Portable Automotive Wi-Fi Router Market Size, Share, Competitive Landscape and Trend Analysis Report by Vehicle Type, Sales Channel, Vehicle Class and Application : Global Opportunity Analysis and Industry Forecast, 2021-2030

Portable Automotive Wi-Fi Router Market Statistics 2030 -

The global portable automotive Wi-Fi routers market was valued at $1.12 billion in 2020, and is projected to reach $5.15 billion by 2030, registering a CAGR of 16.6% from 2021 to 2030.

Portable Wi-Fi routers designed for automobile is a plug & use device designed to provide uninterruptable internet connectivity in the vehicle while the vehicle is in motion. These type of routers are portable and can be carried from one place to another without any interruption in the network connectivity. Increased technological advancement in vehicle supplemented by the developments carried out by technology driven companies creates numerous opportunities for the growth of the market across the globe. In addition, the infrastructure development toward offering connected cars, advanced driver assistance system as well as in-vehicle infotainment system leads to an increased demand for seamless internet connectivity in vehicles; thus, leading to the growth of the market across the globe.

Factors such as rise in trend of connectivity solutions, surge in adoption of cloud technology and increase in use of cloud-based technology for automotive telematics solution creates a positive impact on the growth of the market across the globe. However, factors such as lack of uninterrupted & seamless internet connectivity and high cost of advanced technologies restrains the growth of the market during the forecast period. Moreover, the factors such as lack of cellular internet connectivity and rise in adoption of connected cars creates numerous opportunities for the growth of the market during the forecast period.
The global portable automotive Wi-Fi router market has been segmented on the basis of vehicle type, sales channel, vehicle class, application and region. By vehicle type, the market has been segmented into passenger car, light commercial vehicle and heavy commercial vehicle. By sales channel, the market has been segmented into OEM and aftermarket. By vehicle class, the market has been segmented into mid-priced and luxury. By application, the market has been segmented into driver assistance, safety, entertainment, well-being, vehicle management and mobility management. By region, the market has been studied across North America, Europe, Asia-Pacific and LAMEA. 

The key players profiled in the report are Cisco Systems, Cradlepoint, Inc., Guangzhou Gaoke Communications Technology, HooToo, Huawei Technologies Co., Ltd., KuWFi Technology Co., Ltd., Sierra Wireless, Teldat Group, Shenzhen Zhiguanghong Technologies Co., Ltd and ZTE Corporation. 

Rise in trend of connectivity solutions

Portable connectivity devices have changed the definition of connectivity over time. People wish to stay connected with the outer world even while travelling. Since connectivity has become the need of the hour, automobile manufacturers adopt connectivity solutions in their vehicles to boost their automobile sales. Consumers are expecting their vehicles to perform tasks similar to computers and smart phones. 

Adding connectivity solutions in the vehicle has become the top most priority for automobile manufacturers. Many connectivity solutions are added in modern cars that require internet service to perform their respective functions. Connectivity can be provided in a car using embedded, integrated, or tethered connectivity solutions. One of these connectivity solutions is used to offer Internet connection to the driver as well as the passengers who travel in the vehicle. An in-car hotspot can be created to provide internet access to all the devices within the vehicle with the help of portable Wi-Fi devices, modem, or smartphones. Therefore, rise in trend of connectivity solutions drives the growth of the portable automotive Wi-Fi router market.

Surge in adoption of cloud technology

The growth in demand for safety, comfort, and aesthetic features have led to several technological advancements in vehicles. One such advancement includes use of cloud supported infotainment system, which subsequently increases the comfort level of the passengers inside. End users demand live streaming facility for music, internet radio, and smartphone integration with rapid development in cloud technology and its application. Aggrandized cloud technology has enabled the live media-streaming feature and enhanced convenience of the end users, while using infotainment system, which is backed by an uninterrupted network connectivity solution offered by portable Wi-Fi. Moreover, cloud adoption allows on-demand entertainment from cloud-based sources to in-car infotainment systems instead of local media databases including CD/DVD players and Bluetooth.

In addition, in-vehicle connectivity systems allow storage and sharing of media files such as music, video, and photos over the cloud network and saves local storage space. Therefore, it provides huge impetus to the global portable automotive Wi-Fi router market growth.

Lack of uninterrupted & seamless internet connectivity

Companies have enabled advanced features in the latest in-vehicle infotainment systems with rapid technological advancements. These unique features include connectivity with external devices such as mobile and internet for live audio & video media streaming, navigation and information sharing. However, connectivity between internet and vehicle equipped systems still remains disrupted in some cases. End users cannot access or use live media streaming feature or emails due to lack of proper internet connectivity. Poor connectivity in network is observed in some areas where continuous atmosphere changes due to heavy rain, thick snowfall, and atmospheric smog, which directly leads to interruption in the constant network. Thus, lack of uninterrupted, seamless connectivity is one of the major limitations for the smart vehicle infrastructure growth as most of the smart vehicle features rely on internet connectivity. However, this restraint is expected to reduce its impact in near future owing to growth in telecom industry.

Rise in adoption of connected cars

The government approach toward safety and security of vehicles is changing globally and is imposing various regulations, which are establishing mandates for the auto makers to develop automobiles with pre-installed safety features, which fuels the trend of connected car devices. In addition, growth in information, use of advanced features in vehicles, and telecommunication infrastructure fuels the ongoing trend, which is expected to create ample number of opportunities for the key players operating in the global in-vehicle infotainment market. Connected vehicles enable cars to communicate via V2X platform with drivers, other vehicles, road infrastructure, and the cloud. These services allow automotive dealers, fleet operators, and drivers to optimize resource usage, improve safety, and automate certain driver functions, while generating valuable data including vehicle performance and road conditions. 

Connected vehicles collect information from their surroundings and communicate it with other vehicles through seamless internet connectivity provided through portable Wi-Fi routers. In addition, the connected vehicular system also informs the intelligent transport infrastructure & transport authorities with real-time traffic data about the vehicle surrounding. Thus, increase in demand for connected car services is majorly, due to the demand for basic vehicle connectivity applications, such as real time updates, navigation & in-car infotainments, which supplements the growth of the market across the globe.

Covid-19 Impact Analysis

• COVID-19 has presented the world with an unprecedented economic, humanitarian, and healthcare challenge.
• Rapid spread of the disease has led to a significant impact on the global automotive industry, with a downturn in demand for new and old vehicles.
• Industry experts believe that post the pandemic, last-mile conveyance will shift toward personal mobility and the electric vehicle equipped with advanced safety & security system will register a suitable growth rate.
• Amid a new reality of working from home, canceling trips, and even forgoing outings to restaurants and grocery stores, the mobility industry encompassing a range of lightweight vehicles, such as bicycles, e-scooters, and mopeds, is facing devastating declines in ridership and revenue.
• Moreover, during the end of 2020, the situation came in control in some countries due to which the demand & supply gap was fulfilled, resulting in registration of new vehicles due to the need to avoid public transport to commute from one place to another.

Key Benefits For Stakeholders

• This study presents analytical depiction of the global portable automotive Wi-Fi router market analysis along with current trends and future estimations to depict imminent investment pockets.
• The overall portable automotive Wi-Fi router market opportunity is determined by understanding profitable trends to gain a stronger foothold.
• The report presents information related to the key drivers, restraints, and opportunities of the global portable automotive Wi-Fi router Market with a detailed impact analysis.
• The current portable automotive Wi-Fi router Market is quantitatively analyzed from 2020 to 2030 to benchmark the financial competency.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

Key Market Segments

By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Heavy Commercial Vehicle

By Sales Channel

• OEM
• Aftermarket

By Vehicle Class

• Mid-priced
• Luxury

By Application

• Driver Assistance
• Safety
• Entertainment
• Well-being
• Vehicle Management
• Mobility Management

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany 
  • France 
  • Russia
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Players

• Cisco Systems
• Cradlepoint, Inc.
• Guangzhou Gaoke Communications Technology
• HooToo
• Huawei Technologies Co., Ltd.
• KuWFi Technology Co., Ltd.
• Sierra Wireless
• Teldat Group
• Shenzhen Zhiguanghong Technologies Co., Ltd
• ZTE Corporation

  Portable Automotive Wi-Fi Router Market Report Highlights

Aspects	Details
By Vehicle Type	Passenger Car Light Commercial Vehicle Heavy Commercial Vehicle
By Sales Channel	OEM Aftermarket
By Vehicle Class	Mid-priced Luxury
By Application	Driver Assistance Safety Entertainment Well-being Vehicle Management Mobility Management
By Region	North America  (U.S., Canada, Mexico) Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe) Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific) LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players	KuWFi Technology Co., Ltd., ZTE Corporation, Cisco Systems, HooToo, Shenzhen Zhiguanghong Technologies Co., Ltd, Cradlepoint, Inc., Guangzhou Gaoke Communications Technology, Huawei Technologies Co., Ltd., Teldat Group, Sierra Wireless

Analyst Review

The growth of the global portable automotive Wi-Fi router market is driven by numerous developments carried out by the top portable automotive Wi-Fi router manufacturers. Moreover, development toward offering advanced vehicular technology such as ADAS, connected cars telematics, in-vehicle infotainment and other advanced features supplements the growth of the market across the globe.

Rise in trend of connectivity solutions, increase in use of cloud-based technology for automotive telematics solution along with rise in adoption of connected cars creates opportunities for the growth of the market across the globe. In addition, the developments carried out by different companies toward offering advanced portable Wi-Fi routers for vehicle connectivity supplements the growth of the market across the globe. For instance,, in April 2021, Cradlepoint launched its new R1900 Ruggedized 5G Edge Router, which is optimized for in-vehicle networks and offers superior ruggedness, performance, security, connectivity, and utility in a purpose-built, compact design. In addition, in May 2021, Sierra Wireless introduced the most advanced 5G router portfolio XR Series Solutions in the world architected for mission and business-critical applications that require 5G performance and end-to-end security.

Factors such as rise in trend of connectivity solutions, surge in adoption of cloud technology and increase in use of cloud-based technology for automotive telematics solution creates a positive impact on the growth of the market across the globe. However, factors such as lack of uninterrupted & seamless internet connectivity and high cost of advanced technologies, restrains the growth of the market during the forecast period. Moreover, the factors such as lack of cellular internet connectivity and rise in adoption of connected cars, create numerous opportunities for the growth of the market during the forecast period.

Among the analyzed regions, North America is the highest revenue contributor, followed by Europe, Asia-Pacific, and LAMEA. On the basis of forecast analysis, Asia-Pacific is expected to maintain its lead during the forecast period, owing to increase in trend for vehicles equipped with advanced features.

Author Name(s) : Abhay Singh | Lalit Janardhan Katare

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