Electric Face Cleanser Market Expected to Reach $10.6 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Electric Face Cleanser Market," The Electric Face Cleanser Market Size was valued at $5.8 billion in 2021, and is estimated to reach $10.6 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.

The facial cleanser products are available for different facial problems such as dry skin, acne-prone skins, oily skin, and other basic facial skin problems. The benefits of using facial cleanser products are such it minimizes wrinkles, whitens the skin, penetrates skin pigments, reduces facial spots, and brightens the skin.

The market has seen a steady decline in the pandemic as people have demanded less for non-essential items. The electric face cleanser market has seen a steady decline in the pandemic as people have demanded less for non-essential items. Markets and production units have been shutdown globally which has stopped the production, sale, and marketing of the product. This has also offered an opportunity for the companies to look after their supply chain relationship and business models for the future. The companies are aiming towards the production of new products that have fewer chances of getting contaminated with touch by hands.

Moreover, the market across the globe has witnessed continuous and sustained growth over years, owing to rise in beauty-conscious female population. Several other factors such as increase in female labor force, rise in awareness regarding maintaining prolonged beauty, and change in lifestyle have significantly created numeous Electric Face Cleanser Market Opportunity towards the growth of the electric face cleanser market trends.

Depending on price range, Electric Face Cleanser Market Analysis, the market is bifurcated into economy, mid-range and premium. Among these, the economy segment was dominated the global market in 2021, which accounted for more than half of the share, and is expected to retain its dominance throughout the electric face cleanser market forecast period. Rise in income of middle–class and upper middle-class population in developing countries has increased the consumption of economically priced electric face cleanser owing to increasing skin diseases and rising awareness about skin care.

Based on the application, commercial segment held the Electric Face Cleanser Market Share and is likely to remain same throughout the forecast period. Increase in number of saloons and spas that provide other additional services has led to increase in sale of skin care products and electric face cleanser, which is expected to intensify the Electric Face Cleanser Market Growth.Household segment witness significant growth rate. As consumers become more aware of the advantages of using personal care products, the usage of electric face cleanser for personal use is increasing in households. The availability of personal care products in the market for regular use has encouraged consumers for daily usage to protect the skin from damage caused by air population, dust, and direct contact of sun rays on the skin. The use of personal care products by global consumers for personal use holds a major share in the Electric Face Cleanser Industry. 

Based on the distribution channel, offline segment held the major share in the market. Online sales channel are virtual stores where goods & services do not require any physical space and are sold through websites or applications. Easy accessibility, heavy discounts, and offers on cosmetics & personal care products provided by these online platforms boost the growth of the market, thus becoming a popular medium for the purchase of electric face cleanser products.

The major key players in the market are L'Oréal S.A., Amore Pacific Corp, Hitachi Ltd, Conair Corp, Clinique Laboratories, Koninklijke Philips N.V., Guthy-Renker, Panasonic Corporation, Foreo, The Procter & Gamble Company, Beurer GmbH, and The Proactiv Company LLC.