Allied Market Research


Pregnancy Products Market

Pregnancy Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by End User and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Pregnancy items are products designed to help pregnant women deal with the bodily changes that occur during and after pregnancy. The hormonal changes that occur during pregnancy affect a woman's physique, complexion, hair, nails, and many other aspects of her body. These products are gaining popularity in many parts of the world and are aimed at minimizing the effects of pregnancy on a woman's physique. The market for pregnancy goods in developing economies is predicted to rise as awareness and disposable income in developing countries rise. The market is being driven by rising knowledge about the usage of personal care products during pregnancy and a high adoption of organic goods. The entire market is shifting due to a shift in trend toward adoption of organic pregnancy personal care products due to safety concerns about chemical-based products.

COVID-19 Impact Analysis

  • The outbreak of COVID-19 has thrown global industry into disarray. Some worldwide markets, however, are untouched. During the epidemic, demand for pregnant products has remained consistent. Manufacturing and supply processes have been slightly disrupted as a result of the global shutdown and transportation restrictions.
  • The infectious coronavirus has the potential to have an economic impact and repercussions across a wide range of industries, including the market for pregnancy products. Governments around the world are now taking all necessary steps to combat COVID-19, including social isolation, nationwide lockdown, travel restrictions, and large-scale quarantines, all of which are expected to have a severe impact on businesses and consumer spending.
  • Furthermore, numerous pregnancy products target commercials and promotions are piquing women's interest in purchasing this product. During this time, the memory foam pregnancy pillow market sector has the most demand. The market's well-established leading players are taking advantage of this chance to raise product awareness.

Top Impacting Factors

  • Pregnancy causes physical changes in women, necessitating the usage of pregnancy care items such as stretch mark cream and others. One of the reasons influencing the growth of the worldwide pregnancy care products market is the rise in the global pregnancy rate.
  • The expansion is also being fueled by technological developments in pregnancy care goods and distribution channels. Stretch mark minimizer diminishes stretch marks after pregnancy.
  • Pregnancy-related skin concerns such as sore breasts, skin irritation, and leg pain are propelling the market for pregnancy care products.
  • Women increasingly prefer popular pregnancy care products to traditional skincare methods, which is affecting the industry's growth. The global pregnancy care products market is growing as consumers become more aware of safe and effective skincare products after and throughout pregnancy.
  • The worldwide pregnancy care products market is being restrained by a lack of acceptance of advanced pregnancy care products in developing countries and the usage of chemicals in the manufacturing of pregnancy care products such as retinol, salicylic acid, and toluene.

Market Trends

Various product launches to flourish the market

Stretch marks are little tears and scars in the tissue that supports the skin. Stretch marks are fairly prevalent during and after pregnancy, with 90 percent of pregnant women experiencing them. The market is expected to develop due to rising awareness of stretch mark treatment solutions and their widespread use. Due to the rise in the number of pregnancies in both developed and developing nations, the stretch marks minimizer market is expected to grow significantly over the projected period.

Pregnancy pillows are highly customized pillows that serve to support the changing curves and features of the body during pregnancy. Maternity pillows are another name for them. These pregnancy pillows assist pregnant women in maintaining optimal spine alignment when sleeping or resting. Furthermore, this pillow is essential for sleeping comfortably on one's side and improving blood circulation during pregnancy.

The rise in celebrity endorsements of pregnancy pillow to promote awareness

The pregnancy products industry is about to boost because of the growing prestige of celebrity endorsement boosting demand for pregnancy products. The companies approach renowned social media creators and other celebrities to endorse their brand as they have a high social media following. The advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to a better quality of pregnancy products and how can it make a difference during the period of pregnancy or after pregnancy. By the advertising, the companies are conveying a message that by using their product the consumer is expected to achieve comfort and convenience.

Key Benefits of the Report

  • This study presents the analytical depiction of the pregnancy products industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the pregnancy products market share.
  • The current market is quantitatively analyzed to highlight the pregnancy products market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed pregnancy products market analysis based on competitive intensity and how the competition will take shape in coming years

Questions Answered in the Report

  • Which are the leading players active in the pregnancy products market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
  • What is "Pregnancy Products" Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the "Pregnancy Products" Market?

Pregnancy Products Market Report Highlights

Aspects Details
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific 
  • LAMEA 
By Product Type
  • Stretch Mark Minimizer
  • Breast Cream
  • Toning/Firming Lotion
  • Itching Prevention Cream
  • Nipple Protection Cream
  • Body Restructuring Gel
  • Others
By End User
  • Maternity Homes/Clinics
  • Hospitals
  • Organic Fillings
By Distribution Channel
  • Hospital Pharmacies
  • Independent Pharmacies
  • Hypermarkets/Supermarkets
  • Online
  • Others
Key Market Players

Noodle & Boo.,, Mama Mio U.S. Inc.,, Clarins Group, LLC.,, E.T. Browne Drug Co.,, Basic Comfort, Inc.,, Mustela,, Procter & Gamble,, Mankind Pharma,, Novena Maternity,, Nine Naturals,, Expanscience Laboratories,, Bedgear.

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Pregnancy Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032