Allied Market Research


Prams And Stroller Market

Prams and stroller Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type and by Distributional channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Baby products and supplies

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Author's: | Roshan Deshmukh
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A pram is a short form for the word Perambulator. It is a wheeled carrier for infants. Prams are best suited for newborn babies and infants. It is designed so that the child can sleep in it if needed. Strollers, in contrast, let the kid sit upright. There are several means of securing infants to stay in the sitting position in the form of harness, security belts, and groin straps. Increasing the adoption to carry a baby for walking or transport in a vehicle has gained noticeably in the market. Strict government regulation on security guideline of strollers and prams have gained prominence among the customer in the US market. The market characterized by classified into products of Single stroller, Standard strollers, Multi- strollers, and Car-seat career.

COVID-19 Scenario Analysis: 

  • The outbreak of COVID-19 has brought effects on many aspects, like sales, production, and supply chain system of the baby pram and stroller market.
  • Closure of baby specialty stores and other retailers has brought a decline in the growth of sales and revenue in the market. The massive decline in the demand of baby strollers in the market due to a virus outbreak, the production is stopped due to safety measures of COVID-19. 
  • Noticeable development in the e-commerce business is additionally one of the positive impacts of the outbreak, wherein companies are focusing on extending their distribution systems to online channels to cater to the surging consumer demand of baby prams and strollers market.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Increasing the population of children and working women, demand for the prams and strollers will significantly grow in the market in the coming years. The parents carry a baby in a stroller for safety measures, while walking and traveling, these trends increase the usage of the baby stroller in the market. Technological signs of progress in this specific field are encouraging sellers to focus more on strollers and prams that are made using the latest technological advancements and are expecting to make child transport simpler and more convenient, these impact help to significant growth of baby stroller in the market.

The global Prams and stroller market trends are as follows:

New product launches to flourish the market

The Prams and stroller market is highly competitive and innovative in terms of technological advances, safety standards on the wheel, quality, and cost of the product, producers focusing on these following to impression on customers. The manufacturer focusing on a market and developed its strategies to compete in the flourishing market. The key players adopted the marketing trends and development in making products, tie-up with e-commence and distributional channels to gain a competitive advantage in the market. Lightweight strollers have the highest-selling stroller in the market, which parents prefer to traveling purpose, the easy maintenance and lightweight feature gain attractive in the market.

Ruddy Kite has launched a new product Kuro, which includes features such as reversible, multi-position seat, freestanding, movable handle, footrest, and travel system compatibility. The innovation and new features successively drive the market. 

Key Benefits of the Report:

  • This study presents the analytical depiction of the Prams and stroller market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global Prams and stroller market share.
  • The current market is quantitatively analyzed to highlight the global Prams and stroller market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global Prams and stroller market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in Prams and stroller market Research Report:

  • What are the leading market players active in the Prams and stroller market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Prams and stroller Market Report Highlights

Aspects Details
By Product Type
  • Single strollers
  • Standard strollers
  • Double strollers
  • Car-seat career/strollers
By Distributional channel
  • Baby boutiques
  • E-commerce
  • Specialty store
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Rest of LAMEA)
Key Market Players

UPPAbaby, Brevi, Stokke, Bugaboo, Orbit Baby., Baby Trend, Evenflo Company, MeeMee, Peg Perego, Mamas and Papas, Britax, Concord International, Inglesina, Baby Jogger, Chicco, Dorel Industries Inc., Bumbleride, Graco, Mother Care, Thule, Joovy, Combi

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Prams and stroller Market

Global Opportunity Analysis and Industry Forecast, 2023-2032