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Personal/Private Cloud Market by Revenue (Direct and Indirect), Hosting (User and Provider) and Deployment (Individuals, Small businesses and Medium businesses) - Global Opportunity Analysis and Industry Forecast, 2014 -2020

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IC_15246
Pages: 113
Sep 2015 | 5765 Views
 
Author's : Nilesh Rajput
Tables: 40
Charts: 37
 

Personal Cloud Market Overview : 

Personal Cloud Market is expected to garner  $89.9 billion by 2020, registering a CAGR of 33.1% during the forecast period 2015-2020.

The Global Private/pesonal cloud market is a storage platform that enables the customers to access, synchronize and share stored data across various mobile devices such as smartphones and tablets. In this era of digitalization, there is an increasing need of storing and sharing personal data or professional data. The rapidly increasing tech-savvy population has considerably led to the growing demand of cloud computing services in the recent years. The increasing use of camera-equipped devices, such as smartphones and tablets, has created a huge demand for a secure platform to store digital content. Personal cloud services would facilitate file storage and sharing among the employees and enterprises who have adopted the BYOD trend.

Personal cloud services offer better storage, accessibility and sharing of user data along with enhanced security features. They have set up new standards for individuals to utilize the cloud computing services by offering better user experience and ease of use. The increase in the number of social media sites and upsurge in smartphone and broadband connections have boosted the growth of personal cloud services. The use of these services for storing photos, videos, contacts and other important files among individuals is the most dominant application as compared to other applications. The usage of multiple devices would drive the rapid adoption of personal cloud solutions among individuals. In future, these services are expected to witness widespread demand among individual and business customers owing to the growing need for data storage platforms, leading to the increased adoption of personal cloud services.

Personal cloud service value chain mainly consists of three entities viz. Developers, Cloud Service Providers and end consumers. The value chain for personal cloud market starts with application developers, developing applications for using the personal cloud services on computers, smartphones, tablets and other mobile handheld devices. Cloud Service Providers provide cloud-hosting services through their data centers to the customers known as Provider Hosting.

Personal Cloud Market

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Segment Overview:

Global personal cloud market is segmented based on type of deployment, revenue type and type of hosting. The deployment type is categorized into individual customers, small businesses and medium businesses. Type of hosting divides the market into user hosting and provider hosting. While revenue type segments the market into direct revenue and indirect revenue. Geographically, the market is segmented into North America, Europe, Asia Pacific and LAMEA (Latin America, Middle East and Africa).

Rapidly increasing digital content, the burgeoning need for storing and accessing data from anywhere and anytime, and optimal control and security of the stored data; have been driving the adoption of personal cloud among the individual consumers as well as small and medium enterprises. For individuals, the personal cloud service need is expanding mainly due to increased usage of camera-equipped smartphones and tablet PCs while the growing application of personal devices at workplaces, more commonly known as Bring Your Own Device (BYOD) is driving the demand of personal cloud service among business users. Individuals was the highest revenue-generating deployment type across the globe in 2014. However, small businesses deployment type would constitute the fastest CAGR during the forecast period, 2015-2020.

Top factors impacting personal/private cloud market

 Top factors impacting personal private cloud market

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Fast, real time access to stored data

Personal cloud services provide faster and convenient access to data, leading to its widespread popularity among the population. The growing concern of space limitation on gadgets to store digital content, photos, videos, images and documents among tech-savvy individuals had led to the increasing popularity of personal cloud services. Nevertheless, aggrandized generation of data is due to the increased use of smartphones, tablets and laptops. In addition, many businesses allow access and sharing of work-related data over their handheld devices to improve productivity. Thus, the need for faster and quick access to stored data would trigger the demand of personal cloud services.

Disaster recovery planning

Business organizations are concerned about the security of their highly confidential data. Personal cloud models offer security infrastructure for data storage. These help in protecting the data from unexpected events such as natural disasters, terrorist attacks and system downtime among others.

Growing BYOD and mobile workforce trends

Businesses across the world are facing concerns about their increasing IT expenditures. Bring-Your-Own-Device, a recent trend that is rapidly gaining acceptance in corporate sectors to minimize the expenditure incurred in setting up devices. In addition, personal cloud allowing companies to store the data at a centralized location and facilitates their employees to access it as per convenience. Several business organizations have adopted personal cloud services owing to the growing BYOD and mobile workforce trends.

Privacy and security issues

The uploading of business data from personal devices to personal cloud platforms poses a major concern owing to the risk of data leaks, creating hurdles for small business and medium business enterprises. However, cloud service providers are adding new security features and enhancing their firewall to minimize this risk.

Key Benefits

  • This study provides an in-depth analysis of the personal cloud market with current and future trends to elucidate the imminent investment pockets in the market
  • The report provides information regarding key drivers, restraints and opportunities with impact analysis
  • Porter’s five forces analysis of industry and SWOT analysis of the key market players have been provided to illustrate the business strategies adopted by them
  • The value chain analysis of the industry highlights the key intermediaries involved and elaborates their roles and value additions at every stage in the value chain.
  • The quantitative analysis of the market during the period of 2014-2020 has been provided to elaborate potential of personal cloud market.

Personal/Private Cloud Market Segments:

The market is segmented based on type of revenue, type of hosting, type of deployment and geography.

By Type Of Revenue

  • Direct
  • Indirect

By Type Of Hosting

  • User
  • Provider

By Type Of Deployment

  • Individuals
  • Small businesses
  • Medium businesses

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies

3.3 Porters five forces analysis

3.3.1 Threat of forward integration increases the suppliers bargaining power
3.3.2 Limited suppliers and low switching costs result in moderate bargaining power of buyer
3.3.3 Cost effectiveness of personal clouds lowers the threat of substitutes
3.3.4 Stringent government regulations and product differentiation lowers the threat from new entrants
3.3.5 Renowned brands with widespread geographic presence intensifies the competition

3.4 Value chain analysis
3.5 Market share analysis, 2014
3.6 Case studies
3.7 Market dynamics

3.7.1 Drivers

3.7.1.1 Fast, real time access to data
3.7.1.2 Disaster recovery
3.7.1.3 Growing BYOD and mobile workforce trends

3.7.2 Restraints

3.7.2.1 Data security and privacy issues
3.7.2.2 Internet access and bandwidth issues

3.7.3 Opportunities

3.7.3.1 Growing awareness about personal cloud services
3.7.3.2 Developing economies

Chapter: 4 WORLD PERSONAL CLOUD MARKET BY TYPE OF REVENUE

4.1 Direct

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast

4.2 Indirect

4.2.1 Key market trends
4.2.2 Competitive scenario
4.2.3 Key growth factors and opportunities
4.2.4 Market size and forecast

Chapter: 5 WORLD PERSONAL CLOUD MARKET BY TYPE OF DEPLOYMENT

5.1 Individuals

5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 Small businesses

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

5.3 Medium businesses

5.3.1 Key market trends
5.3.2 Competitive scenario
5.3.3 Key growth factors and opportunities
5.3.4 Market size and forecast

Chapter: 6 WORLD PERSONAL CLOUD MARKET BY TYPE OF HOSTING

6.1 Provider hosting

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

6.2 User hosting

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market size and forecast

Chapter: 7 WORLD PERSONAL CLOUD MARKET BY GEOGRAPHY

7.1 North America

7.1.1 Key market trends
7.1.2 Competitive scenario
7.1.3 Key growth factors and opportunities
7.1.4 Market size and forecast
7.1.5 United States

7.1.5.1 Market size and forecast

7.1.6 Canada

7.1.6.1 Market size and forecast

7.1.7 Mexico

7.1.7.1 Market size and forecast

7.2 Europe

7.2.1 Key market trends
7.2.2 Competitive scenario
7.2.3 Key growth factors and opportunities
7.2.4 Market size and forecast
7.2.5 Germany

7.2.5.1 Market size and forecast

7.2.6 United Kingdom

7.2.6.1 Market size and forecast

7.2.7 Others

7.2.7.1 Market size and forecast

7.3 Asia-Pacific

7.3.1 Key market trends
7.3.2 Competitive scenario
7.3.3 Key growth factors and opportunities
7.3.4 Market size and forecast
7.3.5 China

7.3.5.1 Market size and forecast

7.3.6 India

7.3.6.1 Market size and forecast

7.3.7 Japan

7.3.7.1 Market size and forecast

7.3.8 Others

7.3.8.1 Market size and forecast

7.4 Latin America, Middle East and Africa (LAMEA)

7.4.1 Key market trends
7.4.2 Competitive scenario
7.4.3 Key growth factors and opportunities
7.4.4 Market size and forecast
7.4.5 Brazil

7.4.5.1 Market size and forecast

7.4.6 South Africa

7.4.6.1 Market size and forecast

7.4.7 UAE

7.4.7.1 Market size and forecast

7.4.8 Others

7.4.8.1 Market size and forecast

Chapter: 8 COMPANY PROFILES

8.1 Google Inc.

8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments
8.1.5 SWOT analysis of Google Inc.

8.2 Apple Inc.

8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic moves and developments
8.2.5 SWOT analysis of Apple Inc.

8.3 Dropbox, Inc.

8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Strategic moves and developments
8.3.4 SWOT analysis of Dropbox, Inc.

8.4 Microsoft Corporation

8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments
8.4.5 SWOT analysis of Microsoft Corp.

8.5 SpiderOak

8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Strategic moves and developments
8.5.4 SWOT analysis of SpiderOak

8.6 Amazon Web Services (Amazon.com)

8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves and developments
8.6.5 SWOT analysis of Amazon Web Services

8.7 Copy (Barracuda Networks, Inc.)

8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 SWOT analysis of Copy

8.8 Egnyte Inc.

8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Strategic moves and developments
8.8.4 SWOT analysis of Egnyte Inc.

8.9 Buffalo Inc. (Melco Holdings Incorporation)

8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Strategic moves and developments
8.9.5 SWOT analysis of Buffalo Inc.

8.10 Box, Inc.

8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 SWOT analysis of Box, Inc.

LIST OF FIGURES

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES, 20112015
FIG. 4 PORTERS FIVE FORCES ANALYSIS
FIG. 5 VALUE CHAIN ANALYSIS OF PERSONAL CLOUD MARKET
FIG. 6 MARKET SHARE ANALYSIS, 2014
FIG. 7 INTERNET ACCESS AMONG DIFFERENT REGIONS OF THE WORLD, 2014 (%)
FIG. 8 REVENUE OF GOOGLE INC., 2012-2014, $MILLION
FIG. 9 REVENUE OF GOOGLE INC., BY BUSINESS SEGMENT (%), 2014
FIG. 10 REVENUE OF GOOGLE INC., BY GEOGRAPHY (%), 2014
FIG. 11 SWOT ANALYSIS OF GOOGLE INC.
FIG. 12 NET SALES OF APPLE INC., 2012 - 2014, $MILLION
FIG. 13 NET SALES OF APPLE INC., BY BUSINESS SEGMENT (%), 2014
FIG. 14 NET SALES OF APPLE INC., BY GEOGRAPHY (%), 2014
FIG. 15 SWOT ANALYSIS OF APPLE INC.
FIG. 16 SWOT ANALYSIS OF DROPBOX, INC.
FIG. 17 REVENUE OF MICROSOFT CORP., 2012 - 2014, $MILLION
FIG. 18 REVENUE OF MICROSOFT CORP., BY BUSINESS SEGMENT (%), 2014
FIG. 19 REVENUE OF MICROSOFT CORP., BY GEOGRAPHY (%), 2014
FIG. 20 SWOT ANALYSIS OF MICROSOFT CORP.
FIG. 21 SWOT ANALYSIS OF SPIDEROAK
FIG. 22 REVENUE OF AMAZON.COM, 2012 - 2014, $MILLION
FIG. 23 REVENUE OF AMAZON.COM, BY BUSINESS SEGMENT (%), 2014
FIG. 24 REVENUE OF AMAZON.COM, BY GEOGRAPHY (%), 2014
FIG. 25 SWOT ANALYSIS OF AMAZON WEB SERVICES
FIG. 26 REVENUE OF BARRACUDA NETWORKS, INC., 2012 - 2014, $MILLION
FIG. 27 REVENUE OF BARRACUDA NETWORKS, INC., BY BUSINESS SEGMENT (%), 2014
FIG. 28 REVENUE OF BARRACUDA NETWORKS, INC., BY GEOGRAPHY (%), 2014
FIG. 29 SWOT ANALYSIS OF COPY
FIG. 30 SWOT ANALYSIS OF EGNYTE INC.
FIG. 31 NET SALES OF MELCO HOLDINGS INC., 20112013, $MILLION
FIG. 32 NET SALES OF MELCO HOLDINGS INC., BY BUSINESS SEGMENT (%), 2013
FIG. 33 NET SALES OF MELCO HOLDINGS INC., BY GEOGRAPHY (%), 2013
FIG. 34 SWOT ANALYSIS OF BUFFALO INC.
FIG. 35 REVENUE OF BOX, INC., 20132014, $MILLION
FIG. 36 REVENUE OF BOX, INC., BY GEOGRAPHY (%), 2014
FIG. 37 SWOT ANALYSIS OF BOX, INC.

LIST OF TABLES

TABLE 1 WORLD PERSONAL CLOUD MARKET REVENUE BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 1 WORLD PERSONAL CLOUD MARKET BY TYPE OF REVENUE, 2014 - 2020 ($MILLION)
TABLE 2 WORLD PERSONAL CLOUD DIRECT MARKET REVENUE BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 3 WORLD PERSONAL CLOUD INDIRECT MARKET REVENUE BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 4 WORLD PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 5 COMPARISON OF LEADING PERSONAL CLOUD SERVICE PROVIDERS OFFERINGS, 2015
TABLE 6 WORLD INDIVIDUALS PERSONAL CLOUD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 7 WORLD SMALL BUSINESSES PERSONAL CLOUD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 8 WORLD MEDIUM BUSINESSES PERSONAL CLOUD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 9 WORLD PERSONAL CLOUD MARKET BY TYPE OF HOSTING, 2014 - 2020 ($MILLION)
TABLE 10WORLD PROVIDER HOSTING PERSONAL CLOUD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 11WORLD USER HOSTING PERSONAL CLOUD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 12WORLD PERSONAL CLOUD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 13NORTH AMERICAN PERSONAL CLOUD MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 14UNITED STATES PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 15CANADA PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 16MEXICO PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 17EUROPEAN PERSONAL CLOUD MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 18GERMANY PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 19UNITED KINGDOM PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 20PERSONAL CLOUD MARKET IN OTHER EUROPEAN COUNTRIES BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 21AISA PACIFIC PERSONAL CLOUD MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 22CHINA PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 23INDIAN PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 24JAPAN PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 25PERSONAL CLOUD MARKET IN OTHER ASIA PACIFIC COUNTRIES BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 26LAMEA PERSONAL CLOUD MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 27BRAZIL PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 28SOUTH AFRICAN PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 29UAE PERSONAL CLOUD MARKET BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 30PERSONAL CLOUD MARKET IN OTHER LAMEA COUNTRIES BY DEPLOYMENT TYPE, 2014 - 2020 ($MILLION)
TABLE 31SNAPSHOT OF GOOGLE INC.
TABLE 32SNAPSHOT OF APPLE INC.
TABLE 33SNAPSHOT OF DROPBOX, INC.
TABLE 34SNAPSHOT OF MICROSOFT CORP.
TABLE 35SNAPSHOT OF SPIDEROAK
TABLE 36SNAPSHOT OF AMAZON WEB SERVICES
TABLE 37SNAPSHOT OF COPY
TABLE 38SANPSHOT OF EGNYTE INC.
TABLE 39SNAPSHOT OF BUFFALO INC.
TABLE 40SNAPSHOT OF BOX, INC.

 

Presently, the adoption of personal cloud solutions is growing rapidly among individual and business groups owing to the increasing need to access information on the go. The increasing adoption of camera-equipped and multimedia devices has led to aggrandized generation of data, thus creating the need to store and access the same. In the recent years, personal cloud solutions have exhibited a significant growth and are gradually becoming one of the preferred storage mediums among individuals as well as buisness users. The demand is further accentuated by the increasing number of business enterprises, adopting the BYOD trend to avail the benefits of increased productivity and reduced infrastructure and operational costs.

To capitalize on the growing market demand, the leading market players such as Google, Apple, Microsoft, Dropbox and Amazon Web Services among others; are continuously launching customized packages with enhanced security levels. To gain a larger market share, the big players such as Google and Microsoft, which have a well-diversified portfolio other than personal cloud services, are adopting competitive pricing strategy. For instance, Google has slashed the prices of its Google Drive personal cloud solutions and also offered 15 GB free space, in a bid to increase its customer base. On a similar note, Microsoft reduced the prices of its Office 365 personal cloud offering to $29.99/user/year.

Though, the direct revenue through monthly or annual charges constitute the major mode of revenue-generation, advertising and lead generation practices are expected to offer better opportunities to the market players. Apart from provider-hosted cloud solutions, user-hosted solution would continue to maintain their demand for home and small offices applications.

 

 

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