Allied Market Research


Period Panties Market

Period Panties Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Style, by Size and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
Publish Date:

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Period panties are an entirely new segment of the sanitary products. These panties are special types of undergarments, giving protection to the women during menstrual flow. These are generally available through the online distribution channel. The period panties have been creating buzz over the recent past, by moving beyond the traditional menstrual hygiene products. 

Period panties patch is coated with a special fabric that absorbs and traps the discharged fluid from the body, preventing the liquid from leaking out onto the clothes. The absorbency of period panties ranges from half tampon to two tampons, depending upon the discharge. 

COVID-19 Scenario Analysis: 

  • The COVID-19 outbreak has not been gender-neutral when it comes to the market for sanitary products.
  • Women are facing various hardships since the lockdown.
  • The number of challenges for women has increased in various counties, like India, where menstrual hygiene health is not discussed socially. 
  • Due to the prevailing lockdown, production units are not operating, and there has been restricted access to sanitary products. 
  • Because of the supply chain disruption and panic buying/hoarding, there has been a shortage of menstrual hygiene products in chemists, grocery stores, and e-commerce websites. 
  • Shortage of supply has left no choices with girls and women but to shift to the traditional unhygienic practices of using rags/clothes during menstrual flow.  
  • Another major problem existing in the market for sanitary products is that many production units have switched to producing face mask, thereby, impacting the production and supply of sanitary products.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Increase in number of working women, rise in need for convenience and comfort, surge in inclination towards eco-friendly products, and growth in feminine health awareness drive the global period panties market. 

On the other hand, individuals resist from buying the product due to the high price of the period panties. This hampers the market growth. Along with this, the global market for period panties faces a threat from substitute products, such as menstrual cups and tampons. The majority of the consumers have adjusted well and are comfortable using traditional menstrual hygiene products, which restrains the growth of the period panties market globally. 

Another major challenge that this market faces is that women in rural areas are still facing many difficulties in managing periods. To regard this issue, the government of different nations and various organizations like UNICEF, are taking several initiatives to inflate awareness about menstrual health and hygiene. These initiatives will open several opportunities for the period panties market. Along with this, penetration of the internet and increase in use of social media among masses help the manufacturers of period panties in creating awareness among women regarding the problems that they can face with traditional menstrual products and carelessness in hygiene during menstrual flow.

The global period panties market trends are as follows:

Increased Focus on Marketing:

Various market players are considerably focusing on their market campaigns to create brand awareness and promote their product. For instance, Anigan Inc. is providing hygiene care and menstrual education to all women. Another company named FLUX is doing crowdfunding to raise funds and introducing its product in the market. 


Key Benefits of the Report:

  • This study presents the analytical depiction of the global period panties industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global period panties market share.
  • The current market is quantitatively analyzed to highlight the global period panties market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global period panties market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Period Panties Market Research Report:

  • What are the leading market players active in the period panties market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Period Panties Market Report Highlights

Aspects Details
By Type
  • Reusable
  • Disposable
By Style
  • Boy Shorts
  • Bikini
  • Briefs
  • Hipster
  • Thongs
  • Others
By Size
  • Small
  • Medium
  • Large
By Distribution Channel
  • Online
  • Offline
    • Supermarkets/ Hypermarkets
    • Drug Stores
    • Convenience Stores
    • Retail Stores
By Region
  • North America  (US, Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, rest of Asia-Pacific)
  • LAMEA  (Middle East, Brazil, rest of LAMEA)
Key Market Players

Adira, Fannypants., Lunapads International, PantyProp, Dear Kate, Anigan, WUKA, Knixwear, THINX Inc., Clovia, Harebrained, Modibodi, Period Panteez, Flux

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Period Panties Market

Global Opportunity Analysis and Industry Forecast, 2023-2032