Portable Printer Market Overview:
The global portable printer market was valued at $844.19 million in 2016, and is estimated to reach $1,643.40 million by 2023, growing at a CAGR of 10.2% from 2017 to 2023.
Portable Printer is a peripheral device that allows user to generate hard copy of the data stored or gathered using digital devices via universal serial bus (USB) or Bluetooth. Portable printer is smaller, compact, and wireless in nature, and it can be easy movable & carried out from one place to another. The features such as easy paper loading, high speed printing, and light weight design, makes it beneficial & easy to use.
The other features such as simplicity in terms of paper loading, flexible function, and wireless operation make it suitable for the different industry verticals such as retail, healthcare, transportation, and others. The others include hospitality and manufacturing sector. The portable printers are also known as mobile printer and it prints all document format including Microsoft office suite and pdf. At present, portable printers are categorized as inkjet, thermal, and impact based on technology. This enables faster & accurate data processing and effective documentation.
The growth of the global portable printer market is driven by compact size & on-demand printing capacity, growth in internet penetration & rise in adoption of smart devices, proliferation of online businesses such as ecommerce, rise in mobile workforce management among industries, and increase in adoption of BYOD policy. The businesses are expanding their operations across the globe and they are also focusing on innovating and modernizing their business in terms of technology, work management, and resource management. The traditional office printers require a huge space and it is difficult to move from one place to another. It is bulky in shape and require proper maintenance. The portable printers or mobile printers are smaller in shape and hence, can be easily movable. Few examples such as ticket printing for a passenger while travelling, receipt print out through the ATM machine, and many more applications require quick print outs. Portable printer makes it possible easily and quickly, drives the demand for portable printer in the market. The rise in adoption of smart devices such as tablets and smartphones provide easy accessibility and flexibility to the user, they can print the document as per their requirements. Thus, smart & connected devices with high-speed internet availability, drive the growth of the portable printer market. Handheld devices and smartphones provide greater flexibility, productivity, and accuracy in terms of the task performed and work managed by the employees. The connected & smart devices such as smartphones and tablets, support different operating systems such as Windows, iOS, and Android that enable printed documents with portable printer.
However, rise in investment on digitization across the globe is expected to restrict the portable printer market growth. Digitization is the conversion of analogue information into digital information. Digitization leads to improved customer experience, increase marketing, sales & service effectiveness, improved transaction speed, and improved supplier relationship management. This results in obsolescence in the printed document trends, and hence restrict the adoption of portable printer in the market. Conversely, research & development on better battery runtime time & availability of more number of pages is expected to provide potential growth opportunities for the portable printer market.
The key players operating in the Portable Printer market are Bixolon Co. Ltd, Brother Industries Ltd., Canon Inc., Fujitsu, Hewlett Packard Enterprise Development LP, Honeywell International Inc., Polaroid Corporation, Printek LLC, Toshiba Tec Corporation, and ZEBRA Technologies.
The report segments the Portable Printer market on the basis of technology, industry vertical, and geography. Based on technology, the market is categorized as inkjet, thermal, and impact. According to industry vertical, it is fragmented into healthcare, retail, telecom, transportation & logistics, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Top Impacting Factors
Compact Size & On-demand Printing Capacity
The businesses are focusing on rapid expansion in terms of product offerings and the services. This strategic movement involves greater mobility and flexibility in the documentation process. This in result, provides greater and effective business operation.
Growth in Internet Penetration and Rise In Adoption of Smart Devices
The increase in internet penetration and WIFI connectivity across various nations, support digital storage, drives the demand for portable printer. Furthermore, the decrease in prices of digital notebooks support the growth of the market.
Rise in Investment on Digitization Across the Globe
Digitization is the conversion of analogue information into digital information. Digitization leads to improved customer experience, increase marketing, sales & service effectiveness, improved transaction speed, and improved supplier relationship management. The government across various developing nations such as India, Singapore, China, and many more, are investing huge on building digital infrastructure.
Key Benefits for Stakeholders
- This report provides an extensive analysis of the current and emerging market trends, and dynamics in the portable printer market.
- In-depth analysis is conducted by constructing global portable printer market estimations for the key market segments between 2016 and 2023.
- Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the portable printer industry framework.
- Key players are profiled and their strategies are analyzed thoroughly to understand the competitive outlook of the global portable printer market.
Portable Printer Market Report Highlights
By Industry Vertical
Key Market Players
HEWLETT PACKARD ENTERPRISE (HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP), TOSHIBA CORPORATION (TOSHIBA TEC CORPORATION), BIXOLON CO., LTD., PRINTEK LLC, BROTHER INDUSTRIES, LTD., CANON INC., FUJITSU LIMITED, ZEBRA TECHNOLOGIES CORPORATION, HONEYWELL INTERNATIONAL INC., PLR IP HOLDINGS, LLC (POLAROID CORPORATION)
Portable printer allows the user to print the document as on demand via Bluetooth or USB cable through the connected device. The portable printer market is expected to reach $1,643.40 million by 2023, owing to rise in online business, growth in internet penetration, and increase in adoption of smart and connected devices. However, rise of investment on digitization across various developing nations might limit the adoption of portable printer.
Rise in mobile workforce management among industries and increase in adoption of BYOD policy across various industries, which drive the demand for portable printer. This enables the end users to perform the tasks and maintain documentation at office space or remote location as per the requirement or based on the need to capture the data.
In 2016, Asia-Pacific was the highest contributor, in terms of revenue, in the portable printer market. In addition, thermal technology based printer has contributed significant revenue to the market, majorly from the U.S. Furthermore, the Telecom segment is anticipated to witness the highest growth rate during the forecast period, due to heavy investment in optical fiber installations and digitization across the developing nations.
Key market players have adopted various strategies, such as new product launch, business expansion, and strategic alliances, to increase awareness about portable printer across various countries.