industry Forecast, 2018–2025

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Dec 2019 | 836 Views
 
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Color cosmetics refer to the products primarily used to enhance the appearance and are a matter of personal taste and preference. They consist of facial make up products, lip care products, eye make-up products, and nail care products. These products are available through online channels, exclusive brand outlets, and specialty stores. Consciousness in regard to appearance is one of the major factor which drives this market.

With an increase in awareness regarding the availability of halal cosmetics, the demand for halal color cosmetics is on the rise. Halal cosmetics are essentially cruelty free and are breathable. They allow water penetration through skin and nails that provides chastity before prayers, thereby inclining the preference of consumers towards the market. Owing to the increase in use of smartphone and internet penetration, there is a significant influence through social media which adds awareness and exposure to the available color cosmetics among the consumers. This in turn helps drive the demand for color cosmetics. Celebrity endorsements of color cosmetics in Pakistan creates greater appeal on the target audience, since consumers in the county generally associate themselves with their icons which influences the consumers to purchase the products, thereby boosting the sales and adding to the growth of the market. However, adolescent girls in Pakistan are usually refrained from wearing makeup. They are usually preferred applying minimal color cosmetics onto their skin and nails. This factor may restrain the growth of the color cosmetics market in Pakistan.  
According to experts, rise in spending power of the middle-class along with an increase in consumer awareness about beauty brands, their offerings and ingredients, the Pakistan color cosmetics market is expected to emerge as one of the leading beauty markets in the near future.

The Pakistan color cosmetics market is segmented based on application and target market. Based on application, it is categorized into facial make up, lip products, eye makeup, and nail products. Based on the target market, it is bifurcated into Prestige Products and Mass Products.

The major players in the Pakistan color cosmetics market include Unilever N.V., Avon Products, Inc, Revlon Inc, Mac Cosmetics, Loreal Group, Clinique Laboratories, LLC, Etude House, Oriflame Holding Ag, Coty, Inc and Ciate London.

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides an extensive analysis of the current and emerging trends and dynamics in the Pakistan color cosmetics market.
  • In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
  • This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
  • A comprehensive analysis of the factors that drive and restrict the market growth is provided.
  • A comprehensive analysis of the region is provided to determine the prevailing opportunities in these geographies.

KEY MARKET SEGMENTS

By Application

  • Facial Make Up
  • Lip Products
  • Eye Makeup
  • Nail Products

By Target Market

  • Prestige Products
  • Mass Products

Key players

  • Unilever N.V
  • Avon Products, Inc
  • Revlon Inc
  • Mac Cosmetics
  • Loreal Group
  • Clinique Laboratories, LLC
  • Etude House
  • Oriflame Holding Ag
  • Coty, Inc
  • Ciate London
 

CHAPTER 1:  INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
1.4.1.   Primary research
1.4.2.   Secondary research
1.4.3.   Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3: MARKET LANDSCAPE

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1.   Top investment pockets
3.2.2.   Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1.   Bargaining power of suppliers
3.3.2.   Threat of new entrants
3.3.3.   Threat of substitutes
3.3.4.   Competitive rivalry
3.3.5.   Bargaining power among buyers
3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.5. MARKET DYNAMICS
3.5.1.  Drivers
3.5.2.  Restraints
3.5.3.  Opportunities

CHAPTER 4:   PAKISTAN COLOR COSMETICS MARKET BY TARGET MARKET

4.1. OVERVIEW
4.2.  PRESTIGE PRODUCTS
4.2.1.   Key market trends, Growth factors and opportunities
4.2.2.   Market size and forecast
4.3.  MASS PRODUCTS
4.3.1.   Key market trends, Growth factors and opportunities
4.3.2.   Market size and forecast
 
CHAPTER 5:   PAKISTAN COLOR COSMETICS MARKET BY APPLICATION

5.1. OVERVIEW
5.2.  FACIAL MAKE UP
5.2.1.   Key market trends, Growth factors and opportunities
5.2.2.   Market size and forecast
5.3.  LIP PRODUCTS
5.3.1.   Key market trends, Growth factors and opportunities
5.3.2.   Market size and forecast
5.4.  EYE MAKE UP
5.4.1.   Key market trends, Growth factors and opportunities
5.4.2.   Market size and forecast
5.5.  NAIL PRODUCTS
5.5.1.   Key market trends, Growth factors and opportunities
5.5.2.   Market size and forecast

CHAPTER 6: COMPANY PROFILES

6.1.  UNILEVER N.V.
6.1.1. Company overview
6.1.2. Business performance
6.1.3. Key strategic moves and developments
6.2.  AVON PRODUCTS, INC.
6.2.1. Company overview
6.2.2. Business performance
6.2.3. Key strategic moves and developments
6.3.  REVLON INC.
6.3.1. Company overview
6.3.2. Business performance
6.3.3. Key strategic moves and developments
6.4.  MAC COSMETICS
6.4.1. Company overview
6.4.2. Business performance
6.4.3. Key strategic moves and developments
6.5.  LOREAL GROUP
6.5.1. Company overview
6.5.2. Business performance
6.5.3. Key strategic moves and developments
6.6.  CLINIQUE LABORATORIES, LLC
6.6.1. Company overview
6.6.2. Business performance
6.6.3. Key strategic moves and developments
6.7.  ETUDE HOUSE
6.7.1. Company overview
6.7.2. Business performance
6.7.3. Key strategic moves and developments
6.8.  ORIFLAME HOLDING AG
6.8.1. Company overview
6.8.2. Business performance
6.8.3. Key strategic moves and developments
6.9.  COTY, INC
6.9.1. Company overview
6.9.2. Business performance
6.9.3. Key strategic moves and developments
6.10.  CIATE LONDON
6.10.1. Company overview
6.10.2. Business performance
6.10.3. Key strategic moves and developments

 
 
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