Pilates & yoga studios market outlook - 2025
The Pilates & yoga studios market size was valued at $87,926 million in 2017, and is projected to reach $215,811 million by 2025, growing at a CAGR of 11.7% from 2018 to 2025.
Pilates & yoga studios offer workout sessions with instructors, providing coaching and motivation needed to achieve fitness. Pilates focuses on core strength, awareness of breath, and alignment of the spine, while yoga is an entire compendium of exercises designed to stimulate and rejuvenate the entire body.
Rise in health awareness, increase in disposable incomes in developing countries, and popularity of physical fitness activities drive the growth of the Pilates & yoga studios market. Pilates & yoga studios market players have adopted promotional & marketing activities as their key strategy to increase their market reach.
Increase in prevalence of obesity and rise in health consciousness majorly boost the growth of the global Pilates & yoga studios market. Furthermore, surge in number of Pilates & yoga memberships and increase in government initiatives to promote healthy life fuel the rise in participations in Pilates & yoga. However, presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes hampers the Pilates & yoga studios market growth. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in the developing countries are the factors anticipated to provide lucrative opportunities for the Pilates & yoga studios market growth.
The global Pilates & yoga studios market is segmented based on activity and region. Based on activity, the Pilates & yoga studios market is categorized into yoga classes, Pilates classes, Pilates & yoga accreditation training, and merchandise sales. Based on region, the Pilates & yoga studios market is studied across North America (U.S., Canada, and Mexico), Europe (UK, France, Germany, Italy, Spain, and rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of Latin America).
The yoga classes segment occupied the highest market share as yoga is known to counter-balance the stressful and overworked lifestyle, which lacks proper exercise and relaxation. The Pilates classes segment is the second most preferred exercise, owing to the associated benefits for strengthening muscles. The Pilates & yoga accreditation training center provides clients with professional certified trainers to carry out the exercise in a disciplined manner. Whereas, the merchandise segment covers the revenue generated through sales of various accessories that are used in yoga and Pilates activity.
As per region, the Pilates & yoga studios market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The penetration of the Pilates and Yoga Studios is high across Asia-Pacific followed by North America. In Asia-Pacific, the increased Pilates & yoga studios market share is mainly driven by rise in consumer spending on health, whereas the North American Pilates & yoga studios industry growth is driven by increase in number of American yoga practitioners. There European market is driven by the efforts of corporate participation and insurance company that offers reimbursement for the part of course fees.
U.S. held nearly two-fifths share of the global market in 2017. The popularity of yoga and its practice is visible in many ways, such as the sheer number of yoga studios in the U.S., along with the sale of yoga gear at various yoga studios. Also, the number of American yoga practitioners has increased to over 36 million in 2016, increasing from 20.4 million in 2012.
There has been an increase in the interest in yoga and Pilates over the past two decades, driven by fitness trends and rise in awareness of alternative health practices in the U.S. There is a surge in the number of studios offering classes owing to rise in consumer interest. Consequently, the number of industry studios is expected to increase during this period. This growth has been a result of the increase in popularity of Pilates and yoga among the U.S. population. According to the data provided by the Sporting Goods Manufacturers Association, yoga participation has increased about five times, over the past few years. Furthermore, while the majority of yoga and Pilates participants are women, participation rates among men have increased over the five-year period, thus boosting industry growth.
The market is highly fragmented and has a very low market share concentration. Most players operate in limited number of locations to cater the growth of the local market. There has been an increase in the industry concentration over the past five years. The consolidation, has largely occurred as larger companies expand, opening at new locations and acquiring existing studios to grow their existing customer base and enter new regional markets. In addition, annual/quarterly membership plans have become quite popular, stabilizing revenue for the service providers.
Key leading players operating in the Pilates & Yoga Studios industry are Alona Pilates, Authentic Pilates Ltd, Body&Soul yoga club(china), CORE PILATES, Fitness Firm Yoga and Pilates Studio, Fitness Unlimited, Flex Studio, M Pilates+Yoga, Pilates Plus LLC, and Studio Pilates & Yoga, LLC.
Other players in the Pilates & Yoga Studios industry include Endurance Pilates & Yoga, CORE Pilates & Yoga Studio, Breathe Pilates & Yoga, Pure International, The flow yoga and Pilates, Azulfit, The Movement Studio, Power Pilates Studio, Absolute Pilates SA, and Pilates Unlimited.
Key Benefits for Pilates & yoga studios market:
- This study presents the Pilates & yoga studios market analysis along with the global Pilates & yoga studios market trends and future estimations to determine the imminent investment pockets.
- A detailed analysis of the Pilates & yoga studios market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
- The Pilates & yoga studios market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The current Pilates & yoga studios industry trends are quantitatively analyzed from 2018 to 2025 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.
Pilates & Yoga Studios Market Report Highlights
| Aspects | Details |
 By Activity Types |
|
 By Region |
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 Key Market Players | Pilates Plus, Authentic Pilates Ltd, Fitness Firm Yoga and Pilates Studio, Flex Studios, Inc., M Pilates+Yoga, Core Studio Pilates & Yoga, LLC, CORE PILATES, Body & Soul Yoga Club, Alona Pilates, Fitness Unlimited |
Analyst Review
The Pilates & yoga studios market experiences continuous growth among the people across the. The studios provide fitness sessions coupled with coaching and motivation needed to achieve fitness and other health benefits. It focuses on core strength, along with stimulating and rejuvenating the entire body.
Growth in health awareness related to Pilates & yoga, promotional events by celebrities, and several government initiatives are the factors expected to drive the growth of the Pilates & yoga studios market. However, presence of gym, fitness centers, and other alternative facilities is anticipated to hamper the market growth globally.
The yoga classes segment is the top investment pocket owing to several health benefits including both physical and mental health. Also, this sector is anticipated to grow at the highest growth rate during the forecast period. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific generated the highest revenue in 2017. Increase in adoption of Pilates & yoga practices is largely attributed to consumers inclination towards healthy living and government initiatives such as International yoga day and organizing yoga campaigns by influential yogis such as Ramdev Baba in the Asia-Pacific region.
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