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2021
Pay Tv Market

Pay TV Market By Type (Cable TV, Satellite TV and IPTV) and Application (Residential and Commercial): Global Opportunity Analysis and Industry Forecast, 2021–2028

A11340
Pages: 197
May 2021 | 1440 Views
   
Author(s) : Sachin Wankhede , Vijay poola
Tables: 98
Charts: 61
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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Pay TV Market Outlook – 2028 

The pay TV market share accounted for $182.32 billion in 2020, and is expected to reach $203.13 billion by 2028, registering a CAGR of 1.5% from 2021 to 2028. Pay TV is a subscription to a television service from a cable, satellite or telephone company. It is a service providing residential and commercial television programming. Pay TV is also referred as subscription television or premium television. Programs offered by pay TV includes movies, sport events, news channel and others. 

Pay TV technology has evolved significantly during recent years. Pay TV is a system by which television programmes are transmitted in encrypted format those who have paid for it, hence it is also called as subscription television. Pay TV includes local and premium content. Companies offering pay TV equipment are demonstrating use cases that lead to increase in workplace efficiency, productivity, and compliance, which is expected to be lucrative when the technology matures.

Pay-TV-Market

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Advancements in technology and new trends are expected to generate opportunities for the pay TV market in the near future. Video on demand, personalized content and HD viewing are expected to improve and grow in usage for pay TV.  For instance,  Pay TV operators in Nigeria has increased the number of viewing options for Nigerians in the last two decades, it made global programming accessible, particularly live events such as sports and entertainment.

Increase in demand for Internet Protocol television and reduction in subscription cost are the major factors driving the global pay TV market growth. However, emerging OTT platforms and content security are expected to pose major threats for the market. Furthermore, emerging omnichannel accessibility and increasing number of new channels are expected to offer lucrative opportunity for the global pay TV market.

Pay TV Market
By Type

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IPTV segment is projected to be the most lucrative segment

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Segment Overview

The pay TV market is segmented based on type, application, and region. By type, the market is categorized into Cable TV, Satellite TV and IPTV. By application, the market is bifurcated into residential and commercial. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with their prominent countries.

Pay TV Market
By Application

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Residential segment will dominate the market throughout the forecast period

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Competitive Analysis 

The key players profiled in this report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, and Xfinity (Comcast Corporation). These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, regional expansion, and collaborations, to enhance their market penetration.

Pay TV Market
By Region

2028
North America 
Europe
Asia-pacific
Lamea

LAMEA region would exhibit the highest CAGR of 5.9% during 2021 - 2028

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COVID-19 Impact Analysis

The ongoing spread of COVID-19 has become one of the biggest threats to the global economy and is causing widespread concerns and economic hardship for consumers, businesses, and communities across the globe. The “new normal” that includes social distancing and working from home has created challenges with daily activities, regular work, needs, and supplies, causing delayed initiatives and missed opportunities.

The COVID-19 pandemic is impacting the society and overall economy across the globe. The impact of this outbreak is growing day-by-day as well as affecting the supply chain. It is creating uncertainty in the stock market, falling business confidence, massive slowing of supply chain, and increasing panic among customers. European countries under lockdown have suffered a major loss of business and revenue due to shutdown of manufacturing units in the region. Operations of production and manufacturing industries have been heavily impacted by the outbreak of COVID-19, which led to slowdown in growth of the pay TV market in 2020.

According to the pay TV market trends, the COVID-19 pandemic has severely impacted the media and entertainment industry, which, in turn led to decent demand for subscription. The emergence of COVID-19 resulted in smooth growth of the pay TV market in 2020, and is estimated to witness decent growth till the end of 2021. Implementation of partial or complete lockdown across various countries globally is the prime reason for this decent growth rate.

Top Impacting Factors

Notable factors positively affecting the pay TV market include increasing demand for IPTV (Internet Protocol television) and rising number of Subscribers. However, content security and emerging OTT platforms hamper the growth of the market. Furthermore, emerging omnichannel accessibility and increasing number of new channels are expected to offer lucrative opportunities for the pay TV industry growth in the coming years. 

Further, rising internet penetration worldwide has created a threat to pay TV growth as it led to increase in related services such as OTT content and platform. OTT platforms are now-a-days very popular for its content and wireless network. This factor is restricting the growth of the market. However, the increasing demand for the IPTV and reduction in the subscription charges have further contributed towards the growth of the market. 

Key Benefits For Stakeholders

  • This study comprises analytical depiction of the global pay TV market size along with the current trends and future estimations to depict imminent investment pockets.
  • The overall pay TV market analysis is determined to understand the profitable trends to gain a stronger foothold. 
  • The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
  • The present pay TV market forecast is quantitatively analyzed from 2020 to 2028 to benchmark the financial competency. 
  • Porter’s five forces analysis illustrates the potency of the buyers and the suppliers in the industry.
  • The report includes major pay TV suppliers along with the company overview, business segments, product portfolio, and key strategic moves and development in the market.

Pay TV Market Key Segments

By Type

  • Cable TV
  • Satellite TV 
  • IPTV 

By Application

  • Residential 
  • Commercial 

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe 
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • Airtel Digital TV 
  • DirecTV 
  • DISH Network Corporation 
  • Dish TV India Limited 
  • Foxtel 
  • Rostelecom 
  • Charter Communications (Spectrum) 
  • Tata Sky 
  • Xfinity (Comcast Corporation)
 

CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.CXO PERSPECTIVE

CHAPTER 3:MARKET OVERVIEW

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FINDINGS

3.2.1.Top impacting factors
3.2.2.Top Investment Pockets

3.3.PORTER’S FIVE FORCES ANALYSIS
3.4.MARKET DYNAMICS

3.4.1.Drivers

3.4.1.1.Increasing number of Subscribers
3.4.1.2.Reduction in Subscription cost
3.4.1.3.Increasing demand of IPTV

3.4.2.Restraint

3.4.2.1.Content Security

3.4.3.Opportunities

3.4.3.1.Emerging of OTT platforms
3.4.3.2.Increasing number of new channels

3.5.COVID IMPACT

3.5.1.Impact on market size
3.5.2.End user trends, preferences, and budget impact

CHAPTER 4:GLOBAL PAY TV MARKET, BY TYPE

4.1.OVERVIEW
4.2.CABLE TV

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.SATTELITE TV

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.IPTV

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

CHAPTER 5:GLOBAL PAY TV MARKET, BY APPLICATION

5.1.OVERVIEW
5.2.RESIDENTIAL

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.COMMERCIAL

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

CHAPTER 6:PAY TV MARKET, BY REGION

6.1.OVERVIEW
6.2.NORTH AMERICA

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by type
6.2.3.Market size and forecast, by application
6.2.4.Market analysis, by country

6.2.4.1.U.S. 

6.2.4.1.1.Market size and forecast, by type
6.2.4.1.2.Market size and forecast, by application

6.2.4.2.Canada

6.2.4.2.1.Market size and forecast, by type
6.2.4.2.2.Market size and forecast, by application

6.2.4.3.Mexico

6.2.4.3.1.Market size and forecast, by type
6.2.4.3.2.Market size and forecast, by application

6.3.EUROPE

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by type
6.3.3.Market size and forecast, by application
6.3.4.Market analysis, by country

6.3.4.1.Germany

6.3.4.1.1.Market size and forecast, by type
6.3.4.1.2.Market size and forecast, by application

6.3.4.2.UK

6.3.4.2.1.Market size and forecast, by type
6.3.4.2.2.Market size and forecast, by application

6.3.4.3.France

6.3.4.3.1.Market size and forecast, by type
6.3.4.3.2.Market size and forecast, by application

6.3.4.4.Italy

6.3.4.4.1.Market size and forecast, by type
6.3.4.4.2.Market size and forecast, by application

6.3.4.5.Rest of Europe

6.3.4.5.1.Market size and forecast, by type
6.3.4.5.2.Market size and forecast, by application

6.4.ASIA-PACIFIC

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by type
6.4.3.Market size and forecast, by application
6.4.4.Market analysis, by country

6.4.4.1.China

6.4.4.1.1.Market size and forecast, by type
6.4.4.1.2.Market size and forecast, by application

6.4.4.2.Japan

6.4.4.2.1.Market size and forecast, by type
6.4.4.2.2.Market size and forecast, by application

6.4.4.3.India

6.4.4.3.1.Market size and forecast, by type
6.4.4.3.2.Market size and forecast, by application

6.4.4.4.South Korea

6.4.4.4.1.Market size and forecast, by type
6.4.4.4.2.Market size and forecast, by application

6.4.4.5.Rest of Asia-Pacific

6.4.4.5.1.Market size and forecast, by type
6.4.4.5.2.Market size and forecast, by application

6.5.LAMEA

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by type
6.5.3.Market size and forecast, by application
6.5.4.Market analysis, by country

6.5.4.1.Latin America

6.5.4.1.1.Market size and forecast, by type
6.5.4.1.2.Market size and forecast, by application

6.5.4.2.Middle East

6.5.4.2.1.Market size and forecast, by type
6.5.4.2.2.Market size and forecast, by application

6.5.4.3.Africa

6.5.4.3.1.Market size and forecast, by type
6.5.4.3.2.Market size and forecast, by application

CHAPTER 7:COMPETITIVE LANDSCAPE

7.1.INTRODUCTION

7.1.1.Market player positioning, 2019

7.2.TOP WINNING STRATEGIES
7.3.COMPETITIVE DASHBOARD
7.4.COMPETITIVE HEATMAP
7.5.PRODUCT MAPPING

CHAPTER 8:COMPANY PROFILES

8.1.AIRTEL DIGITAL TV

8.1.1.Company overview
8.1.2.Key executives
8.1.3.Company snapshot
8.1.4.Operating business segments
8.1.5.Product portfolio
8.1.6.Business performance
8.1.7.Key strategic moves and developments

8.2.DIRECTV

8.2.1.Company overview
8.2.2.Key executives
8.2.3.Company snapshot
8.2.4.Operating business segments
8.2.5.Product portfolio
8.2.6.R&D expenditure
8.2.7.Business performance
8.2.8.Key strategic moves and developments

8.3.DISH NETWORK CORPORATION

8.3.1.Company overview
8.3.2.Key executives
8.3.3.Company snapshot
8.3.4.Operating business segments
8.3.5.Product portfolio
8.3.6.R&D Expenditure
8.3.7.Business performance
8.3.8.Key strategic moves and developments

8.4.DISH TV INDIA LIMITED

8.4.1.Company overview
8.4.2.Key executives
8.4.3.Company snapshot
8.4.4.Operating business segments
8.4.5.Product portfolio
8.4.6.Business performance
8.4.7.Key strategic moves and developments

8.5.FETCH TV

8.5.1.Company overview
8.5.2.Key Executives
8.5.3.Company snapshot
8.5.4.Operating business segments
8.5.5.Product portfolio
8.5.6.Key strategic moves and developments

8.6.FOXTEL

8.6.1.Company overview
8.6.2.Key executives
8.6.3.Company snapshot
8.6.4.Operating business segments
8.6.5.Product portfolio
8.6.6.Key strategic moves and developments

8.7.ROSTELECOM

8.7.1.Company overview
8.7.1.Key executives
8.7.2.Company snapshot
8.7.3.Operating business segments
8.7.4.Product portfolio
8.7.5.Business performance
8.7.6.Key strategic moves and developments

8.8.CHARTER COMMUNICATIONS (SPECTRUM) 

8.8.1.Company overview
8.8.2.Key executives
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.6.Product portfolio
8.8.7.Business performance
8.8.8.Key strategic moves and developments

8.9.TATA SKY

8.9.1.Company overview
8.9.2.Key executives
8.9.3.Company snapshot
8.9.4.Operating business segments
8.9.5.Product portfolio
8.9.6.Key strategic moves and developments

8.10.XFINITY (COMCAST CORPORATION) 

8.10.1.Company overview
8.10.2.Key executives
8.10.3.Company snapshot
8.10.4.Operating business segments
8.10.5.Product portfolio
8.10.6.Business performance
8.10.7.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL PAY TV MARKET, BY TYPE, 2020-2028 ($MILLION) 
TABLE 02.PAY TV MARKET FOR CABLE TV, BY REGION, 2019-2028 ($MILLION) 
TABLE 03.PAY TV FOR SATELLITE TV, BY REGION, 2019-2028 ($MILLION) 
TABLE 04.PAY TV FOR IPTV, BY REGION, 2019-2028 ($MILLION) 
TABLE 05.GLOBAL PAY TV MARKET, BY APPLICATION, 2019-2028 ($MILLION) 
TABLE 06.PAY TV MARKET FOR RESIDENTIAL, BY REGION, 2019-2028 ($MILLION) 
TABLE 07.PAY TV MARKET FOR COMMERCIAL, BY REGION, 2020-2028 ($MILLION) 
TABLE 08.PAY TV MARKET REVENUE, BY REGION, 2019–2028 ($MILLION) 
TABLE 09.NORTH AMERICA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 10.NORTH AMERICA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 11.U.S. PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 12.U.S. PAY TV MARKET, BY APPLCIATION, 2019–2028 ($MILLION) 
TABLE 13.CANADA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 14.CANADA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 15.MEXICO PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 16.MEXICO PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 17.EUROPE PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 18.EUROPE PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 19.GERMANY PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 20.GERMANY PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 21.UK PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 22.UK PAY TV MARKET, BY CONNECTIVITY, 2019–2028 ($MILLION) 
TABLE 23.FRANCE PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 24.FRANCE PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 25.ITALY PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 26.ITALY PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 27.REST OF EUROPE PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 28.REST OF EUROPE PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 29.ASIA-PACIFIC PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 30.ASIA-PACIFIC PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 31.CHINA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 32.CHINA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 33.JAPAN PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 34.JAPAN PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 35.INDIA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 36.INDIA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 37.SOUTH KOREA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 38.SOUTH KOREA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 39.REST OF ASIA-PACIFIC PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 40.REST OF ASIA-PACIFIC PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 41.LAMEA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 42.LAMEA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 43.LATIN AMERICA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 44.LATIN AMERICA PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 45.MIDDLE EAST PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 46.MIDDLE EAST PAY TV MARKET, BY APPLICATION, 2019–2028 ($MILLION) 
TABLE 47.AFRICA PAY TV MARKET, BY TYPE, 2019–2028 ($MILLION) 
TABLE 48.AFRICA PAY TV MARKET, BY APPLCIATION, 2019–2028 ($MILLION) 
TABLE 49.AIRTEL:KEY EXECUTIVES
TABLE 50.AIRTEL: COMPANY SNAPSHOT
TABLE 51.AIRTEL: OPERATING SEGMENTS
TABLE 52.AIRTEL: PRODUCT PORTFOLIO
TABLE 53.AIRTEL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 54.AT&T (DIRECTV):KEY EXECUTIVES
TABLE 55.AT&T (DIRECTV): COMPANY SNAPSHOT
TABLE 56.AT&T (DIRECTV): OPERATING SEGMENTS
TABLE 57.AT&T (DIRECTV): PRODUCT PORTFOLIO
TABLE 58.AT&T (DIRECTV): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 59.DISH NETWORK CORPORATION:KEY EXECUTIVES
TABLE 60.DISH NETWORK CORPORATION: COMPANY SNAPSHOT
TABLE 61.DISH NETWORK CORPORATION: OPERATING SEGMENTS
TABLE 62.DISH NETWORK CORPORATION: PRODUCT PORTFOLIO
TABLE 63.DISH NETWORK CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 64.DISH TV INDIA LIMITED:KEY EXECUTIVES
TABLE 65.DISH TV INDIA LIMITED: COMPANY SNAPSHOT
TABLE 66.DISH TV INDIA LIMITED: OPERATING SEGMENTS
TABLE 67.DISH TV INDIA LIMITED: PRODUCT PORTFOLIO
TABLE 68.DISH TV INDIA LIMITED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 69.FETCH TV:KEY EXECUTIVES
TABLE 70.FETCH TV: COMPANY SNAPSHOT
TABLE 71.FETCH TV: OPERATING SEGMENTS
TABLE 72.FETCH TV: PRODUCT PORTFOLIO
TABLE 73.FETCH TV: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 74.FOXTEL:KEY EXECUTIVES
TABLE 75.FOXTEL: COMPANY SNAPSHOT
TABLE 76.FOXTEL: OPERATING SEGMENTS
TABLE 77.FOXTEL: PRODUCT PORTFOLIO
TABLE 78.FOXTEL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 79.ROSTELECOM: KEY EXECUTIVES
TABLE 80.ROSTELECOM: COMPANY SNAPSHOT
TABLE 81.ROSTELECOM: OPERATING SEGMENTS
TABLE 82.ROSTELECOM: PRODUCT PORTFOLIO
TABLE 83.ROSTELECOM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 84.CHARTER COMMUNICATIONS (SPECTRUM):KEY EXECUTIVES
TABLE 85.CHARTER COMMUNICATIONS (SPECTRUM): COMPANY SNAPSHOT
TABLE 86.CHARTER COMMUNICATIONS (SPECTRUM): OPERATING SEGMENTS
TABLE 87.CHARTER COMMUNICATIONS (SPECTRUM): PRODUCT PORTFOLIO
TABLE 88.CHARTER COMMUNICATIONS (SPECTRUM): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 89.TATA SKY:KEY EXECUTIVES
TABLE 90.TATA SKY: COMPANY SNAPSHOT
TABLE 91.TATA SKY: OPERATING SEGMENTS
TABLE 92.TATA SKY: PRODUCT PORTFOLIO
TABLE 93.TATA SKY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 94.XFINITY (COMCAST CORPORATION):KEY EXECUTIVES
TABLE 95.XFINITY (COMCAST CORPORATION): COMPANY SNAPSHOT
TABLE 96.XFINITY (COMCAST CORPORATION): OPERATING SEGMENTS
TABLE 97.XFINITY (COMCAST CORPORATION): PRODUCT PORTFOLIO
TABLE 98.XFINITY (COMCAST CORPORATION): KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL PAY TV MARKET SNAPSHOT, BY SEGMENTATION
FIGURE 03.PAY TV MARKET SNAPSHOT, BY REGION
FIGURE 04.TOP IMPACTING FACTORS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE TO HIGH THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF RIVALRY
FIGURE 09.MODERATE TO HIGH BARGAINING POWER OF BUYERS
FIGURE 10.GLOBAL PAY TV MARKET, BY TYPE, 2019-2028
FIGURE 11.COMPARATIVE SHARE ANALYSIS OF PAY TV MARKET FOR CABLE TV, BY COUNTRY,  2019 & 2028(%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF PAY TV MARKET FOR SATELLITE TV, BY COUNTRY,  2019 & 2028(%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF PAY TV MARKET FOR SATELLITE TV, BY COUNTRY,  2020 & 2028(%)
FIGURE 14.GLOBAL PAY TV MARKET, BY APPLICATION, 2019-2028
FIGURE 15.COMPARATIVE SHARE ANALYSIS PAY TV MARKET FOR INVITRO DIAGNOSTICS,  BY COUNTRY, 2019 & 2028 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF PAY TV MARKET FOR COMMERCIAL,  BY COUNTRY, 2020 & 2028 (%)
FIGURE 17.PAY TV MARKET, BY REGION, 2019-2028 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF NORTH AMERICA PAY TV MARKET, BY COUNTRY, 2019–2028 (%)
FIGURE 19.U.S. PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 20.CANADA PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 21.MEXICO PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF EUROPE PAY TV MARKET, BY COUNTRY,  2019–2028 (%)
FIGURE 23.GERMANY PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 24.UK PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 25.FRANCE PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 26.ITALY PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 27.REST OF EUROPE PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF ASIA-PACIFIC PAY TV MARKET, BY COUNTRY, 2019–2028 (%)
FIGURE 29.CHINA PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 30.JAPAN PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 31.INDIA PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 32.SOUTH KOREA PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 33.REST OF ASIA-PACIFIC PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF LAMEA PAY TV MARKET, BY COUNTRY, 2019–2028 (%)
FIGURE 35.LATIN AMERICA PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 36.MIDDLE EAST PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 37.AFRICA PAY TV MARKET, 2019–2028 ($MILLION) 
FIGURE 38.MARKET PLAYER POSITIONING, 2020
FIGURE 39.TOP WINNING STRATEGIES, BY YEAR, 2017–2021*
FIGURE 40.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2021*
FIGURE 41.TOP WINNING STRATEGIES, BY COMPANY, 2017–2021*
FIGURE 42.COMPETITIVE DASHBOARD
FIGURE 43.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 44.PRODUCT MAPPING OF KEY PLAYERS
FIGURE 45.AIRTEL: REVENUE, 2018–2020 ($MILLION) 
FIGURE 46.AIRTEL: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 47.AIRTEL: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 48.AT&T (DIRECTV): R&D EXPENDITURE, 2018–2020 ($MILLION) 
FIGURE 49.AT&T (DIRECTV): REVENUE, 2018–2020 ($MILLION) 
FIGURE 50.AT&T (DIRECTV): REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 51.AT&T (DIRECTV): REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 52.DISH NETWORK CORPORATION: R&D EXPENDITURE, 2018–2020 ($MILLION) 
FIGURE 53.DISH NETWORK CORPORATION: REVENUE, 2018–2020 ($MILLION) 
FIGURE 54.DISH NETWORK CORPORATION: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 55.DISH TV INDIA LIMITED: REVENUE, 2018–2020 ($MILLION) 
FIGURE 56.ROSTELECOM: REVENUE, 2017–2019 ($MILLION) 
FIGURE 57.ROSTELECOM: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 58.CHARTER COMMUNICATIONS (SPECTRUM): REVENUE, 2018–2020 ($MILLION) 
FIGURE 59.XFINITY (COMCAST CORPORATION): REVENUE, 2018–2020 ($MILLION) 
FIGURE 60.XFINITY (COMCAST CORPORATION): REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 61.XFINITY (COMCAST CORPORATION): REVENUE SHARE, BY REGION, 2020 (%)

 
 

The global pay TV market is witnessing decent growth, owing to increasing number of subscriptions and the rising demand for IPTV. 

According to CXOs of the top companies in the market, the factor that fuels the growth of the global pay TV market includes the launch of new TV channels. The global pay TV market is competitive, owing to strong presence of existing vendors. Pay TV vendors, who have access to extensive technical and financial resources, are anticipated to gain a competitive edge over their rivals as they have the capacity to cater to the market requirements. The competitive environment in this market is expected to further intensify with increase in technological innovations, product extensions, and different strategies adopted by key vendors.

Market players are striving to gain maximum opportunities from growing pay TV market by planning their strategies meticulously. Strategic partnership, collaboration, and product launches are some of the prominent strategies adopted by key market players in the pay TV market. Adoption of pay TV in residential and commercial sectors, increase in awareness among masses about the benefits of using pay TV, and their cost-effectiveness drive the growth of the pay TV market in this region.

The pay TV market provides numerous growth opportunities to players such as Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, Xfinity (Comcast Corporation) and others.

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A. The Pay TV Market is estimated to grow at a CAGR of 1.5% from 2021 to 2028.

A. The Pay TV Market is projected to reach $203.13 billion by 2028.

A. To get the latest version of sample report

A. Increase in demand for Internet Protocol television and reduction in subscription cost etc. boost the Pay TV market growth

A. The key players profiled in the report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, and many more.

A. On the basis of top growing big corporations, we select top 10 players.

A. The Pay TV Market is segmented on the basis of type, application, and region.

A. The key growth strategies of Pay TV market players include product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations.

A. IPTV segment would grow at a highest CAGR of 5.9% during the forecast period.

A. Residential segment will dominate the market by the end of 2028.

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