Pre-press for Packaging Market Outlook - 2027

Packaging is an important factor for any industry. For attracting more number of customers, companies give more attention to attractive and innovative packaging. If the printing on the packaging is not appropriate and clearly visible, the customer may not buy that product and the brand image of the company gets affected. Pre-press is generally referred to the process that occurs between creation of plat layout and the final printing. Pre-press for packaging includes digital proofing, color management, consultation, and art work.

Market scope and structure:

COVID-19 scenario analysis:

• The demand for pre-press for packaging is expected to decrease in 2020 due to low demand from different industries, such as manufacturing and food, owing to the lockdown imposed by governments of many countries.
• COVID-19 crisis is likely to affect the pre-press for packaging industry negatively as a result of halt in manufacturing and massive reduction in demand for luxury and non-essential services globally.
• COVID-19 crisis had a mixed impact on the packaging industry, mainly due to closure of physical retail stores globally. However, the availability of online retailing has absorbed the high impact of this shutdown.
• The requirement of e-commerce specific packaging is likely to remain strong; although, the e-commerce companies would have to focus on protection of goods and sanitization of packages. 
• In addition, the food packaging industry is on the frontline within the global packaging market, owing to the demand for essential products, such as groceries and fresh food, mainly from local e-retail sites. 
• Industrial, transportation, and bulk packaging have faced a sharp decline, owing to decreased demand for non-essential goods during the first two quarters of 2020. 
• Low disposable income of maximum population and weak demand for packaging from industrial goods have led the packaging industry to significant pressure of reduction in both wholesale as well as retail costs. 
• Consumers are likely to stay hesitant for consumption of luxury products, travel, and hospitality services. This is expected to hinder the packaging industry growth in the future after the COVID-19 crisis. 

Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis

The processes between print creation and final printing are pre-press processes. There are different types of processes, which come between print creation and the final printing such as print file creation, text & images adjustments, preparation of mounting on a press, image form or carrier, and manufacturing of printing plate. In technologically-advanced preprocess, the customer normally provides the data in digital form by using platforms such as QuarkPress, Adobe Illustrator, and Adobe InDesign. By using these programs, the customer gives the data for printing.

The printing industry across the globe is progressing and adopting new technologies for efficient and smooth working. Many companies use new technologies for printing on packaging of various shapes and sizes. There is high demand for layouts in printing, which are computer generated. Companies are moving toward digital printing options rather than using the conventional offset printing method for their printing processes. In addition, packaging is of high importance when it comes to the overall sales of the company. Attractive and standard packaging is able to attract more number of customers to buy that product. Consumers also want to have thorough information about the product before they make the decision whether to buy or not. Therefore, many companies focus on the improvement of packaging of their products. Considering consumer preference, companies use printing technologies, such as digital printing and flexographic printing, which provide efficiency and printing of high quality. 

Furthermore, consumers are changing their packaging preference toward more aesthetic packaging. They are attracted by packaging and want to know about the characteristic of the product printed on that packaging. This requires better quality printing. Therefore, the demand for pre-press for packaging is increasing and it is expected to increase more in near future. Moreover, companies want to maintain their brand image by producing good quality product along with proper packaging and printing. This could be an important factor for the growth of the pre-press packaging market.

New product launch

Companies in the printing industry are developing and introducing new products in the pre-press packaging market. These products are technologically more advanced than the previous products. For example, in October 2019, a leading company Comexi introduced iCIP 3 software. This software is being used in offset CI8 press of the company. It provides high quality and accurate color stability. Pre-press color data can be accurately matched with the Computer to Plate (CTP) and the press.

Key restraining factor for the growth of the pre-press packaging market

High cost pertaining to innovation and use of new technologies in digital and flexible printing for packaging could stop some companies from using these techniques and rather adopt conventional printing methods. This could be the key restraining factor for the growth of the pre-press packaging market.

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the pre-press for packaging market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the pre-press for packaging market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the pre-press for packaging market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed analysis based on competitive intensity and how the competition will take shape in coming years.