Philippines Beauty & Personal Care Market Overview, 2026
The Philippines beauty & personal care market size was valued at $3.3 billion in 2018, and is projected to reach $4.7 billion by 2026, registering a CAGR of 4.8% from 2019 to 2026. Beauty & personal care products are used for maintaining personal hygiene and enhancing one’s physical appearance. These products include sun care, skin care, hair care products, toiletries, and fragrances. They are easily accessible to end users through various distribution channels,such as supermarkets/hypermarket, online stores, and specialty stores in Philippines.
The Philippines beauty & personal care market is segmented into product type, gender, end use, nature, and distribution channel. Depending on product type, the market is classified into skin care, hair care, color cosmetics, fragrances, toiletries, and others. By gender, it is bifurcated into male and female. Depending on nature, it is divided into natural, organic, and synthetic. On the basis of end use, the market is segregated into commercial and household. As per distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, convenience store, B2B, and online stores.
On the basis of product type, the skin care segment accounted for the maximum share in the global Philippines beauty & personal care market in 2018. This is attributable to rise in influence of celebrities on young consumers in Philippines through social media. Moreover, increase in trend of using skin care products such as face masks, facial cleansers, and facial moisturizers among Filipinos, who are keen to maintain a healthy and youthful appearance, contributes toward the growth of the skin care segment.
By Product Type
Skin Care segment dominates the Philippines market and is expected to retain its dominance throughout the forecast period.
On the basis of nature, the synthetic segment was dominant, which accounted for more than half of the share in the Philippines beauty & personal care market in 2018 and is expected to continue this trend throughout the forecast period. This is attributed to easy availability of these products for its target customers at affordable prices. However, Upsurge in demand for natural beauty & personal care products is anticipated to boost the Philippines beauty & personal care market growth in the upcoming years. This has increased the for Philippines beauty & personal care market demand. Therefore, the beauty & personal care manufacturers have been strategizing on including natural plant-based ingredients in its production process.
By Gender
Male segment is expected to grow at a highest CAGR of 5.3% during the forecast period.
By end use, the household segment held a significant share in the global market in 2018. However, the commercial segment is expected to garner a considerable share. This is due to the rising social media and celebrityinfluence on Filipinos. This has witnessed the changes in hairstyle trends, and more inclination towardenhancing physical appearance to get celebrity looks. This, in turn, encourages consumers in the Philippines for preferring beauty parlors and hair salons services for getting a desired look.
By Nature
Organic segment is expected to grow at a highest CAGR of 6.1% during the forecast period.
Depending on gender, the female segment was dominant, which accounted for more than half of the share in the Philippines beauty & personal care market in 2018 and is expected to retain its dominance throughout the forecast period. This is attributed to the fact that women in the Philippines have been taking extra efforts on maintaining their looks and appearance. Thus, product such as skin care, color cosmetics, and hair color are witnessing increased popularity among women consumers in the Philippines.
By End User
Commercial segment is expected to grow at a highest CAGR of 5.3% during the forecast period.
Hypermarket/supermarket was the prominent distribution channel in 2018, and the segment garnered the maximum share in market. This is attributed to in the fact thatin hypermarket/supermarket, Filipino consumers have advantages of scanning beauty & personal care products of different types & brands and presence of store associates for helping the customers to choose the right product and provide product knowledge that boosts the growth of the segment during Philippines beauty & personal care market forecast. However, online stores segment is expected to register significant growth rate, as online platforms are becoming a popular medium for the purchase of beauty & personal care product among the Filipinos. This is attributed to time-saving feature and the facility of home delivery provided by these channels.
By Distribution Channel
Online Stores segment is expected to grow at a highest CAGR of 6.4% during the forecast period.
The players in the market have adopted new product launch as their key developmental strategy to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the Philippines beauty & personal care market analysis include L’Oréal, Shiseido Company Limited, Coty Inc., Estée Lauder Companies Inc., Unilever, Beiersdorf AG, Olay, Kao Corporation, Johnson & Johnson services, Inc. and LVMH.
Key Benefits For Stakeholders
The report provides a quantitative analysis of the current Philippines beauty & personal care market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing Philippines beauty & personal care market opportunity
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network
In-depth analysis, Philippines beauty & personal caremarket share and segmentation assists to determine the prevailing market opportunities
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the Philippines beauty & personal care industry players
Philippines Beauty & Personal Care Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Gender |
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 By Nature |
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 By End Use |
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 By Distribution Channel |
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 Key Market Players | L’ORÉAL SAS, OLAY (P&G), THE ESTÉE LAUDER COMPANIES INC., COTY INC., JOHNSON & JOHNSON SERVICES, INC. (J&J), LVMH GROUP, UNILEVER PLC, SHISEIDO CO., LTD., BEIERSDORF AG, KAO CORPORATION |
Analyst Review
The key market players operating in the Philippines beauty & personal care market have adopted key developmental strategies such as product launch to fuel the growth of the market in terms of value sales. In addition, they have also emphasized on continuous innovations in their products to maintain a strong foothold in the market and to boost the demand for beauty & personal care products in the Philippines.
According to the key market players, Filipino consumers are approaching for natural and organic beauty & personal care products due to the rise in concern for harmful effects of synthetic ingredients used in beauty products. Therefore, increase in investments in R&D activities and continuous efforts in launching new & improved beauty & personal care products with more functionality that can meet the rise in demand for Filipino consumers are the key factors that boost the growth of the beauty & personal care market.
Moreover, men Filipino consumers are also increasingly showing their interest in experiencing beauty & personal care products in the Philippines to look good and fashionable. Moreover, the rise in trend of using skin care products such as acne treatments, face masks, facial cleansers, facial moisturizers, and other among the Filipinos consumers who are keen to maintain a healthy and youthful appearance contributes in driving the growth of the beauty & personal care market in the Philippines.
However, availability of counterfeit beauty & personal care products in the market is projected to hamper the growth of the Philippines beauty & personal care market during the forecast period.
The Philippines beauty & personal care market is projected register a CAGR of 4.8% from 2019 to 2026.
The Philippines beauty & personal care market is projected to reach $4,743.6 million by 2026
Young & rapidly growing population, Growth of local beauty brands and Increasing influence of social media would be the top impact factor of Philippines beauty & personal care market growth
The key players profiled in the report include L’Oréal, Shiseido Company Limited, Coty Inc., Estée Lauder Companies Inc., Unilever, Beiersdorf AG, Olay, Kao Corporation, Johnson & Johnson services, Inc., and LVMH
The Philippines beauty & personal care market analysis is segmented on the basis of product type, gender, nature, end use, and distribution channel. Depending on product type, the market is classified into skin care, hair care, color cosmetics, fragrances, toiletries, and others. By gender, the market is bifurcated into male and female. By nature, the market is divided into natural, organic, and synthetic. By end use, the market is bifurcated into commercial and household. By distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, convenience store, B2B, and online stores.
Product launch and distribution agreement would be key growth strategies of Philippines beauty & personal care market players
The color cosmetic segment is estimated to reach $977.2 million by 2026 at a CAGR of 6.3%.
The household segment was the highest contributor to the market and is expected to growth at a CAGR of 4.5% during the forecast period.
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