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Author(s): Powder Coatings Market Overview:
Powder Coatings Market is expected to garner $12,332 billion by 2022, registering a CAGR of 6.3% during the forecast period 2014-2022. Powder coatings in appliances application segment occupied the major share in 2015 and is expected to maintain its lead throughout the analysis period. Powder coating provides economical, long lasting, and durable quality finish for metal parts and products.
It offers benefits such as superior durability, scratch resistance, gloss retention, and resistance to chalking. It is mainly used for applications on metal parts exposed to extreme weather conditions. It adheres to the AAMA specifications and is an ecofriendly process. Powder coating are cost-efficient, as they do not contain solvents and volatile organic compounds (VOCs). In addition, over-sprayed powder coating can be retrieved and recycled for use, thereby reducing cost.
The report on the world powder coatings market exclusively focuses on current market trends and future growth opportunities of various powder coatings such as thermoset and thermoplastic. It focuses on various powder coating applications, which include appliances, automotive, architectural, furniture, agriculture, construction & earthmoving equipment (ACE), general industrial, and others. It provides information on coating method of powder coatings such as electrostatic spray and fluidized bed. Moreover, it analyzes the current market trends of powder coatings across different geographies and suggests the future growth opportunities by analyzing the government regulations & policies, thereby increasing the consumer acceptance of powder coatings.
The demand for powder coatings has increased owing to growing technological advancements and increasing demand from applications, namely, architectural; appliances; automotive; furniture; agriculture, construction, and earthmoving equipment (ACE); general industrial; and others. This trend is expected to continue as it is a volatile organic compound (VOC) and solvent-free. Strict environmental regulations also boost the growth of this market. The market has witnessed moderate growth during the past few years and is expected to grow at a CAGR of 6.3%, in terms of volume, during the forecast period.
Segment Review
Thermosets are used to coat appliances, as they are resistant to extreme temperatures. Leading companies in this market have heavily invested in R&D activities to offer product customization as per the requirements of the end user industry. Supportive government policies have fueled the growing adoption of powder coatings especially thermoset powder coatings across end user industries during the forecast period.
Electrostatic spray is the most adopted coating technique as it enables coating of intricate shapes and does not require preheating of components. This segment is expected to continue its dominance throughout the forecast period.
Appliances segment dominated the world powder coating market with more than 20% share in terms of volume, generating 454 kilo tons in the year 2015. This application for powder coating is expected to grow at the highest CAGR during the forecast period.
Asia-Pacific Review:
The Asia-Pacific market for powder coatings is expected to grow at the highest CAGR in terms of both volume and value, due to its stable economy, increasing disposable income, and improving standards of living in countries such as China, Japan, Singapore, Malaysia, and Vietnam. The market is expected to witness rapid growth during the forecast period due to proactive government measures to promote the use of eco-friendly coating systems such as powder coatings. The Chinese metal furniture industry is expected to witness rapid growth during the forecast period, owing to availability of inexpensive raw materials.
Asia-Pacific Powder Coatings Market Share, By Application, 2015 (%)
In Asia-Pacific region, the automotive industry is expected to grow, owing to growth in transportation infrastructure, changing lifestyle, and rising disposable income. The green coatings manufacturing companies and research institutions have heavily invested to develop advanced, eco-friendly, and nonhazardous powder coatings. China is the largest producer of refrigeration appliances. In China, the demand for electric home appliances has considerably increased due to rising disposable income and strong growth in the real estate sector.
Top Winning Strategy
The key players in the world powder coatings market have adopted various business strategies such as product launch, agreement, collaboration, and expansion to sustain the stiff competition in the market. The market players profiled in this report are powder coating manufacturers and solution providers who distribute their products to end-user industries. The data pertaining to market players and their strategic moves have been obtained through annual reports and press releases of respective companies, blogs, websites, and primary calls to experts in the industry.
WORLD POWDER COATINGS MARKET, TOP WINNING STRATEGIES, 2011‐2016 (%)
The above pie chart represents the percentages share of the strategies adopted by leading companies in the global market. Acquisition is the leading strategy adopted by key players in this market, followed by product launch, expansion, and joint venture to expand their geographic outreach in the powder coatings market. Acquisition constitutes 29.7% share of the overall strategies adopted during 2011‐2016. PPG Industries, Inc. has adopted acquisition as its key business strategy to expand its market presence. For instance, in September 2015, PPG acquired I.V.C. Industrial Coatings, Inc., a U.S.-based specialty powder and liquid coating company, to strengthen its position in the industrial coatings market.
Key Benefits
- The report provides detailed examination about the driving and limiting factors of the powder coatings market, which would give a deeper understanding of the subject and help in analyzing the various types, coating method and applications of powder coatings
- The market projections for the period 2014-2022 along with their impacting factors are included in the report.
- The application segment helps in analyzing the various application segments, thus helping the stakeholders understand opportunities in the various fields of powder coatings market
- The report provides quantitative as well as qualitative trends to assist stakeholders in formulating effective growth strategies.
- Competitive intelligence highlights the business practices adopted by leading market players across various geographies
- SWOT analysis facilitates the study of internal environment of leading companies for strategy formulation
POWDER COATINGS MARKET SEGMENT
The world powder coatings market is segmented as:
By - Resin Type
- Thermoset
- Epoxy
- Polyester
- Epoxy Polyester Hybrid
- Acrylic
- Thermoplastic
- Polyvinyl Chloride (PVC)
- Nylon
- Polyolefin
- Polyvinylidene Fluoride (PVDF)
By - Coating Method
- Electrostatic Spray
- Fluidized Bed
By - Application
- Appliances
- Automotive
- Architectural
- Furniture
- ACE
- General Industrial
- Others
By - Geography
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Turkey
- Africa
- Rest of LAMEA
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