Period Care Market Research, 2031
The global period care market was valued at $34.7 billion in 2021, and is projected to reach $51.9 billion by 2031, growing at a CAGR of 4.2% from 2022 to 2031.
Period care products are types of personal care products, used during menstruation. Moreover, an increase in the disposable income of consumers in developed countries leads to a rise in demand for premium products. This results in greater adoption of sanitary protection products among women. Moreover, women majorly try to purchase biodegradable, compostable, and eco-friendly sanitary products, to avoid negative impacts on the environment due to the disposal of sanitary waste. This offers a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position.
Period care industry has witnessed prominent adoption in developing countries such as India, owing to a rise in consumer awareness, an increase in disposable income, and a surge in the need for period care products. Furthermore, the increase in penetration of various online portals globally and the rise in the number of offers or discounts attract a large consumer base to purchase period care products through online channels. Moreover, online sales channel has increased consumer reach, making them the key source of revenue for many companies. However, health concerns due to ingredients used in conventional sanitary napkins are projected to hamper the growth of the period care products market during the forecast period.
The period care market size is expected to experience growth during the forecast period owing to an increase in the level of consumer education and growth in awareness about alternative hygiene products such as tampons and panty liners have led to an increase in demand for these products in developing countries. Moreover, various types of retail formats such as departmental stores, supermarkets, and specialty stores have propelled the period care market demand for tampons in developing countries. Therefore, an increase in demand for tampons and panty liners in developing countries provides lucrative opportunities for global players to gain a foothold in this market.
The period care market size is expected to rise owing to the rise in consumer awareness and literacy levels regarding maintaining personal hygiene is a major factor driving the growth of the period care products market across the globe. Currently, there is an increase in awareness among women about personal hygiene due to various government initiatives and the number of campaigns on social media. These initiatives and campaigns contribute toward a better understanding and acceptance of period care products. This in turn has led to an increase in demand for sanitary hygiene products among female consumers globally contributing to the growth of the period care products market in terms of value sales.
Along with this, the rise in the women working population will also propel the growth of the period care market since, in the past few years, there has been an increase in the number of working women across the globe including regions such as the U.S., the UK, India, and others. For instance, North America experienced an increase in the population of employed women, especially in the U.S. In recent years, employed women constituted nearly 47.1% of the total labor force in the U.S. Moreover, the UK also witnessed an increase in the number of female employees. Thus, the rise in the number of working women populations has increased the affordability of period care products which in turn has driven the demand for the period care market across the globe contributing to the growth of the overall market.
The rising demand for organic and biodegradable period care products is expected to drive the growth of the market since the best solution is to use sanitary products made from organic materials such as organic cotton to reduce the risk of being subjected to harmful chemicals, dyes, and other irritants found in mainstream period care products such as sanitary napkins or tampons. There is an increase in the demand for such products in developed regions such as Europe and North America. Therefore, this stands as a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position. As the disposal of menstrual waste causes negative impacts on the environment, women are making the responsible choice of opting for biodegradable sanitary napkins. For instance, Little Angels, the Australian producer of period care products, produces biodegradable, compostable, and eco-friendly sanitary napkins. Moreover, the demand for these napkins is on the rise, which is a promising opportunity for manufacturers to gain a strong foothold in the market.
Health concerns due to ingredients used in conventional sanitary napkins can hold back the period care market growth since conventional sanitary napkins contain a combination of synthetic, carcinogenic ingredients such as dioxin (made from chlorine bleaching to whiten tampons and pads), rayon, metal dyes that cause allergies-, and highly processed wood pulp. The use of such extremely permeable contaminants in or near the vaginal area can lead to irritation, itching, discomfort, and other complications. For instance, dioxin is capable of causing abnormal cell and tissue growth in various organs including the reproductive system. It can also cause endometriosis, a disease that can cause cancer and promote infertility. Another risk associated with conventional period care products, specifically tampons, is the risk of a rare bacterial infection called toxic shock syndrome. Such health risks hinder the growth of the period care products market.
Product innovation by the players in the period care market will create an period care market opportunity for the market to grow since, in the period care products industry, manufacturers focus on continuous innovations in their products as a growth driver and introduce new period care products in the market. For instance, First Quality Products, Inc. launched Incognito, a line of 3-in-1 feminine pads with multi-fluid technology to provide its consumers with protection, discretion, and support. Thus, continuous innovations in period care products are likely to offer immense opportunities for the growth of the market in terms of value sales during the forecast period.
Along with this, the rise in the growth of the online retail platform will propel the period care market growth since online shopping is more convenient as compared to physical shopping stores, owing to the rise in the number of retailers focusing on online stores making it convenient for consumers to find anything easily on online store over physical stores. Thus, the rise in the digital world and increase in the percentage of the population inclining toward online shopping across countries is expected to provide a great opportunity for period care products manufacturers to sell their existing as well as novel period care products through online platforms also contributing to increasing consumer awareness about their products and making them easily available to consumers. This fact is anticipated to propel the growth of the period care products market during the forecast period.
On the basis of nature, the disposable period care market was dominating the market in 2021 and is expected to dominate the market during the forecast period since disposable period care products are easily available in the market through various retail stores including online stores, supermarkets, hypermarket, discount store, and others.
On the basis of product type, the sanitary pads segment accounted for a higher value share in 2021 and is expected to dominate the period care market during the period care market forecast period since there is a rise in the availability of sanitary pads at subsidized rates increases penetration of sanitary pads in rural areas. Moreover, the key players in the market have launched products pertaining to the needs of women such as sanitary pads used at the night, and sanitary pads covering unpleasant smells, and these are available in different sizes as well as in different shapes.
Retail pharmacy accounts for the major period care market share of the global period care product on the basis of distribution channel since these products are related to the health of women. Easy availability and convenience associated with the buying of period care products from pharmacies will drive the period care market growth for the segment.
On the basis of age group, the sale of period care products for 19-30 years experiences the highest growth owing to awareness regarding periods and period care products. Consumers of this segment are breaking the thinking that the period is taboo.
On the basis of region, Asia-Pacific accounts for the major period care market share of the global period care market in 2021 and is expected to grow at the highest CAGR of 5.2% owing to a rise in the women population of the region. Along with this an increase in the number of working professionals who are ready to spend on these items that contribute to menstrual hygiene will propel the market growth.
The period care industry is categorized into nature, product type, age group distribution channel, and region. By nature, it is classified as disposable and reusable. By product type, it is divided into sanitary pads, tampons & menstrual cups, panty liners & shields, and period underwear. By age group, it is divided into up to 18 years, 19-30 years, 31-40 years, 40 years, and above. By distribution channel, it is segregated into the department store, grocery stores, convenience stores, dollar stores, retail pharmacies, supermarkets, online, and others. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and Rest of LAMEA).
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the period care market analysis from 2021 to 2031 to identify the prevailing period care market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the period care market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global period care market trends, key players, market segments, application areas, and market growth strategies.
Period Care Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 51.9 billion |
 Growth Rate | CAGR of 4.2% |
 Forecast period | 2021 - 2031 |
 Report Pages | 350 |
 By Nature |
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 By Type |
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 By Distribution Channel |
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 By Age Group |
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 By Region |
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 Key Market Players | Kimberly-Clark Corp., Ontex BV, Unicharm Corp., Johnson & Johnson, Kao Corp., Essity Aktiebolag, Hengan International Group Company Ltd.,, First Quality Enterprises,Inc, Edgewell Personal Care, Proctor & Gamble Co. |
Analyst Review
Period care products have witnessed prominent adoption in the developing countries such as India, owing to rise in consumer awareness, increase in disposable income, and surge in need for period care products. Furthermore, increase in penetration of various online portals globally and rise in number of offers or discounts attract large consumer base to purchase period care products through online channels. Moreover, online sales channel has increased consumer reach, making it the key source of revenue for many companies. However, health concerns due to ingredients used in conventional sanitary napkins is projected to hamper the growth of the period care products market during the forecast period.
The global period care products market was valued at $34,707.2 million in 2021 and is projected to reach $51,863.4 million by 2031.
The global Period care market registered a CAGR of 4.2% from 2022 to 2031.
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The forecast period in the Period care market report is from 2022 to 2031.
The top companies that hold the market share in the Period care market include Edgewell Personal Care Company, Essity Aktiebolag, First Quality Enterprises Incorporation, Hengan International Group Co. Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble Company, and Unicharm Corporation.
The period care products market is categorized into nature, product type, age group distribution channel, and region
In the early days of the pandemic, panic buying led to shortages in tampons and pads all over the world.
Asia-Pacific will dominate the Period care market by the end of 2031.
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