Africa water purifier market by Technology (Gravity Purifier, UV Purifier, and RO Purifier), End User (Commercial and Residential), and Distribution Channel (Retail, Direct Sale, And Online): Opportunity Analysis and Industry Forecast, 2021-2027 Market

The Africa water purifier market size was valued at $410.8 million in 2019, and is estimated to reach $617.7 million by 2027 with a CAGR of 7.7% from 2021 to 2027. Water purifier is a device that eliminates biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi, and other such impurities from contaminated water to make it potable. The penetration of water purifiers is relatively higher in developed regions, while developing countries still remain untapped. However, water purifiers are anticipated to emerge as a primary necessity in developing countries during the forecast period, owing to increase in water pollution.

Africa has been affected by various issues related to lack of access to safe drinking water, poor sanitation, and inadequate infrastructure. Moreover, number of children die every year due to their vulnerable habitat and exposure to environmental changes. More than hundreds of people in Harare, Zimbabwe suffer from typhoid every year, which, in turn, has spiked the need for installing water purifiers to combat water-borne diseases. Furthermore, increase in water-borne diseases such as cholera, typhoid, diarrhea, and hepatitis A boosts the sale of water purifiers. Thus, the government is continuously increasing the investment on rehabilitation and upgrading water and sanitation systems in the country to ensure complete safety of its residents. However, high price and significant popularity of water purifier brands such as Amway Corporation and Puritech lead to the advent of counterfeit brands, which are usually prevalent in developing economies where customers are highly price-sensitive. This factor hampers the sale of existing original water purifiers brands in these economies. Counterfeit brands are usually prevalent in developing economies due to the presence of price-conscious customers. In addition, counterfeiting hampers the brand image, owing to use of low-quality material and lower prices of products. Online distribution channel is one of the major platforms, where transaction of counterfeited products can be easily concealed. Thus, proliferation of the counterfeited industry is anticipated to hamper the growth of the Africa water purifiers market

The African water purifier market is segmented into technology, end user, distribution channel, and country. Depending on technology, the market is categorized into gravity purifier, UV purifier, and RO purifier. On the basis of end user, it is bifurcated into commercial and residential. By distribution channel, it is segregated into retail, direct sale, and online. Country wise, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.

Depending on technology, the Africa water purifier market is fragmented into gravity purifier, UV purifier and RO purifier. The right selection of water purifier depends on several elements such as water quality, pressure, and contamination. For instance, RO purifiers are deployed where water contains high level of total dissolved solids (TDS) ranging from 500 to 2,000 PPM. However, UV purifiers are effective for water containing bacteria, virus, and other microorganisms, which could cause water-borne diseases. Gravity purifiers are effective for water containing low TDS. 

On the basis of end user, the Africa water purifier market is bifurcated into commercial and residential. The residential segment holds the largest market share, accounting for around 7.3% of the total revenue in 2019, followed by commercial segment. This is attributed to increase in awareness regarding waterborne diseases in the region.

By distribution channel, the Africa water purifier market is segregated into retail stores, direct sales, and online. The retail stores segment held the major share in the market, and is projected to remain dominant during the forecast period. The online segment is expected to witness the highest CAGR of 10.3% in the near future, owing to various market leaders opting for online sales channels due to associated benefits such as high customer reach, cost-effectivity, and surge in internet penetration.

Country wise, the market is analyzed across Equatorial Guinea, Mauritius, Nigeria. South Africa, Kenya, Tanzania, Uganda, and rest of Africa. Nigeria was the major shareholder in 2019, and is expected to retain its dominance throughout the forecast period, owing to increase in awareness regarding waterborne diseases.

The major market players in the Africa water purifier industry include Absolutely Water, African Water Purification, Amway Corporation, Aquamat SA Pty Ltd., E-Rotek Water Systems Co., Ltd., Glacier, H2O International SA (PTY) LTD., PURE SA, Pure-Pro Water Corporation, and Puritech. Other players analyzed in the report are Water Now Inc., Rosatom and Bluewater.

Covid-19 Impact Analysis

• COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
• The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. Challenges for engaged stakeholders in the water purifier marker are likely to prevail owing to widespread restrictions across the continent.
• Supply chain disruption, lack of availability of worker, complete shutdown of schools, colleges, hotels & restaurants has negatively affected the Africa water purifier market.
• Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Africa water purifier market analysis from 2019 to 2027 to identify the prevailing market opportunities.
• The market research is offered along with information related to key drivers, restraints, and Africa water purifier market opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the Africa water purifier market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the Africa water purifier market. 
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the Africa water purifier market players.
• The report includes analysis of regional as well as Africa water purifier market trends, key players, market segments, application areas, and Africa water purifier market growth strategies. 

 Africa water purifier market by Technology Report Highlights