Plus Size clothing Market

According to the global plus size clothing market report, the market was valued at $480,991.8 million in 2019, and is projected to reach $696,712.1 million by 2027, registering a CAGR of 5.9% from 2021 to 2027. In 2019, the casual wear plus size clothing segment accounted for the highest share in the plus size clothing market. 

In the fashion clothing industry, plus size clothing refers to sizes 1X to 6X and extended size as 7X and above. They are identified as above ‘straight’ sizes and most commonly referred to size ranges including UK 16 to UK 28; however, it differs regionally. 

Customers in the plus size category now demand fashionable and modern garments that are available readily in larger sizes. Furthermore, they also expect attractive, long lasting, good quality clothing that provides value for money. This global rise in demand, owing to overweight and obese population, is the most crucial factor that drives growth of the market size. The trend of body positivity and rise in confidence among plus size women, owing to strong fashion advertisements and promotional campaigns, especially in magazine covers such as Vogue, Cosmopolitan, Elle, and Glamour, further drives demand for the plus size clothing market. Moreover, improved public perception of plus size individuals supported by celebrities has encouraged consumers to embrace their image, which, in turn, propels the market demand. However, plus size clothing incurs high pricing for retailers since most retailers cannot afford to stock sizes that fit everyone. Furthermore, plus size clothing leads to complexity in manufacturing since bigger size involves more material and hence increases cost of the clothing item. Such factors hinder growth of the pls size clothing market. 

On the contrary, rise in availability of plus size clothing through omnichannel retail and growth in brand presence in the industry are anticipated to provide numerous plus size clothing market opportunities for further growth and expansion. 

The outbreak of the COVID-19 pandemic caused a negative impact on the availability of labor, manufacturing issues such as lack of fabric availability and order cancellations, reduced exports, and decrease in consumer spending on non-essential items. These factors cumulatively caused a deepening impact on the plus size clothing industry. 

The plus size clothing market is segmented on the basis of type, gender, age group, price point, and region. By type, the market is classified into casual wear, formal wear, sportswear, and others. On the basis of gender, it is bifurcated into male and female. According to age group, it is segregated into below 15, 16 to 59 and 60 & above. On the basis of price point, it is categorized into economy, mid-range, and premium. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of type, the casual plus size clothing segment was dominant in 2019, with 30.8% plus size clothing market share, owing to rise in adoption and acceptance of casual wear among consumers for social occasions. Moreover, owing to rise in plus size millennial generation population, demand for comfort and smart casual clothing has gained high traction. However, with changes in consumer tastes and preferences, demand for athleisure sportswear plus size clothing is expected to grow at a higher CAGR during the forecast period.    

Depending on gender, the male segment was dominant in 2019, with 50.3% share in the market, owing to a proportionately large male obese population and high spending. However, there has been increase in trend in female obesity rates, which, in turn, leads to high potential for female plus size clothing market growth. Improvement in body positivity and confidence among female consumers is expected to propel the market demand during the forecast period.  

As per age group, the 16 to 59 segment was dominant in 2019, with 58.8% share in the market, as consumers in this age group account for the highest obese population and tend to have the highest consumer spending on clothing as compared to their counterparts. However, with rise in older obese population, the demand for 60 and above plus size clothing segment is anticipated is to grow at the highest CAGR during the forecast period.   

On the basis of price point, the mid-price plus size clothing segment was dominant in 2019, with 37.3% share in the market. Plus size clothing items in the mid-range category are targeted for mass usage. It comprises garments that offer high quality material and are long lasting. Consumers look for good value, especially while choosing mid-range plus size clothing. However, with growth in spending capacity, adoption of global fashion trends, and consumer preference for sophisticated products usually exclusive and designed by fashion industry experts, the demand for premium plus size clothing is expected to grow at a higher CAGR during the plus size clothing market forecast period. 

Region wise, North America was the prominent region in 2019, owing the largest obese population and highest consumer spending on plus size clothing. However, Asia-Pacific is anticipated to grow at the highest CAGR, owing to increase in average caloric intake per individual among middle class and high-income households, which leads to higher obesity rates among individuals.  

Key players operating in the global plus size clothing market analysis include (H&M) Hennes & Mauritz AB, Ralph Lauren Corporation, Adidas AG (Adidas), PUMA SE, Nike, Inc. (Nike), ASOS plc, Capri Holdings Limited (Michael Kors), WHP Global (Anne Klein), Punto Fa SL (MANGO Inc.), and Under Armour, Inc. 

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current plus size clothing market trends, estimations, and dynamics of the size from 2021 to 2027 to identify prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the global plus size clothing market size and segmentation assist to determine the prevailing market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the plus size clothing industry.

 Plus Size clothing Market Report Highlights