Report Code: A16122 | Pages: NA | Jul 2023 | 1088 Views | ||
Author(s) : Roshan D | Tables: NA | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Premium Denim Jeans Market
Request Now !Jeans are a style of pants or trousers made of denim or dungaree fabric. Often, the term "jeans" refers to a certain style of pants known as "blue jeans," which were designed by Jacob W. Davis in collaboration with Levi Strauss & Co. in 1871 and patented on May 20, 1873. Prior to the Levi Strauss patented trousers, the phrase "blue jeans" had long been used to describe a variety of blue-colored denim items (such as trousers, overalls, and coats). The term "jean" also refers to a (historical) form of durable cloth manufactured with a cotton warp and wool weft (also known as "Virginia cloth").Jean cloth, like denim, can be made entirely of cotton. Originally created for miners, modern jeans were popularized as casual wear by Marlon Brando and James Dean in their 1950s films, particularly The Wild One and Rebel without a Cause, which led to the fabric being a symbol of rebellion among teens, particularly greasers. Jeans became popular among numerous youth subcultures, and then among young members of the general public, starting in the 1960s.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Premium Denim Jeans Market Growth is influenced by Business Casual Attire
The dynamic workplace principles that allow employees to work in informal wear, including jeans and denim jackets, are supporting the expanding demand for jeans. One of the key growth causes for the premium denim jeans market is business casual wear. Google, Zappos, Facebook, and Twitter, for example, allow their employees to dress casually, including in jeans. Several women wear denim jeans to work since they can't find the right-fitting work pants. During the projection period, the market will develop at a steady rate.
Denim mills and brands are working together in the denim sector to accomplish mutually beneficial strategic goals. For the product to be successful in the market, Levi Strauss & Co, a denim producer, teamed with Off-White, an influence in street wear fashion trends, to merge vintage Levi Strauss & Co jeans with Off-experienced White's creative direction. One of the important reasons leading to the growth of the premium denim jeans market has been recognized as strategic collaborations among denim industry companies.
Use of Social Media with a High Level of Advertising Expenditure
Traditional and social media platforms are used by key participants in the market examined for advertising. These companies organize campaigns and exposition exhibits to market their products and services, reaching out to their target audience via television advertising and social media channels. The increasing number of internet users in developing economies has transformed the advertising spending approach of major corporations. Players, for example, employ numerous Facebook profiles for different nations to suit to diverse customer needs.
They also provide digital versions of their catalogues for PC and mobile customers. Aside from Facebook, the corporations are attempting to establish a strong presence on other social media platforms such as Instagram, YouTube, and Twitter. Companies also support athletic, musical, and special events as part of their marketing efforts, and pay athletes and celebrities to promote their products.
Key Benefits of the Report
Questions Answered in the Report
Premium Denim Jeans Market Report Highlights
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Key Market Players | Company7, Company3, Company8, Company2, Company6, Company10, Company1, Company9, Company4, Company5 |
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