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2023

Pizza Oven Market

Pizza Oven Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Product Type, by Application : Global Opportunity Analysis and Industry Forecast, 2022-2031

CG : Consumer Electronics

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Author's: Vidit Gite | Roshan Deshmukh
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Pizza Oven Market Research, 2031

The global pizza oven market was valued at $1.8 billion in 2021, and is projected to reach $3 billion by 2031, growing at a CAGR of 5% from 2022 to 2031.

Pizza Oven Market

A pizza oven is a specialized type of oven that is designed for cooking pizzas. Pizza ovens are typically made of brick or clay and can be found in both indoor and outdoor settings. They are designed to reach high temperatures quickly and maintain them consistently, allowing rapid cooking of pizzas. Pizza ovens come in a variety of shapes and sizes; however, they generally have a circular or rectangular opening through which the pizzas are inserted. They may be fueled by wood, gas, or electricity, and the type of fuel used can affect the flavor and texture of the finished pizza.

Pizza is one of the most popular fast-food items worldwide, and its popularity continues to grow. Consumers are increasingly demanding high-quality pizza with unique flavors and textures, which has led to the growth of the artisanal and gourmet pizza market. The rising in popularity of pizza has resulted in increased pizza demand that can be met with more pizza ovens, which is expected to boost the pizza oven market demand. For instance, according to an article by CNBC, in March 2020, Americans bought $275 million worth of frozen pizzas, which was a 92% increase over the same period a year earlier. Such a rise in the demand for pizza is expected to result in an increased demand for pizza ovens to fulfill the rise in pizza demand, which is expected to boost the pizza oven market size. The rise in interest in home cooking and outdoor cooking at places such as backyard and garden since the COVID-19 pandemic forced people to stay at home, which is expected to further propel the growth of the market. For instance, according to the report of the National Library of Medicine, the lockdown led to a massive rise in home cooking with 42.0% of all participants cooking more frequently (vs 7.0% cooking less), as barriers such as time constraints were reduced. This led to an increase in demand for pizza ovens that can be used in outdoor settings, such as backyards and patios so that home cooking can be convenient and done efficiently.

However, the high price of the pizza ovens coupled with other cooking options is expected to hamper the growth of the market since pizza ovens can be costly, especially if they use wood-fired or hybrid heating methods. As a result, some consumers, particularly those with lower disposable incomes, may find them less accessible. Furthermore, competition from other cooking methods may limit the growth of the market. While pizza ovens provide a unique cooking experience and can produce delicious, restaurant-style pizza, they compete with other pizza-cooking methods such as grilling, baking, and frying. To compete, pizza oven manufacturers work to develop products that can offer a variety of cooking methods, such as hybrid pizza ovens that can be used for grilling or baking. Furthermore, the limited space in urban areas can hamper market growth since pizza ovens can be bulky, particularly built-in outdoor ovens, and may require a significant amount of outdoor space to install. The urban population is the major buyer of the pizza oven and limited space with them can restrain them from buying pizza ovens, which can hold back the growth of the market. To address these space limitations, manufacturers in the market have developed a range of more compact and space-saving models.

The introduction of eco-friendly pizza ovens is expected to create an opportunity for the growth of the market as consumers become more environmentally conscious, and there is a rise in demand for eco-friendly cooking equipment. Manufacturers can develop pizza ovens that use renewable energy sources such as solar power or biomass. Eco-friendly pizza ovens can be made in several ways such as using a renewable energy source, energy-efficient designs, and by reducing emissions. Furthermore, the introduction of eco-friendly pizza ovens such as the Ooni Koda 16 Gas-Powered Pizza Oven, Gozney Dome 80 Outdoor Pizza Oven, Earthstone Ovens Eco Oven, and Blackstone Outdoor Gas Pizza Oven are expected to boost the growth of the market. Demand for energy-efficient appliances has increased in the market as more consumers become aware of its environmental impact and energy consumption. Energy-efficient pizza ovens can assist consumers in lowering their energy consumption, lowering their carbon footprint, and saving money on their energy bills. Pizza oven manufacturers have responded to this trend in a variety of ways. One strategy is to create energy-efficient pizza ovens, such as models with improved insulation, more efficient heating elements, and advanced temperature control systems that can help reduce cooking times. Another approach is to design pizza ovens using sustainable materials and manufacturing processes. For example, some manufacturers use recycled materials and eco-friendly manufacturing processes to reduce the environmental impact of the products. As consumers become more conscious of energy usage and environmental impact, the demand for energy-efficient appliances is expected to grow in the market. Manufacturers have responded to this demand by creating more energy-efficient and sustainable pizza oven models, which can help them stand out in a competitive market while meeting the needs of environmentally conscious customers. Furthermore, the rising trend of home cooking coupled with outdoor cooking is expected to boost the growth of the pizza oven market. Outdoor cooking has become increasingly popular, with many consumers investing in outdoor kitchens and grilling equipment. For instance, according to the report of the U.S. Department of Agriculture, cooking outdoors was once considered strictly a summer activity, however, now more than half of Americans say they cook outdoors year-round. This has led to an increase in demand for outdoor pizza ovens, which are perfect for entertaining and cooking for large groups. The strategic developments of the market players is expected to increase their share in the pizza oven industry such as Fiero Group partnered with Sysco, which is a food service product manufacturer. With this partnership, it is expected to expand its business presence and its consumer base by allowing consumers to purchase its products through the Sysco online platform

By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, France, Spain, Italy, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). North America dominated the market in 2021 since the region is home to many of the world's largest pizza chains and restaurant franchises, which require high-volume and high-performance pizza ovens to meet the demands of their customers. In addition, the rise of fast-casual dining in North America has led to an increase in the number of restaurants and pizzerias that use pizza ovens to produce high-quality pizzas quickly and efficiently. LAMEA is expected to witness the highest growth among all regions during the forecast period. The region is expected to grow in the coming years, driven by the increasing number of pizza chains and restaurants, the growing trend of home cooking, and the increasing popularity of wood-fired pizzas in the region.

The key company profiled in the pizza oven market are Morello Forni Italia S.r.l., Peppino, Woodstone Corporation, Italoven, Wachtel, Le Panyol, Forno Bravo, Earthstone Wood-fire ovens, Marra Forni, Fiero Forni, Californo wood fired ovens, Wachtel GmbH, Cuppone s.r.l., Ooni Canada, Inc., and Mugnaini.

The pizza oven market is segmented into Type, Product Type and Application.

Pizza Oven Market by Type

On the basis of type, the market is fragmented into wood ovens, electric ovens, and gas ovens. The gas ovens segment dominated the market in 2021 since they heat up quickly and can maintain a consistent temperature which makes them ideal for cooking and baking dishes that require precise temperature control, such as bread or pastries. The electric ovens segment is expected to dominate the market by 2021 witnessing significant growth during the pizza oven market forecast period, since electric ovens are a popular and convenient option for cooking and baking, particularly for those who value convenience and safety. It is more energy-efficient than gas ovens as they can retain heat better, resulting in less energy wasted during cooking.

Pizza Oven Market by Product Type

On the basis of product type, the pizza oven market is bifurcated into hybrid and pre-assembled. The pre-assembled segment is expected to witness the highest pizza oven market share in 2021 and is expected to witness the highest growth during the forecast period owing to advantages such as convenience, time-saving, and quality control since pre-assembled pizza ovens are typically manufactured and assembled in a controlled environment, ensuring that they meet quality standards and are safe to use.

Pizza Oven Market
By Application
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Commercial segment holds a major share in year 2021, owing to the increasing emergence of food service sector and food chains in the global market.

By application, the pizza oven market is categorized into residential and commercial. The commercial segment dominated the pizza oven industry in 2021 since it has various use at commercial places such as Pizzerias and restaurants, Catering businesses, Food trucks and mobile vendors, Bakeries and cafes, and Institutional kitchens. The commercial segment is further bifurcated into HoReCa and takeaway outlets. However, the residential segment is expected to witness the highest growth during the forecast period owing to rising trends of home cooking and outdoor cooking among the global population.

Pizza Oven Market by Region

By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, France, Spain, Italy, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). North America dominated the pizza oven market in 2021 since the region is home to many of the world's largest pizza chains and restaurant franchises, which require high-volume and high-performance pizza ovens to meet the demands of their customers. In addition, the rise of fast-casual dining in North America has led to an increase in the number of restaurants and pizzerias that use pizza ovens to produce high-quality pizzas quickly and efficiently. LAMEA is expected to witness the highest growth among all regions during the forecast period. The region is expected to grow in the coming years, driven by the increasing number of pizza chains and restaurants, the growing trend of home cooking, and the increasing popularity of wood-fired pizzas in the region.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the pizza oven market analysis from 2021 to 2031 to identify the prevailing pizza oven market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the pizza oven market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global pizza oven market trends, key players, market segments, application areas, and pizza oven market growth strategies.

Pizza Oven Market Report Highlights

Aspects Details
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Market Size By 2031

USD 3 billion

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Growth Rate

CAGR of 5%

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Forecast period

2021 - 2031

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Report Pages

356

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By Type
  • Wood Ovens
  • Electric Ovens
  • Gas Ovens
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By Product Type
  • Hybrid
  • Pre-assembled
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By Application
  • Residential
  • Commercial
    • Sub-category
      • HoReCa
      • Takeaway Outlets
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, France, Spain, Italy, Germany, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

Morello Forni Italia S.r.l., Cuppone s.r.l. , Earthstone Wood-fire ovens , Peppino Cement Ornaments CC, Fiero Group, Forno Bravo, Wachtel GmbH, Henny Penny Corporation, Marra Forni , Italoven 

Analyst Review

According to CXOs, the rise in the adoption of baking as a hobby and awareness of the consumption of healthy food boost the market growth. The massive popularity of pizza in almost every part of the world is attributed to the increase in usage of pizza ovens.

Furthermore, surge in preference for home & outdoor cooking coupled with rise in the disposable income of the consumer is expected to boost the market growth. Consumers are increasingly interested in artisanal foods that are made with high-quality ingredients and offer unique flavors and textures. Wood-fired pizza ovens are known for their ability to impart a smoky flavor to pizzas, making them a popular choice among consumers seeking artisanal food options which expected to propel the market growth.

Author Name(s) : Vidit Gite | Roshan Deshmukh
Frequently Asked Questions?

The Pizza Oven Market was valued for $1,837.20 million in 2021 and is estimated to reach $3,020.60 million by 2031.

The forecast period in the market report would be 2022-2031.

The market value of Pizza oven market in 2021 is $1,837.2 million.

The year 2021 is base year calculated in the Pizza oven market report.

The residential segment is expected to witness the highest growth during the forecast period owing to rising trends of home cooking and outdoor cooking among the global population.

The key company profiled in the pizza oven market are Morello Forni Italia S.r.l., Peppino, Woodstone Corporation, Italoven, Wachtel, Le Panyol, Forno Bravo, Earthstone Wood-fire ovens, Marra Forni, Fiero Forni, Californo wood fired ovens, Wachtel GmbH, Cuppone s.r.l., Ooni Canada, Inc., and Mugnaini.

The significant decline in domestic and international tourism adversely impacted the revenues generated from pizza oven market.

North America will dominate the market by the end of 2031.

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Pizza Oven Market

Global Opportunity Analysis and Industry Forecast, 2022-2031