Permanent Makeup Market Size, Share, Competitive Landscape and Trend Analysis Report, by Procedure Type, by Tool Type, by Service Provider, by End User : Global Opportunity Analysis and Industry Forecast, 2024-2033

Key Market Dynamics

The popularity of permanent makeup, including techniques like microblading and lip blushing, is rapidly increasing due to its time-saving and transformative benefits. Microblading, for example, offers a solution for achieving natural-looking, fuller eyebrows with minimal daily maintenance. This technique is favored for its ability to create precise, hair-like strokes that blend seamlessly with existing brows. Lip blushing provides a semi-permanent enhancement to lip color, offering a natural, just-bitten look without the need for daily reapplication. These procedures appeal to individuals seeking convenience and consistency in their beauty routines. Additionally, advancements in techniques and tools have improved the results, making the outcomes more natural and aesthetically pleasing. These factors are anticipated to boost the permanent makeup market demand in the coming years.

Despite the growing popularity of permanent makeup, several risks and concerns hamper its appeal. Potential complications include infections from unsterilized needles or contaminated ink, allergic reactions to pigments, and eye-related issues such as eyelid injuries or loss of eyelashes. Other concerns involve the formation of nodules or keloids, which are undesirable scar tissues, and possible interference with MRI scans due to tattoo pigments. Additionally, ordinary reactions like bleeding, swelling, and crusting are common but typically temporary. These factors are anticipated to hamper the permanent makeup market growth during the projection period.

The evolving landscape of permanent makeup presents exciting opportunities for both clients and practitioners. Advances such as micro-customization are revolutionizing the industry, offering highly personalized beauty solutions tailored to individual preferences and skin types. This trend allows for custom-blended pigments and precise application techniques that enhance natural beauty and match each client's unique facial features. For clients, this means achieving a look that is both aesthetically pleasing and uniquely suited to their personal style, while also benefiting from long-lasting results. For practitioners, adopting these advanced techniques opens doors to a more diverse clientele seeking advanced beauty solutions, enhancing their professional offerings and market appeal. The focus on individualized designs and improved technologies ensures that permanent makeup can meet evolving beauty standards and lifestyle needs. These factors are anticipated to have a positive impact on the permanent makeup market forecast.

Analysis of the Permanent Makeup Market

The permanent makeup industry is experiencing rapid growth with diversity of services offered, such as eyebrow tattooing, lip blush, and scalp micropigmentation. The industry is characterized by high client satisfaction, significant demand increases, and a robust professional workforce.

Here's a snapshot of the industry's key statistics and trends as of July 2023:

Market Segmentation

The permanent makeup market is segmented based on procedure type, tool type, service provider, end user, and region. On the basis of procedure type, the market is divided into BB glow treatment, microblading, micropigmentation, lip blushing, permanent eyeliner, scar camouflage, and freckle tattoos. On the basis of tool type, the market is classified into pigment machine, microblading hand tools, needles, pigments, topical anesthetics, measuring & drawing tools, sterilization equipment, and others. On the basis of service provider, the market is classified into specialty clinics, cosmetic & beauty salons, spas & cosmetic surgery centers, and others. On the basis of end user, the market is classified into male, female, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Regional Market Outlook

In Europe, the demand for permanent makeup is influenced by the region's dynamic cosmetics and personal care market, valued at €96 billion ($106.3 billion) in 2023. The region’s largest markets, including Germany, France, Italy, the UK, Spain, and Poland, represent a substantial portion of this market, reflecting diverse consumer preferences. Permanent makeup has gained traction as part of this expansive sector, driven by its blend of convenience and aesthetic appeal. As consumers seek long-lasting solutions for their beauty routines, procedures like microblading, lip blushing, and permanent eyeliner are becoming integral to the broader cosmetics landscape.

Europe's economic investment in the cosmetics industry supports this growth. The sector contributes €29 billion ($32.1 billion) annually to the European economy, with significant portions from direct manufacturing and the broader supply chain. This economic impact translates into a robust market for cosmetic innovations, including permanent makeup. The industry's employment figures highlight its scale, with over 259, 244 people working directly and an additional 2.68 million in related sectors, underscoring the importance of cosmetic enhancements to both personal and economic well-being.

Research and development play a crucial role, with major companies investing around 5% of their annual turnover into R&D, contributing approximately €2.35 billion ($2.6 billion) in 2017. This investment fosters innovation in permanent makeup techniques and products, enhancing their appeal and effectiveness.

Competitive Landscape

The key players operating in the permanent makeup market are PMU-line, Bella Co., Ltd., Pinkiou, Nouveau Contour, SC Cosmetics Handels GmbH, WOORHI MECHATRONICS CO., LTD., Tina Davies, Perma Blend., Microbeau International, Sviato Shop, and others.

Recent Key Strategies and Developments

• In July 2024, O'some Brows, led by expert Nilima Lakhani, celebrated the grand opening of its new studio at Johns Creek Town Center in Suwanee, Georgia. Specializing in advanced eyebrow, lash, and cosmetic tattooing services, the studio offers treatments including Nano Feathering Brows, Lip Blush, and Nano Scalp Hair Strokes. Lakhani, who has served over 5, 000 clients in Australia, now brings her expertise to the Atlanta area. The new location promises high-quality, personalized beauty enhancements.

• In June 2024, Tvesate by Preeya officially opened its premier permanent makeup studio in Bangalore. This state-of-the-art facility offers a range of beauty enhancements, including Microblading, Ombré Brows, Lip and Cheek Tint, BB Glow treatments, and more. Co-founded by globally renowned makeup artist Preeya, who brings over 11 years of expertise, and Viven, with 16 years in the textile industry, the studio promises luxurious and personalized services. The grand opening on June 15, 2024, featured industry guests, interactive activities, and a high tea, marking a significant addition to Bangalore’s beauty sector.

Permanent Makeup Industry Trends

• In August 2024, FDA studies found anaerobic bacteria in several tattoo and permanent makeup inks, raising safety concerns. Contamination, previously linked to aerobic bacteria, was discovered in 26 out of 75 ink samples tested. The findings reveal 22 distinct bacterial species, including potential pathogens like Staphylococcus. This underscores the need for stricter quality control and regulatory oversight to ensure the safety of these products. Continued monitoring and improved sterilization practices are essential to protect both consumers and practitioners.

• In August 2024, Virago Beauty Bar, recently opened in Logan Valley Mall by Mallory Krieger, formerly of Microblading by Mallory, announced to offer in-person permanent makeup and lash extension courses. The new beauty hub provides a range of services including eyebrow, eye, lip, and face permanent makeup, along with facials and hair salon services. Krieger’s passion for fashion and beauty drives this exciting new venture.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the permanent makeup market share from 2024 to 2033 to identify the prevailing permanent makeup market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the permanent makeup market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global permanent makeup market trends, key players, market segments, application areas, and market growth strategies.

Key Sources Referred

1. European Commission
2. BEAUTY BABE CLUB
3. Cosmetics Europe
4. American Academy of Dermatology Association
5. IAFCS – International Academy of Facial Cosmetic Surgery
6. CIDESCO