Allied Market Research
Allied Market Research

Paper Towel Market by Product Type(Rolled Paper Towels, Boxed Paper Towels, and Multifold Paper Towels), Usage (Residential andCommercial), and Distribution Channel (Supermarket/Hypermarket, Independent Retail Store, and Online): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Aug 2021 | 181 Views
Author(s) : Roshan Deshmukh
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Pandemic disrupted the entire world and affected many industries.

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Paper towels, also referred to as kitchen rolls, are the new alternatives of cloth towels that consumers are being attracted toward. As the name suggests, paper towels are made up of paper, more precisely from the cellulose fibers which are giant molecules that consist of many smaller molecules linked together. Paper towels are easier to use and carry as compared to normal cloth towel as they are available in much compact size and are lightweight. They are one time use and have higher absorption rate as compared to any other towel and sometimes considered more effective than a hand dryer as it can dry a surface in less than 20 seconds. It is used for the purpose of wiping hands, or any surface like windows, glass tables, and any food spills. The paper towel market is gaining huge popularity and demand by the consumers especially during COVID-19 period as there is a rise in the hygiene awareness among people who consider paper towels to be safer to use as they are dry and will not transmit any bacteria from one person to another.

Market Scope and Structure Analysis

Report Metric


Market Size Available for Years


  Base Year Considered


  Forecast Period


  Forecast Unit

  Value (USD)

  Regions Covered

  North America, Europe, Asia-Pacific, LAMEA

  Segments Covered

  Product Type, Usage, Distribution Channel and Region

  Companies Covered

Kals International LLC, Queenex Hygiene Paper Manufacturing Co. LLC, American waste & Textiles, LLC, Riverside Paper Co.lnc., National  Wiper Alliance lnc , Larsen Packaging products, lnc., Ovasco Industries, Carl Hubenthal GmbH& Co. KG.


COVID-19 Impact analysis

  • The paper towel market experienced growth during the COVID-19 outbreak.
  • The surge in paper towel demand was evident from the fact that more consumers are being aware about the importance of cleanliness and sanitization which was achievable by the use of paper towels. They were mainly used for the purpose of wiping and drying hands fast as well as wiping the areas which could be at high risk of contamination or frequently touched by multiple people such as door handles and cups. The ease of use, high absorption rate, and its one time usage made this product a must have in the consumer’s list.
  • Moreover, using one same cloth towel continuously by multiple users increased the chances of virus contamination making the paper towel a better and safer alternative.

Top Impacting Factors

  • The awareness among the consumers regarding their health and importance of sanitization is a major driving force for the growth of the paper towel market. People are using these disposable towels to keep their hands as well as other surfaces clean and free from microbes, which could have caused any type of disease. The lightweight, compact size, and cost effectiveness are also some factors which make it an appealing choice for buyers.
  • The adoption of paper towels are also seen in offices, cafes, restaurants, and other commercial places because people in these public places prefer one time usage products which are not used by another person and hence this one time usage factor increases the popularity of paper towels in the market. 
  • However, as these towels are made up of paper and cutting of trees referred to as deforestation has been an issue along with the problem of disposal of these paper towels.

Market Trends

Introduction of various patterns and colors in paper towels

The paper towel market is gaining popularity at a high speed which resulted in a great competition among the manufacturers. Hence, to stand out among others, various companies are introducing colored paper towels with aesthetic patterns which are attractive to many customers due to its design and vibrant colors. One such popular company manufacturing colored paper towels is Renova, whose paper kitchen rolls are available in blue, green, and red colors, which are easily available on Amazon. Other companies like to enhance the existing white color of the paper rolls by treating it with bleach and other whitening agents. Therefore, introducing new patterns and colors is the latest market trend.

Urbanization and cost effectiveness of paper towels are the key factors for the growth of the market. The usage of paper towels was already high in the developed countries with at least 4 paper towels being used per day but now paper towel demand has been increased in the developing countries as well where people are able to spend on this commodity due to its lower price, ease of use, portable structure, and high efficiency.

Key Segments Covered

Product Type

  • Rolled Paper Towels
  • Boxed Paper Towels
  • Multifold Paper Towels
  • Others


  • Residential
  • Commercial

Distribution Channel

  • Supermarket/Hypermarket
  • Independent Retail store
  • Online market


  • North America
    • U.S.
    • Canada
    • Mexico 
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA 
    • Latin America
    • Middle East
    • Africa

Key benefits of the report

  • This study presents the analytical depiction of the Paper Towel industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Paper Towel market share.
  • The current market is quantitatively analyzed from 2020 to 2028 to highlight the Paper towel market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed Paper towel market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

  • Who are the leading market players active in the Paper Towel market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is "Paper Towel" Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the "Paper Towel" Market?
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