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Pilates Equipment and Gears Market

Pilates Equipment and Gears Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2015-2031

CG : Sports, Fitness and Leisure

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Author's: Indranil Chakraborty| Vidit Gite | Roshan Deshmukh
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Pilates Equipment And Gears Market Research, 2031

The global pilates equipment and gears market was valued at $144.2 million in 2015, and is projected to reach $521.8 million by 2031, growing at a CAGR of 10.5% from 2022 to 2031.

Pilates Equipment and Gears Market

Pilates equipment and gears are equipped to perform Pilates workouts. The use of equipment and gear during the Pilates workout helps to cover all kinds of strength-training exercises that an individual can perform to increase their strength and improve posture. Pilates is based on the principles of alignment, breath control, and repetition. Pilates, originally known as Contrology, is a fitness system that focuses on "an integrated body conditioning method designed to develop both the body and mind of the individual."

An increase in health-conscious consumers boosted the number of people visiting health clubs & fitness centers. According to the annual surveys conducted by the International Health, Racquet, & Sportsclub Association (IHRSA), there has been a significant increase in the number of health clubs, gyms, and other fitness centers. In 2009, there were 48,087 fitness & health clubs in Europe, which increased to 63,644 by 2019. There are many types of fitness activities, including the most advanced gym equipment, functional fitness, outdoor fitness, Pilates studios, yoga classes, and group training as well as many online options along with an increase in the number of fitness enthusiasts. There is a growing number of small fitness studios throughout Europe, especially in countries such as the UK, Spain, and France. Thus, an increase in the number of fitness & health clubs along with the rise in awareness toward fitness acts as the key driving forces for the global Pilates equipment and gears market.

The population of middle-income groups is growing, as evidenced by the rise in disposable incomes and the decline in poverty levels. As economies in developing regions continue to grow, middle-income groups are expected to increase in number. China, India, and Indonesia in Asia-Pacific, as well as in Africa, the Middle East, and Latin America, show the same trend. According to worldbank.org, the middle class in developed economies is projected to grow at a rate of 0.5% annually, while the middle class in developing economies is expected to grow at a rate of 6.0% or more annually. By keeping in mind, the growth of the middle-class population, the Pilates equipment & gear manufacturing companies are working on the pricing to make it more affordable for the middle-class population. Thus, the availability of low-cost Pilates equipment in the market is likely to encourage customers to purchase the equipment, resulting in a steady growth in the number of global Pilates practitioners.

Obesity or being overweight is another factor that creates the demand for fitness solutions such as Pilates. According to 2017–2018 data from the National Health and Nutrition Examination Survey (NHANES), nearly 1 in 3 adults (30.7%) were overweight, more than 2 in 5 adults (42.4%) had obesity, and about 1 in 11 adults (9.2%) had severe obesity. Factors such as an increase in intake of high-calorie food & beverages, low levels of physical activity, and a sedentary lifestyle are responsible for obesity. It further increases the risks of many health problems such as cardiovascular diseases, joint problems, high blood pressure, gallstones, and sleep and breathing problems. However, it can be prevented by making healthier food choices and indulging in regular physical activities. As a result of this, people are turning their focus toward physical activities such as Pilates which will support the Pilates equipment and gears market growth.

Pilates provides both physical & mental benefits by improving flexibility, balance & posture, and range of motion. Furthermore, Pilates reduces stress through controlled breathing & mental focus. This results in an improved sleep cycle, which helps avoid mood swings and depression. Therefore, such factors encourage consumers to join Pilates studios, which in turn, drives the Pilates equipment and gears market size.

Virtual exercises, fitness applications, wearables, and linked home solutions are replacing traditional fitness systems. Consumers' interest in fitness & exercise is growing, owing mostly to technological and demographic shifts. Apart from that, celebrities and influencers are supporting Pilates training, which leads to an increase in popularity for Pilates equipment and Pilates equipment and gears market demand. High-end fitness products that are tech-enabled are backed by strong social media credentials, and fitness studios are communicating with their consumers via different social media channels. Customers are adopting this digital trend, and so the industry is changing from physical to digital platforms, thanks to the virtual availability of online yoga and Pilates sessions.

The government and businesses alike have launched several initiatives to support a healthy way of life. For instance, tax incentives have been used in Canada to encourage physical activity and lower obesity rates. An increasing trend for fostering a workplace with greater employee camaraderie increased productivity, and decreased absenteeism is an organization-wide wellness initiative. In August 2019, 51% of employers in the U.S. offered a wellness program, and 77% of them included lifestyle management, according to ncbi.nlm.nih.gov. 77% of firms with a lifestyle management intervention offer smoking cessation programs, 79% target weight loss, and 72% provide fitness initiatives. Such campaigns to encourage healthy living are crucial in fostering the expansion of the Pilates gear and equipment market.


The Pilates equipment and gears market is classified on the basis of type, application, distribution channel, and region. By type, the market is segmented into Pilates reformers, Pilates mats, Pilates balls, Pilates rings, Pilates towers, barrels & arcs, Pilates Cadillac, chairs, gears, and others. The Pilates reformers segment is expected to dominate during the Pilates equipment and gears market forecast period. Moreover, the gears segment will grow at the fastest growth rate during the forecast period. On the basis of application, the market is classified as commercial spaces, residential spaces, and others. By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, retail stores, e-commerce, and others.

According to the Pilates equipment and gears market analysis, on the basis of type, the Pilates reformers segment garners the largest market share in 2021. The reformer machine resembles a bed with a sliding carriage, ropes, and pulling mechanisms. This machine is designed to add resistance to the exercises, making it a more challenging or physically demanding form of Pilates. Moreover, practitioners can perform advanced Pilates on Pilates reformers which strengthens the core muscles. Pilates reformers increase flexibility, promote better balance, mobilize the spine, and enhance coordination. Such factors are propelling consumers to purchase reformers, thereby driving market growth.

Pilates Equipment and Gears Market by Type

By application, the commercial space segment dominated the market in 2021 with a market share of more than 55% and is expected to dominate during the forecast period. The increase in commercial Pilates studios in developed and developing regions around the globe is fueling the need for equipment and gear. Customers prefer to practice Pilates exercises in commercial studios under the supervision of a trainer, which increases the need for equipment and gear to meet the demand. An increase in health awareness among the global population raises the demand for Pilates commercial training studios, which drives the growth of the market in commercial space. In addition, growth in modernization and changes in lifestyle has caused devastating effects on the health of people, which has fostered the Pilates equipment and gears market opportunity for growth.

Pilates Equipment and Gears Market by Application

According to the Pilates equipment and gears market trends, on the basis of distribution channel, the specialty store segment garners the largest share in 2021. Pilates manufacturers are majorly targeting specialty stores as their distribution channel as it serves as the best place for product promotion and the stores majorly focus on the sales of Pilates equipment and gear. As a result, wider varieties of Pilates equipment & gear are available in specialty stores. Moreover, specialty stores provide exclusive discounts along with the proper guidance by their executives to provide a valuable shopping experience, which results in the growth of the Pilates equipment and gears market.  First-time buyers of Pilates equipment and gear may seek help while choosing the product; trained staff from the specialty store helps buyers by explaining every detail of the product and advising appropriate items. This makes buyers prefer specialty stores which boosts the growth of the specialty store segment.

Pilates Equipment and Gears Market by Distribution Channel

Region-wise, Asia-Pacific was the highest revenue contributor and is estimated to reach $179.51 million by 2031, with the highest CAGR of 11.3%. Population growth and rise in per capita income are the major reasons for the market growth of Pilates equipment in Asia-Pacific. Moreover, growth in awareness related to fitness and changes in lifestyle offer a chance for manufacturers of Pilates equipment to gain a competitive edge in the marketplace. In addition, businesses are using promotional marketing initiatives as a major technique to boost sales and expand their customer base. As people are becoming more aware of the benefits of physical activity in their daily lives, sales of Pilates equipment are steadily increasing. China is one of the countries in the Asia-Pacific region that grows at the fastest rate in terms of revenue generation due to the rise in initiatives by the government to create awareness about physical well-being.

Pilates Equipment and Gears Market by Region

North America was the second-largest market in terms of revenue generation in 2021. The U.S. and Canadian markets stand out due to the growing number of exercise practitioners and the increase in sales of Pilates equipment through various delivery channels. Women are engaging in more physical activity as this exercise has been shown to improve body shape, including abs, buttocks, and hips. Pilates is the most popular & well-known activity in the U.S. and Canada. Such factors are driving the market growth in the region. There is a rapid increase in the number of studios offering Pilates training owing to the rise in the interest of consumers toward the same. Furthermore, while the majority of yoga and Pilates participants are women, participation rates among men have increased over the five years further boosting the growth of the Pilates equipment and gears industry.

Players operating in the global Pilates equipment and gears industry have adopted various developmental strategies to expand their Pilates equipment and gears market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Merrithew Corporation, Stamina Products, Inc., Gratz Industries, LLC, Mad Dogg Athletics, Inc., Aeromat/Ecowise, Beverly Hills Fitness LLC, Trending Fit LLC, Balanced Body, Inc., Align-Pilates Equipment Ltd., and Decathlon S.A.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the pilates equipment and gears market analysis from 2015 to 2031 to identify the prevailing pilates equipment and gears market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the pilates equipment and gears market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global pilates equipment and gears market trends, key players, market segments, application areas, and market growth strategies.

Pilates Equipment and Gears Market Report Highlights

Aspects Details
Market Size By 2031

USD 521.8 million

Growth Rate

CAGR of 10.5%

Forecast period

2015 - 2031

Report Pages


By Type
  • Pilates Reformers
  • Pilates Mats
  • Pilates Balls
  • Pilates Rings
  • Pilates Towers
  • Barrels and Arcs
  • Pilates Cadillac
  • Chairs
  • Gears
  • Others
By Application
  • Commercial Space
  • Residential Space
  • Others
By Distribution Channel
  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Retail Stores
  • E-commerce
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa,, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Beverly Hills Fitness LLC., Merrithew International Inc., Mad Dogg Athletics, Inc., Gratz Industries, LLC., DECATHLON S.A., Elina Pilates, Stamina Products, Inc., Align-Pilates Equipment Ltd., Aeromat/Ecowise, Balanced Body, Inc.

Analyst Review

The Pilates equipment and gears market is experiencing continuous growth across the globe. The Pilates studios provide fitness sessions and focus on core strength that helps stimulate & rejuvenate the entire body.

According to CXOs, growth in health awareness related to Pilates, promotional events by celebrities, and several government initiatives are the factors expected to drive the growth of the Pilates equipment and gears market.

Based on product type, the Pilates reformers segment drives the market growth owing to an increase in consumer awareness about the benefit of performing Pilates and the importance of maintaining a healthy lifestyle. On the basis of region, Asia-Pacific generated the highest revenue in 2021. The increase in the adoption of Pilates in the region is largely attributed to a rise in disposable income, government initiatives to promote physical health, a rise in the young age population, and celebrity & social media endorsement in Asia-Pacific.

Product innovations by the key players as well as significant capital investments in marketing & promotional activities to reach a broad customer base have a significant impact on the Pilates equipment and gears market. In addition, awareness related to physical fitness is on the rise, particularly among the younger generation, which is expected to drive Pilates equipment and gear sales during the forecast period.

Author Name(s) : Indranil Chakraborty| Vidit Gite | Roshan Deshmukh
Frequently Asked Questions?

The global Pilates equipment and gears market size was valued at $144.2 million in 2015, and is estimated to reach $521.8 million by 2031, registering a CAGR of 10.5% from 2022 to 2031.

The global Pilates equipment and gears market registered a CAGR of 10.5% from 2022 to 2031.

Raise the query and paste the link of the specific report and our sales executive will revert with the sample.

The forecast period in the Pilates equipment and gears market report is from 2022 to 2031.

The top companies that hold the market share in the Pilates equipment and gears market include Merrithew Corporation, Gratz Industries, LLC, Balanced Body, Inc, and Decathlon S.A.

The Pilates equipment and gears market report has 3 segments. The segments are product type, application, and distribution channel.

The emerging countries in the Pilates equipment and gears market are likely to grow at a CAGR of more than 12% from 2022 to 2031.

Post COVID-19, the ease of lockdown had improved the supply chain for Pilates equipment and gears products, and with the growing awareness in consumers about the benefit of fitness is increasing the population of fitness enthusiasts in the Asia-Pacific and North America region.

Asia-Pacific will dominate the Pilates equipment and gears market by the end of 2031.

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Pilates Equipment and Gears Market

Global Opportunity Analysis and Industry Forecast, 2015-2031