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2024

Photo Market

Photo Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Consumer and general services

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Author's: Rupesh Dixit | Roshan Deshmukh
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Photo Market Research, 2032

The global photo market was valued at $4.8 billion in 2022, and is projected to reach $9.2 billion by 2032, growing at a CAGR of 6.7% from 2023 to 2032.

Photo Market

Market Dynamics

The photo market involves licensing and distributing digital images for commercial and creative purposes. It encompasses platforms, agencies, and photographers facilitating the purchase and use of diverse visual content. Surge in demand for high-quality and versatile images in various applications across industries such as advertising, publishing, and digital media acts as the key driving force of the global photo market growth.

Surge in trend of digital content creation, driven by the growing online presence of businesses and individuals, fuels the the photo market size. As digital platforms expand, there is an escalating need for diverse and high-quality visuals in marketing, advertising, social media, and various online content. The convenience and accessibility of stock images play a pivotal role in meeting this demand, making them essential assets for enhancing digital communication and engagement across various industries.

Technological advancements propel the photo market by enhancing image creation, editing, and distribution. Innovations in photography tools as well as integration of artificial intelligence and image recognition contribute to improved quality and efficiency. Advanced platforms, augmented reality, and virtual reality applications further expand the photo market share. The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.

Furthermore, the booming e-commerce industry propels the growth of the photo market by creating a heightened need for visually appealing product presentations. Online retailers rely on stock images for marketing and promotional materials, enhancing the visual appeal of their products. There is a surge in demand for high-quality and professionally organized images, as consumers increasingly engage in online shopping, making photos essential assets for e-commerce platforms aiming to create captivating and impactful visual experiences for their customers.

Moreover, as businesses increasingly incorporate authentic and diverse visuals in their strategies, there's a growing need for additional stock images to maintain consistency and quality. This surge in photo market demand is driven by the need for versatile, professionally curated visuals that align with user-generated content, ensuring visual consistency and enhancing the overall appeal of digital marketing, social media, and promotional efforts.

In addition, increase in frequency of events and weddings propels growth of the. This is attributed to the fact that event organizers, wedding planners, and individuals seek captivating visuals to record and capture important moments. Stock images provide a cost-effective solution for obtaining high-quality and diverse photos, catering to the diverse themes and styles associated with events. This increased demand highlights the role of photos in meeting the visual needs of event-related industries, contributing to its growth.

Segmental Overview

The global photo market is segmented into type and region. On the basis of type, the market is segmented into stock photography, theme park & cruise line, schools & colleges, sports, conferences, events, and weddings. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe). Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific) and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).

By Type

On the basis of type, the stock photography segment held the major share in 2022 and is expected to remain dominant during the forecast period. This is attributed to surge in demand for diverse and inclusive content that reflects various cultures, backgrounds, and lifestyles. In addition, rise in demand for unconventional and unique visuals, encouraging contributors to explore innovative concepts and creative techniques contributes toward the growth of the segment. However, the events & weddings segment is expected to register the highest CAGR during the forecast period, as there is a growing demand for diverse and inclusive representations, reflecting the multicultural nature of celebrations.

Photo Market by Type

By Region

Region wise, North America was the major shareholder in 2022 and is expected to remain dominant during the forecast period due to increase in trend toward authenticity and inclusivity photos, with a strong demand for diverse and culturally representative visuals. However, Asia-Pacific is expected to grow at the highest CAGR during the forecast period owing to the expanding digital marketing landscape and robust growth in e-commerce.

Photo Market by Region

Competition Analysis

The major players operating in the global photo market are Shutterstock, Inc., Getty Images Holdings, Inc., Dreamstime LLC, Pexels GmbH, Inmagine Lab Pte. Ltd., Alamy Limited, Footage Firm, Inc., Eezy LLC, Envato Pty Ltd., and Freepik Company, S.L. These players have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and strengthen their foothold in the market.

Recent Developments in the Photo Market

  • In 2023, Shutterstock, Inc., announced a partnership with NVIDIA to train custom 3D models to create generative 3D assets from simple text prompts. Through this collaboration, 3D models will be trained with Shutterstock assets using NVIDIA Picasso generative AI cloud services to convert text into high-fidelity 3D content, reducing creation time from hours to minutes.
  • In 2022, Freepik Company, S.L.U. acquired the Berlin-based stock photography company EyeEm, which offers stock photos for international growth.
  • In 2023, Getty Images Holdings, Inc. announced the launch of a new collection, Ghost in the Machine, in partnership with Candy Digital, a next-generation fan engagement platform.
  • In 2022, Shutterstock, Inc., announced an exclusive photography partnership with Advertising Week for all global events. It will capture thousands of hybrid functions across seven keystone events, providing images and footage of world-class thought leaders, keynotes, brand activations, fireside chats, and performances.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the photo market statistics segments, current trends, estimations, and dynamics of the photo market analysis from 2022 to 2032 to identify the prevailing photo market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the photo market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global photo market forecast.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the photo industry players.
  • The report includes the analysis of the regional as well as global photo market trends, key players, market segments, application areas, and market growth strategies.

Photo Market Report Highlights

Aspects Details
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Market Size By 2032

USD 9.2 billion

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Growth Rate

CAGR of 6.7%

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Forecast period

2022 - 2032

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Report Pages

300

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By Type
  • Sports
  • Conferences
  • Events and Weddings
  • Stock Photography
  • Theme Park and Cruise Line
  • Schools and Colleges
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, United Arab Emirates, Argentina, Rest of LAMEA)
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Key Market Players

Inmagine Lab Pte. Ltd., Dreamstime LLC, Eezy LLC, Shutterstock, Inc., Freepik Company, S.L., Alamy Limited, Envato Pty Ltd., Getty Images Holdings, Inc., Footage Firm, Inc., Pexels GmbH

Analyst Review

According to the CXOs, there is increasing demand for visual content across industries, due to factors such as rising digital marketing needs, expanding e-commerce, and the proliferation of social media. Advanced technology, including high-quality cameras and editing tools, further fuels market growth. The growing trend of user-generated content and the need for authentic visuals enhance the market potential.  Moreover, the shift toward remote working culture and online communication increases the reliance on stock photos for captivating presentations and virtual content. With more businesses using visuals to tell their stories, the photo market is growing rapidly. This creates a dynamic environment for companies to benefit from the changing world of visual content. As brands increasingly rely on images to communicate, the photo market offers opportunities for growth and innovation. Shutterstock, Inc. announced a partnership with NVIDIA to train custom 3D models to create generative 3D assets from simple text prompts. Through this collaboration, 3D models will be trained with Shutterstock assets using NVIDIA Picasso generative AI cloud services to convert text into high-fidelity 3D content, reducing creation time from hours to minutes.

Author Name(s) : Rupesh Dixit | Roshan Deshmukh
Frequently Asked Questions?

Expansion of the e-commerce industry is the upcoming trends of Photo Market in the world

Stock photography is the leading type of Photo Market

North America is the largest regional market for Photo

The global photo market was valued at $ 4815.4 million in 2022, and is projected to reach $ 9163.3 million by 2032, registering a CAGR of 6.7% from 2023 to 2032.

The major players operating in the global photo market are Shutterstock, Inc., Getty Images Holdings, Inc., Dreamstime LLC, Pexels GmbH, Inmagine Lab Pte. Ltd., Alamy Limited, Footage Firm, Inc., Eezy LLC, Envato Pty Ltd., and Freepik Company, S.L.

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Photo Market

Global Opportunity Analysis and Industry Forecast, 2023-2032