Global App Analytics Market Expected to Reach $3,798 Million by 2025


quote The mobile app analytics segment is expected to grow at the highest CAGR during the forecast period owing to growth in adoption of mobile app analytics solutions to offer effective mobile marketing campaigns and increase in the return on investment (ROI) quote

Rachita Rake
Research Analyst, ICT at Allied Market Research

Get 20% Free Customization In This Report
Follow us on Social Media:       

According to a recent report published by Allied Market Research, titled,"App Analytics Market by Component, Type, Deployment Mode, Application, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2018 - 2025," the global app analytics market was valued at $920 million in 2017, and is projected to reach $3,798 million by 2025, growing at a CAGR of 19.5% from 2018 to 2025.

Increasing inclination of enterprises toward mobile-based advertising, growth in smartphone penetration in developing economies, surge in number of mobile & web apps and rise in investment in analytics technology, majorly supplement the growth of the market. However, availability of open source alternatives and non-uniformity of data is expected to hamper the market growth.

Based on component, the software segment dominated the global app analytics market in 2017 and is expected to continue this trend during the forecast period owing to growth in demand for app analytics software among organizations to improve revenue of their apps. Also, app analytics software enables the organizations to track information related to app performance, and user behavior, which helps them track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps.

In 2017, the gaming industry was the highest contributor to the global app analytics market and is projected to remain dominant during the forecast period. However, the retail & e-commerce industry is expected to witness highest growth, as the adoption of app analytics solutions and services is increasing at a rapid pace due to massive usage of shopping apps.

Key Findings of the App Analytics Market:

  • By deployment mode, the cloud segment is expected to exhibit significant growth in the global app analytics market during the forecast period.

  • Based on component, the software segment accounted for the highest revenue in 2017.

  • Based on industry vertical, the gaming industry generated the highest revenue in 2017.

  • Based on type, the mobile app analytics segment generated the highest revenue in 2017.

  • Based on region, Asia-Pacific is anticipated to exhibit substantial growth during the forecast period.

Some of the key market players profiled in the report include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975

pr-det-phone help@alliedmarketresearch.com


For Media Inquiries, Please Contact

Ram D
Communications Officer
Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at


First time buyer?
Check offers and discount on this report
To get this report

Click Here

quote App Analytics Market by Component (Software and Service), Type (Mobile App Analytics, and Web App Analytics), Deployment Mode (On-Premise and Cloud), Application (Marketing Analytics, Performance Analytics, In-app Analytics, Revenue Analytics, and Others), Industry Vertical (Gaming, Entertainment, Social Media, IT & Telecom, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning, BFSI, and Others): Global Opportunity Analysis and Industry Forecast, 2018 - 2025 quote

View Report

Avenue: Entire Library membership of Allied Market Research Reports at your disposal

  • Avenue is an innovative subscription-based online report database.
  • Avail an online access to the entire library of syndicated reports on more than 2,000 niche industries and company profiles on more than 12,000 firms across 11 domains.
  • A cost-effective model tailored for entrepreneurs, investors, and students & researchers at universities.
  • Request customizations, suggest new reports, and avail analyst support as per your requirements.
  • Get an access to the library of reports at any time from any device and anywhere.


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time of readers


Featured Readings


Get Fresh content delivered

Get insights on topics that matter to your business. Stay updated on the area that interests you.

Get Industry Data Alerts

Buy Full Version
"Global App Analytics Market"
Purchase Enquiry