Upcoming Allied Market Research
Pet Wearable Market

Pet Wearable Market

By Product (Smart Camera, Smart Harness, Smart Collar & Vest, and Others), Component (Wi-Fi Chips, Memory, Displays, GPS Chips, RFID Chips, Batteries, Sensors, Bluetooth Chips, Processors, Cellular Chips, and Others), Animal Type (Dogs, Cats, and Others), Application (Identification & Tracking, Monitoring & Control, Medical Diagnosis & Treatment, and Others): Global Opportunity Analysis and Industry Forecast, 2021-2030

Report Code: A13529
Pages: NA
Mar 2023 | 1388 Views
Author(s) : Vineet K
Tables: NA
Charts: NA
  • Formats*:

  • Single User License, Five User
    License & Enterprise User License

  • Data Pack Excel License

  • It comes with the additional cost
    of $2500.00 contact sales.



Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Pet Wearable Market

Request Now !

Pet Wearable Market Outlook – 2030

Pet wearables are devices that can be worn on a pet's body to help with identification, tracking, monitoring, controlling, medical diagnosis, treatment, facilitation, safety, security, and other things. The most basic sort of pet wearable is a GPS tracking gadget that allows owners to keep track of their pets' whereabouts. Improved pet wearables can act as an animal translation device by quantifying pet behaviors and well-being in order to assist owners better understand their pets' needs and moods, as well as bringing them closer together. More significantly, they build the framework for animal healthcare at home or elsewhere and collect valuable data that veterinarians may use. All these factors are assisting the growth of pet wearable market share globally.

The global pet wearable market is segmented on the basis of product, component, animal type, application, and region. Based on product, the market is divided into smart camera, smart harness, smart collar & vest, and others. In terms of component, the market is categorized into Wi-Fi chips, memory, displays, GPS chips, RFID chips, batteries, sensors, bluetooth chips, processors, cellular chips, and others.

On the basis of animal type, the market is divided into dogs, cats, and others. In terms of application, the market is segregated into identification & tracking, monitoring & control, medical diagnosis & treatment, and others. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global pet wearable industry include Whistle Labs, FitBark, Tractive, Motorola, GoPro, Felcana, PetPace, Scollar, Link AKC, and Garmin. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global market.

Top Impacting Factors

Increased awareness of a pet's physical and mental wellness, increased acceptance of IoT, and increased demand for pet monitoring and technical improvements are all driving the growth of the pet wearable market opportunity. The pet wearable market is gaining traction as pet owners become more conscious of their pets' health. The rising popularity of adopting pets as companions for mental stability, fitness, and entertainment is driving up pet-care spending.

The global pet wearable market growth is expected to grow as awareness grows and wearables become more widely available. However, lack of public awareness is projected to be a major stumbling block to the global pet wearable market growth. The market will also be hampered by the gadget’s power consumption and low battery life.

New Product Launches to Flourish the Market

Whistle Labs, a subsidiary of Mars Petcare and industry leader in pet health, fitness, and location tracking, headquartered in San Francisco, California, announced Whistle FIT in January 2020, a preventative healthcare solution that uses its wellness programme for dogs to track a pet's important health behaviors, food consumption, and activity. It offers clients a simple and totally tailored experience for managing pet care by tracking a pet's essential health habits, food intake, and activity. Whistle Labs is primarily a service company that gives users with useful information that allows them to properly care for their pets.

Surge in Usage in Smart Collars and Sensor-Based Smart Harnesses

The smart pet collar is a gadget that links to a smartphone by Wi-Fi or Bluetooth and offers information about the pet, including its whereabouts, training activity, and more. Unlike the existing standard collar, it is a multi-purpose instrument. This collar allows pet owners to use GPS technology to follow their pets, connect with others via an LED display on the outside of the collar, and monitor, track, & receive information and alerts about their pet's wearable market. Pet owners will also be able to monitor various aspects of their pet's health.

One of the key development factors for the smart-connected pet collars market is the growing need for pet monitoring among working people. Attributed to their hectic lifestyles and lengthy working hours, pet owners' desire for smart-connected collars that allow them to communicate with their pets from their office is fast expanding.

Smart harness contains a variety of sensors and technology to detect and monitor the pet's posture, body language, and sounds. Physiological sensors in the smart harness monitor the pet's heart rate and body temperature. The sensors can provide information on a dog's mental condition, such as whether it is excited or stressed, in addition to tracking its physical well-being. The technology could be especially beneficial for guiding dogs and health monitoring.

For example, a Japanese business called Inupathy designed a harness-like device. It employs a sensor to analyze a dog's heartbeat fluctuation and has multicolored LEDs that indicate these creatures' emotional state. This enables owners to have a deeper understanding of their pets and establish a strong bond with them.

Key Benefits of the Report

  • This study presents the analytical depiction of the pet wearable market forecast along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the pet wearable market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight pet wearable market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed pet wearable market analysis based on competitive intensity and how the competition will take shape in the coming years.

Market Scope and Structure Analysis

Report Metric


Market Size Available For Years


Base Year Considered


Forecast Period


Forecast Unit

Value ($)

Segments Covered

Product, Component, Animal Type, Application, and Region

Regions Covered

North America (U.S., Canada and Mexico), Europe (Germany, UK, France, Italy and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea and the Rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa)

Companies Covered

Whistle Labs, FitBark, Tractive, Motorola, GoPro, Felcana, PetPace, Scollar, Link AKC, and Garmin


COVID-19 Impact Analysis

During COVID-19, the adoption rate of pets, particularly dogs, has been noted to be increasing. Pet adoption is on the rise, as the majority of the world's population works remotely, mostly from home, and pet owners may devote a significant amount of time to caring for their pets. Animal rescues and adoptions soared during the early days of the pandemic, according to an article published in CNBC 2020. During the COVID-19 pandemic, however, the need for immunization, neutering programmes, and frequent veterinary clinic visits have been regarded a barrier to continuing pet adoption. All these factors are hampering the growth of pet wearable market size globally

Pet Wearable Market Key Segments




  • Smart Camera
  • Smart Harness
  • Smart Collar and Vest
  • Others


  • Wi-Fi Chips
  • Memory, Displays
  • GPS Chips
  • RFID Chips
  • Batteries
  • Sensors
  • Bluetooth Chips
  • Processors
  • Cellular Chips
  • Others

Animal Type

  • Dogs
  • Cats
  • Others


  • Identification and Tracking
  • Monitoring and Control
  • Medical Diagnosis and Treatment
  • Others


Questions Answered in the Pet Wearable Market Research Report

  • Which are the leading players active in the pet wearable market?
  • What are the detailed impacts of COVID-19 on the pet wearable market size?
  • How current pet wearable market trends will influence the industry in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What are projections for the future that would help in taking further strategic steps?                                     

Pet Wearable Market Report Highlights

Aspects Details
By Product
  • Smart Collars
  • Smart Cameras
  • Smart Harnesses
By Component
  • Processors
  • Memory
  • Displays
  • Batteries
  • GPS Chips
  • RFID Chips
  • Sensors
  • Bluetooth Chips
  • Wi-Fi Chips
  • Cellular Chips
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players Whistle Labs, PetPace, Garmin, FitBark, Tractive, Link AKC, Motorola, Num’Axes /EYENIMAL, KYON, Scollar

Loading Table Of Content...

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

Call or Email us

U.S.-Canada Toll-free: +1-800-792-5285
Int'l : +1-503-894-6022
Europe : + 44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Enquiry Now

Purchase Full Report of
Pet Wearable Market

Start reading.
This Report and over 19,666+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,690
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  • Free industry update
    (Within 180 days)
  • Free report update in next update cycle
  • Data Pack
  • $3,930
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Single User
  • $5,820
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Five Users
  • $6,540
  • Limited to five authorized users
  • Print upto five copies
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Enterprise

  • $9,870
  • Unlimited
  • Available in Excel & PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Library

  • $ 1,175
    Per User/ Per month/ Billed annually
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers