Phablets and superphones are advanced versions of smartphones and tablets that have a bigger display along with the features of phones and tablets. It is estimated that more than one billion smartphones were shipped in 2013, and it is projected that the market volumes would grow to 1.2 billion shipments in 2014. However, with the advances of phablets and superphones, smartphones are expected to take a backseat and phablets and superphones would rule the market in the future. Market projections state that phablets shipments grew from 25.6 million in 2012 to more than 60 million in 2013 and the market is expected to grow exponentially. The key driver for the growth of the market is that these devices have the features of phone as well as tablets; therefore, there is a change in end-user buying preference from smartphones and tablets to phablets. Additionally, technological advances have made the display quality of these devices superior than before, which is a key feature to enhance the market growth.However, the operating phablets and superphones is a complex process which acts as a hindrance in the growth of the market. Moreover, the prices of these devices are high as compared to smartphones and tablets as these devices use a combination of both smartphones and tablets that adds to the cost. Even though the cost is currently high, it is expected that technological advances would lead to price correction, which presents better growth opportunities for the market in the future. The key challenge for companies in the market is to create a wide range of products which would lead to growth in the demand as consumers would have better options to choose products.Some of the key players profiled in the report are Samsung Electronics Co. Ltd., Sony Corporation, Motorola, Inc., ASUS, Inc., HTC Corporation, LG Display Co. Ltd., Micromax Ltd., Dell, Inc., Huawei Technologies Co. Ltd., and ZTE Corporation.
The in-depth analysis provides market intelligence with respect to segments based on product types, operating systems and geographies
Detailed analysis of the top factors impacting the growth of the market based on the current market scenario and projected market trends
Value chain analysis provides key inputs about the role of all stakeholders of the market
Porter’s five force analysis provides implications about the potency of suppliers & buyers, threat of new entrants & substitutes along with competitive scenario of the market
SWOT analysis and recent developments of key players are included in the report so that companies can understand the competitive scenario of the market and make strategies for better market capitalization
Estimations are calculated according to the current market scenario and projected future trends for the analysis period of 2013-2020 with base revenue of 2012
The report discusses the trends and opportunities in various geographies so that companies can make region specific plans to gain competitive advantage
PHABLETS AND SUPERPHONE MARKET SEGMENTS
BY PRODUCT TYPE
BY OPERATING SYSTEM
Rest of the World
Smartphones and Tablet Manufacturers
System Integrators and Software Developers
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Text analytics is an emerging technology that is very popular amongst various industries such as FMCGâ€™s, BFSI, Telecom, Healthcare, etc. Text analytics software, provides companies with a means of understanding their customers better, helping them determine customerâ€™s demands and purchasing patterns, by analyzing the data generated from various sources. The growing popularity of text analytics technology is attributed by the rising acceptance of social media platforms and a growing inclination towards cloud technology for data storage. There is a global shift amongst companies to adopt cloud technology.
Self-organizing network is an intelligent mobile network software solution that deals with complex network operations to ensure smooth running and enhanced network performance. Moreover, it also enables constant monitoring of mobile network and related services. The world self-organizing networks (SON) market is expected to grow at a CAGR of 11.1% during the forecast period (20162022). Furthermore, the sector is expected to generate $8.3 billion by 2022.
Hadoop is a distributed processing technology used for Big Data analysis. Hadoop market is expanding at a significant rate, as Hadoop technology provides cost effective and quick solutions compared to traditional data analysis tools such as RDBMS. The Hadoop Market has great future prospects in trade and transportation, BFSI and retail sector. Global Hadoop market was valued at $1.5 billion in 2012, and is expected to grow at a CAGR of 58.2% during 2013 to 2020 to reach $50.2 billion by 2020.
Distributed computing and security issues in Hadoop Platform are acting as major restraints for growth of this market. Global Hadoop Market, on basis of product, is segmented into software, hardware and services.
Smartwatch is a wearable smart device that connects to a users smartphone. Through this device, users can access and control the music player on their smartphones and respond quickly and effectively to phone calls and text messages. Also, smartwatch manufacturers provide WiFi chips, various integrated applications, contact accessibility and lock screen features as competitive offerings in products. Smartwatch manufacturers, today, are integrating voice based command features to offer a dynamic user experience.
Cross platform and mobile advertising is considered as a sub division of online advertising. The model of cross platform and mobile advertising has its presence across various markets, geographic locations and organizations so that technology can reach out to the target audience.