Charcoal Facewash Market Expected to Reach $5.4 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Charcoal Facewash Market," The charcoal facewash market was valued at $3.3 billion in 2021, and is estimated to reach $5.4 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031. Charcoal facewash is a type of facial cleanser that contains activated charcoal as a main ingredient. Activated charcoal is a type of carbon that is treated with oxygen to create a highly porous and absorbent material. Activated charcoal in facewash helps to eliminate impurities and toxins from the skin, such as grime, oil, and makeup residue.

The growing popularity of beauty and personal care hygiene is a major driver for the growth of the charcoal facewash market. As people become more aware of the importance of maintaining good personal hygiene, they are increasingly seeking out for products that can help them achieve this goal. Charcoal facewash is an effective product that can remove impurities, dirt, oil, and makeup residue from the skin, helping to keep it clean and healthy. In addition, charcoal facewash is especially useful for people with acne-prone skin, as it can help to reduce the production of sebum and oil that can clog pores and lead to breakouts. This makes it a popular choice for people who are looking for an effective solution for their acne problems.

Charcoal facewash is a relatively new product compared to other types of facewashes, such as pimple-clear and fairness facewash, which have been widely used for several years. It is important to note that not all charcoal facewashes are made with the same ingredients. Some may contain harsh chemicals or synthetic ingredients that can irritate the skin, particularly for people with sensitive skin. Sodium Lauryl Sulfate (SLS) is a commonly used ingredient in various personal care products including some charcoal facewashes, though it can be irritating to some types of skin. All these are factors expected to hamper the charcoal facewash market size during the forecast period.

The male grooming market is quickly developing, which creates an opportunity for the charcoal facewash sector. Men are also becoming more self-conscious about their appearance and investing in grooming products. Charcoal facewash is especially appealing to males because it is advertised as a treatment that may help remove dirt, oil, and pollutants from the skin. Manufacturers can capitalize on this trend by designing targeted marketing tactics for men, emphasizing the benefits of charcoal facewash for men and its compatibility with male skin types. These factors are anticipated to create several opportunities to boost the charcoal facewash market growth during the forecast period. 

The charcoal facewash market analysis is segmented on the basis of application, gender, distribution channel, and region. By application, it is classified into cleansing, skin exfoliation, oil and acne control, and others. By gender, it is classified into male, female, and unisex. By distribution channel, it is classified into hypermarket/supermarket, specialty stores, pharmacies, and online sales channel. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The report offers a comprehensive analysis of the global charcoal facewash market trends by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market. The report also highlights the present scenario and upcoming trends & developments that are contributing toward the charcoal facewash market demand. Moreover, restraints and challenges that hold power to obstruct the charcoal facewash market share are also profiled in the report along with Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and the emergence of substitutes in the market.

The key players profiled in the charcoal facewash market report include Clinique, L'Oréal S.A., BuyWOW, Biocrown Biotechnology Co., Ltd., Unilever plc, Kao Corporation, Nature Organics, OxyGlow Cosmetics, The Procter & Gamble Company, and Origins Natural Resources, Inc.

Impact of COVID-19 on the Global Charcoal Facewash Industry

• The global charcoal facewash market has been significantly impacted by the COVID-19 pandemic. The manufacturing, distribution, and sales of charcoal facewash products have all been impacted due to strict lockdowns implemented during the pandemic
• The pandemic temporarily hampered charcoal facewash production owing to a shortage of raw materials and supply chain interruptions. Manufacturers were also required to implement safety measures such as social distancing and stricter cleanliness regulations, which had an influence on production capacity and efficiency. Yet, many industries adapted to shifting market conditions by investing in technology and automation to boost production capacity and efficiency
• The COVID-19 pandemic also had a positive impact on the charcoal facewash market owing to the rise in personal hygiene and beauty-conscious population. For instance, during the COVID-19 pandemic, people were more concerned regarding their skincare routines as they had sufficient time to look after themselves owing to stay-at-home orders imposed across various countries

Key Findings of the Study

• Based on application, the cleansing sub-segment emerged as the global leader in 2021 and is anticipated to be the fastest-growing during the forecast period
• Based on gender, the male sub-segment emerged as the global leader in 2021 and the female sub-segment is predicted to show the fastest growth in the upcoming years
• Based on the distribution channel, the hypermarket/supermarket sub-segment emerged as the global leader in 2021 and the online sales channel sub-segment is predicted to show the fastest growth in the upcoming years
• Based on region, the Asia-Pacific registered the highest market share in 2021 and is projected to maintain its position during the forecast period