According to a new report published by Allied Market Research, titled, “Africa Water Purifier Market Analysis by Technology, End User, and Distribution Channel: opportunity analysis and industry forecast, 2021–2027,” The Africa water purifier market size was valued at $410.8 million in 2019, and is projected to reach $617.7 million by 2027, to register a CAGR of 7.7% during the forecast period. South Africa is expected to grow at the highest CAGR of 9.0% during the forecast period, followed by Nigeria, registering a CAGR of 8.3%. Increase in concerns of maintaining health and well-being among the African population has led to the adoption of hygiene practices including use of water purifiers. Moreover, expanding healthcare services, change in economic & social systems, and improved diagnostics have improved the health of consumers across various countries.
Moreover, sub-Saharan Arica is expected to serve as a potential market for water purifiers, owing to increase in income level and rise in purchasing power of customers, which result in improved standard of living.
In addition, increase in investment in Africa by foreign players along with improved business environment and government support have resulted in increasing adoption of water purifier, which, in turn, is expected to provide lucrative opportunities for investment in the African market. Furthermore, the growth observed in east African countries, such as Ethiopia, Kenya, and Uganda which has supplemented the growth of the Africa water purifier market trends.
Developing countries offer lucrative African water purifier market opportunity. This is attributed to increase in adoption of healthy lifestyle and rise in disposable income of consumers in countries such as Republic of Congo, Uganda, and Tanzania. This continent offers lucrative opportunities to market players to launch innovative water purification products and expand their market presence. However, availability of substitutes for water purifiers such as packaged drinking water, chemical disinfectants, activated charcoal, and portable & compact pump filters hampers the Africa water purifier market growth. This is attributable to the fact that these substitutes are portable and cheaper to use as compared to water purifiers.
Moreover, increase in popularity of packaged drinking water acts as a major challenge for the players operating in the African water purifier market. Moreover, many middle-income households in South Africa, Mauritius, Kenya, and Uganda among others opt for sachet water, as it is easily available, inexpensive, and safe to drink. These factors have led to sluggish demand for expensive solutions such as water purifiers.
With the sudden outbreak of COVID-19 pandemic, Africa had imposed lockdown and curfew, which have negatively impacted lifestyle, health, & well-being, and the manufacturing industry. Supply chain disruption, lack of availability of worker, complete shutdown of schools, colleges, hotels & restaurants has negatively affected the Africa water purifier market. Moreover, restriction on the movement of goods along with quarantine and lockdown measures imposed by governments are key challenges water purifier players are facing during this pandemic. Furthermore, for many water purifier companies, the pandemic has become a liquidity crisis more than anything else. Creating new supply chain and sales strategy requires the investment of both money and time which is further likely to create new challenges for players operating in the Africa water purifier market amidst this pandemic.
The Africa water purifier market segments includes technology, end user, distribution channel, and country. Depending on technology, the market is categorized into gravity purifier, UV purifier, and RO purifier. On the basis of end user, it is bifurcated into commercial and residential. By distribution channel, it is segregated into retail, direct sale, and online. Country wise, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.
Key Findings Of The Study
- By technology, the RO purifier segment dominated the Africa water purifier market in 2019, and is expected to retain its dominance throughout the forecast period.
- Depending on end user, the residential segment exhibited the highest Africa water purifier market share in 2019, and is projected to grow at a CAGR of 7.3% from 2021 to 2027.
- On the basis of distribution channel, the retail stores led the market in 2019, and is anticipated to maintain this trend in the near future.
- Country wise, the South Africa garnered the leading position in 2019, and is likely to retain its dominance throughout the forecast period.
Top market players in the Africa water purifier industry include Absolutely Water, African Water Purification, Amway Corporation, Aquamat SA Pty Ltd E-Rotek Water Systems Co., Ltd., Glacier, H2O International SA (PTY) LTD, PURE SA, Pure-Pro Water Corporation, and Puritech. Other players analyzed in the report are Water Now Inc., Rosatom and Bluewater.