Pearl jewelry is made up of small or big size pearls in various patterns and designs which are available in the market in the form of pearl necklace, pearl earrings, and pearl bracelets. The popularity of pearl jewelry among women is evident by the fact that pearls are beautiful and glistening objects which is produced inside shelled mollusks which make them all the more precious and valuable. Although the real original pearl is having its characteristic white color due to calcium carbonate deposition, different colors are also available which can be matched with the outfit of the customer. Moreover easy availability of pearl jewelry in e-commerce sites and online stores boosts the overall growth of the pearl jewelry market.

Market Scope and Structure Analysis

COVID-19 Impact analysis

• The pearl jewelry market is affected adversely due to the recent COVID-19 outbreak.The main reasons are shutting down of the manufacturing units, travel restrictions, and sealing of the borders which make the import and export of the jewelry a difficult task for the sellers.
• The offline stores were affected more as compared to the online e-commerce stores. Customers are considering the online medium safer as there is non-contact delivery which will minimize the spread of virus and also help them to browse thousands of designs of various brands and patterns from the comfort of their home.

Top Impacting Factors

• Increase in the participation of women in working sector is the main driving force for the growth of the pearl jewelry market. More women are choosing to wear light weight pearl jewelry at workplace which not only is comfortable but also elegant to look at.
• An increase in e-commerce availability of pearl products and jewelry has enabled the buyers to purchase their favorite jewelry according to their brand, budget, and design choices which boosts the growth of the pearl market.
• The influence of celebrities and social media stars has proven to increase the craze of pearls and its jewelry among women who are interested to follow the latest fashion trends.
•  However, the high price factor of the pearl jewelry which is due to its extraction procedure has led to its decrease in purchasing by middle income buyers. Hence, the frequent buyers of pearl jewelry are mostly from developed countries as compared to the developing countries.

Market Trends

Pearl jewelry are never out of fashion

As women are getting self conscious and want to improve their overall appearance at the workplace or in any party, their first preference remains the pearl jewelry which is beautiful to look at and elegant to carry with any outfit. Most of the male buyers are also interested in buying pearl jewelry as a form of gift for their partners on special occasions such as birthdays and anniversaries. As the number of financially independent people is on an increase, they are more likely to spend on luxury items which can enhance their fashion statement.

Other than the traditional pearl jewelry design, nowadays customized pearl jewelry is in high demand which can be altered on the demand of customers. For example, Love is Forever is an online platform which provides unique and customized jewelry for their clients. The jewelry can be customized by the design, material used while making, color of the jewelry, whether the customer wants the complete set comprising necklace, bracelet, ring, or if some customers want to have their initials on their name on necklace and pendants. Thus, more companies are trying to fulfill the demands of the customers and elevating their services. 

Key Segments Covered

Type

• Necklace
• Earrings
• Rings
• Bracelets

Material

• Gold
• Silver
• Others

Pearl type

• Freshwater
• Saltwater
• Others

Distribution channels

• Online shops
• Independent jewelry shop
• Supermarket

Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA 
  • Latin America
  • Middle East
  • Africa

Key Benefits of the Report

• This study presents the analytical depiction of the Pearl jewelry industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Pearl jewelry market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the Pearl jewelry market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed Pearl jewelry market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

• Who are the leading market players active in the Pearl jewelry market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
• What is "Pearl jewelry" Market prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the driving factors and opportunities in the market?
• What are the current trends and predicted trends?
• What are the challenges faced in the "Pearl jewelry" Market