The global portable air purifier market size in 2019 was $8,273.01 million, and is expected to garner $13,756.50 million by 2027, registering a CAGR of 12.10% from 2020 to 2027. Air purifier is a device, which aids in improving the indoor air quality by eliminating pollutants from air. Portable air purifier that are used indoor to purify the air are studied in the report. Air purifiers differ in their setup, operating technology, and in the volume of air they clean, all of which influence air cleaner effectiveness. Air pollution leads to alarming rise in environment issue, which, in turn, gives rise to various disease such as asthma.
According to the WHO, in 2016, air pollution contributed toward 7 million premature deaths a year, while 92% of the world’s population is estimated to breathe toxic air quality. In less developed countries, 98% of children under five breathe toxic air. As a result, air pollution is the major cause of death for children under the age of 15, killing 600,000 every year. According to the World Bank, 2016, premature deaths due to air pollution cost about $5 trillion in welfare losses worldwide. Regionally, South Asia, Southeast Asia, and the Western Asia carry the highest burden of fine particulate matter around PM2.5 pollution overall, with only 6 of 355 cities included meeting WHO annual targets in these areas collectively. Cities of South Asian countries rank on the top of global pollution index. .. Of the world’s top 30 most polluted cities during 2019, 21 are located in India, 27 in South Asia, and all the top 30 cities are within greater Asia. Thus, awareness toward increase air pollution among consumers along with diseases associated with air pollution are expect to have a positive impact on the growth of the portable air purifier sales. Furthermore, innovative products offered by market players coupled with after sales service for portable air purifiers boosts the sales, thereby providing portable air purifier market opportunity.
Rise in demand for air care and increase in concerns over indoor air quality have led to high portable air purifier market demand worldwide. Furthermore, rise in disposable income and change in lifestyle & spending habits boost the market portable air purifier market growth. However, high periodic maintenance cost act as the major restraint of the global portable air purifier market.
The global portable air purifier market segment based on type, technique, distribution channel, and region. Depending on type, the portable air purifier market is differentiated into dust collectors, fume & smoke collectors, and others. By technique, it is categorized into high-efficiency particulate air, activated carbon filtration, and others. On the basis of distribution channel, it is classified into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, the portable air purifier market is studied and analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The Fume and smoke collectors egment would witness the fastest growth, registering a CAGR of 12.50% during the forecast.
In 2019, by type, the dust collectors segment accounted for the highest share. The market for dust collectors is driven by increase in economic activity and rise in urban population. Moreover, increased industrial manufacturing and infrastructure development result in emission of harmful pollutants, thereby leading to increased demand for portable air purifiers. Manufacturers in the dust collector-based portable air purifier market are focusing on developing advanced dust collector systems with better cleaning and reduced noise levels.
Activated carbon filtration segment would witness the fastest growth, registering a CAGR of 17.50% during the forecast period.
In 2019, depending on application, the high-efficiency particulate air (HEPA) segment dominated the portable air purifier market. This is attributed to surge in demand for high efficiency of HEPA-based air purifiers. Furthermore, surge in need for adoption of air pollution control equipment, especially in developing economies is anticipated to drive the demand for portable air purifiers.
By Distribution Channel
Online Stores segment would witness the fastest growth, registering a CAGR of 13.40% during the forecast period.
In 2019, the supermarkets and hypermarkets had the highest contribution in the global portable air purifier market share. This was attributed to availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts the popularity of hypermarkets in developed and developing countries. Furthermore, these stores offer variety of brands, thus offering more options for customers to buy portable air purifiers they require and have options for multiple available designs & colors of their choice.
Asia-Pacific would witness the fastest growth, registering a CAGR of 13.00% during the forecast period.
In 2019, Asia-Pacific dominated the portable air purifier market, due to developed retail infrastructure. Effective retail infrastructure allows companies to easily make their products available to customers, which, in turn, helps increase the overall sales. Furthermore, rise in awareness about ill effects of air pollution on humans is anticipated to escalate the market growth during the forecast period.
Key players have adopted product launch as their key strategy to increase their share and to remain competitive in the market. The leading players in the portable air purifier industry have further focused on acquisition and business expansion as their key developmental strategies to strengthen their foothold in the market. The key players profiled in the report include Honeywell International Inc., Whirlpool Corporation, Panasonic Corporation, Levoit, Coway, Phillips, Sharp Corporation, Dyson Technology Limited, Austin Air Systems Limited, and Blueair.
Key Benefits For Stakeholders
The report provides a quantitative analysis of the current portable air purifier market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth portable air purifier market analysis and the portable air purifier market size and segmentation assist in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global portable air purifier industry.
Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The portable air purifier market report includes the market analysis at regional as well as the global level, key players, market segments, application areas, and growth strategies.
Competitive intelligence of the industry highlights the business practices followed by key players across four major regions and the prevailing market opportunities.
Portable Air Purifier Market Report Highlights
By DISTRIBUTION CHANNEL
Key Market Players
BLUEAIR INC, HONEYWELL INTERNATIONAL INC, COWAY CO., LTD, PANASONIC CORPORATION, AUSTIN AIR SYSTEMS LIMITED, PHILIPS INTERNATIONAL B.V, DYSON LIMITED, WHIRLPOOL CORPORATION, LEVOIT, SHARP CORPORATION
Globally, the portable air purifier market share is estimated to escalate at a higher rate, due to increase in demand for home and air care products across the world.
The sale of portable air purifier is driven by increase in concerns over indoor air quality. High emission of harmful particulate matter has enforced people and organizations to seek for ways to mitigate the impact of indoor and outdoor pollution on human health, which acts as a major driver of the global portable air purifier market. Market players focus on developing new products to achieve high efficiency and performance. For instance, key players such as Coway, Blue Air, and Dyson Ltd. have been introducing new technologies, such as high-efficiency particulate air (HEPA) filters, in the emerging economies to strengthen their foothold.
In addition, players adopted product launch as their key developmental strategy to keep pace with the demands of end users. Acquisitions and expansions are the other strategies adopted by the players to expand their offerings and boost their production processes. These strategies further help companies to develop efficient products and expand their presence across different geographies.
However, high cost of periodic maintenance hampers the adoption and act as the major restraint for the global portable air purifier market.