Anti-Counterfeit Packaging Market Expected to Reach $88.1 Billion by 2030—Allied Market Research

According to a new report published by Allied Market Research, titled, “Anti-Counterfeit Packaging Market," The anti-counterfeit packaging market was valued at $37.8 billion in 2020, and is estimated to reach $88.1 billion by 2030, growing at a CAGR of 8.8% from 2020 to 2030.

Secure packaging is one of the essential techniques used to prevent counterfeiting. Anti-counterfeit packaging is the process of secure packaging of the products, such as security documents and event tickets to minimize counterfeiting or infringement. Anti-counterfeiting packaging prevents imitation and confirms safety of goods. Anti-counterfeit measurements are taken by companies, which help them minimize loss due to counterfeiting, in terms of revenue and loyalty.

Security document and event ticketing are popularly protected with covert authentication technologies. Holograms, security inks and dyes, tangents are the most preferred form of counterfeiting measures used in tracking the originality of documents and tickets. Entertainment printing and movie tickets are protected with holograms that show special remarks on the promotional tools. The U.S. government official have adopted hologram as effective measure for counterfeiting and are utilizing holograms for more than 2 decades. However, the emergence of combinational authentication approach has reduced the popularity of holograms and are now being primarily used in event ticketing and other document protection. Furthermore, holograms find their application in tax stamps, ID documents, and event ticketing. For instance, the Ticketmaster, global leading ticket agency, protects its tickets with holograms. All these factors drive the demand for anti-counterfeit packaging for security documents and event ticketing. In addition, integrated product tracking is gaining importance in security document anti-counterfeiting. Banks notes and cheques are covered with such multilayered authentication approach, owing to high threat from counterfeiters to mimic the documents or other official proofs is another considerable factor driving the demand of the global market.    

However, the application of track and trace solution complicates the operation during production and manufacturing process. RFID tags consume more time to be attached to the packaging. This in turn slows down the process that has a huge impact on the bulk production line. Barcode labels attached on products without serialization create barriers for identifying the batch of each product.

Government authorities engaged in regulating and controlling counterfeit activities now provide legislative support to companies dealing with anti-counterfeiting activities. Developed countries establish several regulatory policies for controlling counterfeit practices. For example, in Germany, rules and regulations provide authority to manufacturers/distributors/affected parties, to take counter action against counterfeiters. Customs applications under the EU Customs Regulation (1383/2003) and German IP laws, provide authority to find and seize counterfeited goods, which are being sold in the market or stored. These favorable government policies promote the commercial application of advance technology, which ultimately drives the anti-counterfeit packaging market for security documents and event ticketing and is anticipated to offer new growth opportunities during the forecast period.

The anti-counterfeit packaging market for security documents and event ticketing is segmented on the basis of technology and region.

Depending on technology, the market is divided into authentication packaging technology and tack & trace packaging technology. Authentication packaging technology was the largest revenue generator, and is anticipated to grow at a CAGR of 8.2% during the forecast period. Security documents protected with hologram track & trace technology offer enhanced protection against counterfeiting. In addition, there are several other hologram types available in the market for protecting security documents from piracy and forgery. Hologram polycarbonates, hologram sheet-fed, and hologram continuous are some types that are widely used to protect security documents from counterfeiting.  

Region-wise, the anti-counterfeit packaging market for security documents and event ticketing is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The North America anti-counterfeit packaging market for security documents and event ticketing size accounted for 42% of anti-counterfeit packaging market for security documents and event ticketing share in 2020 and is projected to grow at a CAGR of 7.5% during the forecast period and. Counterfeiting of security document and event ticketing has a major impact on consumer’s wealth and goodwill. It also vanishes the brand image of the company prone to counterfeiting. Presently, the demand for the anti-counterfeit measures is facing challenges due to the lack of regulatory policies for the application of anti-counterfeiting packaging. The lack in providing information about product by packaging technology reduces the probability of purchasing these products. In recent years, it was found that counterfeiting of live concerts and shows tickets is largely performed owing to high cost of tickets. Such event management companies are more prone to counterfeiting. In order to mitigate the counterfeiting practices in security document, North American Security Products Organization (NASPO), Document Security Alliance (DSA), Anti-Counterfeiting Group (ACG) has designed a “Bubble Tag”, which is used for document security and brand protection.

Key players operating in the global anti-counterfeit packaging market for security documents and event ticketing market include SICPA HOLDING SA, Prooftag, Giesecke+Devrient GmbH, Graphic Security Systems Corporation, AlpVision, Authentix, CCL Design, Zebra Technologies Corp., NanoMatriX International Limited, and Shanghai Quanray Electronics Co. Ltd.

COVID-19 analysis:

The novel coronavirus is an incomparable global pandemic that has spread to over 180 countries and caused huge losses of lives and the economy across the globe.

The COVID-19 crisis creates uncertainty in every market, including the anti-counterfeit packaging sector. To control the surge of COVID-19 cases, there is a drastic shift of investments from other sectors towards healthcare. In addition, factors such as economic crisis and falling income of customers are expected to decrease the demand for anti-counterfeit packaging solutions such as holograms, 2-D barcodes, forensic techniques, radio frequency identification (RIF), and others. This may moderately affect the anti-counterfeit packaging market amid the COVID-19 scenario. Furthermore, the anti-counterfeit industry has faced various problems related to temporary slowdown in R&D activities and reduced export/ import orders amid the COVID-19 period. This has led the anti-counterfeit packaging market for security documents and event ticketing to witness a downfall in demand. Moreover, more than 100 countries have locked their international borders for transportation and non-essential trade activities, which have hampered the supply-demand chain of the anti-counterfeit packaging market for security documents and event ticketing during the COVID-19 scenario. In addition, several events, trade shows and exhibitions were postponed owing to increase in the number of COVID-19 cases. This restrained the anti-counterfeit packaging manufacturers from getting new clients and sales offers globally.

On the contrary, anti-counterfeiting has taken on greater importance owing to increase in counterfeiting activities in pharmaceutical and sanitary products sectors amid the COVID-19 period. Anti-counterfeiting has reduced the trade of fake drugs that creates serious economic consequences for the pharmaceutical sector and significant threat to public health.

Key findings of the study

•  The track and trace packaging technology is estimated to display the highest growth rate, in terms of revenue, registering a CAGR of 10.0% from 2021 to 2030.

•   North America garnered the highest share of 42% in 2020, in terms of revenue, growing at a CAGR of 10.0%.