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| A04169 | Pages: 134 | Apr 2021 | 13134 Views | | |
| Author(s) : Nitesh Chouhan, Himanshu Vig , Roshan Deshmukh | Tables: 62 | Charts: 35 |
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Pandemic disrupted the entire world and affected many industries.
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Request Now !The Africa water purifier market size was valued at $410.8 million in 2019, and is estimated to reach $617.7 million by 2027 with a CAGR of 7.7% from 2021 to 2027. Water purifier is a device that eliminates biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi, and other such impurities from contaminated water to make it potable. The penetration of water purifiers is relatively higher in developed regions, while developing countries still remain untapped. However, water purifiers are anticipated to emerge as a primary necessity in developing countries during the forecast period, owing to increase in water pollution.
Africa has been affected by various issues related to lack of access to safe drinking water, poor sanitation, and inadequate infrastructure. Moreover, number of children die every year due to their vulnerable habitat and exposure to environmental changes. More than hundreds of people in Harare, Zimbabwe suffer from typhoid every year, which, in turn, has spiked the need for installing water purifiers to combat water-borne diseases. Furthermore, increase in water-borne diseases such as cholera, typhoid, diarrhea, and hepatitis A boosts the sale of water purifiers. Thus, the government is continuously increasing the investment on rehabilitation and upgrading water and sanitation systems in the country to ensure complete safety of its residents. However, high price and significant popularity of water purifier brands such as Amway Corporation and Puritech lead to the advent of counterfeit brands, which are usually prevalent in developing economies where customers are highly price-sensitive. This factor hampers the sale of existing original water purifiers brands in these economies. Counterfeit brands are usually prevalent in developing economies due to the presence of price-conscious customers. In addition, counterfeiting hampers the brand image, owing to use of low-quality material and lower prices of products. Online distribution channel is one of the major platforms, where transaction of counterfeited products can be easily concealed. Thus, proliferation of the counterfeited industry is anticipated to hamper the growth of the Africa water purifiers market
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The African water purifier market is segmented into technology, end user, distribution channel, and country. Depending on technology, the market is categorized into gravity purifier, UV purifier, and RO purifier. On the basis of end user, it is bifurcated into commercial and residential. By distribution channel, it is segregated into retail, direct sale, and online. Country wise, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.
Depending on technology, the Africa water purifier market is fragmented into gravity purifier, UV purifier and RO purifier. The right selection of water purifier depends on several elements such as water quality, pressure, and contamination. For instance, RO purifiers are deployed where water contains high level of total dissolved solids (TDS) ranging from 500 to 2,000 PPM. However, UV purifiers are effective for water containing bacteria, virus, and other microorganisms, which could cause water-borne diseases. Gravity purifiers are effective for water containing low TDS.
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On the basis of end user, the Africa water purifier market is bifurcated into commercial and residential. The residential segment holds the largest market share, accounting for around 7.3% of the total revenue in 2019, followed by commercial segment. This is attributed to increase in awareness regarding waterborne diseases in the region.
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By distribution channel, the Africa water purifier market is segregated into retail stores, direct sales, and online. The retail stores segment held the major share in the market, and is projected to remain dominant during the forecast period. The online segment is expected to witness the highest CAGR of 10.3% in the near future, owing to various market leaders opting for online sales channels due to associated benefits such as high customer reach, cost-effectivity, and surge in internet penetration.
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Country wise, the market is analyzed across Equatorial Guinea, Mauritius, Nigeria. South Africa, Kenya, Tanzania, Uganda, and rest of Africa. Nigeria was the major shareholder in 2019, and is expected to retain its dominance throughout the forecast period, owing to increase in awareness regarding waterborne diseases.
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The major market players in the Africa water purifier industry include Absolutely Water, African Water Purification, Amway Corporation, Aquamat SA Pty Ltd., E-Rotek Water Systems Co., Ltd., Glacier, H2O International SA (PTY) LTD., PURE SA, Pure-Pro Water Corporation, and Puritech. Other players analyzed in the report are Water Now Inc., Rosatom and Bluewater.
Covid-19 Impact Analysis
Key Benefits For Stakeholders
Key Market Segments
Key Market Players
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segment
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porter's five forces analysis
3.3.Market dynamics
3.3.1.Drivers
3.3.1.1.Rise in disposable income of customers
3.3.1.2.Increase in incidence of water-borne diseases
3.3.1.3.Rise in concerns toward health
3.3.2.Restraints
3.3.2.1.Availability of sub-standard products
3.3.2.2.Upsurge in demand for substitutes
3.3.3.Opportunities
3.3.3.1.Increase in social media awareness
3.3.3.2.Rise in demand in emerging countries
3.4.COVID-19 impact on Africa water purifier market
3.4.1.Multiple scenarios
CHAPTER 4:AFRICA WATER PURIFIER MARKET, BY TECHNOLOGY
4.1.Overview
4.1.1.Market size and forecast
4.2.Gravity purifier
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis by country
4.3.UV purifier
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis by country
4.4.RO purifier
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis by country
CHAPTER 5:AFRICA WATER PURIFIER MARKET, BY END USER
5.1.Overview
5.1.1.Market size and forecast
5.2.Commercial
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.2.3.Market analysis by country
5.3.Residential
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.3.3.Market analysis by country
CHAPTER 6:AFRICA WATER PURIFIER MARKET, BY DISTRIBUTION CHANNEL
6.1.Overview
6.1.1.Market size and forecast
6.2.Retail stores
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.2.3.Market analysis by country
6.3.Direct sales
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast
6.3.3.Market analysis by country
6.4.Online
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast
6.4.3.Market analysis by country
CHAPTER 7:AFRICA WATER PURIFIER MARKET, BY COUNTRY
7.1.Overview
7.1.1.Market size and forecast, by country
7.1.1.1.Equatorial Guinea
7.1.1.1.1.Market size and forecast by technology
7.1.1.1.2.Market size and forecast by end user
7.1.1.1.3.Market size and forecast by distribution channel
7.1.1.2.Mauritius
7.1.1.2.1.Market size and forecast by technology
7.1.1.2.2.Market size and forecast by end user
7.1.1.2.3.Market size and forecast by distribution channel
7.1.1.3.Nigeria
7.1.1.3.1.Market size and forecast by technology
7.1.1.3.2.Market size and forecast by end user
7.1.1.3.3.Market size and forecast by distribution channel
7.1.1.4.South Africa
7.1.1.4.1.Market size and forecast by technology
7.1.1.4.2.Market size and forecast by end user
7.1.1.4.3.Market size and forecast by distribution channel
7.1.1.5.Kenya
7.1.1.5.1.Market size and forecast by technology
7.1.1.5.2.Market size and forecast by end user
7.1.1.5.3.Market size and forecast by distribution channel
7.1.1.6.Tanzania
7.1.1.6.1.Market size and forecast by technology
7.1.1.6.2.Market size and forecast by end user
7.1.1.6.3.Market size and forecast by distribution channel
7.1.1.7.Uganda
7.1.1.7.1.Market size and forecast by technology
7.1.1.7.2.Market size and forecast by end user
7.1.1.7.3.Market size and forecast by distribution channel
7.1.1.8.Rest of Africa
7.1.1.8.1.Market size and forecast by technology
7.1.1.8.2.Market size and forecast by end user
7.1.1.8.3.Market size and forecast by distribution channel
CHAPTER 8:COMPETITION LANDSCAPE
8.1.Product mapping
8.2.Competitive dashboard
8.3.Competitive heatmap
8.4.Key developments
8.4.1.Partnership
8.4.2.Product launch
8.4.3.Business expansion
CHAPTER 9:COMPANY PROFILES
9.1.ABSOLUTELY WATER
9.1.1.Company overview
9.1.2.Company snapshot
9.1.3.Product portfolio
9.2.AFRICAN WATER PURIFICATION
9.2.1.Company overview
9.2.2.Company snapshot
9.2.3.Product portfolio
9.3.AMWAY CORPORATION
9.3.1.Company overview
9.3.2.Key executives
9.3.3.Company snapshot
9.3.4.Operating business segments
9.3.5.Product portfolio
9.3.6.Business performance
9.4.AQUAMAT SA (PTY) LTD.
9.4.1.Company overview
9.4.2.Key executive
9.4.3.Company snapshot
9.4.4.Product portfolio
9.5.E-ROTEK WATER SYSTEMS CO., LTD.
9.5.1.Company overview
9.5.2.Company snapshot
9.5.3.Product portfolio
9.6.GLACIER
9.6.1.Company overview
9.6.2.Key executive
9.6.3.Company snapshot
9.6.4.Product portfolio
9.7.H2O INTERNATIONAL SA PTY LTD.
9.7.1.Company overview
9.7.2.Key executive
9.7.3.Company snapshot
9.7.4.Product portfolio
9.7.5.Key strategic moves and developments
9.8.PURE SA
9.8.1.Company overview
9.8.2.Company snapshot
9.8.3.Product portfolio
9.9.PURE-PRO WATER CORPORATION
9.9.1.Company overview
9.9.2.Company snapshot
9.9.3.Product portfolio
9.10.PURITECH
9.10.1.Company overview
9.10.2.Company snapshot
9.10.3.Product portfolio
LIST OF TABLES
TABLE 01.AFRICA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 02.AFRICA GRAVITY-BASED WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 03.AFRICA UV WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 04.AFRICA RO WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 05.AFRICA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 06.AFRICA WATER PURIFIER MARKET REVENUE FOR COMMERCIAL SECTOR, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 07.AFRICA WATER PURIFIER MARKET REVENUE FOR RESIDENTIAL SECTOR, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 08.AFRICA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 09.AFRICA WATER PURIFIER MARKET REVENUE FOR RETAIL STORES, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 10.AFRICA WATER PURIFIER MARKET REVENUE FOR DIRECT SALES, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 11.AFRICA WATER PURIFIER MARKET REVENUE FOR ONLINE STORES, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 12.AFRICA WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 13.EQUATORIAL GUINEA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 14.EQUATORIAL GUINEA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 15.EQUATORIAL GUINEA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 16.MAURITIUS WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 17.MAURITIUS WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 18.MAURITIUS WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 19.NIGERIA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 20.NIGERIA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 21.NIGERIA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 22.SOUTH AFRICA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 23.SOUTH AFRICA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 24.SOUTH AFRICA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 25.KENYA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 26.KENYA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 27.KENYA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 28.TANZANIA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 29.TANZANIA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 30.TANZANIA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 31.UGANDA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 32.UGANDA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 33.UGANDA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 34.REST OF AFRICA WATER PURIFIER MARKET REVENUE, BY TECHNOLOGY, 2019–2027 ($MILLION)
TABLE 35.REST OF AFRICA WATER PURIFIER MARKET REVENUE, BY END USER, 2019–2027 ($MILLION)
TABLE 36.REST OF AFRICA WATER PURIFIER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 37.ABSOLUTELY WATER: COMPANY SNAPSHOT
TABLE 38.ABSOLUTELY WATER: PRODUCT PORTFOLIO
TABLE 39.AFRICAN WATER PURIFICATION: COMPANY SNAPSHOT
TABLE 40.AFRICAN WATER PURIFICATION: PRODUCT PORTFOLIO
TABLE 41.AMWAY CORPORATION: KEY EXECUTIVES
TABLE 42.AMWAY CORPORATION: COMPANY SNAPSHOT
TABLE 43.AMWAY CORPORATION: OPERATING SEGMENTS
TABLE 44.AMWAY CORPORATION: PRODUCT PORTFOLIO
TABLE 45.AMWAY CORPORATION : NET SALES, 2017–2019 ($MILLION)
TABLE 46.AQUAMAT SA (PTY) LTD.: KEY EXECUTIVE
TABLE 47.AQUAMAT SA (PTY) LTD.: COMPANY SNAPSHOT
TABLE 48.AQUAMAT SA (PTY) LTD: PRODUCT PORTFOLIO
TABLE 49.E-ROTEK WATER SYSTEMS CO., LTD. : COMPANY SNAPSHOT
TABLE 50.E-ROTEK WATER SYSTEMS CO., LTD. : PRODUCT PORTFOLIO
TABLE 51.GLACIER: KEY EXECUTIVE
TABLE 52.GLACIER: COMPANY SNAPSHOT
TABLE 53.GLACIER: PRODUCT PORTFOLIO
TABLE 54.H2O INTERNATIONAL SA PTY LTD: KEY EXECUTIVE
TABLE 55.H2O INTERNATIONAL SA PTY LTD: COMPANY SNAPSHOT
TABLE 56.H2O INTERNATIONAL SA PTY LTD: PRODUCT PORTFOLIO
TABLE 57.PURE SA: COMPANY SNAPSHOT
TABLE 58.PURE SA: PRODUCT PORTFOLIO
TABLE 59.PURE-PRO WATER CORPORATION: COMPANY SNAPSHOT
TABLE 60.PURE-PRO WATER CORPORATION: PRODUCT PORTFOLIO
TABLE 61.PURITECH : COMPANY SNAPSHOT
TABLE 62.PURITECH : PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.AFRICA WATER PURIFIER MARKET SNAPSHOT, 2021–2027
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.LOW THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF RIVALRY
FIGURE 09.MODERATE BARGAINING POWER OF BUYERS
FIGURE 10.AFRICA WATER PURIFIER MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 11.MULTIPLE SCENARIOS
FIGURE 12.AFRICA WATER PURIFIER MARKET, BY TECHNOLOGY, 2019 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF AFRICA GRAVITY-BASED WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF AFRICA UV WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF AFRICA RO WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.AFRICA WATER PURIFIER MARKET, BY END USER, 2019 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF AFRICA WATER PURIFIER MARKET REVENUE FOR COMMERCIAL SECTOR, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF AFRICA WATER PURIFIER MARKET REVENUE FOR RESIDENTIAL SECTOR, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.AFRICA WATER PURIFIER MARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF AFRICA WATER PURIFIER MARKET REVENUE FOR RETAIL STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF AFRICA WATER PURIFIER MARKET REVENUE FOR DIRECT SALES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF AFRICA WATER PURIFIER MARKET REVENUE FOR ONLINE STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.AFRICA WATER PURIFIER MARKET, BY COUNTRY, 2019 (%)
FIGURE 24.EQUATORIAL GUINEA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 25.MAURITIUS WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 26.NIGERIA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 27.SOUTH AFRICA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 28.KENYA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 29.TANZANIA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 30.UGANDA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 31.REST OF AFRICA WATER PURIFIER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 32.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 33.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 34.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 35.AMWAY CORPORATION : NET SALES, 2017–2019 ($MILLION)
According to the insights of the top level CXOs, innovation is the key for the growth of the Africa water purifier market in terms of value sales. Rise in demand for water purifiers due to increase in awareness regarding water-borne diseases such as diarrhea, cholera, and typhoid. Moreover, factors such as upsurge in population, rise in disposable income, rapid urbanization, increase in health awareness, and scarcity of clean drinking water act as potential growth opportunities of the water purifier market in Africa.
In addition, the availability of superior products, such as RO purifiers, is anticipated to boost the market growth, as these purifiers can block germs & viruses, filter out suspended particles, and regulate salt concentration. Furthermore, gravity-based water purifiers have witnessed wide adoption in rural markets, as they work on offline systems without utilizing electricity. In addition, these purifiers witness higher penetration in in lower income groups in Africa, due to their affordability and increase in health consciousness among consumers. Moreover, technological advancements, such as space nanotechnology, no electricity requirement, and proactive government measures to increase awareness among consumers have augmented the growth of the Africa water purifier market.
The CXOs further added that with rise in internet penetration, the number of social media users has increased considerably. Taking this into consideration, most of the key players in Africa strategize on promoting their products and services on these social media platforms. Moreover, easy availability of information regarding the product and easier payment method option have propelled the growth of the Africa water purifier market.
A. The key factors boosting the African water purifier market growth are increase in incidence of water-borne diseases and rise in disposable income of customers.
A. The market value of African water purifier market size from 2021 to 2027 is $617.7 million.
A. The top companies in the African water purifier market include Absolutely Water, African Water Purification, Amway Corporation, Aquamat SA Pty Ltd., E-Rotek Water Systems Co., Ltd., Glacier, H2O International SA (PTY) LTD., PURE SA, Pure-Pro Water Corporation, and Puritech. Other players analyzed in the report are Water Now Inc., Rosatom and Bluewater.
A. The CAGR of African water purifier market is 7.7%.
A. The RO purifier is the most influencing segment in the African water purifier market report.
A. The company profile has been selected on the basis of prominent players in the market.
A. The market value of African water purifier market in 2020 is $377.5 million.
A. The COVID-19 pandemic negatively impacted the African water purifier market in 2020.
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