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Africa Water Purifier Market by Technology (Gravity Purifier, UV Purifier, and RO Purifier) and End User (Commercial and Residential), Distribution Channel (Retail Stores, Direct Sales, and Online) - Opportunity Analysis and Industry Forecast, 2017-2023
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Home Products	CO_174520	Pages: 150	Dec 2017 \| 6137 Views
Author(s) : Smriti Loomba & Debojyoti Das	Tables: 31	Charts: 32	Formats*:

Africa Water Purifier Market Overview:

The Africa Water Purifier Market was valued at $325 million in 2016, and is projected to reach at $760 million by 2023, growing at a CAGR of 12.9% from 2017 to 2023. Water purification is the method of eliminating undesirable and harmful chemicals, materials, and biological components from adulterated water. This is achieved by using different types of water purifiers which usually consist of combinations of high quality filters, alkaline filters, mineral filters, and UV systems that are capable of removing toxic substances, bacteria, viruses, chlorine, ions, heavy metals, micron particles, and other contaminants.

Rise in disposable income of people coupled with upsurge in incidence of waterborne diseases drive the Africa water purifier market. Furthermore, rapid industrial development causing water pollution and increase in awareness among people are other factors that support market expansion. Moreover, emerging nations are anticipated to provide lucrative opportunities to market players owing to the large population and heavy industrial development causing large scale water pollution. However, growth in market for packaged drinking water is the major factor that restrains the Africa water purifier market. Further, lack of awareness for health and sanitation in rural areas represent low market penetration and pose challenges to the growth of the Africa water purifier market.

The African water purifier market is segmented based on technology, end user, distribution channel, and country. Based on technology, the market is classified into gravity purifier, UV purifier, UF purifier, and RO purifier. Based on end user, the market is segmented into commercial and residential. The market is divided based on distribution channel into retail, direct sale, and online. Based on region, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.

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The water purifier market is segmented based on technology into UV, RO, UF, and gravity-based water purifiers. The right selection of water purifier primarily depends on several elements such as, water quality, pressure, and contamination. For instance, RO purifiers are generally deployed where water contains high level of total dissolved solids (TDS) ranging from 500 to 2,000 PPM. However, UV purifiers are very effective for water containing bacteria, virus, and other microorganisms, which could cause water-borne diseases. Gravity purifiers are effective for water containing low TDS.

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Water purifiers for commercial purposes are designed for large-scale requirements of safe drinking water. These are characterized with unique designs, large capacity, efficient performance, and easy adaptability. Residential water purifiers segment has the largest market size due to its extensive usage among African households. Residential water purifiers are equipped with smart technology, sleek designs, and portable pitchers.

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Retail stores mainly comprise various large and small retail stores such as super markets, specialist retailers, convenience stores, and hyper markets. It accounts for the largest share of the overall sales of RO, UV, UF, and gravity-based water purifiers. Retail stores is the most widely adopted channel of distribution in the African water purifier market. Moreover, several African players, namely Glacier, have adopted direct selling as their key strategy to establish a strong distributor base and inculcate word-of-mouth promotion. Further, online distribution in South Africa has shown robust growth over the years.

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Households across Africa obtain water from a variety of sources, including household and community taps, rivers & lakes, wells, boreholes, rainwater, and water vendors for bottled and sachet water. Tap water is the most common source in urban areas as well as some rural areas. However, piped water supply is often broken, and therefore proper hygiene cannot be ensured due to leakage in systems. Moreover, people in undeveloped rural areas are forced to spend hours every day to find and transport water. To combat these issues several organizations such as The Water Project, Inc. have extended their support in building water projects and have raised awareness about problems related to consuming unhygienic water; thus, encouraging people to consume purified water and supporting the demand for water purifiers market in Africa.

Key leading players operating in the Africa Water Purifier market are Absolutely Water, African Water Purification, Aquamat SA (Pty) Ltd., Garden Route Water Consultants, Glacier, H2O International SA (Pty) Ltd., It's Only Natural, Pure SA, Pure-Pro Water Corporation, and Puritech.

Key Benefits for Stakeholders

This study provides an in-depth analysis of the Africa water purifier market along with the current trends and future estimations to identify the potential investment pockets for stakeholders.
The report presents information about the key drivers, restraints, and opportunities along with their impact analysis.
Porter’s Five Forces analytical model illustrates the competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, strength of buyers, strength of suppliers, and the degree of competition.
A quantitative analysis of the current & future trends from 2016 to 2023 is provided to highlight the financial competency of the market.

Africa Water Purifier Market Key Segments:

By Technology

Gravity Purifier
UV Purifier
RO Purifier

By End User

Commercial
Residential

By Distribution Channel

Retail Stores
Direct Sales
Online

By Country

Equatorial Guinea
Mauritius
Nigeria
South Africa
Kenya
Tanzania
Uganda
Rest of Africa

CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst Tools and Models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. MARKET SNAPSHOT
2.2. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. GLOBAL WATER PURIFIER MARKET
3.3. KEY FINDINGS

3.3.1. Top investment pockets
3.3.2. Top impacting factors

3.4. PORTER’S FIVE FORCES ANALYSIS
3.5. VALUE CHAIN ANALYSIS

3.5.1. Raw material suppliers
3.5.2. Water Purifier producers
3.5.3. Distribution platforms
3.5.4. End users

3.6. MARKET SHARE ANALYSIS, 2016-2023 (%)
3.7. MACRO ENVIRONMENT ANALYSIS

3.7.1. Economy
3.7.2. Legal structure/regulation
3.7.3. Technology
3.7.4. Political structure
3.7.5. Cultural factors

3.8. MICRO ENVIRONMENT ANALYSIS

3.8.1. Customers
3.8.2. Suppliers
3.8.3. Distributors
3.8.4. Competitors
3.8.5. General public

3.9. MARKET DYNAMICS

3.9.1. Drivers

3.9.1.1. Rise in levels of disposable income of customers
3.9.1.2. Increased incidence of water-borne diseases
3.9.1.3. Improving concerns towards health

3.9.2. Restraints

3.9.2.1. Increasing demand for substitutes

3.9.3. Opportunities

3.9.3.1. Growing demand in emerging countries

CHAPTER 4 AFRICA WATER PURIFIER MARKET, BY TECHNOLOGY

4.1. INTRODUCTION

4.1.1. Market Size and Forecast

4.2. GRAVITY PURIFIER

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market Size and Forecast

4.3. UV PURIFIER

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market Size and Forecast

4.4. RO PURIFIER

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market Size and Forecast

4.5. UF PURIFIER

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market Size and Forecast

CHAPTER 5 AFRICA WATER PURIFIER MARKET, BY END USER

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. COMMERCIAL

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Leading commercial buyers

5.3. RESIDENTIAL

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

CHAPTER 6 AFRICA WATER PURIFIER MARKET, BY DISTRIBUTION CHANNEL

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. RETAIL STORES

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.3. DIRECT SALES

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.4. ONLINE

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

CHAPTER 7 AFRICA WATER PURIFIER MARKET, BY COUNTRY

7.1. OVERVIEW

7.1.1. Market Size and Forecast

7.2. EQUATORIAL GUINEA

7.2.1. Key Market Trends, Growth Factors, and Opportunities
7.2.2. Market Size and Forecast

7.3. MAURITIUS

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market Size and Forecast

7.4. NIGERIA

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market Size and Forecast

7.5. SOUTH AFRICA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market Size and Forecast

7.6. KENYA

7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market Size and Forecast

7.7. TANZANIA

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market Size and Forecast

7.8. UGANDA

7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market Size and Forecast

7.9. REST OF AFRICA

7.9.1. Key market trends, growth factors, and opportunities
7.9.2. Market Size and Forecast

CHAPTER 8 COMPETITIVE LANDSCAPE

8.1. OVERVIEW
8.2. KEY PLAYERS IN AFRICA WATER PURIFIERS MARKET, 2016
8.3. COMPETITIVE SITUATION AND TRENDS, 2013 - 2017

8.3.1. New product launches
8.3.2. Expansion
8.3.3. Agreements, collaborations, contracts, and partnerships
8.3.4. Acquisitions
8.3.5. Competitive benchmarking matrix (based on products offered)

CHAPTER 9 COMPANY PROFILES

9.1. ABSOLUTELY WATER

9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments

9.2. AFRICAN WATER PURIFICATION

9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments

9.3. AQUAMAT SA (PTY) LTD

9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments

9.4. GARDEN ROUTE WATER CONSULTANTS

9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business Performance
9.4.6. Key strategic moves and developments

9.5. GLACIER

9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Business performance
9.5.6. Key strategic moves and developments

9.6. H2O INTERNATIONAL SA (PTY ) LTD

9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments

9.7. IT'S ONLY NATURAL

9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Operating business segments
9.7.4. Product portfolio
9.7.5. Business performance
9.7.6. Key strategic moves and developments

9.8. PURE SA

9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments

9.9. PURE-PRO WATER CORPORATION

9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments

9.10. PURITECH

9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments

CHAPTER 10 RECOMMENDATIONS

CHAPTER 11 CONCLUSIONS

LIST OF TABLES

TABLE 1. AFRICA WATER PURIFIER MARKET REVENUE BY TECHNOLOGY, 2016-2023 ($MILLION)
TABLE 2. AFRICA WATER PURIFIER MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 3. LIST OF IDENTIFIABLE EXISTING CLIENTS
TABLE 4. OTHER POTENTIAL CLIENTS
TABLE 5. AFRICA WATER PURIFIER MARKET REVENUE, BY CHANNELS OF DISTRIBUTION, 2016-2023 ($MILLION)
TABLE 1. AFRICA WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 2. ABSOLUTELY WATER: COMPANY SNAPSHOT
TABLE 3. ABSOLUTELY WATER: OPERATING SEGMENTS
TABLE 4. ABSOLUTELY WATER: PRODUCT PORTFOLIO
TABLE 5. AFRICAN WATER PURIFICATION: COMPANY SNAPSHOT
TABLE 6. AFRICAN WATER PURIFICATION: OPERATING SEGMENTS
TABLE 7. AFRICAN WATER PURIFICATION: PRODUCT PORTFOLIO
TABLE 8. AQUAMAT: COMPANY SNAPSHOT
TABLE 9. AQUAMAT: OPERATING SEGMENTS
TABLE 10. AQUAMAT: PRODUCT PORTFOLIO
TABLE 11. GARDEN ROUTE WATER: COMPANY SNAPSHOT
TABLE 12. GARDEN ROUTE WATER: OPERATING SEGMENTS
TABLE 13. GARDEN ROUTE WATER: PRODUCT PORTFOLIO
TABLE 14. GLACIER: COMPANY SNAPSHOT
TABLE 15. GLACIER: OPERATING SEGMENTS
TABLE 16. GLACIER: PRODUCT PORTFOLIO
TABLE 17. H2O INTERNATIONAL SA: COMPANY SNAPSHOT
TABLE 18. H2O INTERNATIONAL SA: OPERATING SEGMENTS
TABLE 19. H2O INTERNATIONAL SA: PRODUCT PORTFOLIO
TABLE 20. IT'S ONLY NATURAL: COMPANY SNAPSHOT
TABLE 21. IT'S ONLY NATURAL: OPERATING SEGMENTS
TABLE 22. IT'S ONLY NATURAL: PRODUCT PORTFOLIO
TABLE 23. PURESA: COMPANY SNAPSHOT
TABLE 24. PURESA: OPERATING SEGMENTS
TABLE 25. PURESA: PRODUCT PORTFOLIO
TABLE 26. PUREPRO: COMPANY SNAPSHOT
TABLE 27. PUREPRO: OPERATING SEGMENTS
TABLE 28. PUREPRO: PRODUCT PORTFOLIO
TABLE 29. PURITECH: COMPANY SNAPSHOT
TABLE 30. PURITECH: OPERATING SEGMENTS
TABLE 31. PURITECH: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 1. AFRICA WATER PURIFIER MARKET, 2016-2023
FIGURE 2. AFRICA WATER PURIFIER MARKET SEGMENTATION
FIGURE 3. TOP INVESTMENT POCKETS
FIGURE 4. TOP IMPACTING FACTORS
FIGURE 5. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 6. HIGH BARGAINING POWER OF BUYERS
FIGURE 7. MODERATE THREAT OF SUBSTITUTES
FIGURE 8. HIGH COMPETITIVE RIVALRY
FIGURE 9. HIGH THREAT OF NEW ENTRANTS
FIGURE 10. VALUE CHAIN ANALYSIS OF WORLD WATER PURIFIER MARKET
FIGURE 11. MARKET SHARE ANALYSIS, BY TECHNOLOGY, 2016-2023 (%)
FIGURE 12. MARKET SHARE ANALYSIS, BY END USER, 2016-2023 (%)
FIGURE 13. MARKET SHARE ANALYSIS, BY DISTRIBUTION CHANNEL, 2016-2023 (%)
FIGURE 14. MARKET SHARE ANALYSIS, BY COUNTRY, 2016-2023 (%)
FIGURE 15. DRIVERS AND RESTRAINTS: AFRICA WATER PURIFIER MARKET
FIGURE 16. AFRICA GRAVITY WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 17. AFRICA UV WATER PURIFIER MARKET, 2016-2023 ($MILLION)
FIGURE 18. AFRICA RO WATER PURIFIER MARKET, 2016-2023 ($MILLION)
FIGURE 19. AFRICA UF WATER PURIFIER MARKET, 2016-2023 ($MILLION)
FIGURE 20. AFRICA WATER PURIFIER MARKET REVENUE FOR COMMERCIAL END USER, 2016-2023 ($MILLION)
FIGURE 21. AFRICA WATER PURIFIER MARKET REVENUE FOR RESIDENTIAL END USER, 2016-2023 ($MILLION)
FIGURE 22. AFRICA WATER PURIFIER MARKET REVENUE THROUGH RETAIL STORES, 2016-2023 ($MILLION)
FIGURE 23. AFRICA WATER PURIFIER MARKET REVENUE THROUGH DIRECT SALES, 2016-2023 ($MILLION)
FIGURE 24. AFRICA WATER PURIFIER MARKET REVENUE THROUGH ONLINE, 2016-2023 ($MILLION)
FIGURE 25. EQUATORIAL GUINEA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 26. MAURITIUS WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 27. NIGERIA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 28. SOUTH AFRICA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 29. KENYA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 30. TANZANIA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 31. UGANDA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 32. REST OF AFRICA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)

The Africa water purifier market has witnessed significant growth during the past few years. Increase in level of disposable income of consumers, rise in awareness for health & wellness, and deterioration of water quality are some of the major factors that supplement the growth of this industry. Currently, South Africa is the highest revenue-generating country, owing to the huge population base and awareness regarding clean drinking water. Penetration rate of relatively lower priced products such as gravity water purifiers is higher in certain countries of Africa. However, these markets have witnessed increased adoption of high-end products and an increase in the number of international players in the past few years.

Companies operating in the market are introducing innovative water purifiers equipped with latest technologies to gain competitive advantage and attract more number of customers. Water purifiers available nowadays comprise advanced features such as built-in Wi-Fi systems, portable pitchers, smart & attractive designs, and 14-stage purification systems among others. Such high-end products are anticipated to witness greater adoption in future, owing to the rise in purchasing power and increase in health concerns. However, rise in consumption of packaged drinking water is amongst the major challenges for the growth of this industry.