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2021

Pay TV Market

Pay TV Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and Application : Global Opportunity Analysis and Industry Forecast, 2021-2028

SE : Emerging and Next Generation Technologies

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Author's: Sachin Wankhede | Sonia Mutreja
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Pay TV Market Outlook – 2028 

The pay TV market share accounted for $182.32 billion in 2020, and is expected to reach $203.13 billion by 2028, registering a CAGR of 1.5% from 2021 to 2028.

Pay TV is a subscription to a television service from a cable, satellite or telephone company. It is a service providing residential and commercial television programming. Pay TV is also referred as subscription television or premium television. Programs offered by pay TV includes movies, sport events, news channel and others. 

Pay-TV-Market

Pay TV technology has evolved significantly during recent years. Pay TV is a system by which television programmes are transmitted in encrypted format those who have paid for it, hence it is also called as subscription television. Pay TV includes local and premium content. Companies offering pay TV equipment are demonstrating use cases that lead to increase in workplace efficiency, productivity, and compliance, which is expected to be lucrative when the technology matures.

Advancements in technology and new trends are expected to generate opportunities for the pay TV market in the near future. Video on demand, personalized content and HD viewing are expected to improve and grow in usage for pay TV.  For instance,  Pay TV operators in Nigeria has increased the number of viewing options for Nigerians in the last two decades, it made global programming accessible, particularly live events such as sports and entertainment.

Increase in demand for Internet Protocol television and reduction in subscription cost are the major factors driving the global pay TV market growth. However, emerging OTT platforms and content security are expected to pose major threats for the market. Furthermore, emerging omnichannel accessibility and increasing number of new channels are expected to offer lucrative opportunity for the global pay TV market.

Pay TV Market
By Type
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IPTV segment is projected to be the most lucrative segment

Segment Overview

The pay TV market is segmented based on type, application, and region. By type, the market is categorized into Cable TV, Satellite TV and IPTV. By application, the market is bifurcated into residential and commercial. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with their prominent countries.

Pay TV Market
By Application
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Residential segment will dominate the market throughout the forecast period

Competitive Analysis 

The key players profiled in this report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, and Xfinity (Comcast Corporation). These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, regional expansion, and collaborations, to enhance their market penetration.

Pay TV Market
By Region
2028
North America 
Europe
Asia-Pacific
LAMEA

LAMEA region would exhibit the highest CAGR of 5.9% during 2021 - 2028

Top Impacting Factors

Notable factors positively affecting the pay TV market include increasing demand for IPTV (Internet Protocol television) and rising number of Subscribers. However, content security and emerging OTT platforms hamper the growth of the market. Furthermore, emerging omnichannel accessibility and increasing number of new channels are expected to offer lucrative opportunities for the pay TV industry growth in the coming years. 

Further, rising internet penetration worldwide has created a threat to pay TV growth as it led to increase in related services such as OTT content and platform. OTT platforms are now-a-days very popular for its content and wireless network. This factor is restricting the growth of the market. However, the increasing demand for the IPTV and reduction in the subscription charges have further contributed towards the growth of the market. 

COVID-19 Impact Analysis

The ongoing spread of COVID-19 has become one of the biggest threats to the global economy and is causing widespread concerns and economic hardship for consumers, businesses, and communities across the globe. The “new normal” that includes social distancing and working from home has created challenges with daily activities, regular work, needs, and supplies, causing delayed initiatives and missed opportunities.

The COVID-19 pandemic is impacting the society and overall economy across the globe. The impact of this outbreak is growing day-by-day as well as affecting the supply chain. It is creating uncertainty in the stock market, falling business confidence, massive slowing of supply chain, and increasing panic among customers. European countries under lockdown have suffered a major loss of business and revenue due to shutdown of manufacturing units in the region. Operations of production and manufacturing industries have been heavily impacted by the outbreak of COVID-19, which led to slowdown in growth of the pay TV market in 2020.

According to the pay TV market trends, the COVID-19 pandemic has severely impacted the media and entertainment industry, which, in turn led to decent demand for subscription. The emergence of COVID-19 resulted in smooth growth of the pay TV market in 2020, and is estimated to witness decent growth till the end of 2021. Implementation of partial or complete lockdown across various countries globally is the prime reason for this decent growth rate.

Key Benefits for Stakeholders

  • This study comprises analytical depiction of the global pay TV market size along with the current trends and future estimations to depict imminent investment pockets.
  • The overall pay TV market analysis is determined to understand the profitable trends to gain a stronger foothold. 
  • The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
  • The present pay TV market forecast is quantitatively analyzed from 2020 to 2028 to benchmark the financial competency. 
  • Porter’s five forces analysis illustrates the potency of the buyers and the suppliers in the industry.
  • The report includes major pay TV suppliers along with the company overview, business segments, product portfolio, and key strategic moves and development in the market.

Pay TV Market Report Highlights

Aspects Details
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By TYPE
  • CABLE TV
  • SATTELITE TV
  • IPTV
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By APPLICATION
  • RESIDENTIAL
  • COMMERCIAL
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

DIRECTV, FOXTEL, FETCH TV, AIRTEL DIGITAL TV, CHARTER COMMUNICATIONS (SPECTRUM), DISH TV INDIA LIMITED, TATA SKY, DISH NETWORK CORPORATION, XFINITY (COMCAST CORPORATION), ROSTELECOM

Analyst Review

The global pay TV market is witnessing decent growth, owing to increasing number of subscriptions and the rising demand for IPTV. 

According to CXOs of the top companies in the market, the factor that fuels the growth of the global pay TV market includes the launch of new TV channels. The global pay TV market is competitive, owing to strong presence of existing vendors. Pay TV vendors, who have access to extensive technical and financial resources, are anticipated to gain a competitive edge over their rivals as they have the capacity to cater to the market requirements. The competitive environment in this market is expected to further intensify with increase in technological innovations, product extensions, and different strategies adopted by key vendors.

Market players are striving to gain maximum opportunities from growing pay TV market by planning their strategies meticulously. Strategic partnership, collaboration, and product launches are some of the prominent strategies adopted by key market players in the pay TV market. Adoption of pay TV in residential and commercial sectors, increase in awareness among masses about the benefits of using pay TV, and their cost-effectiveness drive the growth of the pay TV market in this region.

The pay TV market provides numerous growth opportunities to players such as Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, Xfinity (Comcast Corporation) and others.

Author Name(s) : Sachin Wankhede | Sonia Mutreja
Frequently Asked Questions?

The Pay TV Market is estimated to grow at a CAGR of 1.5% from 2021 to 2028.

The Pay TV Market is projected to reach $203.13 billion by 2028.

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Increase in demand for Internet Protocol television and reduction in subscription cost etc. boost the Pay TV market growth

The key players profiled in the report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, and many more.

On the basis of top growing big corporations, we select top 10 players.

The Pay TV Market is segmented on the basis of type, application, and region.

The key growth strategies of Pay TV market players include product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations.

IPTV segment would grow at a highest CAGR of 5.9% during the forecast period.

Residential segment will dominate the market by the end of 2028.

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Pay TV Market

Global Opportunity Analysis and Industry Forecast, 2021-2028